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1、花樣年壽安鎮 177 畝地塊景觀概念方案Pattern year shouan town 177 acres landscape concept planProject overview項目概況Landscape strategy景觀策略The theme concept主題概念The project design方案設計Individual design單項設計The design highlights設計亮點Contents/目錄Project overview項目概況區位概況成新蒲快速路G93G93成都方向成都方向雅安方向雅安方向壽安城區/Geographical situationSI2、TE成都市61KM1 小時車程SITE規劃區位于四川省成都市蒲江縣東側壽安鎮，在成都市與雅安市之間，距離成都市區 61 公里。基址地處城市遠郊，較為偏僻，地塊周邊基礎服務設施較為薄弱The site is located in the outer suburbs of the city,which is relatively remote,and the surrounding infrastructure service facilities are relatively weak劍橋小鎮山水田園興城花園社區衛生服務中心壽安客運站公立中心衛生院G93成都方向工業大道新浦路壽高路成新蒲快速路蒲3、回路孔雀城德蒲路壽安 5 公里生活圈周邊分析/The surrounding analysisSITE項目地周邊多為規劃用地，配套資源多聚集于2公里以外的壽安城區，場地熱度不足。壽安鎮生活配套設施多為民生類，以衛生、教育類為主，生活休閑環境較單一。成雅小學壽安中學規劃學校壽安中心小學壽民小學壽安初中醫療教育資源搶手/項目地城區配套服務設施單一Medical education resources in demand/project area single supporting service facilities周邊概況/The surrounding situation地塊內部：地勢較為平坦4、1地塊東側：現狀果林2地塊南側：自然河流及果林3地塊西側：市政道路4地塊北側：競品孔雀城（在建在售）5N231599 畝78 畝SITESITE直接競品/天府孔雀城Tianfu peacock villas場地內部較為平整,工程建設及設計難度較小同開發商兩個地塊相鄰，容易打造大社區環境地塊周邊較偏僻，基本沒有生活所需的相關配套服務優勢/劣勢/4路DE Pu road蒲德如何提高產品去化率？客戶需求相吻合Customer needs coincide產品差異化打造Product differentiation地緣性特征植入Geographic feature implantation主體客群/T5、he main body of跨越時代的一步壽安市場客戶以剛需客戶為主，剛改為輔；主力吸附壽安鎮及周邊客群，兼少量與壽安關聯客戶。主體客群：壽安縣城及周邊居民剛改首改剛需Shouan market customers to just need customers mainly,just changed to auxiliary;Main adsorption shouan town and the surrounding customer groups,and a small number of shouan associated customers.A step across the gen6、erations產品戶型：75 -102 高層小戶型客戶需求/The needs of customersHighlight the strengthDignified and atmospheric homecoming ceremony端莊大氣的歸家儀式感 彰顯實力 the transmission of loveFull-age parent-child leisure interactive space全齡化親子休閑互動空間 愛的傳遞 客戶需求/The needs of customersExclusive serviceConvenient living facilities便捷的生7、活配套設施 專屬服務 客戶需求/The needs of customers客戶需求/The needs of customersLongevity and healthWorry-free elderly care system無憂化老年關懷體系 康健頤年/場地設計策略庭院景觀Site design strategy景觀次軸生態組團生態組團社區通廊商業街主界面拐角商業拐角商業商業街主界面景觀次軸景觀主軸景觀主軸中心景觀中心景觀中心景觀商業聯動，合理布局配套及商業服務/打造開放式街區，推動城市公共性，加快城市資源聚集，提升社區活力Commercial linkage,rational layo8、ut of supporting facilities and commercial services/create open blocks,promote urban publicity,accelerate the gathering of urban resources,and enhance community vitality99 畝地塊78 畝地塊/大區分析Regional analysis市政人行道商業板塊商業板塊商業板塊商業板塊商業板塊商業板塊市政人行道Customers to come to客群來向規劃學校99 畝地塊78 畝地塊天府孔雀城DE Pu road蒲路德660 米9、主干道沿街面路安德DE An road地處道路較前端，有助于客流攔截/總占地 117 畝適合打造大社區環境/臨近配套學校，附加值較高/瀕臨自然水系，生態環境優良/高層+聯排商業組合，選擇性更多/RIVER如何突出產品的優越性?How to highlight the superiority of the product?Located