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1、民謠音樂(lè)篝 火 野 炊 煙 火 市 集 咖 啡轟 趴露 天 影 院 極 限飛 盤CAMPING STRATEGY 讓讓美美好好生生活活觸觸手手可可及及 20222022讓讓美美好好生生活活觸觸手手可可及及 壹壹貳叁肆肆活動(dòng)總述P la n n in g im p o rt. 目錄CONTENTS活動(dòng)亮點(diǎn)overview of the activity.預(yù)熱宣傳Atmosphere to decorate.CAMPING STRATEGY 01活動(dòng)總述O N E P O R R I D G E , O N E M E A L 活動(dòng)主題：讓美好生活觸手可及2022反卷青年露營(yíng)市集活動(dòng)時(shí)間：周末/小2、假期參與對(duì)象：業(yè)主、意向客戶、潛在報(bào)名客戶、定向邀約客戶活動(dòng)調(diào)性：戶外、自由、浪漫、社交、治愈、親子、狂歡C CAMPING STRATEGYAMPING STRATEGY 活動(dòng)概況Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.0102針對(duì)疫情復(fù)蘇期，推出治愈式系列活動(dòng)，驅(qū)散疫情對(duì)市民帶來(lái)的負(fù)面情緒，樹立品牌形象， 促進(jìn)項(xiàng)目銷售。03走進(jìn)大自然3、，呼吸新鮮空氣，感受大自然之美，讓參與來(lái)賓能夠放松心情，為假日美好生活添彩活活動(dòng)目的目的緊跟市場(chǎng)風(fēng)向，策劃安排精致露營(yíng)系列活動(dòng)，聚焦市民眼球。活動(dòng)現(xiàn)場(chǎng)共規(guī)劃有露營(yíng)區(qū)、 篝火野炊區(qū)、煙火市集區(qū)、民謠音樂(lè)區(qū)、露天電影區(qū)、咖啡轟趴區(qū) 互動(dòng)游樂(lè)區(qū)七大區(qū)塊鋪排了時(shí)下精致露營(yíng)中最受消費(fèi)者喜愛的活動(dòng)內(nèi)容讓所有參與來(lái)賓都可盡情享受落日下的慵懶，感受最愜意自在的度假時(shí)光C CAMPING STRATEGYAMPING STRATEGY 區(qū)域規(guī)劃CAMPING STRATEGY 02活動(dòng)亮點(diǎn)O N E P O R R I D G E , O N E M E A L好友閑坐，燈火可親當(dāng)浪漫的旋律響起天籟歌聲將音樂(lè)里4、的深情娓娓道來(lái)細(xì)膩的歌聲也如微風(fēng)拂過(guò)大地C CAMPING STRATEGYAMPING STRATEGY 民謠音樂(lè)C CAMPING STRATEGYAMPING STRATEGY 篝火野炊打包的披薩，現(xiàn)煎的牛扒，虎皮蛋糕火鍋、牛肉羅宋湯.讓人們對(duì)露營(yíng)上癮的，除了野外的大自然最不能缺少的，一定是露營(yíng)的美食篝火野炊的快感C CAMPING STRATEGYAMPING STRATEGY 煙火市集在市集里有最豐富的露營(yíng)裝備，文創(chuàng)好物，閱讀書籍，美食飲品.帶著人們走進(jìn)不同文化的生活方式尋找與放入溫情C CAMPING STRATEGYAMPING STRATEGY 咖啡轟趴生活工作于喧鬧城市，愿尋5、片刻自我寧?kù)o自然城市露營(yíng)咖啡廳，在品鑒、制作咖啡的過(guò)程中盡享feel leisurelyC CAMPING STRATEGYAMPING STRATEGY 露天影院以天為幕，以地為席一束月光，一幀幀如明信片般的風(fēng)景，在幕布上劃過(guò)每一個(gè)情節(jié)都吸引著眼球帶著朋友，陪著家人們看電影，嘮家常，這便是最美好的時(shí)光C CAMPING STRATEGYAMPING STRATEGY 極限飛盤隨著精致露營(yíng)的熱潮來(lái)襲飛盤運(yùn)動(dòng)也火速出圈沒有復(fù)雜的規(guī)則 無(wú)需過(guò)重的裝備在社交式露營(yíng)中備受追捧感受一把熱汗+交友的快樂(lè)CAMPING STRATEGY 03預(yù)熱宣傳O N E P O R R I D G E , O N E6、 M E A LMost of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.活動(dòng)前期線上推出帳篷里的露營(yíng)指南互動(dòng)h5，通過(guò)左右滑動(dòng)頁(yè)面，可切換不同露營(yíng)場(chǎng)景，帶領(lǐng)網(wǎng)民們感受24h沉浸式云露營(yíng)體驗(yàn)從清晨到日落、再到漫天星光，不同時(shí)段環(huán)境不同，露營(yíng)氛圍拿捏到位。