午啪啪夜福利无码亚洲,亚洲欧美suv精品,欧洲尺码日本尺码专线美国,老狼影院成年女人大片

1、覺覺醒醒年年代代字字由由國國魂魂國風特輯國風特輯漢字主題游園會漢字主題游園會 大大國國文文化化0101 思路闡釋思路闡釋A C T I V I T Y I D E A S0202 活動內容活動內容A C T I V I T Y C O N T E T N0303 場地布置場地布置A R R A N G E M E N T目目 錄錄CONTENTSMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N ACHINACHINA字字 由由 國國 2、魂魂 新新 世世 界界從垂髫小兒到耄耋老人，中國文化在一代代中傳承著也改變著。時至今日，中國文化再次回流，“國潮”再度登場。當我們談論國潮時，我們在談論什么？我們所知的中國，一定不是充斥著浮夸的造型和商業(yè)價值，站在大眾的角度，其實中國文化的力量早已蘊含在簡單的一筆一劃間。本次策劃活動，力求破除廉價國潮風，重拾中國文化，再現大國力量。寫 在前面MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N AMADE IN C H I N A MAD3、E IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A思思路路闡闡釋釋ACTIVITY IDEAS20212021 CHINACHINA當前大國文化之風日益興盛，而所謂“國潮”主題活動，多是大同小異，徒有其表。本次主題活動策劃，將大國文化與愛國之情相結合。以本次主題活動策劃，將大國文化與愛國之情相結合。以“奇趣漢字奇趣漢字”為切入點，以為切入點，以“時尚民國風時尚民國風”為為基調，以基調，以“潮流游園會潮流游園會”為形式。為形式。讓國民都可體驗“談笑有鴻儒 往來無白丁”的雅趣生4、活。MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A策策 劃劃 背背 景景CHINACHINAC E H U A B E IJIN G近年來，國風幾乎覆蓋了全行業(yè)營銷，地產、汽車、服飾、餐飲等皆可找出案例。它們不僅從視覺語言上找到了新國風審美新國風審美，更是在文化層次找到了民族自信感民族自信感。MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N5、 A MADE IN C H I N A MADE IN C H I N A成成 功功 案案 例例CHINACHINACH EG N G O N G A N LI活活 動動 構構 成成字由世界字由世界/漢字歷史展，體驗漢字藝術觸摸未來觸摸未來/奇趣生活館，漢字鏈接未來夢幻聯(lián)動夢幻聯(lián)動/喜茶/鴻星爾克，當紅國貨炸子雞聯(lián)袂助陣MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N ACHINACHINA打造文化展示和趣味體驗于一體的漢字游園盛典6、，走進文化里，真正展現現代生活中，人人可參與的大國風雅。HUODONGGOUCHENGMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A活活 動動 概概 述述風格【賽博中國】利用光效/撞色/文化元素，構成現代科幻審美下的中國文化/色調中國紅：必不可少的中國色 藍/紫：科幻感賽博朋克的代表色金/銀：時光感色彩，串聯(lián)歷史與未來/元素主元素：漢字-書法-筆畫-拼音輔助元素：竹木結構-互動融媒體IP導入：熱播劇覺醒年代/H U O D O 7、G N G A ISH UMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A活活 動動 亮亮 點點HUODOGNLI AGNDAI N 借勢大熱劇集借勢大熱劇集覺醒年代覺醒年代愛國、文化、青年、熱血愛國、文化、青年、熱血讓先輩語錄現象級傳播讓先輩語錄現象級傳播MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N 8、A MADE IN C H I N A活活 動動 亮亮 點點HUODOGNLI AGNDAI N邀請網紅書法名家朱敬一邀請網紅書法名家朱敬一書法美感與趣味性相結合書法美感與趣味性相結合潮流潮流+文化網紅文化網紅MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A活活 動動 亮亮 點點HUODOGNLI AGNDAI N聯(lián)合喜茶、鴻星爾克、聯(lián)合喜茶、鴻星爾克、青島啤酒等品牌青島啤酒等品牌國貨潮起，字由中國魂國貨潮起，字由中國魂MADE 9、IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A活活動動內內容容ACTIVITY IDEAS20212021 CHINACHINAMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A活活 動動 排排 期期先導/A.先導短片【一字一中國】B.趣味測試+邀請函【漢字英雄】C.限時快閃【10、筆畫咖啡館】開篇/A.開幕式【覺醒年代字由國魂】B.墨色爆燃【趣味書法大師助陣】C.