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1、集成房屋建筑國(guó)際市場(chǎng)推廣方案The International Market Development Scheme of Integrated Housing System 公司名稱： 廣州寶豐集成建筑科技發(fā)展有限公司，簡(jiǎn)稱寶豐國(guó)際Name of Company: Guangzhou Baofeng Integrated Construction Science & Technology Company Limited. In short is: Baofeng International. 寶豐國(guó)際的直接合作方股東：鄭瑾先生- 自然人股東北京寶豐輕鋼別墅建筑發(fā)展有限公司-目前是中國(guó)輕鋼結(jié)構(gòu)和2、超輕鋼建筑體系最大的生產(chǎn)供應(yīng)商之一鄭州瑪納墻體設(shè)備發(fā)展有限公司-目前是中國(guó)最專業(yè)的墻體設(shè)備及技術(shù)供應(yīng)商之一，中國(guó)建設(shè)部墻體技術(shù)協(xié)會(huì)的會(huì)員The Direct Shareholder of Baofeng International: Mr. Zhengjin - natural person shareholder Beijing Baofeng Light Steel Villa Construction Development Company Limited Currently it is one the biggest and most professional light steel 3、building system manufacturer Zhengzhou Mana Composite Wall Panel Equipment Development Company Limited Currently it is one of the most professional composite wall panel equipment manufacturer and technology supplier, member of the composite wall panel technological associations of China Construction4、 Ministry 業(yè)務(wù)領(lǐng)域：集成房屋建筑材料與傳統(tǒng)鋼筋水泥框架結(jié)構(gòu)的集成，取代各種磚塊內(nèi)外墻體；輕鋼結(jié)構(gòu)別墅，工業(yè)廠房，輕鋼結(jié)構(gòu)簡(jiǎn)易房屋及各種門衛(wèi)房，亭房等。Business Scope: the combination of the integrated housing materials and the traditional concrete frame structure, to replace the different kind of the brick wall system; light steel villa system; industrial factory build5、ing; light steel prefab house and different kind of guard room, simple room, temporary house etc. 主要目標(biāo)市場(chǎng)： 中東，印度，整個(gè)非洲，東亞，俄羅斯和西歐地區(qū)。The Main Target Market: Middle East Countries; India; the whole Africa; the west Asia; Russia and Western Europe etc. 目標(biāo)產(chǎn)品：核心目標(biāo)產(chǎn)品 -是集成房屋建筑體系的關(guān)鍵部分，是不可替代的，也是市場(chǎng)需求最大的部分， 集成墻體也6、是海運(yùn)成本最高的部分，是最適合就地取材， 當(dāng)?shù)卦O(shè)廠的部分。非核心目標(biāo)產(chǎn)品 -是附屬產(chǎn)品，不是集成房屋建筑體系的核心部分，是可替代的，相對(duì)運(yùn)輸成本也不是很高。核心目標(biāo)產(chǎn)品包括： 水泥及輕質(zhì)發(fā)泡水泥中空及夾芯墻體板；輕鋼及超輕鋼建筑結(jié)構(gòu)體系。非核心目標(biāo)產(chǎn)品包括：鋼木門；文化石；水泥藝術(shù)圍欄；菱鎂裝飾板；菱鎂內(nèi)墻裝飾板，包括 PVC 覆膜，UV 吊頂板，木質(zhì)復(fù)合及UV 內(nèi)墻裝飾板；菱鎂屋頂大小瓦。The Target Product: The core products are the irreplaceable key parts of the integrated building system7、, also the parts with biggest market demand; the shipment cost of composite wall panel is the highest items in the oversea development of the integrated building system, and the main raw material normal cement is easily available in any countries, so it is the most suitable item that shall set up pr8、oduction line locally. The non core products are the replaceable parts of the integrated building system, they are auxiliary product, and the relative shipment cost is also not high. The core target product including: cement, light foam cement, middle hollow or sandwich composite wall panel; light s9、teel or super light steel construction system. The non core target product including: steel wooden door; culture stone; cement color fence; MgO decorative board; deep processing MgO decorative board, including PVC cover board, UV ceiling board, wood composite MgO board, UV MgO wall decorative board 10、etc; MgO roofing sheet and roofing tile. 