2022年地產項目盛夏啤酒音樂狂歡節(激情暢飲 一起干杯主題)活動策劃方案(70頁).pptx
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上傳人:小***
編號:652852
2023-05-06
70頁
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2024年啤酒節營銷活動推廣方案
1、盛夏啤酒音樂狂歡節It could be the part of the presentation where you can introduce your company or agency.啤酒/音浪/美食/電影/互動盛夏啤酒音樂狂歡節后疫情時代商業急需回復信心,人們急需喚醒熱情FORWARD AGAINST THE WINDGROW IN THE SUN2022盛 夏 啤 酒 音 樂 狂 歡 季仲夏漸近 走出戶外 靠近幻想中的熱浪聲音某某項目籌備著一場酣暢淋漓的盛夏啤酒音樂狂歡季讓沉寂已久的城市,重現一派繁華生機熱浪來襲 H IG H 啤 一 夏在火辣的季節里盡情制燥在微醺的氛圍中找尋真2、我IN樂而生 x 暢想嗨啤讓至嗨的音樂與酷爽的啤酒引爆今夏讓感動與幸福重新相連!夏 日 狂 歡 x啤 酒 暢 飲 x美 食 轟 趴露 天 電 影 x搖 滾 舞 蹈 x縱 享 激 情以 最 狂 歡 的 表 現 形 式,聚 焦 全 城 目 光喚醒人們沉睡深處的快樂基因熱點強勢注入 It could be the part of the presentation where you can introduce your company活動總述Here you could describe the topic of the section.主題亮點Here you could describe the3、 topic of the section.場地布置Here you could describe the topic of the section.活動規劃Here you could describe the topic of the section.It could be the part of the presentation where you can introduce your company or agency.It could be the part of the presentation where you can introduceMUSIC PUBLICITY PERF4、ORMANCEHere you could describe the topic of the section.Mercury is the closest planet to the Sun and the smallest one in the Solar System活動主題:熱浪來襲 HIGH啤一夏盛夏啤酒音樂狂歡節活動時間:夏季6-10月(視情況待定)活動規模:500-1000人活動形式:啤酒節+音樂派對+美食市集+露天影院+互動娛樂活動調性:微醺、狂歡、熱情、潮Here you could describe the topic of the section.It could be 5、the part of the presentation where you can introduce your company or agency.It could be the part of the presentation where you can introduceARRANGEMENT OF PERFORMERSD R E E A N D M U S IC熱浪狂歡 嗨啤暢飲D R E E A N D MU S I CD R E E A N D MU S I C世界啤酒超市/超嗨互動娛玩 繽紛暢飲獎勵啤酒音樂愛好者真正的天堂!D R E E A N D M U S IC舌尖盛宴 6、美食轟趴D R E E A N D MU S I CD R E E A N D MU S I C風味美食熱辣呈現本土特色、網紅風味、異國小吃最強下酒菜 各領風騷!D R E E A N D M U S IC仲夏浪漫 喝酒交友D R E E A N D MU S I CD R E E A N D MU S I C最歡樂的仲夏市集繽紛游戲 最強挑戰 交友互動喚 醒 沉 睡 已 久 的 快 樂 基 因!D R E E A N D M U S IC熱辣巡游 夏日派對 D R E E A N D MU S I CD R E E A N D MU S I C熱 辣 巡 游 干 杯 狂 歡 夜夏 日 派 對7、 萬 物 皆 對 味!D R E E A N D M U S IC搖滾音樂 說唱廠牌D R E E A N D MU S I CD R E E A N D MU S I C說 唱 廠 牌、夜 場 廠 牌潮 牌 組 局 大 b a ttle盛 夏 秀 場 神 仙 打 架!D R E E A N D M U S IC露 天 觀 影D R E E A N D MU S I CD R E E A N D MU S I C國 漫 劇 場,科 幻 大 片吹著啤酒享 受 著 幕 布 里 的 世 界這便是最美好的時光It could be the part of the presentation where 8、you can introduce your company or agency.It could be the part of the presentation where you can introduceMUSIC PUBLICITY PERFORMANCE活動入口處設置啤酒音樂節主題門頭活動入口處設置啤酒音樂節主題門頭營造滿滿狂歡感。營造滿滿狂歡感。主題門頭搭建主題門頭搭建Here you could describe the topic of the section.舞臺形式舞臺形式Here you could describe the topic of the section.舞臺9、利用發光立體字及舞臺利用發光立體字及音樂啤酒等元素進行打造。音樂啤酒等元素進行打造。主題堆頭主題堆頭Here you could describe the topic of the section.打造一處主題合影區,供來賓拍照合影,還起到二次宣傳作用。打造一處主題合影區,供來賓拍照合影,還起到二次宣傳作用。美食市集美食市集Here you could describe the topic of the section.使用桁架搭建美食區,供應風味美食、燒烤等美食品類。世界啤酒超市世界啤酒超市Here you could describe the topic of the section.