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1、天津中海梅江16#地項目售樓處方案溝通TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL 項目描述Project DescriptionCONTENTS01.02.03.地域研究Location Research位置分析Site Analysis建筑回顧Architecture Review03.客群分析COSTUMER ANALYSIS設計概念Design Concept設計靈感Design I2、nspiration 設計主題Design Theme設計演化Design Development平面Design Plan概念平面Plan Layout動線分析Dynamic Partition Analysis概念意向Design Reference空間模型Space Model售樓處選址【相地擇址】1.7KM本項目中海天空之境350M友誼南路6號線解放南路站400M售樓處位于寰宇時代底商中海寰宇時代（售樓處選址）解放南路潭江道淥水道距離本項目1.7KM，距離中海天空之境350m，6號線解放南路地鐵站400m.衛津河示范區流線【相地擇址】臨時售樓處范圍客戶流線TIANJIN ZHONGHA3、I MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL COSTUMER ANALYSIS|客群分析LIFE STYLE REPRESENTITIVELIFE STYLE REPRESENTITIVEPARTYPARTYBUSINESS 主要客戶群體是高知階層的精英人士，普遍具有良好的教育背景和獨具一格的審美。他們對建筑和空間有自己獨到的體驗和感受，空間需要兼具低調的奢華感以及沉穩大氣的內涵，在輕松自在的茶余飯后能夠有一片安歇的凈土。The main customer group is the elite experienced people in th4、e field,and Shen generally has a unique aesthetic.They have their own high-quality education,low-key and unique equipment and feelings,and have both a sense of space and space for the environment,as well as an atmospheric sense of space.,After a relaxed 客戶群體同時也具有高級的生活品味，追求放松與健康的生活方式，同時注重空間人文精神的接續。因此5、，總體設計風格會更接近奢華氣息和精神文化相結合的方向，以滿足目標客群高品質的生活追求理念。and comfortable meal,there is a pure land of rest.At the same time,the customer group also has a more advanced life taste,pursuit and healthy spiritual temperament,so at the same time the continuation of the space humanities group.The pursuit of quality o6、f life concept.TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL DESIGN CONCEPTDESIGN CONCEPT|設計概念TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL DESIGN INSPIRATION|設計靈感CONVERGECONVERGE匯聚匯聚BLENDBLEND交融交融SYMBIO7、SISSYMBIOSIS共生共生作為一個長期以來在中國歷史上都舉足輕重的城市，天津他的光環與榮耀無需任何額外的粉飾，漕運的發展不但給這個城市帶來了來自全球各地的物品流通以及貿易繁榮更多的是給這個城市帶了五湖四海璀璨耀眼的文化。本案將以兼收并蓄下，東西古今文化的碰撞為靈感，探究天津這一天子之渡與薈萃的四方文化之間如何不經意間的匯聚、在大趨勢下文化的交融，以及最后共生共長，長久彼此依存下所迸發的驚人生命力與奪目的光芒。TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL TIANJIN ZHONGHAI MEIJIANG SA8、LES OFFICE CONCEPT DESIGN PROPOSAL DESIGN DEVELOPMENT|設計演化CONVERGECONVERGE匯聚匯聚匯聚，從近代工業文明的起源與西方文化的引入，本土文化與外來文化兩根并行的軌道在某個時間點相會，仿若兩條線于空間中產生了交會，而在建筑中體塊之間的交叉聚集，會使得結構之間發生交錯，橫縱的軌道交錯延伸帶來井然有序的空間層疊。Convergence,from the origin of modern industrial c i v i l i z a t i o n a n d t h e introduction of Western cul9、ture,the two parallel tracks of local culture and foreign culture meet at a certain point in time,as if the two lines meet in space,and the blocks in the building meet.The cross-aggregation between the structures will make the structures staggered,and the staggered extension of the horizontal and ve10、rtical tracks brings an orderly space stacking.天津之眼天津之眼TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL DESIGN DEVELOPMENT|設計演化Blending,the blending of cultures is more reflected in the penetration and influence of each other,and the process of blending is a process of selection,and wh11、at is left in the end is the essence of it.The blending of blocks in architecture is more like One block is stacked and superimposed on the other,compatible with each other,and the properties of the two are also shared with each other,just like a structure combined with straight lines.BLENDBLEND交融交融12、交融，文化之間的交融則更多的體現在彼此的滲透與影響當中，而交融的過程則是一個揀選的過程，最終留下的都是其中的精華，于建筑中體塊的交融更像是一個體塊堆積疊加在另一個之間，彼此相容，兩者的屬性也彼此共享，就如曲直結合的結構，整個結構兼具了直線的干凈利落又擁有了曲線的婉轉柔和。