2023年商業(yè)地產(chǎn)項(xiàng)目520情人節(jié)特別指南(甜蜜助攻_熱戀全城主題)活動(dòng)策劃方案(48頁(yè)).pptx
下載文檔
上傳人:Le****97
編號(hào):764456
2023-10-10
48頁(yè)
33.34MB
該文檔所屬資源包:
2024年房地產(chǎn)營(yíng)銷中心售樓部情人節(jié)七夕相親主題活動(dòng)策劃方案
1、甜蜜助攻熱戀全城,目錄,CONTENT,策劃導(dǎo)入,PART 1,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,別問(wèn)我情人節(jié)怎么過(guò)保持沉默,擦肩而過(guò).還在失魂落魄.不如XX項(xiàng)目你一起來(lái)XX開(kāi)心度過(guò)滿屏紅心發(fā)射,氛圍一鍵加滿,策劃導(dǎo)入,這個(gè)520,準(zhǔn)備好給TA一個(gè)驚喜了嗎?,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,心動(dòng)為你展開(kāi),甜蜜助攻熱戀全城,情人節(jié)特別指南,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,甜蜜 助攻 奔赴 驚喜 全城熱戀 心動(dòng)不止,活動(dòng)關(guān)鍵詞,活動(dòng)總述,PART 2,甜蜜助攻,熱戀全城,甜蜜助攻,2、熱戀全城,甜蜜助攻,熱戀全城,.,.,.,活動(dòng)主題:甜蜜助攻 熱戀全城 520情人節(jié)特別指南活動(dòng)地點(diǎn):XX商場(chǎng)/營(yíng)銷中心活動(dòng)內(nèi)容:城市熱愛(ài)計(jì)劃+氛圍美陳打卡+愛(ài)情驚喜體驗(yàn)卡+心動(dòng)攻略組合拳.,活動(dòng)概況,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,通過(guò)造勢(shì)活動(dòng),事件營(yíng)銷,吸引人群關(guān)注,聚集人氣,增大有效客戶到訪,集中導(dǎo)客。,1,2,3,擴(kuò)大品牌曝光度,培養(yǎng)品牌認(rèn)知。,通過(guò)甜蜜的情人節(jié)熱點(diǎn)活動(dòng),增強(qiáng)案場(chǎng)氛圍,打造城市級(jí)網(wǎng)紅打卡地,助攻城市浪漫,重燃愛(ài)的活力。,維系老業(yè)主,增加客戶滿意度,加強(qiáng)客戶歸屬感。,4,活動(dòng)目的,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱3、戀全城,.,.,.,甜蜜助攻,愛(ài)情驚喜,永恒時(shí)光,熱戀全城,以花之名,熱愛(ài)計(jì)劃,應(yīng)急蛋糕,心動(dòng)默契,心意靶場(chǎng),巨型玫瑰,為愛(ài)發(fā)電,幸福認(rèn)證,亮點(diǎn)預(yù)覽,事件營(yíng)銷,PART 3,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,活動(dòng)前期,安排工作人員在城市街頭放置“驚喜玫瑰”,讓愛(ài)傳遞在城市的每一個(gè)角落。以【話題+情人節(jié)】形式釋放宣傳,甜蜜助攻,熱戀全城。投送過(guò)程中安排攝影師跟拍,進(jìn)行素材宣傳。,SUMMARYTEMPLATE FORMID-YEAR WORK,+,城市熱愛(ài)計(jì)劃,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,SUMMARYTEMPLA4、TE FORMID-YEAR WORK,Efficiently pontificate B2B imperatives for principle-centered schemas.Collaboratively engineer next-generation ideas for process-centric web-readiness,SUMMARYTEMPLATE FORMID-YEAR WORK,+,粉色愛(ài)心斑馬線,在項(xiàng)目廣場(chǎng)前中心馬路設(shè)置“網(wǎng)紅粉色愛(ài)心斑馬線”,邀請(qǐng)達(dá)人拍照并發(fā)布于各大網(wǎng)絡(luò)平臺(tái),營(yíng)造城市級(jí)網(wǎng)紅打卡地,吸引市民拍照打卡。,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助5、攻,熱戀全城,.,.,.,熱戀全城,地標(biāo)打卡,在項(xiàng)目中心廣場(chǎng)設(shè)置熱戀全城地標(biāo)打卡美陳點(diǎn)位,并以甜蜜禮品作為噱頭,吸引來(lái)賓前來(lái)留念打卡。,+,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,心動(dòng)糖果,SUMMARYTEMPLATE FORMID-YEAR WORK,愛(ài)情是甜蜜,是浪漫是粉紅色的心動(dòng)時(shí)光打卡處旁設(shè)置浪漫糖果攤位,來(lái)賓完成打卡后即可免費(fèi)領(lǐng)取糖果一份,為愛(ài)加滿甜!