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1、SUNING HEADQUARTER RETAIL PLAZA PROJECT蘇寧總部南側蘇寧易購廣場項目2019/07/11COMPETITION STAGE REPORT競賽階段匯報文本目錄CONTENT1.蘇寧易購集團2.功能布局與場地分析3.商業布局策略4.設計方案5.附錄SUNING GROUPPROGRAM AND SITE ANALYSISRETAIL STRATEGYDESIGN OPTIONAPPENDIX蘇寧易購集團SUNING GROUP蘇寧易購集團 Suning Group蘇寧品牌 Suning Brands蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUART2、ER RETAIL PLAZA PROJECT蘇寧易購 S蘇寧易購集團 Suning Group蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT蘇寧易購廣場 Suning Retail Plaza蘇寧易購集團 Suning Group蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT功能布局與場地分析PROGRAM AND SITE ANALYSIS南京市Nanjing City基地Site功能布局與場地分析 PROGRAM AND SITE ANALYSIS 基地位置 Sit3、e Locationa:Yangzi River 9.4km b:Xuanwu Lake 8.2km c:Zijin Mountain 3.2km d:Nanjing Government 9.5km e:Fuzi Temple 12.2km a:長江 9.4km b:玄武湖 8.2km c:紫金山 3.2km d:南京市政府 9.5km e:夫子廟 12.2km蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT紫金山Zijin Mountain基地Site蘇寧總部Suning HQ基地與紫金山的視覺聯系 Visual Connecti4、on between the Site and the Zijin MountainZijin MountainThe Zijin Mountain is an important land-scape element and means of orientation as one travels east from Nanjing.The mountain becomes a key orienta-tion device that aids the design of the architectural gesture.紫金山坐落于南京的東面，紫金山是這座城市的人們所熟悉和熱愛的地標，也是5、這一區域的方位參照點。紫金山的方位為我們的建筑形體設計提供了重要的導向。功能布局與場地分析 PROGRAM AND SITE ANALYSIS 蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT主要交通到達方式分析 Major Traffice Acess Analysis功能布局與場地分析 PROGRAM AND SITE ANALYSIS 環園東路蘇中路東來路蘇寧大道紫氣路4號線徐莊-蘇寧總部4號線出口Huanyuan East RoadDonglai RoadSuzhong RoadSuning BoulevardZiqi Roa6、dMetro Line 4Metro Exit4號線出口 Metro Exits巴士站 Bus stop寧洛高速 Ningluo Highway紫氣路 Ziqi Road車道 Roadway地鐵 Metro蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT基地設計條件 Site Planning Requirements功能布局與場地分析 PROGRAM AND SITE ANALYSIS 建筑密度 50%Building Density高度限制 32mBuilding Height Limit綠地率 15%Green Ratio綠地面7、積 22500sqmGreen Area容積率 2.6F.A.R 用地紅線 Redline Boundary地下室輪廓 Basement多層建筑退讓線 Setback Lowrise高層建筑退讓線 Setback Highrise紫氣路 Ziqi Road蘇寧大道 Suning Boulevard東來路 Donglai Road蘇中路 Suzhong Road蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT項目功能與面積需求 Project Program and Area Requirement12%11%16%16%5%1%地上總8、建筑面積Total Area Above Ground73900 sqm地下總建筑面積Total Area Below Ground76000 sqm總建筑面積Total Site Area 149900 sqm建設用地面積Total Site Area 28423 sqm零售Retail16835 sqm蘇寧易購Suning Retail4200 sqm休閑娛樂Leisure6000 sqm生活配套Living5500 sqm餐飲F&B8110 sqm停車設備空間Garage61000 sqm零售Retail5950 sqm餐飲F&B2000 sqm生活配套Living300 sqm32%79、%機動車位數Number of Motor Ve-hicle Parking 831B2-B3B1B11-4F1-3F5-6F3-4F1-2F 5-6FB1機動車標準車位Number of Automobile Parking831非機動車標準車位Number of Non-Motor Vehicle Parking1589功能布局與場地分析 PROGRAM AND SITE ANALYSIS 蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT蘇寧自營業態 40%/出租業態 60%Suning Self-operate programm10、ed area 40%/External-operate programmed area 60%剖面業態分布Program by Section各業態面積占比Program Relative Size生活配套Living12%休閑娛樂Leisure12%蘇寧易購Suning Retail7%零售Retail48%餐飲F&B21%業態面積需求 Retail Program and Area Requirement功能布局與場地分析 PROGRAM AND SITE ANALYSIS 樓層業態樓層 建筑面積 套內面積(m)(m)蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER R11、ETAIL PLAZA PROJECTB3B2B11F2F3F4F5F6F3.8 m3.9 m5.6 m6 m5.1 m5.1 m5.1 m5.1 m5.1 m15000 sqm13000 sqm13000 sqm12900 sqm12900 sqm12900 sqm9300 sqm層高建議 Floor Height Recommendation功能布局與場地分析 PROGRAM AND SITE ANALYSIS 蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT商業布局策略RETAIL STRATEGY商務節點:現有商務示范區辦公樓12、Business hub:existing office com-plex and dotcom building區域重點功能節點:Feature nodes:公共景觀節點:大型綠軸遷入Green hub:Outdoor and rooftop greenery will be highlighted in the surrounding.