2022高端地產(chǎn)項(xiàng)目示范區(qū)璀璨亮相活動(dòng)策劃方案(43頁).pptx
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上傳人:故事
編號(hào):635071
2023-04-06
43頁
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2024年房地產(chǎn)營銷中心售樓處亮相開放活動(dòng)策劃方案資料
1、黑CHOICE IS THE BEGINNING OF HAPPINESS收藏世界的博物之美Early in the day it was whispered that we should sail in a boat,only thou and I,and never a soul in the world would know of thisXx城市xx住房 地產(chǎn)示 范 區(qū) 閃 耀 開 放 系 列 活 動(dòng)diamondCHOICE IS THE BEGINNING OF HAPPINESS收藏世界的博物之美Early in the day it was whispered that we 2、should sail in a boat,only thou and I,and never a soul in the world would know of this目錄C O N T E N T S肆活動(dòng)流程壹案前思考貳活動(dòng)亮點(diǎn)叁創(chuàng)意布置Xx城市壹案前思考收藏世界的博物之美Early in the day it was whispered that we should sail in a boat,only thou and I,and never a soul in the world would know of this什么是?什么是?Island LivingIsland Liv3、ingPART 1./項(xiàng)目解讀項(xiàng)項(xiàng) 目目 定定 位位頂頂尖尖私人私人 奢奢華華人居人居獨(dú)一無二獨(dú)一無二本本場活活動(dòng)以凸以凸顯項(xiàng)目目為主主每個(gè)人都是自己的每個(gè)人都是自己的島嶼 于城市于城市紛繁中繁中 與與島中云谷相逢中云谷相逢P(guān)ART 1./項(xiàng)目解讀Early in the day it was whispered only thou and I,and never a soul in the world wouldEarly in the day it was whispered only thou and I,and never a soul in the world wouldEarly 4、in the day it was whispered only thou and I,and never a soul in the world wouldEarly in the day it was whispered only thou and I,and never a soul in the world wouldEarly in the day it was whispered only thou and I,and never a soul in the world wouldXx系頂尖奢華與眾不同它的獨(dú)特性與生俱來就如同每一件世界級(jí)典藏藝術(shù)品價(jià)值連城珍貴不凡極具品質(zhì)值得每個(gè)人5、細(xì)細(xì)參觀如獲至寶頂頂尖尖 奢奢華華 獨(dú)獨(dú)特特My Collection凝聚時(shí)代精神搜集珍貴樣本這一次在川峽之上再一次進(jìn)行藝術(shù)建造打造這處不同凡響的城中島嶼讓成都重新認(rèn)識(shí)xx地產(chǎn)The Beauty of the World鑒賞這大千世界的多樣魅力打破藝術(shù)的界限體會(huì)川峽大地的文化韻味把世界級(jí)的寶物存放于xx博物館之中以帶給大家無限驚喜活動(dòng)概況活動(dòng)名稱:收藏世界之美Xx地產(chǎn)示范區(qū)璀璨亮相活動(dòng)地點(diǎn):xx活動(dòng)時(shí)間:待定擬邀嘉賓:集團(tuán)高層領(lǐng)導(dǎo)/媒體/特邀嘉賓/圈層客戶貳亮點(diǎn)總覽收藏世界的博物之美Early in the day it was whispered that we should sail i6、n a boat,only thou and I,and never a soul in the world would know of this活動(dòng)亮點(diǎn)一:蜀繡博物館川峽大地傳承下來的蜀繡產(chǎn)業(yè)日益強(qiáng)大,蜀繡之鄉(xiāng)由來已久,本次活動(dòng)將結(jié)合項(xiàng)目的調(diào)性,打造蜀繡文化博物館,吸引人群前往拍照打卡傳播百尺雕堂懸蜀繡。珠簾外、玉闌瓊甃。調(diào)鼎名家,吹簫賢胄,新卜鳳皇佳繇。銀葉添香香滿袖。滿金杯、壽君芳酒。喜動(dòng)蟾宮,祥生態(tài)帳,應(yīng)在細(xì)君歸后。