2021成都北門上歷史商業(yè)街營銷推廣方案(70頁).pdf
下載文檔
上傳人:故事
編號:647589
2023-04-21
70頁
16MB
1、成都言行品牌YX COMMUNICATION&DesignINSIGHT&DO DIFFERENTINSIGHT.DO DIFFERENTYX.COMMUNICATION DESIGN項目物理價值顯而易見 唯一在售底商、北改區(qū)域、商圈發(fā)展、賽事經(jīng)濟、交通體系、主城距離、周邊住戶 6米層高,買一層得三層、6-8米外擺空間、臨街現(xiàn)鋪、部分送地下室YX COMMUNICATION&DesignINSIGHT&DO DIFFERENTINSIGHT.DO DIFFERENTYX.COMMUNICATION DESIGN三點解析北部新城 需要什么樣的商業(yè)YX COMMUNICATION&DesignIN2、SIGHT&DO DIFFERENTINSIGHT.DO DIFFERENTYX.COMMUNICATION DESIGN壹叫囂數(shù)年的北改核心,連生活都未得改善北改、品牌開發(fā)商、賽事中心、大型商業(yè)等,發(fā)展是城市的,是談資,是未來 區(qū)域需求YX COMMUNICATION&DesignINSIGHT&DO DIFFERENTINSIGHT.DO DIFFERENTYX.COMMUNICATION DESIGN衣生活的剛性需求,即業(yè)態(tài)的剛性投資價值疫情為過去的現(xiàn)在,疫情爆發(fā)中期,什么樣的商業(yè)能扛住天災,并迅速復蘇 投資需求食住行貳YX COMMUNICATION&DesignINSIGHT&DO 3、DIFFERENTINSIGHT.DO DIFFERENTYX.COMMUNICATION DESIGN叁城北萬人坑,商業(yè)需著眼當下人群需求數(shù)十萬剛需人群生活板塊,目前沒有像樣的生活街區(qū) YX COMMUNICATION&DesignINSIGHT&DO DIFFERENTINSIGHT.DO DIFFERENTYX.COMMUNICATION DESIGN服務(wù)于城北新城板塊的純生活服務(wù)商業(yè)剛需抗險人氣唯一在區(qū)域建鳥巢、太古里 也架不住人們早上豆?jié){ 晚上夜啤酒再大的城市商業(yè)帝國,也架不住疫情來臨時,人們只能回歸食和住什么樣的商業(yè) 再牛B的規(guī)劃也架不住已然入住已存在數(shù)十萬居住人口吹得再大的城市規(guī)4、劃,也架不住全板塊只有一個社區(qū)型商業(yè)來得稀缺YX COMMUNICATION&DesignINSIGHT&DO DIFFERENTINSIGHT.DO DIFFERENTYX.COMMUNICATION DESIGN項目定位 50萬城北人鄰里生活街區(qū) 非純餐飲定位:1.二樓、無煙道產(chǎn)品 2.鄰里型生活類街區(qū)綜合業(yè)態(tài)YX COMMUNICATION&DesignINSIGHT&DO DIFFERENTINSIGHT.DO DIFFERENTYX.COMMUNICATION DESIGN營銷推廣包裝策略YX COMMUNICATION&DesignINSIGHT&DO DIFFERENTINSIG5、HT.DO DIFFERENTYX.COMMUNICATION DESIGN社區(qū)底商、鄰里商業(yè)業(yè)態(tài),為城北服務(wù)的社區(qū)生活中心,來源于老成都的市井生活方式 傳承一個城市生活的記憶與期待 聞名于世界的成都生活方式Y(jié)X COMMUNICATION&DesignINSIGHT&DO DIFFERENTINSIGHT.DO DIFFERENTYX.COMMUNICATION DESIGNYX COMMUNICATION&DesignINSIGHT&DO DIFFERENTINSIGHT.DO DIFFERENTYX.COMMUNICATION DESIGN50萬城北人鄰里生活街區(qū)YX COMMUNICA6、TION&DesignINSIGHT&DO DIFFERENTINSIGHT.DO DIFFERENTYX.COMMUNICATION DESIGN無處不在的老成都生活方式 TOP級蒼蠅館子的搬遷 北門上突然少了點什么YX COMMUNICATION&DesignINSIGHT&DO DIFFERENTINSIGHT.DO DIFFERENTYX.COMMUNICATION DESIGN50萬城北人鄰里生活街區(qū)下館子沖殼子泡茶館耍洋盤 北 門 ITS CHENGDU 上 YX COMMUNICATION&DesignINSIGHT&DO DIFFERENTINSIGHT.DO DIFFEREN7、TYX.COMMUNICATION DESIGN北 門 ITS CHENGDU 上 VI視覺體系YX COMMUNICATION&DesignINSIGHT&DO DIFFERENTINSIGHT.DO DIFFERENTYX.COMMUNICATION DESIGN北 門 ITS CHENGDU 上 主畫面YX COMMUNICATION&DesignINSIGHT&DO DIFFERENTINSIGHT.DO DIFFERENTYX.COMMUNICATION DESIGN北 門 ITS CHENGDU 上 廣告系列稿YX COMMUNICATION&DesignINSIGHT&DO DI8、FFERENTINSIGHT.DO DIFFERENTYX.COMMUNICATION DESIGN北 門 ITS CHENGDU 上 成都生活連環(huán)畫YX COMMUNICATION&DesignINSIGHT&DO DIFFERENTINSIGHT.DO DIFFERENTYX.COMMUNICATION DESIGN北 門 ITS CHENGDU 上 地貼YX COMMUNICATION&DesignINSIGHT&DO DIFFERENTINSIGHT.DO DIFFERENTYX.COMMUNICATION DESIGN北 門 ITS CHENGDU 上 吊旗YX COMMUNICATION&DesignINSIGHT&DO DIFFERENTINSIGHT.DO DIFFERENTYX.COMMUNICATION DESIGN北 門 ITS CHENGDU 上 室外吊副全意扶助,永續(xù)推進THANKS
商業(yè)街區(qū)
上傳時間:2022-07-06
26份
開業(yè)暖場
上傳時間:2024-10-14
24份