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1、SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,2022,7月,8月,SUMMER,SUMMER,9月,SUMMER,7-9月夏日主題系列策劃思路案.,世茂輕生活 城市微度假,SUMMER WITH YOU IS CALLED SUMME2、R,summer with you,summer with you,SUUUUMMER WITH YOOOU IS CALLED SUUUUUMMER,伴隨著新冠疫情的蔓延與反復侵襲，我們已經進入到疫情常態化的生活模式中，人們的習慣與偏好悄然改變。不出遠門，避免長途跋涉的公共交通，沉浸體驗，與日常的千篇一律揮手再見，周末時光，雙休短假中無負擔的說走就走，這些因素等共同締造出一片新的需求“微度假”。,新消費下開啟微度假式的輕生活方式,新的生活需求在不斷改變。,成都世茂廣場大型購物綜合商業體 成都城市首個微度假生活方式中心,何為第三空間。,城市中緊密的工作、擁堵繁忙的交通，讓多數人兩點一線的生活充3、滿疲憊感。新的消費模式下，大眾的目光集聚在城市的“第三空間”。,短暫而舒適的放松體驗，大多是產品依附而創造的第三空間帶給大眾的感受。,突破時間、空間限制，以利用碎片時間分享點滴，全身心感受，放緩快節奏的生活模式。在實現自我價值的同時，不丟失自我，做有態度的自己，不將就，生活才有B面微度假的生活方式既要有一站式的方便舒適，也要有沉浸體驗的精神感受。,微度假的內核。,在建造精神內核的基礎上，文化輸出體驗是才是關鍵與靈魂。,最近的”遠方”是哪里？，是世茂de多元商業生態輕生活，是探索自我的態度引力場,在野趣之間如何共享便攜式生活？城市微度假，用不遠的距離，不多的時間，不大消耗，讓身體精神縱享愉悅找尋4、自己內心深處的棲息地。,空白演示,單擊輸入您的封面副標題,輕,微,輕 生 活，城 市 微 度 假。,夏,日,入,企,劃,7.008.009.00,2022new,New Life,主題slogan,summer with you,入輕清單,PART 01,PART 02,夏日JOY+,運動LIFE+,天臺樂活+,SUUUUMMER WITH YOOOU IS CALLED SUUUUUMMER,SUUUUMMER WITH YOOOU IS CALLED SUUUUUMMER,7月,8月,9月,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU I5、S CALLED SUMMER,主kv建議,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,風格：扁平插畫主題凸顯：活力、自由，輕松潮趣、秀逗的視覺沖擊力營造活力和趣味感,夏日JOY+,天臺樂活+,超級大月亮！,運動LIFE+,7月9日-7月10日,723狂搶節氛圍活動,亮點演繹（7.23-7.24）,氛圍演繹（7.23-7.24）,SP活動執行（7.22-7.24含提前布場）,夏日納涼大會！,盛夏瓜友會7.9-7.10,美食大富翁7.9-7.10,7月22日-7月23日,熱汗俱樂部！加入健康生活社交圈,泡泡水6、槍大戰8.20-8.21,8月20日-8月21日,天臺賞月計劃9.1-9.30,天臺電影院9.10-9.12,沙灘市集攤位搭建、維護7.9-7.31,月下燈會9.1-9.18,9月1日-9月30日,3個周期 4檔活動,活動節點,活動排期,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU 7、IS CALLED SUMMER,7月,夏日JOY+,關鍵詞:休閑、趣味、消夏新方式,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,活動主題：花式玩瓜 清涼一夏,活動1：盛夏瓜友會,1.活動時間：2022年7月9日-7月10日2.活動地點：L1 次中庭,場地信息可用場地面積：16*8m點位分布：如圖所示,花式玩瓜 清涼一夏,8M,16M,主場景互動點位,互動游戲1,SUMMER 8、WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,互動游戲1,互動游戲1,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,互動游戲設置,1.西瓜套圈圈：現場打造西瓜為主題的套圈圈場景，套中的西瓜直接帶走，增強現場互動性。,2.西瓜疊疊樂：現場設置互動游戲西瓜疊疊樂，配合sp活動參與，增強互動性。,3.西瓜投籃：籃球以西瓜圖案投球的方式，與現場觀眾互動。,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH Y9、OU IS CALLED SUMMER,互動裝置設置,設置趣味西瓜知識互動墻，在互動打卡的同時還能get到西瓜的小知識，你心動了嗎？以趣味，諧音梗的文字游戲形式，現場打造西瓜知識互動墻及氛圍布置。,西瓜疊疊樂,西瓜套圈圈,西瓜投籃,西瓜知識墻,整體以夏天清涼綠色為主色調，以西瓜為主題做互動氛圍包裝，兼具吸引顧客打卡拍照和互動游戲功能，能形成聚集效應。,活動主題：美食大富翁,1.活動時間：2022年7月9日-7月10日2.活動地點：L5 東通道,活動2,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER10、 WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,真人版大富翁 贏美食福利,場地信息場地面積：6*5m，30平,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,氛圍布置參考,現場設置巨型棋盤，用鴛鴦火鍋的圖案作為地圖形式，結合美食趣味任務，驚喜禮品，打造一場真正的真人大富翁活動。