使用10、桁架搭建美食區,供應風味美食、燒烤等美食品類。利用集裝箱搭建一處世界啤酒超市區啤酒餐車售賣點啤酒餐車售賣點Here you could describe the topic of the section.使用桁架搭建美食區,供應風味美食、燒烤等美食品類。集裝箱/移動餐車/吧臺形式互動點位互動點位Here you could describe the topic of the section.利用帳篷、鐵網等打造互動潮玩點位游戲點位游戲點位Here you could describe the topic of the section.利行架、噴繪等打造潮玩游戲點位露天影院區露天影院區Here 11、you could describe the topic of the section.舞臺區對門出口處搭建露天影院區,距離最大 互不影響It could be the part of the presentation where you can introduce your company or agency.It could be the part of the presentation where you can introduceEXPECTED PUBLICITY EFFECTD R E E A N D M U S IC門票兌換來賓入場,至服務臺出示活動轉發軟文與集贊信息,即可兌換門12、票、美食代金券一張。D R E E A N D M U S IC游 園 券 領 取兌換門票后,來賓還可獲得啤酒音樂節游園券一張來賓在娛樂區完成游戲即可獲得對應印章,最后憑借完整印章數,額外獲得若干美食代金券;D R E E A N D M U S IC啤 酒 購 買 區啤酒區可設置桁攤位、架移動餐車等,設置吧臺。D R E E A N D M U S IC世界啤酒超市來自多個國家的多種精釀啤酒,如新鮮的黃啤、白啤只等你來嘗鮮!D R E E A N D M U S IC美食市集風味美食熱辣呈現本土特色、網紅風味、異國小吃,最強下酒菜 各領風騷!D R E E A N D M U S IC美食市13、集風味美食熱辣呈現本土特色、網紅風味、異國小吃,最強下酒菜 各領風騷!D R E E A N D M U S IC美食市集風味美食熱辣呈現本土特色、網紅風味、異國小吃,最強下酒菜 各領風騷!D R E E A N D M U S IC啤 酒 美 食 區無啤酒,不夏天,當美食與啤酒相遇,讓我們忘卻煩惱!一起喚醒快樂基因!D R E E A N D M U S IC互 動 游 戲 區 建 議啤酒勛章區:來賓發送現場照片至朋友圈即可參與啤酒勛章互動,領取專屬自己的狂歡節印記。D R E E A N D M U S IC互 動 游 戲 區 建 議現場積贊滿38還可獲得專屬啤酒節周邊喔。D R E E 14、A N D M U S IC互 動 游 戲 區 建 議在互動區,規劃里三大類互動游戲最強挑戰 交友互動喚 醒 沉 睡 已 久 的 快 樂 基 因!D R E E A N D M U S IC互 動 游 戲 區 建 議互動一:挑戰10sD R E E A N D M U S IC互 動 游 戲 區 建 議互動2:神投手D R E E A N D M U S IC互 動 游 戲 區 建 議互動3:眼疾手快D R E E A N D M U S IC氣球小丑巡游互動此外,現場還有氣球小丑陪你大聲歡笑,互動拍照送禮品。D R E E A N D M U S IC合影打卡燈牌、kt一起拍不停,縱享夏日風15、光盡情制燥,嗨啤時光3天2夜暢享狂熱音樂盛宴!開幕式舞臺流程開幕式舞臺流程序號時間環節備注118:00-19:00簽到暖場219:00-19:05燈光秀319:05-19:10主持人開場介紹活動內容419:10-19:15領導發言519:15-19:20活動啟動儀式619:20-19.25魔術表演魔術表演719:26-19.32舞臺互動MC秀819:33-19.45舞臺互動919:46-19.52爵士舞蹈表演爵士舞蹈表演1019:53-20:00樂隊演繹樂隊演繹1120:02-20:15舞臺互動1220:16-20:30樂隊演繹樂隊演繹1320:32-20:45結束laugh graphic 16、design thank you for buying this template,we mainly engaged in various types of advertising graphic design.開場燈光秀laugh graphic design thank you for buying this template,we mainly engaged in various types of advertising graphic design.魔術表演魔術表演laugh graphic design thank you for buying this template,we 17、mainly engaged in various types of advertising graphic design.MClaugh graphic design thank you for buying this template,we mainly engaged in various types of advertising graphic design.舞臺互動舞臺互動酒王爭霸賽,4人/組、速度最快的選手可以獲得啤酒一扎。前2天成績最好的2位選手,還可于最后一晚開展最終PK,角逐出冠亞軍。laugh graphic design thank you for buying this18、 template,we mainly engaged in various types of advertising graphic design.爵士舞蹈爵士舞蹈laugh graphic design thank you for buying this template,we mainly engaged in various types of advertising graphic design.樂隊演繹樂隊演繹現場邀請搖滾樂隊,讓所有來賓感受一場音樂藝術的極致魅力!