2022地產項目生活節市集(生活就這YOUNG主題)活動策劃方案(34頁).pptx
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上傳人:Le****97
編號:760374
2023-09-27
34頁
7.47MB
1、中南熙悅丨生活就這YOUNG丨生活節市集活動,ZHONGNAN XIYUE FROM LIFE THIS YOUNG FROM LIFE FESTIVAL FAIR,LIFE DAY,SUMMARY OF ACTIVITIES活動概述,主題/Theme:生活就這YOUNG中南熙悅生活節市集活動時間/Time:2022年7月8月地點/Location:中南熙悅營銷中心及示范區對象/Guest:新老業主、意向客戶、特邀客戶等人數/Number of people:待定調性/Tonality:互動、美食、生活節、嘉年華THEME:LIFE AS IT SHOULD BE-THE CHINA-SOUT2、H AFRICA PARK OPEN MARKET EVENT DATE:MAY 30 VENUE:2022 MARKETING CENTRE AND DEMONSTRATION AREA OBJECT GUEST:OLD AND NEW OWNERS,PROSPECTIVE CUSTOMERS,INVITED CUSTOMERS NUMBER OF PEOPLE:TANDTONALITY:INTERACTION,GASTRONOMY,營銷中心外場設置主題充氣拱門,提升現場活動氛圍,拔高活動調性GUESTS ARRIVE AT THE SCENE IN ADVANCE TO CHECK IN,3、OBSERVE THE SCENE,TAKE PHOTOS,AND WAIT FOR THE START OF THE EVENT,營銷中心外場設置活動主題背板,昭示活動展開,吸引更多來賓到訪GUESTS ARRIVE AT THE SCENE IN ADVANCE TO CHECK IN,OBSERVE THE SCENE,TAKE PHOTOS,AND WAIT FOR THE START OF THE EVENT,營銷中心外場設置圓形舞臺,樂隊定時現場演繹,為到場來賓助興GUESTS ARRIVE AT THE SCENE IN ADVANCE TO CHECK IN,OBSERVE T4、HE SCENE,TAKE PHOTOS,AND WAIT FOR THE START OF THE EVENT,現場設置定制木質攤位車,易達成視覺效果上的統一,提升整體活動效果GUESTS ARRIVE AT THE SCENE IN ADVANCE TO CHECK IN,OBSERVE THE SCENE,TAKE PHOTOS,AND WAIT FOR THE START OF THE EVENT,現場餐車設置餐車背板,介紹本餐車攤位供應的美食GUESTS ARRIVE AT THE SCENE IN ADVANCE TO CHECK IN,OBSERVE THE SCENE,TAKE5、 PHOTOS,AND WAIT FOR THE START OF THE EVENT,現場設置PAR燈及串燈亮化,保證夜晚活動整體效果GUESTS ARRIVE AT THE SCENE IN ADVANCE TO CHECK IN,OBSERVE THE SCENE,TAKE PHOTOS,AND WAIT FOR THE START OF THE EVENT,來賓到達現場簽到,領取活動入場券及抽獎券,所有活動內容須通過活動入場券領取參與抽獎券用于后續活動抽獎。PROFESSIONAL FEMALE DANCERS WILL BE INVITED TO PERFORM A PASSIONA6、TE DANCE FOR THE GUESTS,INSTANTLY AROUSE THE MOOD OF THE SCENE,來賓簽到領取后將抽獎券副券投入抽獎箱內,等待活動人數達到峰值準時開獎 PROFESSIONAL FEMALE DANCERS WILL BE INVITED TO PERFORM A PASSIONATE DANCE FOR THE GUESTS,INSTANTLY AROUSE THE MOOD OF THE SCENE,來賓簽到后可參與現場幸運大轉盤抽獎抽取幸運大獎 PROFESSIONAL FEMALE DANCERS WILL BE INVITED TO PER7、FORM A PASSIONATE DANCE FOR THE GUESTS,INSTANTLY AROUSE THE MOOD OF THE SCENE,現場設置沾沾樂蹦床游戲互動,讓小朋友自由放飛童心 PROFESSIONAL FEMALE DANCERS WILL BE INVITED TO PERFORM A PASSIONATE DANCE FOR THE GUESTS,INSTANTLY AROUSE THE MOOD OF THE SCENE,現場設置中籍樂隊定時演繹歌曲,為現場來賓助興 PROFESSIONAL FEMALE DANCERS WILL BE INVITED TO8、 PERFORM A PASSIONATE DANCE FOR THE GUESTS,INSTANTLY AROUSE THE MOOD OF THE SCENE,現場設置真人娃娃機游戲互動,擬定每組家庭20S時間,參賽者僅可使用雙手雙腿將娃娃機內獎品帶離該區域,所獲得的獎品均為獲贈禮品,可作為禮品打包帶走 PROFESSIONAL FEMALE DANCERS WILL BE INVITED TO PERFORM A PASSIONATE DANCE FOR THE GUESTS,INSTANTLY AROUSE THE MOOD