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1、民謠音樂篝 火 野 炊 煙 火 市 集 咖 啡轟 趴露 天 影 院 極 限飛 盤CAMPING STRATEGY 讓讓美美好好生生活活觸觸手手可可及及 20222022讓讓美美好好生生活活觸觸手手可可及及 壹壹貳叁肆肆活動(dòng)總述P la n n in g im p o rt.目錄CONTENTS活動(dòng)亮點(diǎn)overview of the activity.預(yù)熱宣傳Atmosphere to decorate.CAMPING STRATEGY 01活動(dòng)總述O N E P O R R I D G E,O N E M E A L 活動(dòng)主題：讓美好生活觸手可及2022反卷青年露營(yíng)市集活動(dòng)時(shí)間：周末/小假期參2、與對(duì)象：業(yè)主、意向客戶、潛在報(bào)名客戶、定向邀約客戶活動(dòng)調(diào)性：戶外、自由、浪漫、社交、治愈、親子、狂歡C CAMPING STRATEGYAMPING STRATEGY 活動(dòng)概況Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.0102針對(duì)疫情復(fù)蘇期，推出治愈式系列活動(dòng)，驅(qū)散疫情對(duì)市民帶來(lái)的負(fù)面情緒，樹立品牌形象，促進(jìn)項(xiàng)目銷售。03走進(jìn)大自然，呼吸新鮮3、空氣，感受大自然之美，讓參與來(lái)賓能夠放松心情，為假日美好生活添彩活活動(dòng)目的目的緊跟市場(chǎng)風(fēng)向，策劃安排精致露營(yíng)系列活動(dòng)，聚焦市民眼球。活動(dòng)現(xiàn)場(chǎng)共規(guī)劃有露營(yíng)區(qū)、篝火野炊區(qū)、煙火市集區(qū)、民謠音樂區(qū)、露天電影區(qū)、咖啡轟趴區(qū) 互動(dòng)游樂區(qū)七大區(qū)塊鋪排了時(shí)下精致露營(yíng)中最受消費(fèi)者喜愛的活動(dòng)內(nèi)容讓所有參與來(lái)賓都可盡情享受落日下的慵懶，感受最愜意自在的度假時(shí)光C CAMPING STRATEGYAMPING STRATEGY 區(qū)域規(guī)劃CAMPING STRATEGY 02活動(dòng)亮點(diǎn)O N E P O R R I D G E,O N E M E A L好友閑坐，燈火可親當(dāng)浪漫的旋律響起天籟歌聲將音樂里的深情娓娓道來(lái)細(xì)4、膩的歌聲也如微風(fēng)拂過大地C CAMPING STRATEGYAMPING STRATEGY 民謠音樂C CAMPING STRATEGYAMPING STRATEGY 篝火野炊打包的披薩，現(xiàn)煎的牛扒，虎皮蛋糕火鍋、牛肉羅宋湯.讓人們對(duì)露營(yíng)上癮的，除了野外的大自然最不能缺少的，一定是露營(yíng)的美食篝火野炊的快感C CAMPING STRATEGYAMPING STRATEGY 煙火市集在市集里有最豐富的露營(yíng)裝備，文創(chuàng)好物，閱讀書籍，美食飲品.帶著人們走進(jìn)不同文化的生活方式尋找與放入溫情C CAMPING STRATEGYAMPING STRATEGY 咖啡轟趴生活工作于喧鬧城市，愿尋片刻自我寧?kù)o自然5、城市露營(yíng)咖啡廳，在品鑒、制作咖啡的過程中盡享feel leisurelyC CAMPING STRATEGYAMPING STRATEGY 露天影院以天為幕，以地為席一束月光，一幀幀如明信片般的風(fēng)景，在幕布上劃過每一個(gè)情節(jié)都吸引著眼球帶著朋友，陪著家人們看電影，嘮家常，這便是最美好的時(shí)光C CAMPING STRATEGYAMPING STRATEGY 極限飛盤隨著精致露營(yíng)的熱潮來(lái)襲飛盤運(yùn)動(dòng)也火速出圈沒有復(fù)雜的規(guī)則 無(wú)需過重的裝備在社交式露營(yíng)中備受追捧感受一把熱汗+交友的快樂CAMPING STRATEGY 03預(yù)熱宣傳O N E P O R R I D G E,O N E M E A LMo6、st of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.活動(dòng)前期線上推出帳篷里的露營(yíng)指南互動(dòng)h5，通過左右滑動(dòng)頁(yè)面，可切換不同露營(yíng)場(chǎng)景，帶領(lǐng)網(wǎng)民們感受24h沉浸式云露營(yíng)體驗(yàn)從清晨到日落、再到漫天星光，不同時(shí)段環(huán)境不同，露營(yíng)氛圍拿捏到位。點(diǎn)擊露營(yíng)人物并選擇最向往的露營(yíng)地，精心挑選一套穿搭，開啟浪漫的露營(yíng)之旅，生成海報(bào)并進(jìn)行分享還有機(jī)會(huì)贏得千元露營(yíng)尖貨！C CAM7、PING STRATEGYAMPING STRATEGY 帳篷里的露營(yíng)指南CAMPING STRATEGY 04活動(dòng)布置O N E P O R R I D G E,O N E M E A LMost of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.利用星空，帳篷，電影等元素打造大型露營(yíng)主題門頭，營(yíng)造滿滿活動(dòng)昭示性。C CAMPING STRATEGYAMPI8、NG STRATEGY 露營(yíng) 節(jié) 門 頭（圖為示意）Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.布置合影推頭，增加氛圍性，結(jié)合綠植，花藝，項(xiàng)目主題字與帳篷、電影放映機(jī)等元素。（圖為示意）C CAMPING STRATEGYAMPING STRATEGY 氛圍堆頭Most of the food is a fission that is caus9、ed by the collision of different ingredients.If you look at the encounters of the ingredients in the world.