文化節點:聚合文化,休閒,娛樂Art&Culture hub:Retail brings culture,leisure and entertainment altogether.交通/商業:蘇寧總部地鐵站與地下商業Transportation hub:me13、tro station and additiaonl underground retail will boost the retail experience in the neighbourhood.商業布局策略 RETAIL STRATEGY項目遠景 Project Vision蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT商業布局策略 RETAIL STRATEGY項目周邊商圈 Regional Retail Competitors蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PR14、OJECT234minimum F&B in the residential compound opposite the site,mainly to serve residents in the compound,no noticeable effect to new retail centre基地對面的小區有少數餐飲，主要提供與小區內居民，對于新商場無明顯商業影響。Goose Centre situates approx.1km from the site and offers F&B for nearby residence and school,no noticeable effect15、 to new retail centre.仙鶴新天地廣場：位于離基地一公里距離提供附近居民和學校餐飲，對于新商場無明顯商業影響。Donghui Centre:situates approx.2.5k from the site and offers more F&B and retail for nearby university.Due to its close proximity to the university it would effect customer coming from the university.東城匯：位于離基地兩公里半距離提供附近居民和大學餐飲以及零售，因距離離16、南京師范大學較近將影響從大學到新商場客流。Dacheng Shopping Park/Gold Eagle Outlet:situates approx.4k from the site and offers more F&B and retail for nearby university.Due to its close proximity to the univer-sity it would effect customer coming from the university.大成名店公園/金鷹奧萊城：位于離基地四公里距離提供附近居民和大學餐飲以及零售，因距離離南京師范大學，警察大學和17、財經大學較近將影響從大學到新商場客流。Site基地small and loose amount of retail centre in the immediate vicinity in the northeat part of nanjing city附近有少數以及分散的小型商場在位于南京市的東北方。Xingjieko,Lion Bridge,and Confucious Temple area has highest concentration of retail in Nanjing city新街口,獅子橋,和夫子廟擁有南京市最集中的商圈。Olympic Park area has hi18、ghest concentration of retail in southwest of the city奧林匹克體育中心一帶是南京西南部商業最聚集的位置。Baijia Lake area has highest concentration of retail in south of the city百家湖一帶是南京南部商業最聚集的位置Site基地4km1km2.5kmCompetition in immediate vicinity 附近周邊商圈競爭1Site 基地1KM2KM3KM4KM1.2.3.4.Competition in overal Nanjing city 南京整體商圈競爭19、Site 基地5KM10KM15KM20KM11.5km12km17km18.5km to souther retail precinct15.5km商業布局策略 RETAIL STRATEGY項目周邊商圈 Regional Retail Competitors蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECTSTRENGTH:-little competition in the nearby vicinity-high concentration of commercial,residentialand educational sec20、tor-easy access via public transportation and private vehicle-higher branding tier in overall comparisonWEAKNESS:-isolated location from city centre-perceived as a more industrial park precinct by the public 優勢:-附近只有少數商業競爭-高密度的辦公，住宅，與教育機構在附近-公共交通與私人駕車到達的方便性-整體品牌上的檔次為高劣勢:-離于市中心的距離較遠-公眾對于此位置的看法主要為工業區商21、業布局策略 RETAIL STRATEGY周邊環境分析 District in Vicinity Analysis蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECTCustomers in the neighbourhood:Residences,professionals,andcollege students within 3km aremajor customers在地客群:三公里范圍內的居民,商辦及高校人群為主要在地客群Customers from the districts:Residences and professiona22、lsfrom Qixia,Xuanwu,Gulou,and Xiaguan districts.