萬般禮遇【萬份豪禮限時派發(fā)】游園/A.主 題展【字由世界漢字展】B.體驗點【奇趣生活館】C.夢幻聯(lián)動【潮流國貨坊】延續(xù)/A.回顧短片【一字入魂】B.活動影展【筆畫傳承】H U O D O N G PA IQ IMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A先導先導X I A N D A OMADE IN C H I N A MADE IN C H11、 I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A活動內容活動內容 /先先導導A.A.先導短片先導短片【一字一中國一字一中國】拍攝主題短片，問題采訪形式構成，講述“你印象中最深的漢字”。以漢字的與中國文化的傳承為主旨，包括老人、中年、青年、兒童等不同年齡對中國漢字的認知，串聯(lián)起一筆一劃中的大國文化傳承。片尾預告活動的時間、地點，為活動提前預熱。HUODONGNEI RONG /XI ANDAOMADE IN C H I N A MADE IN C H I N A MADE IN C H I12、 N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A活動內容活動內容 /開開篇篇HUODONGNEI RONG /XI ANDAOB.B.趣味測試趣味測試【漢字英雄漢字英雄】+電子邀請函電子邀請函由主辦方官方微信號發(fā)起趣味測試游戲【漢字英雄】，所有市民均可參與。進行甲骨文趣味競猜。根據猜中題目獲得不同等級稱號，市民轉發(fā)至朋友圈，即可獲得電子邀請函。活動期間，憑借電子邀請函可至項目領取小禮品一份。MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N13、 A MADE IN C H I N A MADE IN C H I N AMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A活動內容活動內容 /開開篇篇HUODONGNEI RONG /XI ANDAO C.C.限時快閃限時快閃【筆畫咖啡館筆畫咖啡館】在城市街頭、大型商超，投放3-5個快閃咖啡巴士。定制書法/詩歌咖啡杯套。利用【免費派送萬杯咖啡】、【限定咖啡杯】、【網紅小杯打卡】等噱頭，提前為主題活動鎖定客戶，釋放活動信息。MAD14、E IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A開篇開篇KAI P I ANMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N AMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MAD15、E IN C H I N A MADE IN C H I N A活動內容活動內容 /開開篇篇HUODONGNEI RONG /KAI PI AN開幕式開幕式【覺醒年代覺醒年代字由國魂字由國魂】活動開始當天，在項目廣場主舞臺區(qū)進行開幕儀式。邀請著名當代書法家朱敬一現場題字。進行包括展示、表演、儀式、抽獎于一體的開幕式。MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A活動內容活動內容 /開開篇篇HUODONGNEI RONG /KAI16、 PI AN開幕式流程開幕式流程來賓簽到開場表演MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A領導致辭覺醒年代秀【字由國魂】主題講演朱敬一現場題字啟幕儀式抽獎環(huán)節(jié)MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A活動內容活動內容 /開開篇篇HUODONGNEI RON17、G /KAI PI ANMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A開幕式流程開幕式流程-來賓簽到來賓簽到簽到處設置一千枚活字瓶。來賓可挑選一個喜愛的漢字，印在主題卷軸上進行簽到。活字瓶可作為禮品贈送給來賓MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A活動內容活18、動內容 /開開篇篇HUODONGNEI RONG /KAI PI ANMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A開幕式流程開幕式流程-開場表演開場表演開場節(jié)目選用中國大鼓+水袖舞舞。將中國文化的力量與柔美完美呈現。LED屏展示水墨風素材，彰顯活動主題。MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N 19、A MADE IN C H I N A活動內容活動內容 /開開篇篇HUODONGNEI RONG /KAI PI ANMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A開幕式流程開幕式流程-覺醒年代秀覺醒年代秀呼應建黨百年，借勢熱播劇覺醒年代。由演員裝扮為劇中角色，LED屏展示經典片段及語錄。演藝百年大國文化。MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN 20、C H I N A MADE IN C H I N A MADE IN C H I N A活動內容活動內容 /開開篇篇HUODONGNEI RONG /KAI PI ANMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A開幕式流程開幕式流程-字由國魂演講字由國魂演講邀請著名書法家朱敬一到場，與本地文化、歷史學者圍繞“漢字”“書法”“現代生活”展開討論演講。MADE IN C H I N A MADE IN C H I N A MAD21、E IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A活動內容活動內容 /開開篇篇HUODONGNEI RONG /KAI PI ANMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A開幕式流程開幕式流程-現場題字現場題字主持人邀請書法家朱敬一現場題字，為活動饋贈墨寶。MADE IN C H I N A MADE IN C H I N A MADE I22、N C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A活動內容活動內容 /開開篇篇HUODONGNEI RONG /KAI PI ANMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A開幕式流程開幕式流程-啟幕儀式啟幕儀式定制大型主題字，領導、嘉賓共同向現場來賓展示活動主題漢字，同時LED大屏播放啟幕視頻，漢字游園會正式啟幕。MADE IN C H I N 23、A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A活動內容活動內容 /開開篇篇HUODONGNEI RONG /KAI PI ANMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A開幕式流程開幕式流程-萬般禮遇萬般禮遇活動開幕最后，現場進行微信抽獎活動，來賓通過關注項目二維碼進行現場抽獎。此外，活動期間24、，現場還將限時派發(fā)萬件定制禮品（根據現場消費、認購等方式，獲得不同的活動周邊禮品）MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A游園游園Y O U Y U A N活動內容活動內容 /游游園園HUODONGNEI RONG /YOUYUANMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN25、 C H I N AA.A.主題展主題展【字由世界漢字展字由世界漢字展】現場以展柜、吊裝、鏡面空間等形式，多層次展示漢字由甲骨文至現代漢語的變遷、漢字筆畫的拆分感等，讓來賓在充滿趣味性的形式中，走進漢字世界。活動內容活動內容 /游游園園HUODONGNEI RONG /YOUYUANMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N AB.B.體驗點體驗點【奇趣生活館奇趣生活館】漢字不僅代表了深沉的文化，也可以充滿趣味。在起去生活館內，26、設置3-5個小攤位包括不同形式的漢字互動體驗。從孩子到老人都可以感受到生活中的漢字趣味。來賓體驗完每個項目后，可打卡集章，憑借集章數，可兌換相應禮品。活動內容活動內容 /游游園園HUODONGNEI RONG /YOUYUANMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N AB.B.體驗點體驗點【奇趣生活館奇趣生活館】活字印刷詩歌活字印刷詩歌來賓可挑選一首喜歡的詩歌/網絡語言，進行活字印刷體驗，感受古法活字印刷。活動內容活動內容 /27、游游園園HUODONGNEI RONG /YOUYUANMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N AB.B.體驗點體驗點【奇趣生活館奇趣生活館】繁簡轉換大考驗繁簡轉換大考驗來賓在規(guī)定時間內將簡體、繁體字放到對應位置，全部答對即為闖關成功。活動內容活動內容 /游游園園HUODONGNEI RONG /YOUYUANMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE28、 IN C H I N A MADE IN C H I N A MADE IN C H I N AB.B.體驗點體驗點【奇趣生活館奇趣生活館】祈福燈籠祈福燈籠邀請書法家到場，每天限時為來賓手寫祝福紅燈籠。來賓也可親手體驗書寫一只祈福燈籠，可懸掛在祈福樹上，也可帶回家留作紀念。活動內容活動內容 /游游園園HUODONGNEI RONG /YOUYUANMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N AB.B.體驗點體驗點【奇趣生活館奇29、趣生活館】觸摸文字（公益聯(lián)合）觸摸文字（公益聯(lián)合）邀請本地盲人學校師生到場，與現場來賓交流盲文表達。來賓可現場體驗盲文書寫，并通過慈善捐款，為盲人學校的師生提供建設力量。