規(guī)劃設(shè)置好露營(yíng)專區(qū)，來(lái)賓可自帶帳篷在此開啟露營(yíng)節(jié)。（也可現(xiàn)場(chǎng)租賃，領(lǐng)包入?。〤 CAMPING STRATEGYAMPING STRATEGY 露營(yíng)專區(qū)Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters 10、of the ingredients in the world.設(shè)置電影放映幕及觀影專區(qū)。C CAMPING STRATEGYAMPING STRATEGY 觀影區(qū)Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.搭建簡(jiǎn)易舞臺(tái)區(qū)，可利用木作，帳篷，燈帶等進(jìn)行氛圍營(yíng)造。C CAMPING STRATEGYAMPING STRATEGY 舞臺(tái)區(qū)Most 11、of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.規(guī)劃煙火市集區(qū)，設(shè)置白色尖頂帳篷。C CAMPING STRATEGYAMPING STRATEGY 煙 火 市 集 區(qū)Most of the food is a fission that is caused by the collision of different ingredients.If you lo12、ok at the encounters of the ingredients in the world.布置木質(zhì)桌椅，提供火爐，供來(lái)賓篝火野炊。C CAMPING STRATEGYAMPING STRATEGY 篝 火 野 炊 區(qū)Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.咖啡區(qū)設(shè)置移動(dòng)餐車，進(jìn)行咖啡售賣、體驗(yàn)活動(dòng)。C CAMPING STR13、ATEGYAMPING STRATEGY 咖 啡轟 趴區(qū)CAMPING STRATEGY 05活動(dòng)內(nèi)容O N E P O R R I D G E,O N E M E A L露營(yíng)區(qū)Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.來(lái)賓至簽到處登記個(gè)人信息并使用彩色馬克筆完成簽到。C CAMPING STRATEGYAMPING STRATEGY 主題 14、簽到處Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.露營(yíng)區(qū)，來(lái)賓可自帶帳篷搭建在此開啟露營(yíng)節(jié)。也可現(xiàn)場(chǎng)租賃，領(lǐng)包入住。C CAMPING STRATEGYAMPING STRATEGY 入住營(yíng)地Most of the food is a fission that is caused by the collision of different in15、gredients.If you look at the encounters of the ingredients in the world.帶著吉普賽人的豪放，當(dāng)?shù)驼{(diào)而浪漫的波西米亞帳篷遍布滿地，這里便成了夜觀星空的最佳場(chǎng)地這就是我們的露營(yíng)專區(qū)C CAMPING STRATEGYAMPING STRATEGY 露營(yíng)專區(qū)Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in16、 the world.人們?cè)趲づ袂跋囟?，感受著難得的親子或朋友歡聚時(shí)光聽悅耳的鳥叫與蟲鳴嗅出空氣中彌漫的清新花香這一次，從都市的嘈雜和繁忙中抽身盡情去玩耍吧，拋開煩惱憂傷讓疲勞緊繃的心情放松C CAMPING STRATEGYAMPING STRATEGY 露營(yíng)專區(qū)Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.在這，有任何露營(yíng)知識(shí)方面的疑問也17、都可以現(xiàn)場(chǎng)進(jìn)行交流，即便有些朋友這次的裝備還不夠理想，但在交流過后，相信將會(huì)對(duì)于下次露營(yíng)所需的裝備就有一個(gè)完美的購(gòu)物清單了C CAMPING STRATEGYAMPING STRATEGY 露營(yíng)式 社 交露 天電影 區(qū)Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.開啟最美的夜晚處于快節(jié)奏生活的人們總需要一些暖心的電影來(lái)治愈心靈露天影院，以天為幕，18、以地為席一束月光，一幀幀如明信片般的風(fēng)景，在幕布上劃過每一個(gè)情節(jié)都吸引著眼球帶著朋友，陪著家人們看電影，嘮家常，這便是最美好的時(shí)光C CAMPING STRATEGYAMPING STRATEGY 露 天電影節(jié)音樂舞 臺(tái) 區(qū)Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.現(xiàn)場(chǎng)邀請(qǐng)重磅民謠歌手/樂隊(duì)為大家?guī)?lái)最精彩的表演C CAMPING STRAT19、EGYAMPING STRATEGY 民謠音樂 節(jié)Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.非洲鼓，木制吉他，讓愜意美好的生活，將我們緊緊包圍C CAMPING STRATEGYAMPING STRATEGY 民謠音樂 節(jié)Most of the food is a fission that is caused by the collision20、 of different ingredients.If you look at the encounters of the ingredients in the world.還有超級(jí)潮酷的架子鼓表演，一起來(lái)嗨玩露營(yíng)節(jié)。