外區域客群:來自棲霞、玄武，鼓樓，與下關居民和商辦人群SiteEducational教育Medium/high Residential中/高密度住宅Commerical工商業探索Young Professionals 年輕專業人士Young Families 年輕家庭趣味“I want“I want“I want University Students 大學學生Young families and professionals from the neighbourhood,along with uni23、versity nearby are target groups for major customers 年輕專業人士和鄰近消費力較強的年輕家庭,結合附近大學的學生,成為商場主要消費客群FUN+ENTERTAINING”COOL+DYNAMIC”CULTURAL+LEARNING”酷炫商業布局策略 RETAIL STRATEGY目標客群 Target Group蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT商業布局策略 RETAIL STRATEGY項目商業定位 Project Retail Marketing Position蘇寧24、總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECTSuning 蘇寧生活廣場-current flagship in Nanjing city 目前南京市內的旗艦門店Suning ecosystem 蘇寧生態NEXT GENERATIONLIFESTYLEonline線上offline實體店retail experienceintegration商業體驗融合商業布局策略 RETAIL STRATEGY項目到達人流分析 Pedestrian Arrival Analysis蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER R25、ETAIL PLAZA PROJECT地鐵線Metro Line 主要干道Major Roads 地鐵站Metro Station 行人入口Pedestrian Access points公交站(待定)Bus Stops(TBC)從總部From HQ 從居民區From Residential area 從地鐵出口 From Metro Exits 計程車下客點Texi Drop-off 服務車輛卸貨點Goods&Service 顧客停車入口Customer car park 主要干道Major Roads 車流動線Site Car Circulation 可能車流動線Proposed Car 26、Circulation 地鐵站Metro Station 公交站(待定)Bus Stops(TBC)商業布局策略 RETAIL STRATEGY項目到達車流分析 Vehicular Arrival Analysis蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT商業布局策略 RETAIL STRATEGY設計準則 Design Principles蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECTSTRONG INVITING ENTRIES強烈吸引人的入口STRONG PRE27、CINCTS重點區域SENSE OF ARRIVAL到達的感覺4.SOMETHING FOR EVERYONE多元化的吸引力1.VARIETY OF EVENT不同的活動VISUAL SIGHT LINES視覺引導線FLEXIBLE SPACE活動性的空間5.INNOVATIVE LOGICAL創新邏輯2.FOCAL POINTS焦點POINTS OF INTEREST地標兼具點3.CUSTOMER EXPERIENCE 顧客體驗ENGAGING SPACE 迷人的空間OFFERING SOMETHING FOR EVERYONE 提供所有人的需求GIVING A REASON TO STAY28、 AND REASON TO RETURN 提供一個挽留和回顧的原因 STRONG VISUALLY SHOPFRONTS強烈視覺開放的鋪面商業布局策略 RETAIL STRATEGY商業重點空間元素 Retail Major Spatial Elements蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECTENTRIES入口bold 大膽contextua 相關inviting 邀請immersive 融入MALL商場 supportive 支持transitiona 過度complimentry 互補4.1.5.2.3.NODES中29、庭expressive 表現unique 特殊GRAND PLAZA大廣場events 活動programmable 編制性theatrical 戲劇化interactive 互動focal 焦點SUNING PLAZA蘇寧廣場community 團體性placemaking 打造場所signature space 焦點空間grand/prominent 宏偉與顯赫蘇寧旗艦店 Suning Flagship Store蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECTCONNECTION BETWEEN ONLINE/OFFLINETH30、E SUNING FLAGSHIP CAN SHOWCASE LATEST R&D PROJECTS/BETA TESTING PRODUCTS.蘇寧旗艦店可以展示最新的研發項目，測試產品，成為研發和測試過程之間的連接。INNOVATIVE TECHNOLOGY INTERACTION FOR KIDS AND FAMILIES TO SET SUNING PLAZA APART FROM OTHER RETAIL CENTRE.為兒童和家庭提供創新的技術互動，是蘇寧廣場與其他購物中心之間的區分。SUNING PLAZA AS A DESTINATION蘇寧廣場為一個目的地A.COM MUSE31、UM TO EMPHASIZE SUNING KNOWL-ODGE AND MISSION TO THE GENERAL PUBLIC AND TO EDUCATE AND INFORM.一個.com博物館向公眾強調蘇寧對于知發展的使命，進行教育和宣傳。