五大道民園廣場五大道民園廣場TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL DESIGN DEVELOPMENT|設計演化 DESIGN DEVELOPMENT|設計演化SYMBIOSISSYMBIOSIS共生共生共生，天津已經逐步形成了中西風格兼具13、古今建筑交融的城市風格，這些風格萬千，形式多樣的建筑在這座歷史名城中熠熠生輝，結構之間的相互依存造就了形式上的共生，彼此存在于同一建筑之上，使得其Symbiosis,Tianjin has gradually formed an urban style that combines Chinese and Western styles with ancient and modern architecture.These buildings with thousands of styles and various forms are shining in this historical city.14、The interdependence between structures has created a form of symbiosis.The existence of each other on the same building makes each part of it unique.各個部位都獨具風采。建筑外立面建筑外立面TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL In the design of this case,starting from the cultural collision betw15、een ancient and modern Chinese and Western cultures in Tianjin,a famous historical city,and guided by the process shown by Tianjin in this cultural fusion process,through the three key words of convergence,fusion and symbiosis,the sales office is extracted.Inspired by the facade of the building,it i16、s intended to create a modern space where connotation and appearance coexist,dignity and luxury coexist through design language.面為靈感，意在通過設計語言打造一個內涵與外表并存，尊貴與奢華并生的現代空間。融過程中所展現的過程為導向，通過匯聚、交融、共生三個關鍵詞并提取售樓處建筑外立本案在設計中從天津這一座歷史名城的在古今中西的文化碰撞出發，以天津在這一文化交天子之渡與薈萃的四方文化之間如何不經意間的碰撞“Blend“Symbiosis“Converge 匯聚 “Sur17、face 交融 “Structure The Elements:Three design features How to inadvertently collide between the crossing of the emperor and the gathering of the four cultures“Extraction“Deconstruction“Reconstruction 共生 “Texture DESIGN DEVELOPMENT|設計演化TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL SPA18、CE ANALYSIS|空間分析因現場條件有限，空間各部位存在明顯高差，而二層向上樓梯又位于空間中央部位，因此在公區通向各空間經由樓梯到達，為消化通向二層的樓梯，我們在公區天花部分加入了弧形設計元素，使得樓梯對空間的影響盡量弱化至最低。高度：0mm高度：-800mm高度：-150mmVIP4 所在區域樓梯VIP1、2、3 及衛生間所在區域公區頂面地面東立面北西立面立面南立面TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DE19、SIGN PROPOSAL DESIGN PLAN|設計平面DESIGN LAYOUTDESIGN LAYOUTDESIGN PLAN|設計平面TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL 1.Reception 2.Brand display3.Model area4.Discussion area 5.Bar area6.VIP 7.Signing area 8.Financial office 9.Archive room10.Toilet11.VIP12.VIP 13.VIP 14.Monitor room20、 15.Operation room 1st FloorLayout PLAN LAYOUT|平面方案方案一接待區品牌展示沙盤淺恰區吧臺VIP 室付款室財務室資料室衛生間VIP 室VIP 室VIP 室監控室操作間12345 6791015141311812修改意見：VIP2及VIP3平面做半開放形式，同時兼顧私密性。TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL 1.Reception 2.Brand display3.Model area4.Discussion area 5.Bar area6.VIP 7.Sig21、ning area 8.Financial office 9.Archive room10.Toilet11.VIP12.VIP 13.Monitor room 14.Operation room 1st FloorLayout PLAN LAYOUT|平面方案二 接待區品牌展示沙盤淺恰區吧臺VIP 室付款室財務室資料室衛生間VIP 室VIP 室監控室操作間12345 67910141312118修改意見：1.認可VIP2及VIP3半開放性形式，但需增加私密性；2.吧臺區域散座形式采取方案一四座洽談形式，便于銷售。TIANJIN ZHONGHAI MEIJIANG SALES OFFICE C22、ONCEPT DESIGN PROPOSAL 1st FloorLayout DYNAMIC PARTITION ANALYSIS|動線分析1st time dynamic partition 一次看房動線2nd time dynamic partition 二次看房動線TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL 1st FloorLayout REFLECTED CEILING|天花布置Lighiting Layout燈具布置TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONC23、EPT DESIGN PROPOSAL DESIGN OUTCOMEDESIGN OUTCOME|設計成果產品策劃成果模板產品策劃成果模板5.2 示范區概念5.2.2示范區情緒曲線TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL REFERENCE