OF THE SCENE,現場設置套圈游戲互動,擬定為每組家9、庭發放5枚套圈,來賓需在游戲線外向線內丟棄套圈,套中獎品需大于50%判定為套中,所獲禮品均可打包帶走 PROFESSIONAL FEMALE DANCERS WILL BE INVITED TO PERFORM A PASSIONATE DANCE FOR THE GUESTS,INSTANTLY AROUSE THE MOOD OF THE SCENE,現場設置憤怒的小鳥游戲互動,擬訂每組家庭5次機會,使用子彈型玩偶射擊游戲架上的玩偶,擊落即判定獲得掉落的玩偶,可以作為禮品帶走 PROFESSIONAL FEMALE DANCERS WILL BE INVITED TO PERFORM A 10、PASSIONATE DANCE FOR THE GUESTS,INSTANTLY AROUSE THE MOOD OF THE SCENE,攤位美食設置意大利披薩,來賓憑活動入場券可領取一份 PROFESSIONAL FEMALE DANCERS WILL BE INVITED TO PERFORM A PASSIONATE DANCE FOR THE GUESTS,INSTANTLY AROUSE THE MOOD OF THE SCENE,攤位美食設置定制巨型意大利披薩,作為活動噱頭,可以領導分切披薩作為啟幕儀式 PROFESSIONAL FEMALE DANCERS WILL BE I11、NVITED TO PERFORM A PASSIONATE DANCE FOR THE GUESTS,INSTANTLY AROUSE THE MOOD OF THE SCENE,攤位美食設置霸王牛肉條,來賓憑活動入場券可領取一份 PROFESSIONAL FEMALE DANCERS WILL BE INVITED TO PERFORM A PASSIONATE DANCE FOR THE GUESTS,INSTANTLY AROUSE THE MOOD OF THE SCENE,攤位美食設置網紅燒仙草,來賓憑活動入場券可領取一份 PROFESSIONAL FEMALE DANCERS W12、ILL BE INVITED TO PERFORM A PASSIONATE DANCE FOR THE GUESTS,INSTANTLY AROUSE THE MOOD OF THE SCENE,攤位美食設置網紅八星魷魚,來賓憑活動入場券可領取一份 PROFESSIONAL FEMALE DANCERS WILL BE INVITED TO PERFORM A PASSIONATE DANCE FOR THE GUESTS,INSTANTLY AROUSE THE MOOD OF THE SCENE,攤位美食設置液氮冰激凌,來賓憑活動入場券可領取一份 PROFESSIONAL FEMALE 13、DANCERS WILL BE INVITED TO PERFORM A PASSIONATE DANCE FOR THE GUESTS,INSTANTLY AROUSE THE MOOD OF THE SCENE,攤位美食設置千絲萬縷蝦,來賓憑活動入場券可領取一份 PROFESSIONAL FEMALE DANCERS WILL BE INVITED TO PERFORM A PASSIONATE DANCE FOR THE GUESTS,INSTANTLY AROUSE THE MOOD OF THE SCENE,攤位美食設置墨西哥TACO,來賓憑活動入場券可領取一份 PROFESSION14、AL FEMALE DANCERS WILL BE INVITED TO PERFORM A PASSIONATE DANCE FOR THE GUESTS,INSTANTLY AROUSE THE MOOD OF THE SCENE,攤位美食設置日本壽司,來賓憑活動入場券可領取一份 PROFESSIONAL FEMALE DANCERS WILL BE INVITED TO PERFORM A PASSIONATE DANCE FOR THE GUESTS,INSTANTLY AROUSE THE MOOD OF THE SCENE,攤位美食設置旋風薯塔,來賓憑活動入場券可領取一份 PROF15、ESSIONAL FEMALE DANCERS WILL BE INVITED TO PERFORM A PASSIONATE DANCE FOR THE GUESTS,INSTANTLY AROUSE THE MOOD OF THE SCENE,攤位美食設置芝士榴蓮,來賓憑活動入場券可領取一份 PROFESSIONAL FEMALE DANCERS WILL BE INVITED TO PERFORM A PASSIONATE DANCE FOR THE GUESTS,INSTANTLY AROUSE THE MOOD OF THE SCENE,手機殼&手賬本&飲料杯&小夜燈&手工皂&香薰蠟16、 PROFESSIONAL FEMALE DANCERS WILL BE INVITED TO PERFORM A PASSIONATE DANCE FOR THE GUESTS,INSTANTLY AROUSE THE MOOD OF THE SCENE,網紅復讀鴨&手賬本禮盒&迪士尼星黛露掛件 PROFESSIONAL FEMALE DANCERS WILL BE INVITED TO PERFORM A PASSIONATE DANCE FOR THE GUESTS,INSTANTLY AROUSE THE MOOD OF THE SCENE,中南熙悅丨生活就這YOUNG丨生活節市集活動,ZHONGNAN XIYUE FROM LIFE THIS YOUNG FROM LIFE FESTIVAL FAIR,LIFE DAY,