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1、The first cup of milk tea in Spring春 風(fēng) 十 里 不 如 你Lorem Ipsum is simply dummy text of the printing and typesetting industry.Lorem Ipsum has been the industrys standard dummy text ever since the 1500s,when an unknown printer took a galley of type and scrambled it to make a type specimen book.t has surv2、ived not only five centuries,but also the leap into electronic typesetting,remaining essentially unchanged.疫后活力喚醒/2023早春第一杯奶茶春 季 主 題 系 列 活 動(dòng) The title is added here can also copy your text to The title is added here here,and copy your text here to The title hereCONTENTS活動(dòng)概況overview of the activity.23、活動(dòng)鋪排Atmosphere to decorate.3活動(dòng)內(nèi)容activity programming.14氛圍營造Planning import.5策劃導(dǎo)入Planning import.PART 01The title is added here can also copy your text to The title is added here here,and copy your text here to The title here,and copy your text to here策劃導(dǎo)入春風(fēng)十里不如你2022的年末，全國吹響來疫情解封的號角三年的核酸檢測，通信行程碼終于退出人4、們的生活節(jié)奏替換而來的是更強(qiáng)意識的自我保護(hù)與自我監(jiān)測三年來的一場場疫情，阻隔了多少奔跑的腳步又沉寂了多少自由的呼吸2023的春，讓呼吸與溫度治愈你的焦慮讓有趣與活力喚醒你的生機(jī)要相信，所有美好，都在路上我們和春天一起，等你開朗重生撥開疫情的陰霾在春日里重見活力溫暖FORWARD AGAINST THE WINDGROW IN THE SUNEntrepreneurial activities differY O U R T I T L E以【春天的第一杯驚喜，為所有美好開端】為話題，以治愈溫暖城市早春為活動(dòng)目的，本場春季系列活動(dòng)，我們將以“早春第一杯奶茶全城派送”為噱頭，以“十里春風(fēng)不如你”為5、主線，進(jìn)行四大周末活動(dòng)鋪排，加強(qiáng)營銷熱度。早春第一杯奶茶Click here to add your title整個(gè)系列活動(dòng)中，我們將把重點(diǎn)放置在等關(guān)鍵詞上讓這個(gè)季度，集結(jié)滿滿的大愛元素與溫情感受從而 聚焦市民眼球達(dá)成引流Lorem Ipsum is simply dummy text of the printing and typesetting industry.Lorem Ipsum has been the industrys standard dummy text ever since the 1500s,when an unknown printer took a galley o6、f type and scrambled it to make a type specimen book.t has survived not only five centuries,but also the leap into electronic typesetting,remaining essentially unchanged.春風(fēng)十里不如你疫后活力喚醒/早春第一杯奶茶PART 02活動(dòng)概況春風(fēng)十里不如你The title is added here can also copy your text to The title is added here here,and copy yo7、ur text here to The title here,and copy your text to here活動(dòng)主題：春風(fēng)十里不如你 春季主題系列活動(dòng)活動(dòng)地點(diǎn)：XX項(xiàng)目營銷中心參與對象：全城市民、業(yè)主、意向客戶、潛在客戶策劃形式：以“早春第一杯奶茶全城派送”為噱頭，以“十里春風(fēng)個(gè)不如你”為主線，進(jìn)行四大周末活動(dòng)鋪排。37活動(dòng)概述overview of the activity.Lorem Ipsum is simply dummy text of the printing and typesetting industry.Lorem Ipsum has been the industry8、s standard dummy text ever since the 1500s,when an unknown printer took a galley of typeThe first cup of milk tea in Spring活動(dòng)目的Objectives通過熱點(diǎn)營銷與系列暖場活動(dòng)，吸引人群關(guān)注，聚集人氣，增大有效客戶到訪，集中導(dǎo)客。123擴(kuò)大品牌曝光度，培養(yǎng)品牌認(rèn)知。通過每周主題針對性活動(dòng)，打造春季新體驗(yàn)好去處，凸出項(xiàng)目用心與溫情，打響項(xiàng)目品牌知名度。維系老業(yè)主，增加客戶滿意度，加強(qiáng)客戶歸屬感。