2021購物中心商場盲盒主題展活動策劃方案(37頁).pptx
下載文檔
上傳人:小***
編號:627197
2023-03-28
37頁
7.76MB
1、遇見美好遇見美好花漾集盒花漾集盒遇見美好遇見美好花漾集盒花漾集盒花漾盲盒節(jié)花漾盲盒節(jié)Blind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind 2、Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox本次活動以驚喜盲盒為主線本次活動以驚喜盲盒為主線打造衡陽首個盲盒主題節(jié)打造衡陽首個盲盒主題節(jié)以互動兌換盲盒、現(xiàn)場互動玩樂的形式以互動兌換盲盒、現(xiàn)場互動玩樂的形式探索位置盲盒樂趣探索位置盲盒樂趣感受不同的多彩生活感受不同的多彩生活COLOFUL BOX COLOFUL BOX 花漾盲盒節(jié)花漾盲盒節(jié)城市開箱 獻(xiàn)禮衡陽1000份3、花漾盲盒空降雁城COLOFUL BOX COLOFUL BOX 花漾盲盒節(jié)花漾盲盒節(jié)本次活動以驚喜盲盒為主線本次活動以驚喜盲盒為主線打造衡陽首個盲盒主題節(jié)打造衡陽首個盲盒主題節(jié)以互動兌換盲盒、現(xiàn)場互動玩樂的形式以互動兌換盲盒、現(xiàn)場互動玩樂的形式探索位置盲盒樂趣探索位置盲盒樂趣感受不同的多彩生活感受不同的多彩生活Blind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox4、Blind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox盲盒的優(yōu)勢?盲盒的優(yōu)勢?盲盒的優(yōu)勢?0101形式新穎,切合消費(fèi)者心理 相對于傳統(tǒng)的抽獎或砸金蛋,5、開盲盒從形式和內(nèi)容上異曲同工,但更符合當(dāng)下消費(fèi)者獵奇的心理,也更加新潮、有趣。形式新穎,切合消費(fèi)者心理 盲盒可以相同的費(fèi)用,分別購買具有吸引力的大獎和低單價的獎品,依靠顧客運(yùn)氣獲得,在開盒前,高單價禮品的吸引力一直存在和保留,同時有效的控制了成本和客訴問題。具有話題性,有效傳播 利用成交送盲盒的事件可以進(jìn)行線上線下宣傳,增加傳播性、話題性、促進(jìn)品牌營銷和銷售的達(dá)成。?Blind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind B6、lind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox城市開箱 獻(xiàn)禮衡陽1000份花漾盲盒空7、降雁城活動亮點活動亮點PARY ONEPARY ONE活動亮點活動亮點PARY ONEPARY ONEBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind box8、boxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox形式多樣的跨界盲盒形式多樣的跨界盲盒Various forms of cross-border blind box打造城市首個打造城市首個 盲盒主題展盲盒主題展 趣味十足的網(wǎng)紅拍照打卡點趣味十足的網(wǎng)紅拍照打卡點 趣味通過趣味互動、游戲體驗集贊趣味通過趣味互動、游戲體驗集贊即可擁有抽取盲盒的機(jī)會即可擁有抽取9、盲盒的機(jī)會形式多樣的跨界盲盒形式多樣的跨界盲盒來玩Blind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind10、 Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox形式多樣的跨界盲盒形式多樣的跨界盲盒國潮國潮美妝美妝國潮國潮美妝美妝潮玩潮玩造物造物潮玩潮玩造物造物生活生活好物好物生活生活好物好物形式多樣的跨界盲盒形式多樣的跨界盲盒Blind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind11、 Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbo12、x方式一集贊抽盲盒1.關(guān)注公眾號,發(fā)送我要抽盲盒轉(zhuǎn)發(fā)文章鏈接。2.集贊28個*并保留兩日)后即可在12.15日活動當(dāng)天前往活動現(xiàn)場參與抽取盲盒活動。盲盒參與方式盲盒參與方式方式一集贊抽盲盒1.關(guān)注公眾號,發(fā)送我要抽盲盒轉(zhuǎn)發(fā)文章鏈接。2.集贊28個*并保留兩日)后即可在12.15日活動當(dāng)天前往活動現(xiàn)場參與抽取盲盒活動。方式二打卡拍照抽盲盒1.12.15日當(dāng)天到建滔裕花園活動現(xiàn)場打卡點拍照打卡并發(fā)送朋友圈,添加配文:“來建滔裕花園花漾盲盒節(jié)抽盲盒啦”即可活動參與機(jī)會。方式三舞臺互動抽盲盒1.12.15日當(dāng)日舞臺活動主持人與觀眾互動環(huán)節(jié),回答相關(guān)互動問題即可獲得盲盒抽獎機(jī)會一張。1.獲得盲盒抽獎機(jī)會13、后需要到活動現(xiàn)場簽到處進(jìn)行資格核銷,登記姓名與號碼后領(lǐng)取盲盒券,即可在盲盒抽取處抽取盲盒。Blind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBli14、nd Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox復(fù)古游戲機(jī)復(fù)古游戲機(jī)時下最時下最I(lǐng)NIN的視覺設(shè)計與復(fù)古潮流的視覺設(shè)計與復(fù)古潮流的完美結(jié)合,同時滿足網(wǎng)紅打卡的完美結(jié)合,同時滿足網(wǎng)紅打卡與現(xiàn)場玩樂的兩種不同人群需求。與現(xiàn)場玩樂的兩種不同人群需求。