商業布局策略 RETAIL STRATEGYINSTAGRAM MOMENTS社交平臺上的發布B1層商業業態參考 Level B1 Retail Type Reference蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECTVARIETY IN SETTINGS/COMMUNAL/PRI32、VATE/GROUP不同場合/公眾/私人/族群FRESH FOOD 新鮮的食品OPEN FOOD HALL&EXPLORATION開放式美食區以及發掘INDUSTRIAL ELEMENTS,SCALE AND FURNITURE工業美感元素，比例，和活動家具SPECIALTY PRODUCT特殊產品VIBRANT CHARACTER活躍的的特點LIVE COOKING/FOOD PREPARATION現炒/美食準備SUNING AUTO蘇寧汽車商業布局策略 RETAIL STRATEGYGLOBAL全球性Delights有新鮮度THEATRE戲劇化的ASPIRATIONAL有理想型的DESTI33、NATIONAL有目的地的ENDORSED廣告贊助RECOGNISABLE有知名度1層商業業態參考 1F Retail Type Reference蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT商業布局策略 RETAIL STRATEGYLIFESTYLE生活品味LIFESTYLE生活品味CURATED策劃的STRONG BRANDING強烈的品牌INTERNATIONAL國際性的SPECIALIST ARTISAN FOOD特殊藝術美食2層商業業態參考 2F Retail Type Reference蘇寧總部南側蘇寧易購廣場項目 34、SUNING HEADQUARTER RETAIL PLAZA PROJECT商業布局策略 RETAIL STRATEGY設計方案DESIGN OPTION功能布局與場地分析 PROGRAM AND SITE ANALYSIS 蘇寧南京總部 Suning Nanjing Headquarter蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT功能布局與場地分析 PROGRAM AND SITE ANALYSIS 蘇寧總部大樓 Suning Headquarter蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETA35、IL PLAZA PROJECT功能布局與場地分析 PROGRAM AND SITE ANALYSIS 蘇寧易購 Suning Headquarter蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT功能布局與場地分析 PROGRAM AND SITE ANALYSIS 園區規劃與軸線 Campus Urban Planning and Axis蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT功能布局與場地分析 PROGRAM AND SITE ANALYSIS 園區規劃與軸線36、 Campus Urban Planning and Axis蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT概念設計 Concept Design 設計原則 Design Principles功能互補Complementry Program 空間互通Spatial Interlink立面協調Facade Coordination交通互聯Traffic Connection蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT概念設計 Concept Design 體量推演 Mas37、sing Development142536滿足最大沿街商業Maximizing Retail Frontage挑出二至六層，商業面積最大化Cantilever Part of 2-6F to Maximize Retail Area在西北角設置主廣場Main Plaza at NW Corner 突出西北及西南兩個主要出入口Emphasis on the North-west and South-west Main Entrance 六層沿街退讓，形成屋頂花園Cut Back Part of 6F to Form Roof Top Garden50%建筑密度需求50%Site Density38、 Requirement 蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECTHalf Enclosed半圍合中庭空間Open Plaza開放式園區廣場Retai Event Plaza商業入口廣場URBAN SCALE城市尺度概念設計 Concept Design 總部園區開放空間分析 Suning HQ Open Space Analysis蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECTConceptual Basis of Design概念基礎00390038概念設計 C39、oncept Design 設計概念 Design ConceptHalf Enclosed半圍合中庭空間Open Plaza開放式園區廣場URBAN SCALE城市尺度Embracing Hands圍合Enclosed Atrium圍合式商業中庭蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECTFloor Plan Diagram平面概念圖Entrance Plaza入口廣場Corner Plaza街角廣場Corner Plaza入口廣場Vehicular Access 車行出入口Vehicular Access 車行出入口Vehic40、ular Access 車行出入口Vehicular Access 車行出入口Sunken Plaza下沉廣場Main Retail Circulation主要商業動線Loop Circulation環形商業動線SW Display Face西南形象展示面設計分析 Design AnalysisS蘇寧易購總部Suning HQ蘇寧總部大樓Suning Retail Plaza蘇寧易購廣場IDENTITY識別性概念設計 Concept Design 蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECTN概念設計 Concept Design41、 消防動線和綠化分析圖 Fire Fighting Circulation and Green Ratio Analysis登高操作場地 Fire Fighting消防車道 Fire Lane10m5m綠地面積=6000 Green Space綠地空間 Green Space綠地率15%Green Ratio蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT園區總體效果圖 Campus Overall Visualization概念設計 Concept Design 蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER R42、ETAIL PLAZA PROJECT概念設計 Concept Design 地下二層平面圖 B2F Plan蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT用地紅線地下室輪廓線多層建筑退讓線高層建筑退讓線UPSITE BOUNDARYSITE BOUNDARYCARPARK RAMP TO 1FCAR