in the front of the road,it helps to intercept the passenger flow/the total area of 117 mu is suitable for creating a large communi10、ty environment/close to supporting schools,high added value/close to natural water system,good ecological environment/high-rise+row business combination,more options/景觀策略/Landscape strategy直接競品/天府孔雀城99畝地塊主入口沿街商業展示面沿街商業展示面沿街商業展示面沿街商業展示面現狀河流78畝地塊主入口德安/德蒲路交界口利用地塊大盤優勢，打造一體化商業界面，提升場地熱度，為場地注入發展活力弱化兩個地塊的割裂11、狀態六百米商業界面Make use of the market advantage of the plot,create an integrated commercial interface,improve the site heat,and inject development vitality into the site整合資源/大社區化生活空間幾乎 足不出園 獲取完整的生活資源Almost out of the park for complete living resourcesIntegration of resources/large community living space住區12、/消費資源Residential areas-consumption resources高速/交通資源High speed-transportation resources學校/教育資源Schools-e d u c a t i o n a l resources河流/生態資源Rivers-e c o l o g i c a l resources匯聚人氣/多業態復合型街區安心、舒適的 樓下 休閑購物空間Comfortable,comfortable downstairs leisure shopping spaceConvergence of popularity/multi-format 13、complex block住區/生活消費客群Residential areas-consumer groups高速/外來流動客群High speed-external mobile customer group學校/教育系統客群School-education system customer base河流/生態休閑客群River-ecological leisure group龍湖塵林間/項目地點：重慶照母山景觀面積：30000 龍湖塵林間用純粹、干凈的立面處理手法、輔以精致的細節、空間刪繁就簡、大體塊的虛實對比，形成鮮明景觀體驗。大綠量營造極制森林秘境、豐富了景觀生活場景，形成辨識度強的景觀14、空間力場。對標案例現代感十足的設計手法打造儀式歸家空間/大綠量組合營造森林公園式休閑居所/For the caseThe pure and clean facade treatment technique,supplemented by exquisite details,simplified space,general block contrast,to form a distinct landscape experience.The large amount of green creates a polar forest secret environment,enriches the la15、ndscape living scene,and forms a recognizable landscape space force field.The design technique with full sense of modernity creates the ritual homing space/the large green quantity combination creates the forest park type leisure residence建筑風格/Architectural style現代極簡型建筑立面，宛如精致的玻璃盒子現代城市體驗感/BOXIntegra16、tion of resourcesThe facade of the modern minimalist building is like a delicate glass box/large community living spaceModern city experience周邊競品/The surrounding competing goods直接競品-天府孔雀城新亞洲風格，倡導城市院落生活主題；高層+聯排型產品結構，高層去化表現良好，聯排滯銷狀態-產品格局定位過高,與用戶購買力不符周邊競品/The surrounding competing goods蒲江大溪谷新亞洲風格，高端休閑度17、假復合產品休閑運動、家庭度假、商務休閑、養生度假于一體-依托度假勝地，高端復合型生態文旅盤The theme concept主題概念設計愿景/Design vision點亮城市新界面 亮 Light up the new interface of the citybright設計愿景/Design vision花樣生活新起點 悅 A new start in lifedynamic設計愿景/Design vision都市生活方向標 炫 Direction of urban lifecool主題定位/Subject positioning最亮的地方就是家的方向 光的路徑 Where the li18、ght shines is in the direction of homeThe path of lightThe project