三大支持體系：輕鋼結(jié)構(gòu)及超輕鋼建筑體系墻體體系專業(yè)建筑及施工隊(duì)伍支持體系Three Supporting System: Light steel and super light steel construction system Composite wall panel system Professional building & construction team 技術(shù)支持體系：中國(guó)建材菱鎂技術(shù)研究中心會(huì)員中國(guó)建筑墻體技術(shù)研究所會(huì)員Technical Supporting System: The member 11、of national magnesium building material technology research center of China Ministry of Construction. The member of national composite wall panel technology research center of China Ministry of Construction. 寶豐國(guó)際的策略聯(lián)盟合作廠：寶豐鋼結(jié)構(gòu)加工廠； 石家莊鋼木門廠； 河北菱鎂瓦廠；江蘇菱鎂防火板廠；上海菱鎂墻體裝飾板廠The Strategic Alliance Cooperative12、 Factory: Baofeng light steel factory; Shijiazhuang steel wooden door factory; Hebei MgO roof tile factory; Jiangshu MgO decorative board factory; Shanghai MgO decorative board deep processing factory. 業(yè)務(wù)推廣體系：專業(yè)網(wǎng)站： 中英阿俄四文專業(yè)網(wǎng)站， 將鄭州瑪納墻體設(shè)備公司， 北京寶豐鋼結(jié)構(gòu)公司的網(wǎng)站信息整合到寶豐科技的網(wǎng)站上，策略聯(lián)盟合作廠的相關(guān)產(chǎn)品信息也將集成在該網(wǎng)站上。蘇丹，埃及，印度等已13、經(jīng)著手開(kāi)始的海外合作廠的網(wǎng)站，也由寶豐科技統(tǒng)一設(shè)計(jì)，并集成在該網(wǎng)站上。網(wǎng)絡(luò)業(yè)務(wù)推廣：基于本專業(yè)網(wǎng)站，通過(guò)各種互聯(lián)網(wǎng)手段，國(guó)際網(wǎng)絡(luò)廣告體系，進(jìn)行集成建筑項(xiàng)目的國(guó)際網(wǎng)絡(luò)推廣。樣本別墅計(jì)劃：分別在廣州，蘇丹，埃及，迪拜，孟買等地建造高規(guī)格的輕鋼樣本別墅，以實(shí)物展示的方式進(jìn)行國(guó)際業(yè)務(wù)的推廣。參加國(guó)際展會(huì)： 寶豐國(guó)際定期要參加廣交會(huì)，迪拜國(guó)際建材博覽會(huì)， 歐洲建材博覽會(huì)等國(guó)際性建材商業(yè)博覽會(huì)。其他方式：通過(guò)中國(guó)駐外使館商務(wù)處進(jìn)行項(xiàng)目推介活動(dòng)。Market Promotion System: Professional Website: Chinese, English, Arabic and Russia14、, the four language website of Baofeng International will integrate all the product information of Baofeng light steel company, Mana composite panel company together, all the product information of the strategic alliance cooperative factory of Baofeng international will be also integrated into this 15、professional website. The current oversea cooperative factory in Sudan, Egypt and India, the website of these oversea factories, will be designed by the unified mode, and also be integrated into this professional website. Network of Business Promotion: based on this professional website, through dif16、ferent kind of international web advertising system, conduct the international market promotion of the integrated construction technology system. Sample Show Villa Promotion Plan: High grade light steel integrated villa will be built at Guangzhou China, Khartoum Sudan, Cairo Egypt, Dubai etc, conduc17、t the market promotion through the way of the live sample. The Participation of the International Building Materials Exhibition: The Baofeng International will regularly attend the Guangzhou fair, Dubai international building materials exhibition etc to promote the integrated building technology sys18、tem. The Other Ready Channel: Conduct the project promotion through the help of commercial department of China oversea embassy. 集成建筑體系的派生項(xiàng)目：相關(guān)建筑附件產(chǎn)品的國(guó)際貿(mào)易。不同目標(biāo)市場(chǎng)情況下的不同推廣策略：對(duì)于埃塞，蘇丹和埃及市場(chǎng)，由于MGO 資源比較豐富和廉價(jià)，推廣策略應(yīng)是以大型墻體板生產(chǎn)線為主，結(jié)合配套的MGO 板，瓦及簡(jiǎn)單的 MGO 裝飾板深加工廠。對(duì)于北部非洲其他幾個(gè)國(guó)家， 由于離埃及比較近， 較容易從埃及獲得MGO 資源，推廣策略應(yīng)是以大型墻體板生產(chǎn)19、線為主，結(jié)合配套的 MGO 板， 瓦及簡(jiǎn)單的 MGO裝飾板深加工廠。對(duì)于非洲其他國(guó)家， 由于沒(méi)有 MGO 資源，推廣策略應(yīng)是僅以大型墻體板生產(chǎn)線為主，結(jié)合文化石，圍欄等可以傳統(tǒng)水泥為原料的項(xiàng)目，所需的內(nèi)外墻裝飾，吊頂，瓦等可通過(guò)就地采購(gòu)， 直接從中國(guó)進(jìn)口或就近從埃及，蘇丹合作廠采購(gòu)的方式解決。對(duì)于印度，俄羅斯，由于MGO 資源比較豐富和廉價(jià)，推廣策略應(yīng)是以大型墻體板生產(chǎn)線為主，結(jié)合配套的MGO 板，瓦及簡(jiǎn)單的 MGO 裝飾板深加工廠。對(duì)于西歐，東亞和中東地區(qū)，由于當(dāng)?shù)厮嗔畠r(jià)，沒(méi)有MGO 資源，推廣策略應(yīng)是僅以大型墻體板生產(chǎn)線為主， 結(jié)合文化石，圍欄等可以傳統(tǒng)水泥為原料的項(xiàng)目，所需的內(nèi)外墻裝飾20、， 吊頂，瓦等可通過(guò)就地采購(gòu)， 直接從中國(guó)進(jìn)口或就近從埃及，蘇丹合作廠采購(gòu)的方式解決。