PARK RAMP TO B3CAR PARK RAMP FROM B2WHProject No.:Scale:REVISIONDate:The Buchan Group London Pty LtdACN 606 569 715.A43、BN 39 606 569 715(Australian Registered Company)4th Floor,72-82 Roseberry Avenue,EC1R 4RWUNITED KINGDOME .auT+44(0)20 7440 7900 F+44(0)20 7440 7939www.buchangroup.co.ukUK registered Co No.FC032637 VAT No.227 1050 471:1000 A3Project StatusProjectNumberSUNING_NANJINGA001B2Enter address hereParking Sch44、eduleB2 CAR PARKING616停車位總數:831Total Car Park Number:831停車場入口Parking Entry接待廳Welcome Hall 客梯/自動扶梯Guest Lift/ESC服務核心筒電梯Service Core LiftB2停車坡道Car Park Ramp from B2至B3停車坡道Car Park Ramp to B3至B1停車坡道Car Park Ramp to B1至一層停車坡道Car Park Ramp to 1FWHN040m2010地下一層平面圖 B1F Plan概念設計 Concept Design 蘇寧總部南側蘇寧易購廣場項45、目 SUNING HEADQUARTER RETAIL PLAZA PROJECT主入口 Entries客梯/自動扶梯Guest Lift/ESC服務核心筒電梯Service Core Lift人流活動區域Circulation Space 主力店Anchor Store商鋪 Retail生活配套Lifestyle餐飲F&B下沉式廣場Sunken Plaza 貨物Servcie Yard Access落客區Taxi&Car Drop Off/Pick Up 主力店及商鋪包括:Anchor Store and Retail include:蘇鮮生超市 蘇寧汽車 雜貨零售Suning Superm46、arket，Suning Auto，Small Retail餐飲包括:F&B include:美食廣場 休閑餐飲Food Market，Regular F&B用地紅線地下室輪廓線多層建筑退讓線高層建筑退讓線UPDNUPUPUPSERVICE YARDMETRO LINKSUPERMARKET3500m2METRO LINKCLICK AND COLLECT,DROPOFF/VALETFOOD MARKETVOID OVERSUNNING AUTO1000m2SUNNING AUTO1450m2RETAILF&BSUNKEN PLAZAF&BSITE BOUNDARYSITE BOUNDARYF47、&BMSUF&BF&BLIFESTYLEProject No.:Scale:REVISIONDate:The Buchan Group London Pty LtdACN 606 569 715.ABN 39 606 569 715(Australian Registered Company)4th Floor,72-82 Roseberry Avenue,EC1R 4RWUNITED KINGDOME .auT+44(0)20 7440 7900 F+44(0)20 7440 7939www.buchangroup.co.ukUK registered Co No.FC032637 VAT 48、No.227 1050 471:1000 A3Project StatusProjectNumberSUNING_NANJINGA002B1Enter address hereArea Schedule-B1LevelDepartmentAreaB1ANCHORRETAIL6629 mB1BOH5815 mB1CIRCULATION4810 mB1F&B2446 mB1LIFESTYLE548 mB1OUTDOOR1197 mB1RETAIL2428 mGrand total23875 m從上層貨車服務車輛坡道Truck Service Ramp From Above從上層至車庫坡道Car P49、ark Ramp From Above從上層至B2停車坡道Car Park Ramp From Above-To B2 至B2停車坡道Car Park Ramp To B2地鐵出口連接處Metro Link地鐵出口連接處Metro Link地鐵出口連接處Metro LinkN040m2010一層平面圖 1F Plan概念設計 Concept Design 蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECTUP用地紅線地下室輪廓線多層建筑退讓線高層建筑退讓線用地紅線地下室輪廓線多層建筑退讓線高層建筑退讓線用地紅線地下室輪廓線多層建筑退讓線50、高層建筑退讓線用地紅線地下室輪廓線多層建筑退讓線高層建筑退讓線DNUPUPDNUPUPUPSUNKEN PLAZARETAILRETAILENTRYENTRYENTRYRETAILSUNINGANCHORVOIDMSUF&BF&BANCHOR120001600012000Project No.:Scale:REVISIONDate:The Buchan Group London Pty LtdACN 606 569 715.ABN 39 606 569 715(Australian Registered Company)4th Floor,72-82 Roseberry Avenue,EC1R51、 4RWUNITED KINGDOME .auT+44(0)20 7440 7900 F+44(0)20 7440 7939www.buchangroup.co.ukUK registered Co No.FC032637 VAT No.227 1050 471:1000 A3Project StatusProjectNumberSUNING_NANJINGA1011FEnter address hereArea Schedule-1FLevelDepartmentAreaLevel 1FANCHORRETAIL2829 mLevel 1FBOH769 mLevel 1FCIRCULATION52、3588 mLevel 1FF&B1120 mLevel 1FRETAIL4020 mLevel 1FSUNING1198 mGrand total13524 m主入口 Entries客梯/自動扶梯Guest Lift/ESC服務核心筒電梯Service Core Lift人流活動區域Circulation Space 主力店Anchor Store商鋪 Retail蘇寧旗艦店Suning Store餐飲F&B落客區Taxi&Car Drop Off/Pick Up 客車停車Access to Customer Parking貨物Servcie Yard AccessN040m2010蘇寧總部53、南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT概念設計 