design方案設計大區設計大區平面/Regional planeNN平面圖注釋/Plan annotation/圖例legend追光廣場01主入口大門02水榭中庭03水榭連廊04浴光平臺05陽光草坪06次入口大門07地庫入口08健身平臺09兒童活動空間10童趣花園11運動加油站12追光跑道13老年活動區14戶外洽談平臺15后庭花園16露天停車位17商業廣場18流光廣場19消防緊急出入庫2007060512130808041318180909031419100219、1511011617大區紅線面積：66016大區景觀面積：53487車行流線外側車行流線內側車行流線車庫出入口自動閘機管理閘機常閉消防門/The car line/圖例社區次入口消防緊急出入口legend人行流線/The pedestrian flow/圖例一級二級三級歸家主動線游園主動線游園次動線樓梯通道無障礙通道 架空層出入口（建議）高層出入戶樓梯通道無障礙通道 商墅出入戶legend消防動線/Fire line登高面處理方式-軌道式01 環跑加油站A 環跑加油站B 環跑加油站02 休閑區物業管控規劃車位調整/Property control/圖例legend社區次入口整體門頭（小體量）地20、庫出入口消防常閉門社區人行主入口酒店式入口業主等候區、快遞集散區、保安休息室.鐵藝圍墻對景墻圍墻綠化圍墻成品崗亭園區內停車位園區內停車位調整區機械停車位區后期改為下沉花園空間意向/Space intention01 陽光草坪02 次園路空間010203040403 童趣花園04 宅間園路空間意向/Space intention01 休閑平臺010203040503 主園路空間02 景觀挑臺05 宅間汀步04 登高面處理The project design方案設計展示區設計SITE展示區分析/Landscape strategy展示區所在地處在城市邊緣，配套設施極其不完善；主要人流來向為德蒲路南21、側，距離城區主干道較遠;場地問題：建議措施：A 段道旗+營銷圍板先導，渲染氛圍；B 段設置地標指引，使人流減速；C/D段增強商業展示及門樓儀式感，實現人流匯聚。N?!天府孔雀城99 畝地塊78 畝地塊ABDCCDE Pu road蒲路德客流來向ACBDABCCD營銷圍擋+道旗引導超長商業界面打造儀式歸家主入口強化品質感構筑物強化指引力度SITE/99 畝SITE/78 畝商業氛圍體驗段商業氛圍體驗段禮遇歸家體驗段主題標識空間視線策略/The line of sight strategyReturning to the main entrance of the ceremony reinforc22、es the sense of qualityStructure strengthening guidelinesSuper long business interfaceMarketing fence+road flag guide營銷圍擋道旗展示區范圍建議/The scope of exhibition area is suggested展示區二期范圍展示界面完整統一，商業配套設施完善，生活氛圍濃厚The display interface is complete and unified,the commercial supporting facilities are perfect,an23、d the living atmosphere is strongN展示區范圍 3135 4566 5751 展示區一期范圍 9215 展示區沿街展示面氛圍感較弱展示區沿街展示面氛圍感較熱烈一批次大區范圍展示區沿街展示面效果十分局限Display area along the street display surface effect is very limited對標案例/For the case華潤萬象華府/打造建筑、景觀一體化商業街區，加深用戶商業氛圍體驗感To create an integrated commercial block of architecture and lands24、cape,and deepen the users experience of commercial atmosphere以建筑、景觀一體化的設計手法打造舒適便捷、生活化的商業街區。將商業氛圍從商鋪內引到室外，植入互動體驗裝置，吸引客戶停留，從而達到烘托場地氣氛，增加場地熱度的目的。The design method of integration of architecture and landscape creates a comfortable,convenient and life-oriented commercial block.The commercial atmosphere i25、s introduced from inside the shop to the outside,and interactive experience devices are implanted to attract customers to stay,so as to enhance the atmosphere of the site and increase the heat of the site.項目地址：江蘇省徐州市示范區范圍：4215 對標案例/For the case昆明萬科城/強調場景與人群的互動體驗，營造年輕活力的開放交流空間The interactive experien26、ce between the scene and the crowd is emphasized to create a young and energetic open communication space引入太空人網紅 IP，打造未來城市廣場及未來生活愿景；強調場景與人群的互動體驗，營造出年輕活力的開放交流空間，逐步把人群帶入示范區，感受萬科城的未來城市面貌。