,SUMMER WITH YOU 11、IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,氛圍布置參考,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,氛圍布置參考,設置美食相關的趣味文案，區別于常規的大富翁游戲，美食文案+游戲互動，豐富打造整個現場氛圍布置。,場地信息場地面積：6*5m,10000mm,10000mm,10000mm,活動主題：沙灘市集,1.活動時間：2022年7月9日-8月31日2.活動地點：L1 主中庭,活動3,SUMMER WITH YOU IS CALLED SUMMER,S12、UMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,沙灘市集,場地信息市集面積：10*2.5m，25平,2.5M,10M,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,氛圍布置參考,SUMMER WITH YOU IS CALLED SU13、MMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,活動4,活動主題：723狂搶節,1.活動時間：2022年7.23-7.242.活動地點：全家桶外廣場,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,亮點演繹/氛圍演繹/氛圍巡14、游,場地信息舞臺面積：8*6*0.6m屏幕面積：8*3.5m點位布置：如圖所示,控臺,抽獎點位：5*2m,排隊線路,舞臺：8*6*0.6m屏幕：8*3.5m,觀眾區,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,畫面采用對比色系，用明亮的顏色傳達出活動氣氛。同時采用扁平化圖形設計，加入購物元素，增加購物活動氣氛。,資源引進：塔拉蹦吧,SUMMER WITH YOU IS CALL15、ED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,來自波蘭！馬戲+木偶的奇妙組合,風靡全球木偶馬戲塔拉蹦吧震撼來襲！和“神奇動物”來一場零距離接觸.,2012年參加上海國際藝術節中國藝術節烏鎮藝術節涼山藝術節等眾多國內高品質藝術節高超的木偶制作工藝，六米高巨型木偶需8人同時操控將動物的肢體動作表演的活靈活現久經市場考驗，深受孩子和家長共同喜歡的木偶劇！,風靡世界好評如潮,先后亮相于意大利、德國等國家的藝術節遵循“無暴力馬戲”原則在表演中使用1：1比例的1：1巨型木偶代替動物馬戲表演避免給動物帶來痛苦同時使表演更加生動靈活便于與觀眾進行互動交流,保護動物使用木16、偶,全劇共由13個場景組成，歷時1小時 劇情會發生很多戲劇性的變化觀眾也會參與到與演員的互動中可愛的動物們有長頸鹿、大象、獅子給大家表演自己的絕活有唱歌、背誦古詩、跳踢踏舞、表演飛翔等巨型木偶帶來的視覺沖擊效果和趣味性讓現場氛圍熱烈。,場景多變互動十足,木偶由一個獨立的滾動金屬支架操作 木偶的大小和行為像極了真實的動物巨型木偶帶來的視覺沖擊效果和趣味性將顛覆你以往的觀演體驗在演出過程中觀眾可以看到令人難以置信的被馬戲團演員圍繞著的“鮮活的、活潑的”生命形式,活靈活現顛覆感官,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED S17、UMMER,活動時間：7月23日-24日 4場/2天,資源引入Ip巨型蒸汽朋克木偶劇世界上最大的非機動木偶馬戲集美陳巡游舞臺劇于一體的豪華陣容2021年國內最火爆的年度大劇央視春晚道具制作班底國內首家巨型木偶制作團隊沉浸式的演繹 口碑佳作全新演繹形式,巨型蒸汽朋克木偶,巨型蒸汽朋克木偶,巨型蒸汽朋克木偶,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,蒸汽朋克+動物木偶,該團隊經過不斷的研究與創新，用蒸汽朋克風格結合木偶創作出了，一場全新的、獨特表演風格的精彩劇目蒸汽朋克木偶嘉年華，這里有造型獨特的機械龍、風格18、迥異的龍鳥、金屬風格的章魚，為了保護野生動物，劇目全部用木偶替代動物，有會彈吉他的小猴、會用鼻子吹氣球的小象、有生動的馴鹿、烏龜等，整場表演用沉浸式的表演方式呈現，以孩子的內心觀點看世界，在表演過程中注重了與孩子的交流，融入的更多的參與性與互動性，讓孩子全程置身于劇情中，將演出提升到一個新的高度“從大人陪孩子看，到全家一起看”我們的主張是“最好的愛是陪伴”巨型提現動物木偶劇團童話藝術大秀如夢似幻 為大家帶來一出精彩好戲造型獨特 生動活潑沉浸氛圍感超級強適合全家一起看呈現形式：巡游表演/舞臺動物木偶表演/現場0距離互動/小禮品派發,巨型蒸汽朋克木偶,巨型蒸汽朋克木偶,SUMMER WITH YO19、U IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,國際巨型提線木偶集世界最大木偶神獸 虎年特別定制,資源引進：巨型木偶神獸集,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH 20、YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,資源引進：烏劇團Cie Wulong,2018年成于上海，是前國內第視視覺交互，以現代蹺和現代偶為基礎，結合樂舞蹈戲劇等藝術形式的現代劇團。