活動內容活動內容 /游游園園HUODONGNEI RONG /YOUYUANMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N AC.C.夢幻聯(lián)動夢幻聯(lián)動【潮流國貨坊潮流國貨坊】根據實際情況邀請喜茶、鴻星爾克、青島啤酒、花西子等潮流國貨品牌到場，共同參與現場活動。來賓可30、在現場購買當紅國貨。（由項目統(tǒng)一訂購一批標簽、手提袋、杯套等，使活動視覺識別度統(tǒng)一）活動內容活動內容 /游游園園HUODONGNEI RONG /YOUYUANMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A巡演巡演【國魂舞臺國魂舞臺】活動持續(xù)期間，在現場主題舞臺區(qū)，每天開放演出+現場抽獎。可用于活躍現場氛圍，同時通過抽獎機制鼓勵客戶消費、留存客戶信息。MADE IN C H I N A MADE IN C H I N A MAD31、E IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A延續(xù)延續(xù)YAN XU活動內容活動內容 /延延續(xù)續(xù)HUODONGNEI RONG /YANXUMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N AA.A.回顧視頻回顧視頻【一字入魂一字入魂】邀請專業(yè)影視團隊，從活動落地期開始記錄，在活動結束后一周內，制作回顧短視頻。以品牌名義，在城市掀起漢字熱潮，一字入32、魂，讓中國文化深入現代生活。活動內容活動內容 /延延續(xù)續(xù)HUODONGNEI RONG /YANXUMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N AB.B.活動影展活動影展【筆畫傳承筆畫傳承】在項目現場持續(xù)擺放小型展架+LED屏。展示活動期間的照片、視頻、手工作品等，讓后續(xù)到訪項目的客戶，體驗到品牌文化與社會責任感。MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE33、 IN C H I N A MADE IN C H I N A MADE IN C H I N A場場地地布布置置ACTIVITY IDEAS20212021 CHINACHINA場地布置場地布置/總平圖總平圖CHAGNDIBUZHIMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A入口入口主舞臺主舞臺簽到處簽到處潮流國貨坊潮流國貨坊字由世界漢字展區(qū)字由世界漢字展區(qū)字的發(fā)展字的發(fā)展百家姓百家姓奇妙甲骨文奇妙甲骨文筆畫空間筆畫空間奇趣34、生活館奇趣生活館活字印刷活字印刷繁簡轉換繁簡轉換觸摸漢字觸摸漢字祈福燈籠祈福燈籠主題造景主題造景場地布置場地布置/入口、簽到處參考入口、簽到處參考CHAGNDIBUZHIMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A場地布置場地布置/主題舞造景參考主題舞造景參考CHAGNDIBUZHIMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A M35、ADE IN C H I N A MADE IN C H I N A場地布置場地布置/主題展主題展-字的發(fā)展布置參考字的發(fā)展布置參考CHAGNDIBUZHIMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A場地布置場地布置/主題展主題展-奇妙甲骨文布置參考奇妙甲骨文布置參考CHAGNDIBUZHIMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N36、 A MADE IN C H I N A MADE IN C H I N A場地布置場地布置/主題展主題展-筆畫空間布置參考筆畫空間布置參考CHAGNDIBUZHIMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A場地布置場地布置/主題展主題展-百家姓布置參考百家姓布置參考CHAGNDIBUZHIMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N37、 A MADE IN C H I N A MADE IN C H I N A場地布置場地布置/奇趣生活館布置參考奇趣生活館布置參考CHAGNDIBUZHIMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A場地布置場地布置/潮流國貨坊形式參考潮流國貨坊形式參考CHAGNDIBUZHIMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A場地布置場地布置/主題舞臺布置參考主題舞臺布置參考CHAGNDIBUZHIMADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A MADE IN C H I N A感感謝謝觀觀看看期期待待合合作作國風特輯國風特輯漢字主題游園會漢字主題游園會 大大國國文文化化