Introduce the space people network red IP,create the future city square and future life vision;The interactive exper27、ience between the scene and the crowd is emphasized to create a young and dynamic open communication space,gradually bringing the crowd into the demonstration area and feeling the future city appearance of wanke city.項目地址：云南昆明市五華區面積：35000 景觀定位/Landscape orientationMODERNFASHIONCEREMONYECOLOGICAL現代禮遇28、簡潔的設計語言儀式感的歸家格局綠色健康型居住空間零距離商業氛圍體驗生態時尚？HOW如何打造社區化商業街區How to build community commercial district出則繁華，入則靜謐Out is prosperity,in is quietForest living environmentCity experience森林感居住環境城市感生活體驗景觀策略/Landscape strategyLANDMARKLIFEIMMERSIONDYNAMIC提高場地知名度措施家庭生活場景化休閑空間主題空間體驗型商業氛圍全新消費體驗模式注入活力沉浸體驗生活氛圍知名地標設計理念/Des29、ign concept 光的路徑 醒目熱烈閃耀微光The path of lightlightmarkedA warmshine元素落地/Elements of the ground空間構成/Space composition醒目-城市路燈裝置Smart-city street lighting熱烈-商業廣場氛圍Warm-commercial plaza atmosphere閃耀-儀式歸家入口微光-臨時停車場Sparkle-ritual homecoming entranceGlimmer-temporary car park方案推導整體方案一商業氛圍不夠強烈，成本控制難度較大空間格局緊湊合理30、，儀式體驗感較強不斷強化商業街的體驗感，豐富體驗活動內容參觀動線過于曲折，商業參與性不強商業對外展示界面局促，商業氛圍感不足整體方案二后場主推方案前場主推方案商業街方案 x3/Scheme is derivedOverall plan 2Overall plan 2Three high street schemesN景觀平面/Landscape graphic后期拆改面積：1612 (臨時停車場）后場景觀面積：5751 展示區總景觀面積：14996 前場景觀面積：9215 (含屋頂花園及樣板庭院）N平面圖注釋/Plan annotation/圖例legend星光廣場01精神堡壘02追光廣場0331、鏡面水景04互動地坪05主入口大門06商業休閑廣場07花樣滑板廣場08流光廣場09特色主題雕塑10臨時停車場11迎賓入口12售樓處13二層樣板間14戶外洽談平臺15觀水平臺16景觀跌水17無障礙坡道18踏水汀步19靜思空間20景觀挑臺21觀水亭22時光花園23后庭花園24邊界圍擋251617181901082204112002092305122103102406132525070707141415N功能分區/Functional partition水榭中庭休閑區后庭花園中心互動廣場主題迎賓廣場北側商業休閑廣場南側商業休閑廣場花樣滑板區臨時停車區Waterside pavilion atrium32、 leisure areaBackyard gardenNorth side of the commercial leisure plazaSouth side of the commercial leisure plazaTemporary parking areaFigure skateboard areaTheme welcome squareCentral interactive plazaN01 停車場展示區首期參觀流線/Exhibition area first phase visit flow line/營銷動線The marketing line停車場01北側商業休閑廣場02南33、側商業休閑廣場11花樣輪滑區12主入口廣場03主入口大門04迎賓門廳05沙盤模型06電梯廳07屋頂花園08二層樣板房09洽談區10流光廣場13Show the business supporting facilities with strong atmosphere,strengthen the users trust on the future quality of life展現氛圍感濃烈的商業配套，加強用戶對未來生活品質的信任感02 北側商業休閑廣場11 南側商業休閑廣場12 花樣輪滑區03 主入口廣場04 主入口大門05 迎賓門廳06 沙盤模型07 電梯廳08 屋頂花園09 二層樣板房034、9 二層樣板房10 洽談區13 流光廣場N01 停車場02 北側商業休閑廣場18 南側商業休閑廣場19 花樣輪滑區03 主入口廣場04 主入口大門05 迎賓門廳06 沙盤模型16 電梯廳07 戶外洽談平臺08 水榭花園09 靜思空間10 觀水亭11 時光花園12 后庭花園13 樣板庭院14 屋頂花園15 二層樣板房15 二層樣板房17 洽談區20 流光廣場/營銷動線The marketing line停車場01北側商業休閑廣場02主入口廣場03主入口大門04時光花園11后庭花園12靜思空間09觀水亭10迎賓門廳05沙盤模型06戶外洽談平臺07水榭花園08樣板庭院13屋頂花園14二層樣板房15電35、梯廳16南側商業休閑廣場18花樣輪滑區19洽談區17流光廣場20展示區二期參觀流線/Exhibition area two visit streamlineAdd living space experience in the back court to improve users expectation of future living space新增后場生活化空間體驗，提升用戶對未來居住空間的期待值N豎向分析/The