點(diǎn)擊露營(yíng)人物并選擇最向往的露營(yíng)地，精心挑選一套穿搭，開啟浪漫的露營(yíng)之旅，生成海報(bào)并進(jìn)行分享還有機(jī)會(huì)贏得千7、元露營(yíng)尖貨！C CAMPING STRATEGYAMPING STRATEGY 帳篷里的露營(yíng)指南CAMPING STRATEGY 04活動(dòng)布置O N E P O R R I D G E , O N E M E A LMost of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.利用星空，帳篷，電影等元素打造大型露營(yíng)主題門頭，營(yíng)造滿滿活動(dòng)昭示性。C CAMPIN8、G STRATEGYAMPING STRATEGY 露營(yíng) 節(jié) 門 頭（圖為示意）Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.布置合影推頭，增加氛圍性，結(jié)合綠植，花藝，項(xiàng)目主題字與帳篷、電影放映機(jī)等元素。（圖為示意）C CAMPING STRATEGYAMPING STRATEGY 氛圍堆頭Most of the food is a fissi9、on that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.規(guī)劃設(shè)置好露營(yíng)專區(qū)，來(lái)賓可自帶帳篷在此開啟露營(yíng)節(jié)。（也可現(xiàn)場(chǎng)租賃，領(lǐng)包入住）C CAMPING STRATEGYAMPING STRATEGY 露營(yíng)專區(qū)Most of the food is a fission that is caused by the collision of different ingredients. If you look a10、t the encounters of the ingredients in the world.設(shè)置電影放映幕及觀影專區(qū)。C CAMPING STRATEGYAMPING STRATEGY 觀影區(qū)Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.搭建簡(jiǎn)易舞臺(tái)區(qū)，可利用木作，帳篷，燈帶等進(jìn)行氛圍營(yíng)造。C CAMPING STRATEGYAMPING11、 STRATEGY 舞臺(tái)區(qū)Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.規(guī)劃煙火市集區(qū)，設(shè)置白色尖頂帳篷。C CAMPING STRATEGYAMPING STRATEGY 煙 火 市 集 區(qū)Most of the food is a fission that is caused by the collision of different in12、gredients. If you look at the encounters of the ingredients in the world.布置木質(zhì)桌椅，提供火爐，供來(lái)賓篝火野炊。C CAMPING STRATEGYAMPING STRATEGY 篝 火 野 炊 區(qū)Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.咖啡區(qū)設(shè)置移動(dòng)餐車，進(jìn)行咖啡13、售賣、體驗(yàn)活動(dòng)。C CAMPING STRATEGYAMPING STRATEGY 咖 啡轟 趴區(qū)CAMPING STRATEGY 05活動(dòng)內(nèi)容O N E P O R R I D G E , O N E M E A L露營(yíng)區(qū)Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.來(lái)賓至簽到處登記個(gè)人信息并使用彩色馬克筆完成簽到。C CAMPING STR14、ATEGYAMPING STRATEGY 主題 簽到處Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.露營(yíng)區(qū)，來(lái)賓可自帶帳篷搭建在此開啟露營(yíng)節(jié)。也可現(xiàn)場(chǎng)租賃，領(lǐng)包入住。C CAMPING STRATEGYAMPING STRATEGY 入住營(yíng)地Most of the food is a fission that is caused by the 15、collision of different ingredients. If you look at the encounters of the ingredients in the world.