蜀中瑰寶活動(dòng)亮點(diǎn)二:非遺旗袍秀在世界重回東方的今天,東方美學(xué)和藝術(shù)正以深刻的智慧,喚醒著每一位國人的思想,在東方美學(xué)的實(shí)踐上,旗袍作為典范承載著很重要的角色,而本次活動(dòng)將開7、設(shè)非遺旗袍秀場,供到訪者細(xì)細(xì)品味東方之美活動(dòng)亮點(diǎn)三:非遺蜀繡傳承人座談非遺文化蜀繡傳承人來到xx地產(chǎn)的示范區(qū)現(xiàn)場,你將深度參與非遺蜀繡大師的專業(yè)講解,帶你探尋川峽文化的精髓,味道東方美學(xué)活動(dòng)亮點(diǎn)四:圈層藝術(shù)沙龍系列活動(dòng)后續(xù)導(dǎo)入一系列與項(xiàng)目調(diào)性一致的資源,形成圈層藝術(shù)生活沙龍活動(dòng),通過同樣高端,主題不同的活動(dòng),吸引目標(biāo)客群。叁現(xiàn)場規(guī)劃收藏世界的博物之美Early in the day it was whispered that we should sail in a boat,only thou and I,and never a soul in the world would know of 8、this第一區(qū)外場入口展示區(qū)黑金主題/匠心獨(dú)運(yùn) 細(xì)密紋理/頂尖調(diào)性第一區(qū)外場模特迎賓區(qū)立體dp/品牌文字模特展示/盡顯高雅第一區(qū)外場園林置景區(qū)鮮花地毯/花藝路引導(dǎo)視迎賓/小景拍照第一區(qū)外場走秀區(qū)第一區(qū)外場川蜀文化畫展區(qū)第一區(qū)為外場觀眾區(qū)第二區(qū)內(nèi)場儀式區(qū)第二區(qū)內(nèi)場蜀繡博物館區(qū)第二區(qū)內(nèi)場接待茶歇區(qū)第二區(qū)內(nèi)場私宴區(qū)肆執(zhí)行流程收藏世界的博物之美Early in the day it was whispered that we should sail in a boat,only thou and I,and never a soul in the world would know of this【前期9、階段】13:00-14:00來賓入場,簽到領(lǐng)取伴手禮15:00-21:00蜀繡展品博物館開放15:00-19:00互動(dòng)環(huán)節(jié)非遺文創(chuàng)DIY開放14:00-18:00精美茶歇/川味小吃供應(yīng)暖場互動(dòng)CHOICE IS THE BEGINNING OF HAPPINESS收藏世界的博物之美Early in the day it was whispered that we should sail in a boat,only thou and I,and never a soul in the world would know of thisXx城市來賓簽到來賓簽到客戶簽到S i g n I n來賓在現(xiàn)10、場禮儀人員引導(dǎo)下,在簽到處完成簽到,領(lǐng)取伴手禮,簽到后在主會(huì)場就座。在細(xì)節(jié)處傳遞xx地產(chǎn)的頂尖理念領(lǐng)取伴手禮貴賓伴手禮 選擇能讓被邀請者聯(lián)想活動(dòng)事件的元素來設(shè)計(jì)伴手禮,到訪禮品:蜀繡文創(chuàng)飾品蜀 繡 展 品 觀 賞蜀繡展 以安靖蜀繡展品為主,提供15-20件左右,配備講解員現(xiàn)場講解文創(chuàng) d i y互動(dòng)非遺文創(chuàng)DIY活動(dòng)期間邀請書法大家攜其弟子現(xiàn)場繪制扇面進(jìn)行贈(zèng)送儀式環(huán)節(jié)17:00-17:20旗袍秀開場17:20-17:25主持人開場17:25-17:35領(lǐng)導(dǎo)講話17:35-17:45抽獎(jiǎng)互動(dòng)17:45-17:55非遺傳承人講話17:55-18:00特邀嘉賓講話18:00-18:10亮相儀式18:11、10-21:00自由參觀CHOICE IS THE BEGINNING OF HAPPINESS收藏世界的博物之美Early in the day it was whispered that we should sail in a boat,only thou and I,and never a soul in the world would know of thisXx城市旗袍秀開場非遺旗袍秀在外場布置t臺(tái)區(qū)域及氛圍道具,由專業(yè)模特進(jìn)行開場走秀E m c e e O p e n i n g主持人開場主持人開場L e a d e r S p e e c h領(lǐng)導(dǎo)致辭領(lǐng)導(dǎo)致辭主持人邀請領(lǐng)導(dǎo)上臺(tái)致辭,講解主持人邀請大家根據(jù)口令進(jìn)入到我們的微信互動(dòng)抽獎(jiǎng)頁面,現(xiàn)場來賓搖動(dòng)手機(jī),續(xù)集能量,根據(jù)能量排名,贏得禮品。P u b l i c i t y V i d e o微信抽獎(jiǎng)微信抽獎(jiǎng)驚喜連連驚喜連連特 邀 嘉 賓 講 話非遺傳承人特別發(fā)言亮相儀式定制鉆石啟動(dòng)道具,儀式完成后配合彩煙禮花氛圍道具完謝謝閱讀收藏世界的博物之美Early in the day it was whispered that we should sail in a boat,only thou and I,and never a soul in the world would know of this
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