vertical analysis/圖例legend建筑室內標高景觀標高市政標高475.000474.600474.300475.100474.300474.500475.5036、0475.600475.200475.600477.400477.100476.700478.500場景設計/Scene design/人流主要匯聚集散點商業價值最熱點NIGHTDAYTIME散步路徑歸家/逛街路徑HOT氛圍燈光互動旱噴炫光地坪效果展示/Results show效果展示互動裝置意向/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show超八十米主商業展開面Over 80 meters of main commercial development surface效果展示/Re37、sults show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show場景設計/Scene design/儀式感歸家空間夜幕下的活力劇場風動系統NIGHTDAYTIME商業商業家CENTER風動系統炫光地坪互動裝置效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results s38、how近四十米進深星光廣場Nearly 40 meters into the starlight square效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show場景設計/Scene design/SKATEBOARD商業商業NODE場地熱度鏈接點看護/休閑廊架效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show場景設計/Scene design/HOME GA39、RDEN商業家CONVERSION心情濾鏡/空間釋緩體驗景觀跌水水榭連廊效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Resu40、lts show樣板庭院/Sample yard0 110MN0 110MN平面圖注釋/Plan annotation/圖例legend二層空間公共入口01屋頂花園02垂直電梯03南側住戶入戶口04南側住戶樣板花園05北側住戶入戶口06北側住戶一層樣板花園07半場籃球08北側住戶二層樣板花園09景觀跌水10濱水步道11戶外休閑平臺12花藝空間13入口水景14公共休閑平臺15物業管理用房160106090403050215160708101113121414/圖例legend主參觀流線次參觀流線看房流線/圖例legend人行主流線人行次流線入戶方向動線分析營銷動線歸家動線/Use a line 41、analysisN庭院意向/The courtyard intentionIndividual design單項設計雕塑小品/sculpture裝置意向/Device intended鋪裝意向/The shop is intentional植物空間/The plant space軟裝布品溝通交流/舒適性/人性化Communication/Comfort/Humanization/Soft outfit cloth productsN造價策略/Cost strategy/1000 800/500/300/（后期拆改區）350/400/400/為了保證用戶的體驗感，控制總體造價，展示區重點打造區域42、為主入口前后場空間及轉角商業街帶In order to ensure the users experience and control the overall cost,the exhibition area focuses on creating the field space before and after the main entrance and the corner commercial street belt造價估算備注：前場景觀包含部分紅線外市政人行道及綠化帶共計 5257/Cost estimate/基礎信息景觀總面積（）1 14 49 99 96 6前場景觀含屋頂花園面積（43、）9 92 21 15 5后場景觀面積（）5 57 75 51 1備注序號單位數量單價 總價仿石磚57003001710000木平臺368500184000水景7401200888000植草磚31520063000透水磚992300297600礫石741007400瀝青4273001281003 32 27 78 81 10 00 0停車場入口廊架個1120000120000中庭連廊個1250000250000廣告圍擋m382300114600主題雕塑組3100000300000景墻m18415002760001 10 06 60 06 60 00 0室外家具組1100000100000互動裝44、置組620000120000精神堡壘個13000003000005 52 20 00 00 00 0綠化種植63505003175000水電137068010964804 42 27 71 14 48 80 0五合計六8%七八不可預見費用（5%）730414.4總計9 98 86 60 05 59 94 4.4 4每平方米造價估算（元/平方）6 65 57 7.5 54 48 83 30 06 62 2四軟景小小計計（一+二+三+四）9130180二構筑物小小計計三景觀部品小小計計展展示示區區景景觀觀成成本本概概算算表表項目一鋪裝小小計計The design highlights設計亮點亮點回顧/Resume highlights/熱度HOT亮點回顧/Resume highlights/活力DYNAMIC氛圍ATMOSPHERE亮點回顧/Resume highlights/清新Pure and fresh亮點回顧/Resume highlights/方案回顧/Plan review/Exhibition area plan展示區方案Regional plan大區方案THANKS