The Different Market Promotion Policy According To Different Market Situation: For the country of Ethiopia, Sudan and Egypt market, as the MgO resources is available and cheap; the market promotion policy shall be centered by the big composite wall panel pr21、oduction line, plus the MgO board, sheet and the simple MgO deep processing board equipment. For the other countries of north Africa, as they are near from the Egypt, the MgO resources is easily available, the market promotion policy shall be centered by the big composite wall panel production line,22、 plus the MgO board, sheet and the simple MgO deep processing board equipment. For the countries, which without the MgO resources, the market promotion policy shall be centered by the big composite wall panel production line, art stone, color fence etc, whose main raw materials are cement, the neede23、d interior and exterior decoration wall panel, ceiling panel, and roof tile, could be solved locally or import from China, or import from the cooperative factory in Sudan and in Egypt. For the country of India and Russia market, as the MgO resources is available and cheap, the market promotion polic24、y shall be centered by the big composite wall panel production line, plus the MgO board, sheet and the simple MgO deep processing board equipment. For the countries of Western Europe, which without the MgO resources, the market promotion policy shall be centered by the big composite wall panel produ25、ction line, art stone, color fence etc, whose main raw materials are cement, the needed interior and exterior decoration wall panel, ceiling panel, and roof tile, could be solved locally or import from China, or import from the cooperative factory in Sudan and in Egypt. 建立以寶豐國(guó)際為中心的項(xiàng)目發(fā)展集成體系：整個(gè)集成建筑體系的26、國(guó)際推廣業(yè)務(wù)體系將以寶豐國(guó)際為中心，所有的海外合作廠的業(yè)務(wù)將整合到寶豐國(guó)際體系中，擁有同意的網(wǎng)站， 同意的技術(shù)支持。 寶豐國(guó)際在蘇丹，埃及等國(guó)家和當(dāng)?shù)氐暮Ｍ夂献鲝S共同承攬的集成建筑項(xiàng)目，寶豐國(guó)際將提供全部技術(shù)支持， 鋼構(gòu)部件的加工和組建專業(yè)的安裝施工隊(duì)伍。在非洲其他國(guó)家和中東國(guó)家承攬的集成建筑項(xiàng)目，現(xiàn)有的蘇丹， 埃及海外合作廠將作為寶豐國(guó)際的國(guó)際供應(yīng)商， 從就近的海外合作廠采購(gòu)相關(guān)的建筑材料。寶豐國(guó)際在參加各種國(guó)際建材商展活動(dòng)中的訂單， 現(xiàn)有的蘇丹， 埃及海外合作廠也將作為寶豐國(guó)際的國(guó)際供應(yīng)商。Establish the Oversea Development System of Integr27、ated Construction System Centered with the Baofeng International The international promotion of this whole integrated construction system will be centered with the Baofeng international, all the oversea cooperative factory will be integrated into this system, with same website, same technology suppo28、rt etc. The contracting construction projects that gained by the cooperative factory of Baofeng international in Sudan and Egypt, the Baofeng international will provide full technology support, steel parts and professional construction and fix team. The contracting construction projects that gained 29、by the Baofeng international in other countries of Africa and middle east, the needed building materials, will be order from the cooperative factory of Baofeng international in Sudan and Egypt. The order of the oversea clients from the international construction exhibitions and other market promotion activities of Baofeng international, the current cooperative factory of Beofeng in Sudan and in Egypt will be direct supplier. 鄭瑾先生2011 年 5 月 10 日Mr. ZhengJin