Concept Design 二層平面圖 2F Plan客梯/自動扶梯Guest Lift/ESC服務核心筒電梯Service Core Lift人流活動區域Circulation Space 主力店Anchor Store商鋪 Retail蘇寧旗艦店Suning Store餐飲F&B主力店及商鋪包括:Anchor Store and Retail include:蘇寧體育 Suning Sport少淑女裝，內衣，鞋包配飾Young Lady s Fashion,Underwear,S54、hoes,AccessoriesUPUP用地紅線地下室輪廓線多層建筑退讓線高層建筑退讓線用地紅線地下室輪廓線多層建筑退讓線高層建筑退讓線UPUPUPUPUPUPRETAILRETAILSUNINGANCHORVOIDVOIDVOIDVOIDVOIDMSUMSUF&BF&B2551543563120001600044367MSUVOIDProject No.:Scale:REVISIONDate:The Buchan Group London Pty LtdACN 606 569 715.ABN 39 606 569 715(Australian Registered Company)4th F55、loor,72-82 Roseberry Avenue,EC1R 4RWUNITED KINGDOME .auT+44(0)20 7440 7900 F+44(0)20 7440 7939www.buchangroup.co.ukUK registered Co No.FC032637 VAT No.227 1050 471:1000 A3Project StatusProjectNumberSUNING_NANJINGA1032FEnter address hereArea Schedule-2FLevelDepartmentAreaLevel 2FANCHORRETAIL3646 mLev56、el 2FBOH1172 mLevel 2FCIRCULATION2276 mLevel 2FF&B710 mLevel 2FRETAIL3196 mLevel 2FSUNING1411 mGrand total12412 mN040m2010蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT概念設計 Concept Design 三層平面圖 3F Plan客梯/自動扶梯Guest Lift/ESC服務核心筒電梯Service Core Lift人流活動區域Circulation Space 主力店Anchor Store商鋪 Reta57、il蘇寧旗艦店Suning Store餐飲F&B兒童培訓Kids Training兒童娛樂Kids Entertainment主力店及商鋪包括:Anchor Store and Retail include:紅孩子 兒童游樂 Kids Entertainment兒童零售Young Lady s Fashion,Underwear,Shoes,AccessoriesUP用地紅線地下室輪廓線多層建筑退讓線高層建筑退讓線UPUPUPUPUPUPUPRETAILSUNINGKIDS ENTERTAINMENTVOIDVOIDVOIDVOIDKIDS TRAININGF&BKIDS TRAININGKI58、DS TRAININGKIDS TRAININGVOIDProject No.:Scale:REVISIONDate:The Buchan Group London Pty LtdACN 606 569 715.ABN 39 606 569 715(Australian Registered Company)4th Floor,72-82 Roseberry Avenue,EC1R 4RWUNITED KINGDOME .auT+44(0)20 7440 7900 F+44(0)20 7440 7939www.buchangroup.co.ukUK registered Co No.FC03259、637 VAT No.227 1050 471:1000 A3Project StatusProjectNumberSUNING_NANJINGA1043FEnter address hereArea Schedule-3FLevelDepartmentAreaLevel 3FBOH1150 mLevel 3FCIRCULATION2276 mLevel 3FF&B708 mLevel 3FKIDSENTERTAINMENT2803 mLevel 3FKIDSTRAINING1726 mLevel 3FRETAIL1879 mLevel 3FSUNING2044 mGrand total12560、85 mN040m2010蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT概念設計 Concept Design 四層平面圖 4F Plan客梯/自動扶梯Guest Lift/ESC服務核心筒電梯Service Core Lift人流活動區域Circulation Space 主力店Anchor Store商鋪 Retail生活配套LifestyleIMAX 影院IMAX主力店及商鋪包括:Anchor Store and Retail include:休閑男裝 Casual Menswear家居生活(健身，教育培訓，美容美發，書吧）L61、ifestyle（gym，education，training，Beauty，-Bookstore）特色零售Special Retail用地紅線地下室輪廓線多層建筑退讓線高層建筑退讓線UPUPUPUPUPUPUPUPLIFE-STYLERETAILBOOKSTOREFITNESS,HEALTH,GYMVOIDVOIDVOIDVOIDEDUCATION,TRAINING,BEAUTYMSUMSUFITNESS,HEALTH,GYMFITNESS,HEALTH,GYMIMAXVOIDMSUProject No.:Scale:REVISIONDate:The Buchan Group London 62、Pty LtdACN 606 569 715.ABN 39 606 569 715(Australian Registered Company)4th Floor,72-82 Roseberry Avenue,EC1R 4RWUNITED KINGDOME .auT+44(0)20 7440 7900 F+44(0)20 7440 7939www.buchangroup.co.ukUK registered Co No.FC032637 VAT No.227 1050 471:1000 A3Project StatusProjectNumberSUNING_NANJINGA1054FEnter63、 address hereArea Schedule-4FLevelDepartmentAreaLevel 4FANCHORRETAIL1430 mLevel 4FBOH1172 mLevel 4FCINEMAS717 mLevel 4FCIRCULATION2276 mLevel 4FLIFESTYLE4608 mLevel 4FRETAIL2353 mGrand total12556 