電音狂歡夜電音狂歡夜-活動流程建議活動流程建議 序號序號時間時間內容內容1 118:00-19:0018:00-19:019、0簽到互動簽到互動2 219:05-19:1019:05-19:10DJDJ開場開場3 319:10-19:1519:10-19:15主持人登場主持人登場4 419:15-19:2019:15-19:20偶像女團偶像女團5 519:20-19:2519:20-19:25電音派對電音派對6 61925-19:351925-19:35互動游戲互動游戲8 819:35-19:4019:35-19:40歌曲串燒9 919:40-19:4519:40-19:45動感熱舞101019:45-19:5019:45-19:50游戲游戲111119:5019:50-20:05-20:05電音派對電音派對121220、20:05-20:1520:05-20:15魔術魔術131320:15-20:2020:15-20:20電音LIVE141420:20-20:3020:20-20:30舞臺部分結束舞臺部分結束laugh graphic design thank you for buying this template,we mainly engaged in various types of advertising graphic design.dj開場laugh graphic design thank you for buying this template,we mainly engaged in va21、rious types of advertising graphic design.偶像女團偶像女團laugh graphic design thank you for buying this template,we mainly engaged in various types of advertising graphic design.電音派對laugh graphic design thank you for buying this template,we mainly engaged in various types of advertising graphic design.舞臺互動22、舞臺互動酒王爭霸賽,4人/組、速度最快的選手可以獲得啤酒一扎。前2天成績最好的2位選手,還可于最后一晚開展最終PK,角逐出冠亞軍。laugh graphic design thank you for buying this template,we mainly engaged in various types of advertising graphic design.歌曲串燒歌曲串燒2022流行音樂串燒,讓所有來賓感受一場音樂藝術的極致魅力!laugh graphic design thank you for buying this template,we mainly engaged in23、 various types of advertising graphic design.動感熱舞動感熱舞嘻哈之夜嘻哈之夜-活動流程建議活動流程建議 序號序號時間時間內容內容1 118:00-19:0018:00-19:00簽到互動簽到互動2 219:05-19:1019:05-19:10DJDJ開場開場3 319:10-19:1519:10-19:15主持人登場主持人登場4 419:15-19:2019:15-19:20街舞5 519:20-19:2519:20-19:25說唱廠牌6 61925-19:351925-19:35互動游戲互動游戲8 819:35-19:4019:35-19:4024、DJ打碟9 919:40-19:4519:40-19:45潮牌網紅歌曲101019:45-19:5019:45-19:50嘻哈樂隊嘻哈樂隊111119:5019:50-20:05-20:05互動游戲互動游戲-啤酒爭霸賽決賽角逐啤酒爭霸賽決賽角逐121220:05-20:1520:05-20:15非洲鼓非洲鼓131320:15-20:2020:15-20:20嘻哈樂隊嘻哈樂隊141420:20-20:3020:20-20:30舞臺部分結束,嘉年華持續進行舞臺部分結束,嘉年華持續進行laugh graphic design thank you for buying this template,we25、 mainly engaged in various types of advertising graphic design.dj開場laugh graphic design thank you for buying this template,we mainly engaged in various types of advertising graphic design.街舞藝術街舞藝術laugh graphic design thank you for buying this template,we mainly engaged in various types of advertisin26、g graphic design.潮牌熱門歌曲潮牌熱門歌曲laugh graphic design thank you for buying this template,we mainly engaged in various types of advertising graphic design.說唱廠牌說唱廠牌laugh graphic design thank you for buying this template,we mainly engaged in various types of advertising graphic design.非洲鼓非洲鼓laugh graphic d27、esign thank you for buying this template,we mainly engaged in various types of advertising graphic design.酒王終極賽酒王終極賽前2天成績最好的2位選手,還可于最后一晚開展最終PK,角逐出冠亞軍,分別送出活動大禮包。D R E E A N D M U S IC合影打卡燈牌、kt一起拍不停,縱享夏日風光舞臺對門一側國漫劇場,科幻大片吹著啤酒享受著幕布里的世界最是另一處的美好時光laugh graphic design thank you for buying this template,we 28、mainly engaged in various types of advertising graphic design.露天影院露天影院D R E E A N D M U S IC觀影套餐燈牌、kt一起拍不停,縱享夏日風光市集上同樣售賣觀影伴侶套餐哦市集上同樣售賣觀影伴侶套餐哦。D R E E A N D M U S IC其他互動此外,現場還有啤酒靚仔炫酷快閃,甚至可以一起現場battle舞姿喔!有飲品相送!D R E E A N D M U S IC其他互動啤酒女郎現場邀你一同干杯暢享美好一夏!盛夏啤酒音樂節It could be the part of the presentation where you can introduce your company or agency.