C CAMPING STRATEGYAMPING STRATEGY 民謠音樂 節(jié)篝 火 野 炊 區(qū)Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in th21、e world.現(xiàn)場(chǎng)還設(shè)置來(lái)燒烤轟趴節(jié)。C CAMPING STRATEGYAMPING STRATEGY 篝 火 野 炊 區(qū)Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.來(lái)賓領(lǐng)取食材后可尋座坐下?，F(xiàn)場(chǎng)燒烤分兩種形式展開，一種是由來(lái)賓們?cè)谧簧献孕袩?，自由交流，第二種是由專業(yè)的烤肉師傅為來(lái)賓們烤制噴香食物。C CAMPING STRATEGYA22、MPING STRATEGY 篝 火 野 炊 區(qū)煙 火 市 集 區(qū)Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.在市集里有最豐富的露營(yíng)裝備，文創(chuàng)好物，閱讀書籍，美食飲品.帶著人們走進(jìn)不同文化的生活方式尋找與放入溫情C CAMPING STRATEGYAMPING STRATEGY 煙 火 市 集 區(qū)Most of the food is a fi23、ssion that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.市集圍繞在露營(yíng)區(qū)四周，井然有序的擺放著一個(gè)個(gè)商家攤位，種類繁多且各具特色C CAMPING STRATEGYAMPING STRATEGY 煙 火 市 集 區(qū)Most of the food is a fission that is caused by the collision of different ingredients.If you lo24、ok at the encounters of the ingredients in the world.在這，攤主們出售并租賃各類露營(yíng)所需的裝備不僅起到展示作用，還方便大家了解露營(yíng)升級(jí)露營(yíng)哦。C CAMPING STRATEGYAMPING STRATEGY 煙 火 市 集 區(qū)Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.在這，有任何露營(yíng)知識(shí)方25、面的疑問也都可以現(xiàn)場(chǎng)進(jìn)行交流，即便有些朋友這次的裝備還不夠理想，但在交流過后，相信將會(huì)對(duì)于下次露營(yíng)所需的裝備就有一個(gè)完美的購(gòu)物清單了C CAMPING STRATEGYAMPING STRATEGY 煙 火 市 集 區(qū)Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.要變成自己想成為的樣子，如花在野，溫柔熱烈。四大主題系列耳飾涵蓋簡(jiǎn)約，小眾，甜美等風(fēng)26、格，往你的心田輸送一片花海，再來(lái)一些少女心和愛，你來(lái)或不來(lái)，我的花都會(huì)為你而開！C CAMPING STRATEGYAMPING STRATEGY 煙 火 市 集 區(qū)咖 啡轟 趴區(qū)Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.生活工作于喧鬧城市，愿尋片刻自我寧?kù)o自然城市露營(yíng)咖啡廳，在品鑒、制作咖啡的過程中盡享feel leisurel現(xiàn)場(chǎng)移動(dòng)餐車27、，引入5-6家咖啡資源，進(jìn)行現(xiàn)場(chǎng)售賣C CAMPING STRATEGYAMPING STRATEGY 咖 啡轟 趴區(qū)Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.在這里，買一杯咖啡，悠然品鑒感受大自然最真切的美好于舌尖上的快樂。C CAMPING STRATEGYAMPING STRATEGY 咖 啡轟 趴區(qū)互動(dòng)游樂區(qū)Most of the f28、ood is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.飛盤運(yùn)動(dòng)感受一把熱汗+交友的快樂C CAMPING STRATEGYAMPING STRATEGY 互動(dòng)游樂區(qū)Most of the food is a fission that is caused by the collision of different ingredients.If you look at the enc29、ounters of the ingredients in the world.官方發(fā)起飛盤大賽贏得比賽還有禮品相送社交，比賽兩不誤C CAMPING STRATEGYAMPING STRATEGY 互動(dòng)游樂區(qū)Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.跟帳篷一樣令人快樂的空間，還有魔法師的泡泡世界。現(xiàn)場(chǎng)邀請(qǐng)泡泡秀表演者進(jìn)行互動(dòng)，提升活動(dòng)熱鬧氛30、圍。C CAMPING STRATEGYAMPING STRATEGY 互動(dòng)游樂區(qū)Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.在互動(dòng)區(qū)，還有寫真繪畫課堂，一起來(lái)描繪大自然的魅力風(fēng)光吧。C CAMPING STRATEGYAMPING STRATEGY 互動(dòng)游樂區(qū)Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.C CAMPING STRATEGYAMPING STRATEGY 互動(dòng)游樂區(qū)民謠音樂篝 火 野 炊 煙 火 市 集 咖 啡轟 趴露 天 影 院 極 限飛 盤CAMPING STRATEGY 讓讓美美好好生生活活觸觸手手可可及及2 0 2 22 0 2 2讓讓美美好好生生活活觸觸手手可可及及