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1、創意來源：清明上河圖CREATIVE SOURCE清明上河圖記錄了北宋時期汴京人民的生活面貌，滿卷人間煙火氣，直抵人心。我們基于清明上河圖，結合春節的生肖形象-兔子，塑造出新時代的生活畫卷和喜氣滿滿的春節氣氛。.The Qingming Shanghetu records the life of people in Bianjing during the Northern Song Dynasty,which is full of human smoke and fire,and is straight to the heart.Based on Qing-ming Shanghe Tu,we2、 combined with the Chinese zodiac image of Chinese New Year,rabbit,to create a new era of life and a joyful atmosphere of Chinese New Year.HOW WE LIVE人間煙火氣魚鹽滿市井，布帛如云煙a picture of life in the past圖片來源于網絡，僅作內部交流使用古老繁華與現代商業相映中國文化與前沿設計交融瑞兔兆豐年/福兔報新喜瑞兔迎喜萬事勝意THE RABBIT WELCOMES YOUAND ALL THINGS ARE WELL新年3、到了！有人放著鞭炮，有人貼著窗花春聯，有人吃著團圓飯，家家燈火通明！同時，人們也在期待著今年的主角：瑞兔。新年鐘聲敲響之際，他會將帶來的滿滿祥瑞，伴著這人間煙火，播撒到千家萬戶THE RABBIT BRINGS GOOD LUCKIts the New Year!Some people are setting off firecrackers,some people are putting up window decor-ations,some people are eating reunion dinners,and every house is lit up!At the same tim4、e,people are also looking forward to this years protagonist-the rabbit!When the New Year bell rings,he will bri-ng a lot of good luck,along with the fireworks,spread to thousands of households00.1/形象設計貼春聯吉祥兔TIE CHUN LIAN賞花燈福氣兔SHANG HUA DENG逛廟會財神兔GUANG MIAO HUI放炮竹驅邪兔FANG PAO ZHU00.1/形象設計平 面 設 計GRAPHI5、C DESIGN貼春聯WU SHI ZI民間習俗新春佳節當美好祝福的話語被寫于紅紙，當火紅的春聯被貼在各家的門前，帶著人們迎祥納福的美好愿望，新的一年便紅紅火火地開始了SPRING FESTIVAL COUPLETSCHINESE FOLK CUSTOMS FOR SPRING FESTIVALWhen the words of good wishes are written on red paper,when the fiery red Spring Festival couplets are pasted on the front door of each house,with peopl6、es good wishes to welcome the good fortune,the new year will start red-hot 賞花燈SHANG HUA DENG民間習俗新春佳節想要在新的一年增光添彩，祈求平安，怎么能少得了花燈呢！用染色紙綴以各色華麗細條的花燈，造型獨特，鮮艷奪目，也照亮了來年的美好生活ENJOY THE LANTERNSCHINESE FOLK CUSTOMS FOR SPRING FESTIVALTo add color to the new year and pray for peace,how can we n-ot have lanterns!7、With dyed paper decorated with various colors beautiful stripes of lanterns,unique shape,bright and eye-catching,but also to light up the coming years good life逛廟會GUANG MIAO HUI在新年，要說最能體現熱鬧的，當屬廟會了！各種傳統的民間表演、古老又新穎的手工藝品、新年特色小食等都將在這一一呈現。在此起彼伏的叫賣聲和敲鑼打鼓的喧鬧聲中，新的一年即將來臨VISIT THE TEMPLE FAIRIn the New Year,t8、he most lively thing is the temple air!Various traditional folk performances,old and new handicrafts traditional folk performances,old and new handicrafts,and New Years special snacks are all presented here.In the sound of hawking and drumming,the new year is coming!新春佳節民間習俗CHINESE FOLK CUSTOMS FOR 9、SPRING FESTIVAL放炮竹FANG PAO ZHU快捂住耳朵，我要放炮竹了！在這噼里啪啦的喜慶聲音中，人們開始迎接新一年的到來，祈禱來年也能如這炮竹聲一樣，熱熱鬧鬧，歡歡喜喜！SET OFF FIRECRACKERSCover your ears,Im going to set off firecrackers!With the crackling sound of the firecrackers,people start to welcome the new year.The new year is comi-ng,and we pray that the coming year10、 will be as lively and joyful as the sound of firecrackers!民間習俗新春佳節CHINESE FOLK CUSTOMS FOR SPRING FESTIVAL創意來源：窗花CREATIVE SOURCE圖形設計靈感源于古老的漢族傳統民間藝術之一：窗花。窗花是春節期間常見的裝飾物，其多變而有特色的形式既富有節日氣息，也簡潔優美，有造型感。The graphic design is inspired by one of the ancient Han Chinese traditional folk arts:window flowers.W11、indow flowers are a common decoration during the Chinese New Year,and their va-ried and characteristic forms are both festive and simple,beautiful and stylized.瑞兔兆豐年/福兔報新喜窗花造型提取CREATIVE SOURCE01.4/字體設計01.5/平面應用物 料 設 計MATERIAL DESIGN02.4/欄桿貼周 邊 設 計PRODUCT DESIGN03.2/對聯筒03.3/紅包03.4/福袋03.6/紙袋美 陳 設 計DISPLAY DESIGN04.1/中庭-104.2/中庭-204.3/長廊04.3/長廊04.4/門頭-104.5/門頭-204.5/門頭-204.6/DP-104.6/DP-104.8/DP-304.8/DP-304.9/DP-404.9/DP-404.10/DP-504.10/DP-504.11/DP-604.11/DP-604.13/DP-804.13/DP-804.15/市集04.16/戶外效果圖04.17/戶外效果圖