東莞樣板房看樓通道案例分享報告(46頁).pptx
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上傳人:偷****
編號:426519
2022-07-01
46頁
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1、Code of this report | 1 Copyright Centaline Group, 2013本報告僅供客戶內部使用。在獲得中原地產書面許可之前,本報告的任何部分都不可被擅自引用、復制和傳播。樣板房看樓通道案例分享Code of this report | 2 Copyright Centaline Group, 2013案例一:德州城德州城看樓通道展示Code of this report | 3 Copyright Centaline Group, 2013案例一:德州城Code of this report | 4 Copyright Centaline Group, 22、013案例一:德州城Code of this report | 5 Copyright Centaline Group, 2013案例一:德州城Code of this report | 6 Copyright Centaline Group, 2013案例一:德州城Code of this report | 7 Copyright Centaline Group, 2013案例一:德州城Code of this report | 8 Copyright Centaline Group, 2013案例一:德州城Code of this report | 9 Copyright Centalin3、e Group, 2013案例一:德州城Code of this report | 10 Copyright Centaline Group, 2013案例一:德州城Code of this report | 11 Copyright Centaline Group, 2013案例一:德州城案例二:奧園翡翠東灣AOYUAN FEICUIDONGWAN PINPAIGUAN ZHANSHI FANGAN奧園翡翠東灣品牌館展示方案案例二:奧園翡翠東灣外立面案例二:奧園翡翠東灣外立面案例二:奧園翡翠東灣園林燈箱拱門案例二:奧園翡翠東灣園林燈箱拱門案例二:奧園翡翠東灣綠草植物形象墻案例二:奧園翡翠東灣4、案例二:奧園翡翠東灣案例二:奧園翡翠東灣案例二:奧園翡翠東灣案例二:奧園翡翠東灣案例二:奧園翡翠東灣案例二:奧園翡翠東灣案例二:奧園翡翠東灣案例二:奧園翡翠東灣案例二:奧園翡翠東灣案例二:奧園翡翠東灣Code of this report | 29 Copyright Centaline Group, 2013案例三:恒邦壹峯看樓通道設計方案HENG BANG YIFENG KANLOUTONGDAOSHEJI FANGAN恒邦恒邦壹峯壹峯Code of this report | 30 Copyright Centaline Group, 2013案例三:恒邦壹峯通道總覽圖Code of t5、his report | 31 Copyright Centaline Group, 2013案例三:恒邦壹峯通道總覽圖Code of this report | 32 Copyright Centaline Group, 2013案例三:恒邦壹峯通道總覽圖Code of this report | 33 Copyright Centaline Group, 2013案例三:恒邦壹峯通道細節展示Code of this report | 34 Copyright Centaline Group, 2013案例三:恒邦壹峯通道細節展示Code of this report | 35 Copyri6、ght Centaline Group, 2013案例三:恒邦壹峯通道細節展示Code of this report | 36 Copyright Centaline Group, 2013案例三:恒邦壹峯通道細節展示Code of this report | 37 Copyright Centaline Group, 2013樣板房看樓通道包裝樣板房看樓通道包裝本項目樣板房設置在低樓層,客戶在看樓時沒有電梯,需要將看樓通道進行包裝,減弱客戶疲倦感。n 每層轉角設趣味樓層標識,鼓勵客戶繼續攀登。n 增加看樓通道趣味性,創造街道互動感,弱化純粹的通道功能。a、通道墻面擺設小型藝術品等;b、播放清7、新暢快感的音樂。地面鋪設與本項目契合的繪畫、貼畫等,燈光需要特別加強。案例四:駿瓏盛景Code of this report | 38 Copyright Centaline Group, 2013駿瓏盛景看樓通道通過綠植花藝、價值點包裝、情感訴求等營造氛圍,容易和客戶產生共鳴。案例四:駿瓏盛景Code of this report | 39 Copyright Centaline Group, 2013u板房通道入口門頭增加仿真蔓藤花藝+文字效果(例如駿瓏盛景樣板房入口);u入口旁空白墻面,大幅綠植/花海噴繪,地腳擺放花籃花藝(仿真藤蔓花),白色戶外鐵藝椅等營造意境。u材質工藝:戶外燈布+木8、條包邊或KT板;同時需專人定時清理,保持清潔;案例四:駿瓏盛景Code of this report | 40 Copyright Centaline Group, 2013u樣板房首層大堂主入口正面墻位置,建議以立體字+情景造型+生活畫面照片墻包裝,營造生活方式;u消防管道、消防栓以仿真綠植花藝包裝;案例四:駿瓏盛景Code of this report | 41 Copyright Centaline Group, 2013u形式一:樓梯兩側增設畫框+文字(同步輸出項目價值點或溫馨語);u形式二:增加場景造型(如駿瓏盛景)+文字(同步輸出項目價值點或溫馨語);u相框建議尺寸:70X90cm9、(畫面) 5cmX5cm(轉角墻面加字體);u材質工藝:歐式畫框裱畫(配射燈),轉角墻面字體為亞克力材質;形式一形式二案例四:駿瓏盛景Code of this report | 42 Copyright Centaline Group, 2013建議在看房通道空白墻面位置(電梯過道、門頭、鞋套區等),設置溫馨話語,底部擺放花藝堆頭裝飾。溫馨提示語舉例:嗅著微醺的陽光,空氣中飄出生活的香味,怎不讓人饞涎欲滴花兒迎著清風,散發著淡淡的詩意美幸福的味道,從這里洋溢開愛她 就給她一個溫馨的港灣!享受明媚陽光下的理想生活每天 被陽光與風景叫醒一陣清風 一聲鳥語 一個慵懶的下午伸個懶腰 迎接清晨的第一縷陽10、光可以欣賞的不僅僅有園林,還有人生旅途的美妙風景孩子的未來,從這里邁開成長的第一步案例四:駿瓏盛景Code of this report | 43 Copyright Centaline Group, 2013案例五:松湖碧桂園Code of this report | 44 Copyright Centaline Group, 2013案例五:松湖碧桂園Code of this report | 45 Copyright Centaline Group, 2013案例五:松湖碧桂園Code of this report | 46 Copyright Centaline Group, 2013Thanks for your attentionWish you a good day!
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上傳時間:2023-11-24
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