mN040m2010蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT概念設計 Concept Design 五層平面圖 5F Plan客梯/自動扶梯64、Guest Lift/ESC服務核心筒電梯Service Core Lift人流活動區域Circulation Space 特色餐飲F&B影院Cinema影院包括:Cinema includes:IMAX 影院 IMAX蘇寧影城Suning Cinema用地紅線地下室輪廓線多層建筑退讓線高層建筑退讓線UPUPUPUPUPUPUPUPVOID F&BCINEMASF&BF&BF&BF&BEXT.DININGEXT.DININGEXT.DININGEXT.DININGF&BF&BVOID VOID IMAXFOYERProject No.:Scale:REVISIONDate:The Buchan65、 Group London Pty LtdACN 606 569 715.ABN 39 606 569 715(Australian Registered Company)4th Floor,72-82 Roseberry Avenue,EC1R 4RWUNITED KINGDOME .auT+44(0)20 7440 7900 F+44(0)20 7440 7939www.buchangroup.co.ukUK registered Co No.FC032637 VAT No.227 1050 471:1000 A3Project StatusProjectNumberSUNING_NANJ66、INGA1065FEnter address hereArea Schedule-5FLevelDepartmentAreaLevel 5FBOH457 mLevel 5FCINEMAS6328 mLevel 5FCIRCULATION1335 mLevel 5FF&B3113 mGrand total11233 mN040m2010概念設計 Concept Design 六層平面圖 6F Plan蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT客梯/自動扶梯Guest Lift/ESC服務核心筒電梯Service Core Lift67、人流活動區域Circulation Space 餐飲F&B影院上空Cinema餐飲包括:F&B includes:大型餐飲 Large Scale F&B特色餐飲Special F&B用地紅線地下室輪廓線多層建筑退讓線高層建筑退讓線UPUPUPUPVOID F&BF&BF&BF&BF&BEXT.DININGEXT.DININGEXT.DININGEXT.DININGF&BF&BVOID VOID Project No.:Scale:REVISIONDate:The Buchan Group London Pty LtdACN 606 569 715.ABN 39 606 569 715(Aus68、tralian Registered Company)4th Floor,72-82 Roseberry Avenue,EC1R 4RWUNITED KINGDOME .auT+44(0)20 7440 7900 F+44(0)20 7440 7939www.buchangroup.co.ukUK registered Co No.FC032637 VAT No.227 1050 471:1000 A3Project StatusProjectNumberSUNING_NANJINGA1076FEnter address hereArea Schedule-6FLevelDepartmentA69、reaLevel 6FBOH457 mLevel 6FCIRCULATION1335 mLevel 6FF&B3113 mGrand total4904 mN040m2010項目參考圖片 Project Reference Images概念設計 Concept Design 蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT概念設計 Concept Design 入口形象展示 Retail Entry Image Display屋頂花園Rooftop Garden主入口挑高中庭Main Entry Atrium下沉廣場Sunken Pl70、aza商業展示Anchor Store Display主力店Anchor Store多媒體墻面Media Wall中庭采光頂Atrium Skylight業態功能分布 Retail Program Distribution蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT概念設計 Concept Design 蘇寧總部園區立面風格 Suning HQ Campus Facade Style-橫向水平線條-凸顯總部大樓-Horizontal Shading Fins-Emphasize HQ tower-豎向垂直線條-立面整體效果-Ver71、tical Shading Fins-Coherent facade effect-簡潔線條幾何形體-局部懸挑效果-Simple form with geometric lines-Regional cantilever 蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT概念設計 Concept Design 項目立面設計概念 Project Facade Design Concept頂部退縮體量-配合影院餐飲等功能-虛實立面轉換Setback at rooftop-cinema F&B-gradient to solid豎向立面元素為72、主-整體立面一致性效果-呼應園區立面元素Vertical Facade-Unifty elevation-Relate to campus中段主立面展示-簡潔立面造型-強化立面延續性Signange band-Clean and Simple-Continuous facade底部通透商業展示-多元化商業展示-增加商業氛圍Transparent base-Diversify display-Retail atmosphere123蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT概念設計 Concept Design 立面材質運用參考 73、Facade Material Reference 1蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT概念設計 Concept Design 立面材質運用參考 Facade Material Reference 2蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT概念設計 Concept Design 立面材質運用參考 Facade Material Reference 3蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJEC74、T概念設計 Concept Design 景觀設計構想 Landscape Design Ideas 綠屋頂Green Roof入口雕塑Entry