復(fù)古游戲機(jī)復(fù)古游戲機(jī)Blind Blind boxboxBlind Blind boxboxBlind Blind box15、boxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Bli16、nd boxboxBlind Blind boxboxBlind Blind boxbox沖鴨沖鴨-小黃鴨娃娃機(jī)小黃鴨娃娃機(jī)絢爛的色彩、卡通的形象,引流利器。絢爛的色彩、卡通的形象,引流利器。沒什么煩惱是夾一個娃娃解決不了的,沒什么煩惱是夾一個娃娃解決不了的,如果不行,那就兩個!如果不行,那就兩個!沖鴨沖鴨-小黃鴨娃娃機(jī)小黃鴨娃娃機(jī)Blind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind B17、lind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox米奇老鼠、網(wǎng)紅大熊貓、小丑軍米奇老鼠、網(wǎng)紅大熊貓、小丑軍團(tuán)、主題服飾模特,18、繽紛人偶團(tuán)團(tuán)、主題服飾模特,繽紛人偶團(tuán)現(xiàn)場互動,營造熱烈活動氛圍。現(xiàn)場互動,營造熱烈活動氛圍。繽紛人偶互動繽紛人偶互動繽紛人偶互動繽紛人偶互動Blind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind b19、oxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox顏色夢幻、造型特別的網(wǎng)紅愛心顏色夢幻、造型特別的網(wǎng)紅愛心棉花糖現(xiàn)場免費(fèi)發(fā)放啦,有顏值棉花糖現(xiàn)場免費(fèi)發(fā)放啦,有顏值有味道的棉花糖,小朋友的最愛有味道的棉花糖,小朋友的最愛哦哦 愛心棉花糖愛心棉花糖愛心棉花糖愛心棉花糖Blind Blind boxboxBlind Bl20、ind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBl21、ind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox活動排期活動排期12.812.1212.15活動造勢期活動造勢期建滔裕花園花漾盲盒節(jié)一起走拆盲盒制造懸念神秘盲盒驚陽1.線上:配合新媒體(微信抖音)軟文、小視頻互現(xiàn)衡動線下:盲盒搭建階段推廣主題推廣內(nèi)容推廣方式銷售導(dǎo)入期銷售導(dǎo)入期1.營銷中心開放倒計時2.盲盒免費(fèi)送游戲規(guī)則發(fā)布,盲盒內(nèi)獎品內(nèi)容發(fā)布線上:配合新媒體(微信抖音)圖文、小視頻互動線下:快閃團(tuán)隊盲盒券全程派送建滔裕花園花漾盲盒節(jié)1000份盲盒免費(fèi)送開業(yè)訴求期開業(yè)訴求期建滔裕花園花漾盲盒節(jié)吃、喝、玩22、,一In俱全。1.10000份盲盒券全城派送,1000個盲盒現(xiàn)場贏。1.現(xiàn)場圖片、視頻制作后期宣傳。Blind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxb23、oxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox宣傳造勢宣傳造勢線上海報線上海報 單頁派發(fā)單頁派發(fā)Blind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBli24、nd Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox宣傳造勢宣傳造勢創(chuàng)意拓客地推創(chuàng)意拓客地推Blind Blind b25、oxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind B26、lind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox宣傳造勢宣傳造勢微信軟文集贊微信軟文集贊Blind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbo27、xBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox城市開箱 獻(xiàn)禮衡陽1000份花漾盲盒空降雁城視覺設(shè)計視覺設(shè)計PARY TWOPARY TWO視覺設(shè)計視覺設(shè)計PARY TWOPARY TWOBlind Blind boxboxBlind Blind b28、oxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind B29、lind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox視覺呈現(xiàn)視覺呈現(xiàn)量身定制盲盒整體氛圍包裝用盲盒、禮品盒將貫穿全場活動,結(jié)合時下流行時尚元素,運(yùn)用創(chuàng)意的表現(xiàn)手法,帶來一場令人耳目一新的盲盒主題活動。Blind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbo30、xBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox平面圖禮品盒造型主題墻盲盒墻簽到區(qū)與禮品核驗處禮品盒造型禮品盒造型娃娃機(jī)區(qū)游戲區(qū)棉花糖領(lǐng)取游戲區(qū)娃娃機(jī)裕見美好裕見美好花漾集盒花漾31、集盒裕見美好裕見美好花漾集盒花漾集盒花漾盲盒節(jié)花漾盲盒節(jié)Blind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox
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