4PART 03The title is added here can also9、 copy your text to The title is added here here,and copy your text here to The title here,and copy your text to here活動(dòng)鋪排春風(fēng)十里不如你活動(dòng)鋪排活力早春計(jì)劃第一周相約春季奇妙花開活力早春計(jì)劃第二周不負(fù)春光櫻你而來活動(dòng)鋪排活力早春計(jì)劃第叁周箏情相悅且等風(fēng)來活力早春計(jì)劃第肆周春日樂曲美妙新章PART 04活動(dòng)內(nèi)容春風(fēng)十里不如你The title is added here can also copy your text to The title is added here here10、,and copy your text here to The title here,and copy your text to hereY O U R T I T L E 早 安 城 市，視 頻 短 片 你有多久沒有跟城市說過早安了呢疫后重生，愿我們都能大口呼吸，迎著晨起的微風(fēng)與笑臉慢跑過城市風(fēng)景線讓我們對城市說一聲你好，早安！活動(dòng)前期通過視頻短片“向城市說早安”為大眾帶來春日疫后的第一聲溫暖問候同時(shí)吸引大眾對本次主題活動(dòng)的關(guān)注度Y O U R T I T L E城市呼吸燈活動(dòng)前期，在案場中心地標(biāo)處設(shè)置呼吸燈裝置，襯托疫后活力呼吸的美好生活燈盞高低錯(cuò)落地而至如同呼吸一般變換著色彩當(dāng)你靠近燈盞11、時(shí)最近的燈盞會(huì)明亮的照耀著，釋放出能夠形成共振的色彩并以此為起點(diǎn)，向周邊依次傳遞直到所有的燈盞全都亮起.Y O U R T I T L E熱愛生活的方式有100種，認(rèn)真吃早餐便是其中一種?；顒?dòng)期間，啟動(dòng)全城活力計(jì)劃，清晨暖心奶茶派送，助力你的美好早春，為所有美好開端活力喚醒/2023早春第一杯奶茶全城派送Y O U R T I T L E升溫計(jì)劃 冬日奶茶全城派送每日100杯奶茶，化作暖心早安問候，送達(dá)城市的每一處角落。Y O U R T I T L E活力計(jì)劃 早春奶茶全城派送本次派送形式分為移動(dòng)配送和駐點(diǎn)派送兩種。移動(dòng)派送通過聯(lián)動(dòng)美團(tuán)外賣送達(dá)城市的每一處角落。駐點(diǎn)派送則以到點(diǎn)領(lǐng)取進(jìn)行。結(jié)合12、疫情初愈，本次免費(fèi)派送對象主要為醫(yī)護(hù)人員、城市保潔人員、外賣小哥等。Y O U R T I T L E升溫計(jì)劃 冬日奶茶全城派送派送奶茶同時(shí)向市民宣傳春季暖心系列活動(dòng)，吸引更多人群關(guān)注本次活動(dòng)，完成引流同時(shí)，拍攝合影照片用于宣傳。Y O U R T I T L E活動(dòng)當(dāng)日，網(wǎng)紅奶茶免費(fèi)贈(zèng)除了前宣奶茶派送外，活動(dòng)期間，現(xiàn)場更是準(zhǔn)備了網(wǎng)紅奈雪奶茶免費(fèi)贈(zèng)活動(dòng)，凡事拍攝現(xiàn)場照片并宣傳集贊滿規(guī)定次數(shù)，即可免費(fèi)領(lǐng)取。（每日限量）MEILISHNEGHUOPlease enter your content Please enter your content Please enter your content13、活力早春計(jì)劃第一周相約春季奇妙花開相約春季相約春季奇妙花開奇妙花開print the presentation and make it into a film to be used in a wider活力計(jì)劃第一周以春的奇妙花開為主題。將生活、藝術(shù)與美好時(shí)光完美呈現(xiàn)，展示春天獨(dú)有的藝術(shù)感染力，現(xiàn)場布置花藝/鳥籠等元素?；顒?dòng)入口處設(shè)置春日氣球點(diǎn)位，打包春天，萬物可愛，心花怒放，超綠意的氣球與充滿氛圍感的關(guān)鍵詞吸引人們關(guān)注，入場參與互動(dòng)即有機(jī)會(huì)贏得氣球一個(gè)喔。（具體規(guī)則可定）相約春季相約春季奇妙花開奇妙花開print the presentation and make it into a fil14、m to be used in a wider打造芳香之旅，在悠閑的春日時(shí)光里手作香薰蠟片，定格住春的芳香美好。相約春季相約春季奇妙花開奇妙花開print the presentation and make it into a film to be used in a wider植物藝術(shù)浮游瓶相約春季相約春季奇妙花開奇妙花開print the presentation and make it into a film to be used in a wider相約春季相約春季奇妙花開奇妙花開print the presentation and make it into a film to be 15、used in a wider面向陽光做個(gè)深呼吸，聞著花香，便能聽見內(nèi)心的聲音。春日花藝課堂，讓鮮花讓我們回歸大自然。MEILISHNEGHUOPlease enter your content Please enter your content Please enter your content活力早春計(jì)劃第二周不負(fù)春光櫻你而來不負(fù)春光不負(fù)春光櫻你而來櫻你而來print the presentation and make it into a film to be used in a wider櫻花三月盛開，每當(dāng)春回大地，粉色的海洋便驚艷起了整個(gè)春天。在花開的絲甜的空氣里，在滿目純粹的草坪和櫻16、花里，和朋友家人們賞花游園、逛市集，品味美食，制作手工藝品.讓幸福觸手可及。不負(fù)春光不負(fù)春光櫻你而來櫻你而來print the presentation and make it into a film to be used in a wider現(xiàn)場十里櫻花布置，滿目春光，皆是美好。