REVIEW|意向回顧Ref PictureReviewTIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT24、 DESIGN PROPOSAL 大隱于市|簡于行|奢于心聆聽內心的聲音TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL DESIGN REFERENCE|概念意向HERITAGE AND CULTUREHERITAGE AND CULTURE底蘊文化底蘊文化ECOLOGY AND NATUREECOLOGY AND NATURE星河山海星河山海GREENERYGREENERY萬象自然萬象自然YEARS TEMPEREDYEARS TEMPERED歲月錘煉歲月錘煉TIANJIN ZHONGHAI MEIJIANG SA25、LES OFFICE CONCEPT DESIGN PROPOSAL DESIGN MATERIAL BOARD|設計材料DETAILS&ACCESSORIESDETAILS&ACCESSORIESTIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL DESIGN MATERIAL BOARD|設計材料MATERIAL BOARDMATERIAL BOARDART PAINTINGMARBLELEATHERMETALART GLASSLIQUID METALMARBLEWOODMARBLEART GLASSMIRRORPO26、LISHEDSTEELMETALMARBLETIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL DESIGN CGI|設計效果方案一CGIReception Area（option 1）TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL DESIGN MATERIALS|設計材料Design MaterialsReception藝術肌理漆淺色石材深色木飾面拉絲不銹鋼灰色石材液態金屬綠色石材灰鏡TIANJIN ZHONGHAI MEIJIANG SA27、LES OFFICE CONCEPT DESIGN PROPOSAL CGIInterior DetailsDESIGN CGI|設計效果TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL SOFT DECORATION REF|燈具意向Ref picturesLightingCipher stars The surface decoration was influenced by our fascination and exploration of the way in which etched patterning 28、catches light,”the designers explained.The form began as an extruded hexagon,but its edges were ultimately softened and smoothed to create cylindrical forms,”Yabu Pushelberg added.At first sight,it looks as if the forked and chaotic stars were slipped onto a thread,but upon closer inspection,one see29、s the perfection which resonates in each detail of this unique piece.TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL CGIDiscussion Area（option1）DESIGN CGI|設計效果方案一TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL CGIDiscussion Area（option2）DESIGN CGI|設計效果方案二TIANJIN ZHONGHA30、I MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL DESIGN MATERIALS|設計材料Design MaterialsDiscussion Area藝術肌理漆深色木飾面拉絲不銹鋼灰色石材液態金屬綠色石材淺色石材白色石材TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL CGIInterior DetailsDESIGN CGI|設計效果TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL DESIG31、N ELEVATION|設計立面ElevationInterior Details剖切處TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL CGIVIP RoomDESIGN CGI|設計效果TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL DESIGN MATERIALS|設計材料Design MaterialsVIP Room藝術肌理漆深色木飾面拉絲不銹鋼 皮革TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CO32、NCEPT DESIGN PROPOSAL CGIVIP RoomDESIGN CGI|設計效果-修改意見：平面布局需微調，增加私密性TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL CGIVIP RoomDESIGN CGI|設計效果-修改意見：平面布局需微調，增加私密性TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL FFEVIP Room FFE&COLLAGESOFT DECORATION REF|軟裝意向TIANJIN ZHONGHA33、I MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL DESIGN MATERIALS|設計材料Design MaterialsVIP Room鏡面不銹鋼拉絲不銹鋼 淺色石材藝術玻璃灰色石材皮革TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL Design ModelSigning AreaDESIGN MODEL|設計模型FFE&COLLAGE MOD34、EL TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL Ref PictureBrand DisplayDESIGN REFERENCE|設計意向TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL CGIToiletDESIGN CGI|設計效果TIANJIN ZHONGHAI MEIJIANG SALES OFFICE CONCEPT DESIGN PROPOSAL DESIGN MATERIALS|設計材料Design MaterialsToilet藝術肌理漆拉絲不銹鋼灰色石材藝術玻璃白色大理石THANKS