帶著吉普賽人的豪放，當(dāng)?shù)驼{(diào)而浪漫的波西米亞帳篷遍布滿地，這里便成了夜觀星空的最佳場(chǎng)地這就是我們的露營(yíng)專區(qū)C CAMPING STRATEGYAMPING STRATEGY 露營(yíng)專區(qū)Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encou16、nters of the ingredients in the world.人們?cè)趲づ袂跋囟惺苤y得的親子或朋友歡聚時(shí)光聽悅耳的鳥叫與蟲鳴嗅出空氣中彌漫的清新花香這一次，從都市的嘈雜和繁忙中抽身盡情去玩耍吧，拋開煩惱憂傷讓疲勞緊繃的心情放松C CAMPING STRATEGYAMPING STRATEGY 露營(yíng)專區(qū)Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients i17、n the world.在這，有任何露營(yíng)知識(shí)方面的疑問(wèn)也都可以現(xiàn)場(chǎng)進(jìn)行交流，即便有些朋友這次的裝備還不夠理想，但在交流過(guò)后，相信將會(huì)對(duì)于下次露營(yíng)所需的裝備就有一個(gè)完美的購(gòu)物清單了C CAMPING STRATEGYAMPING STRATEGY 露營(yíng)式 社 交露 天電影 區(qū)Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.開啟最美的夜晚處于快節(jié)奏生18、活的人們總需要一些暖心的電影來(lái)治愈心靈露天影院，以天為幕，以地為席一束月光，一幀幀如明信片般的風(fēng)景，在幕布上劃過(guò)每一個(gè)情節(jié)都吸引著眼球帶著朋友，陪著家人們看電影，嘮家常，這便是最美好的時(shí)光C CAMPING STRATEGYAMPING STRATEGY 露 天電影節(jié)音樂(lè)舞 臺(tái) 區(qū)Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.現(xiàn)場(chǎng)邀請(qǐng)重磅民謠歌19、手/樂(lè)隊(duì)為大家?guī)?lái)最精彩的表演C CAMPING STRATEGYAMPING STRATEGY 民謠音樂(lè) 節(jié)Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.非洲鼓，木制吉他，讓愜意美好的生活，將我們緊緊包圍C CAMPING STRATEGYAMPING STRATEGY 民謠音樂(lè) 節(jié)Most of the food is a fission 20、that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.還有超級(jí)潮酷的架子鼓表演，一起來(lái)嗨玩露營(yíng)節(jié)。C CAMPING STRATEGYAMPING STRATEGY 民謠音樂(lè) 節(jié)篝 火 野 炊 區(qū)Most of the food is a fission that is caused by the collision of different ingredients. If you look at the en21、counters of the ingredients in the world.現(xiàn)場(chǎng)還設(shè)置來(lái)燒烤轟趴節(jié)。C CAMPING STRATEGYAMPING STRATEGY 篝 火 野 炊 區(qū)Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.來(lái)賓領(lǐng)取食材后可尋座坐下。現(xiàn)場(chǎng)燒烤分兩種形式展開，一種是由來(lái)賓們?cè)谧簧献孕袩荆杂山涣鳎诙N是由專業(yè)的22、烤肉師傅為來(lái)賓們烤制噴香食物。C CAMPING STRATEGYAMPING STRATEGY 篝 火 野 炊 區(qū)煙 火 市 集 區(qū)Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.在市集里有最豐富的露營(yíng)裝備，文創(chuàng)好物，閱讀書籍，美食飲品.帶著人們走進(jìn)不同文化的生活方式尋找與放入溫情C CAMPING STRATEGYAMPING STRATEG23、Y 煙 火 市 集 區(qū)Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.