不負(fù)春光不負(fù)春光櫻你而來櫻你而來print the presentation and make it into a film to be used in a wider還有春日祈福樹，許下美好心愿吧。不負(fù)春光不負(fù)春光櫻你而來櫻你而來print the presentation and make it into a f17、ilm to be used in a wider現(xiàn)場花樣櫻花美食，滿足味蕾奇遇。.不負(fù)春光不負(fù)春光櫻你而來櫻你而來print the presentation and make it into a film to be used in a wider還有各類文創(chuàng)周邊，櫻花酒.等你趣味游園.MEILISHNEGHUOPlease enter your content Please enter your content Please enter your content活力早春計(jì)劃第叁周箏情相悅且等風(fēng)來箏情相悅箏情相悅等風(fēng)來等風(fēng)來print the presentation and make i18、t into a film to be used in a wider風(fēng)箏，中國北方稱“紙鳶”，南方稱“鷂子”。“風(fēng)箏”這個(gè)名字，大約始于五代（公元907960年）據(jù)明代郎瑛詢匈錄記載，五代有位叫李鄴的，在宮中作紙鳶，引線乘風(fēng)為戲，在紙鳶頭上系竹哨，放飛時(shí)，風(fēng)入竹哨，發(fā)出像“箏”一樣的聲音，故名之為“風(fēng)箏”。這個(gè)春日，讓風(fēng)箏如希望般放飛天空，箏情相悅箏情相悅等風(fēng)來等風(fēng)來。箏情相悅箏情相悅等風(fēng)來等風(fēng)來print the presentation and make it into a film to be used in a wider十里春風(fēng)，不如一起手作風(fēng)箏。箏情相悅箏情相悅等風(fēng)來等風(fēng)來pri19、nt the presentation and make it into a film to be used in a wider現(xiàn)場還可開展風(fēng)箏放飛比賽。設(shè)定春日禮品哦。箏情相悅箏情相悅等風(fēng)來等風(fēng)來print the presentation and make it into a film to be used in a wider邀請專業(yè)風(fēng)箏協(xié)會(huì)老師蒞臨現(xiàn)場，進(jìn)行大型風(fēng)箏放飛表演，感受春日魅力。MEILISHNEGHUOPlease enter your content Please enter your content Please enter your content活力早春計(jì)劃第肆周20、春日樂曲美妙新章箏情相悅箏情相悅等風(fēng)來等風(fēng)來print the presentation and make it into a film to be used in a wider這個(gè)春天，當(dāng)夕陽落下，我們以天為幕，以地為臺(tái)讓音樂節(jié)伴隨微風(fēng)緩緩而來。箏情相悅箏情相悅等風(fēng)來等風(fēng)來print the presentation and make it into a film to be used in a wider在浪漫的春日，打造尤克里里彩繪，讓音樂與色彩緊密相擁。箏情相悅箏情相悅等風(fēng)來等風(fēng)來print the presentation and make it into a film to be21、 used in a wider現(xiàn)場民謠樂隊(duì)獻(xiàn)唱，感受最美好的春日愜意生活茶歇供應(yīng)print the presentation and make it into a film to be used in a wider現(xiàn)場供應(yīng)精致的春日茶歇PART 05氛圍營造春風(fēng)十里不如你The title is added here can also copy your text to The title is added here here,and copy your text here to The title here,and copy your text to here主題門頭print the 22、presentation and make it into a film to be used in a wider現(xiàn)場利用活動(dòng)元素，春日，奶茶等進(jìn)行主題門頭搭建。（圖為示意）主題簽到處print the presentation and make it into a film to be used in a wider簽到處設(shè)置長條桌，指引牌合影區(qū)print the presentation and make it into a film to be used in a wider合影區(qū)利用春日花藝，綠植，奶茶等活動(dòng)元素進(jìn)行美好生活的襯托，同時(shí)供來賓拍照打卡。利用向日葵、綠植等進(jìn)行The f23、irst cup of milk tea in Spring春 風(fēng) 十 里 不 如 你Lorem Ipsum is simply dummy text of the printing and typesetting industry.Lorem Ipsum has been the industrys standard dummy text ever since the 1500s,when an unknown printer took a galley of type and scrambled it to make a type specimen book.t has survived not only five centuries,but also the leap into electronic typesetting,remaining essentially unchanged.疫后活力喚醒/2023早春第一杯奶茶春 季 主 題 系 列 活 動(dòng)