,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,高蹺巡游木偶巡游器樂高蹺音樂舞蹈戲曲,SUMMER WITH YOU IS CALLE21、D SUMMER,SUMMER WITH YOU IS CALLED SUMMER,綠野仙蹤The Wizard of Wulong數：4時：45分鐘天兩場,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,高蹺木偶巡游-探險家族探險家族Flamingo Family數：5時：45分鐘天兩場,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,仙境夢游愛麗絲Wonderland to Reality數：7時：45分鐘天2場,SUMME22、R WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,尋找牡丹亭The Peony Pavilion數：2時：30分鐘天兩場,系列主題巡游,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,活動主題：723狂搶節-SP執行,活動時間：7.23-7.24活動地點：各SP活動點位,活動5,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU 23、IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,活動時間：7.23-7.24活動地點：各SP活動點位活動內容：1、兼職人員：57人次，21人次/2天到店禮1：5人/2天，共計10人次到店禮2：5人/2天，共計10人次獎券抽獎：6人/2天，共計12人次DM單派發：4人/5天，共計20人次（派發區域為項目周邊，具體時間待定）SP活動點位布場：5人/1天，共5人次（7.22 22:00-7.23 2:00)2、桌椅物料：9套（共3個點位，每個點位3套）,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU24、 IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,8月,運動LIFE+,關鍵詞:年輕時尚、健康生活、社交平臺,活動主題：夏日清涼趴 年輕引力場,1.活動時間：2022年8月20日-8月21日2.活動地點：全家桶外廣場,活動6,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUM25、MER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,夏日清涼趴 年輕引力場,場地信息場地面積：10*5m，50平活動區域面積：15*8m,控臺,泳池：10*5m,核銷進場,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,氛圍參考布置,在玩大象滑梯的同時也配備了各式各樣的游泳圈和泳池玩具吸引更多的客戶參與活動；為客戶準備了一場驚險刺激的水槍泡沫派對；在現場準備50把水槍，供小朋友參與本次活動。,SUMMER WITH YOU 26、IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,飛盤氛圍參考布置,無論是運動健將，還是運動小白，能跑能跳，體驗飛的感受，傳遞快樂，在運動life主題月，一起體驗運動生活方式新玩法。,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS27、 CALLED SUMMER,9月,天臺樂活+,關鍵詞:月色朦朧、悠閑慵懶、精致格調,活動主題：超級月亮,1.活動時間：2022年9月1日-9月30日2.活動地點：L6天臺,活動7,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,直徑10m月球、兔模型打造城東最美網紅打卡點,10m發光可愛巨兔+10m超級月亮 夢幻聯動制作1：500000真實月球模型還原真實景觀超級月亮、可愛巨兔首28、次亮相世茂廣場搭配發光球進行展出，視覺震撼,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,活動主題：微醺露營觀影季,1.活動時間：2022年9月10日-9月12日2.活動地點：L6天臺,活動8,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,氛圍布置參考 微醺露天觀影季,20m,7m,30m,其他29、氛圍裝飾、燈飾,月光市集：10*5m天臺電影院：20*7m點位布置：如圖所示,30m,26m,18m,草坡示意圖,氛圍布置參考 微醺露天觀影季,現場分為：露天觀影區、天幕觀影區、調酒花車。露營椅搭配蛋卷桌 以及氛圍毛毯、綠植、燈串進行裝飾，打造城市露營天臺電影院,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,畫面采用清爽的綠色+活力橙系戶外活動插畫作為主要設計元素，扁平的插畫風格30、，營造輕松自在的城市輕生活的現場氛圍。,超級月亮,主題打卡裝飾,觀影區,月光市集,氛圍燈球裝飾,活動主題：中秋打卡 趣味燈謎,1.活動時間：2022年9月10日-9月18日2.活動地點：L1 全家桶主入口內,活動9,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED S31、UMMER,中秋打卡 趣味燈謎！,場地信息活動區域面積：8*7m單面花燈長廊長度：8m點位布置：如圖所示,7.8M,6.5M,7.6M,氛圍布置參考,打造中秋花燈長廊，再兩側設置趣味燈謎，顧客凡猜對5個可在兌獎處兌換小禮品一份。,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,互動參考-體驗傳統民俗文化,到場客戶憑消費小票即可領取游園券體驗 投壺、射箭、抽簽、猜燈謎、畫糖畫等每完成一個即可獲得一枚印章全部體驗完成蓋章即可領取一份精美小禮品,SUMMER WITH YOU IS CALLED SUMMER,SUMMER WITH YOU IS CALLED SUMMER,空白演示,單擊輸入您的封面副標題,THANKS.,本案為初稿 未經事宜 敬請斧正.,