市集圍繞在露營(yíng)區(qū)四周，井然有序的擺放著一個(gè)個(gè)商家攤位，種類繁多且各具特色C CAMPING STRATEGYAMPING STRATEGY 煙 火 市 集 區(qū)Most of the food is a fission that is caused by the collisio24、n of different ingredients. If you look at the encounters of the ingredients in the world.在這，攤主們出售并租賃各類露營(yíng)所需的裝備不僅起到展示作用，還方便大家了解露營(yíng)升級(jí)露營(yíng)哦。C CAMPING STRATEGYAMPING STRATEGY 煙 火 市 集 區(qū)Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of th25、e ingredients in the world.在這，有任何露營(yíng)知識(shí)方面的疑問(wèn)也都可以現(xiàn)場(chǎng)進(jìn)行交流，即便有些朋友這次的裝備還不夠理想，但在交流過(guò)后，相信將會(huì)對(duì)于下次露營(yíng)所需的裝備就有一個(gè)完美的購(gòu)物清單了C CAMPING STRATEGYAMPING STRATEGY 煙 火 市 集 區(qū)Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.要變成26、自己想成為的樣子，如花在野，溫柔熱烈。四大主題系列耳飾涵蓋簡(jiǎn)約，小眾，甜美等風(fēng)格，往你的心田輸送一片花海，再來(lái)一些少女心和愛，你來(lái)或不來(lái)，我的花都會(huì)為你而開！C CAMPING STRATEGYAMPING STRATEGY 煙 火 市 集 區(qū)咖 啡轟 趴區(qū)Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.生活工作于喧鬧城市，愿尋片刻自我寧?kù)o自然城27、市露營(yíng)咖啡廳，在品鑒、制作咖啡的過(guò)程中盡享feel leisurel現(xiàn)場(chǎng)移動(dòng)餐車，引入5-6家咖啡資源，進(jìn)行現(xiàn)場(chǎng)售賣C CAMPING STRATEGYAMPING STRATEGY 咖 啡轟 趴區(qū)Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.在這里，買一杯咖啡，悠然品鑒感受大自然最真切的美好于舌尖上的快樂(lè)。C CAMPING STRATEGY28、AMPING STRATEGY 咖 啡轟 趴區(qū)互動(dòng)游樂(lè)區(qū)Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.飛盤運(yùn)動(dòng)感受一把熱汗+交友的快樂(lè)C CAMPING STRATEGYAMPING STRATEGY 互動(dòng)游樂(lè)區(qū)Most of the food is a fission that is caused by the collision of di29、fferent ingredients. If you look at the encounters of the ingredients in the world.官方發(fā)起飛盤大賽贏得比賽還有禮品相送社交，比賽兩不誤C CAMPING STRATEGYAMPING STRATEGY 互動(dòng)游樂(lè)區(qū)Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.跟帳30、篷一樣令人快樂(lè)的空間，還有魔法師的泡泡世界。現(xiàn)場(chǎng)邀請(qǐng)泡泡秀表演者進(jìn)行互動(dòng)，提升活動(dòng)熱鬧氛圍。C CAMPING STRATEGYAMPING STRATEGY 互動(dòng)游樂(lè)區(qū)Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.在互動(dòng)區(qū)，還有寫真繪畫課堂，一起來(lái)描繪大自然的魅力風(fēng)光吧。C CAMPING STRATEGYAMPING STRATEGY 互動(dòng)游樂(lè)區(qū)Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.C CAMPING STRATEGYAMPING STRATEGY 互動(dòng)游樂(lè)區(qū)民謠音樂(lè)篝 火 野 炊 煙 火 市 集 咖 啡轟 趴露 天 影 院 極 限飛 盤CAMPING STRATEGY 讓讓美美好好生生活活觸觸手手可可及及2 0 2 22 0 2 2讓讓美美好好生生活活觸觸手手可可及及