Sculpture休憩廣場Relaxing Square鏡面水景Water Feature主入口鋪地呼應蘇寧一期The entry paving relates to the S沿店咖啡座Coffee Seats階梯廣場Amphitheater次入口公共藝術Second entry Public Sculpture蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT效果圖 3D Visuali75、zation概念設計 Concept Design 蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT概念設計 Concept Design 效果圖 3D Visualization蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT概念設計 Concept Design 效果圖 3D Visualization蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT附錄APPENDIX前期方案回顧PREVIOUS STAGE D76、ESIGN OPTIONS蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT方案對比 Option Comparison方案一Option 1方案二Option 2方案三Option 3方案四Option 4概念設計 Concept Design 蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT方案對比 Option Comparison概念設計 Concept Design 方案一Option 1方案二Option 2方案四Option 4方案三Option 3蘇寧總部南側蘇77、寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT方案對比 Option Comparison概念設計 Concept Design 方案一意見Option 1 Comments方案二意見Option 2 Comments方案三意見Option 3 Comments方案四意見Option 4 CommentsPROS 優勢CONS 劣勢CONS 劣勢PROS 優勢PROS 優勢CONS 劣勢CONS 劣勢-Relatively too formal and conventional in terms of a retail center 設計作為商業78、建筑較為保守-Use of the curving gesture is too extreme,not suitable for this site.過于曲線的形態不適合本項目-Too much distance between retail and street side due to excessive landscaping 臨近主干道的景觀區域過大，商業距 人行道過遠-Suitable general design direction 大致設計方向正確-Program arranged with loop circulstion 功能布局按照回形動線-Clear general ma79、ssing and facade treatment 形體及建筑表面處理手法清晰PROS 優勢-Prominent Suning Retail positioning 蘇寧專賣店位置突出-Massing is too divided and complicated 體塊分割過多-Over emphasized Suning Flagship store 過于強調蘇寧旗艦店-Too much facade treatment 建筑表面過度處理-Site plan arrangement does not fully utilized site value 總圖布局沒最大化利用基地-Multipl80、e circulation routes 多重人流動線UPUPUPUPUPUP用地紅線地下室輪廓線多層建筑退讓線高層建筑退讓線SITE BOUNDARYSITE BOUNDARYSITE BOUNDARYSUNINGFLAGSHIPF&BMSUMSUMSUMSUMSUVOIDVOIDVOIDF&BSUNING SPORTF&B3625035750800080001200039750Project No.:Scale:REVISIONDate:The Buchan Group London Pty LtdACN 606 569 715.ABN 39 606 569 715(Australian 81、Registered Company)4th Floor,72-82 Roseberry Avenue,EC1R 4RWUNITED KINGDOME .auT+44(0)20 7440 7900 F+44(0)20 7440 7939www.buchangroup.co.ukUK registered Co No.FC032637 VAT No.227 1050 471:1000 A3Project StatusProjectNumberSUNING_NANJINGA1032FEnter address hereArea Schedule-2FLevelDepartmentAreaLevel82、 2FANCHORRETAIL3614 mLevel 2FBOH705 mLevel 2FCIRCULATION2321 mLevel 2FF&B1053 mLevel 2FRETAIL3309 mLevel 2FSUNING970 mGrand total11971 m蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECTUPUPUPUPSUNING SHOPMSUMSUMSUMSURETAILF&BF&BUPUPUPUPRETAILSUNING SHOPMSUMSUMSUMSURETAILRETAILF&BF&BDNUPUPDNVOID83、 VOID VOID VOID VOID SITE BOUNDARYSITE BOUNDARYSITE BOUNDARYVOID MSUSUNINGFLAGSHIPMSUMSUMSUMSUF&BRETAILRETAILRETAILRETAILF&B方案一Option 1方案二Option 2方案四Option 4方案三Option 3方案對比 Option Comparison概念設計 Concept Design 蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT方案對比 Option Comparison概念設計 Concept Design 方案一Option 1方案二Option 2方案四Option 4方案三Option 3蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT方案對比 Option Comparison概念設計 Concept Design 方案一Option 1方案二Option 2方案四Option 4方案三Option 3蘇寧總部南側蘇寧易購廣場項目 SUNING HEADQUARTER RETAIL PLAZA PROJECT