(棉花糖/愛(ài)心棒棒糖二選一。),+,Efficiently pontificate B2B imperatives for principle-centered schemas.Collaborativ6、ely engineer next-generation ideas for process-centric web-readiness,活動(dòng)內(nèi)容,PART 4,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,浪漫案場(chǎng)氛圍已拉滿,與花朵裝置互動(dòng),讓愛(ài)的甜蜜瞬間定格,出圈與出片,我都承包啦,場(chǎng)內(nèi)巨型玫瑰裝置互動(dòng),甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,內(nèi)嵌“盲盒機(jī)”,打卡領(lǐng)取“心動(dòng)盲盒”,在巨型玫瑰打卡點(diǎn)拍攝照片并發(fā)布任意社交軟件(微博/抖音/小紅書(shū)等),即可在盲盒機(jī)處領(lǐng)取“心動(dòng)盲盒”一份,快來(lái)拆禮啦!,SUMMARYTEMPLATE FO7、RMID-YEAR WORK,+,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,SUMMARYTEMPLATE FORMID-YEAR WORK,活動(dòng)期間,現(xiàn)場(chǎng)安排帥氣男模為現(xiàn)場(chǎng)到來(lái)的女士派送情人節(jié)特別禮物,讓來(lái)賓感受到項(xiàng)目滿滿的用心。誰(shuí)說(shuō)單身不能收到浪漫玫瑰,+,玫瑰派送,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,玫瑰花束形式建議,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,SUMMARYTEMPLATE FORMID-YEAR WORK,Efficiently pontificate B2B imperat8、ives for principle-centered schemas.Collaboratively engineer next-generation ideas for process-centric web-readiness,SUMMARYTEMPLATE FORMID-YEAR WORK,+,告白市集,活動(dòng)當(dāng)天,現(xiàn)場(chǎng)還有告白市集甜蜜來(lái)襲助攻你的心動(dòng)計(jì)劃。,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,SUMMARYTEMPLATE FORMID-YEAR WORK,Efficiently pontificate B2B imperatives for pri9、nciple-centered schemas.Collaboratively engineer next-generation ideas for process-centric web-readiness,SUMMARYTEMPLATE FORMID-YEAR WORK,+,告白市集,市集門頭打造,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,SUMMARYTEMPLATE FORMID-YEAR WORK,Efficiently pontificate B2B imperatives for principle-centered schemas.Collabor10、atively engineer next-generation ideas for process-centric web-readiness,SUMMARYTEMPLATE FORMID-YEAR WORK,+,攤位形式建議,以后背箱市集與粉色木作搭建形成統(tǒng)一布置將浪漫氛圍拉滿,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,SUMMARYTEMPLATE FORMID-YEAR WORK,Efficiently pontificate B2B imperatives for principle-centered schemas.Collaboratively en11、gineer next-generation ideas for process-centric web-readiness,SUMMARYTEMPLATE FORMID-YEAR WORK,+,市集氛圍營(yíng)造,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,SUMMARYTEMPLATE FORMID-YEAR WORK,+,告白市集規(guī)劃,市集上主要以溫馨可愛(ài)的情人節(jié)小物件售賣為主,營(yíng)造一份甜味爆表的打卡圣地。,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,現(xiàn)場(chǎng)設(shè)置后備箱應(yīng)急蛋糕創(chuàng)造噱頭,如遇愛(ài)情,請(qǐng)帶走他。,SUMMARYTEMPLATE F12、ORMID-YEAR WORK,+,應(yīng)急蛋糕,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,案場(chǎng)內(nèi)設(shè)置貴重飾品養(yǎng)護(hù)點(diǎn)位,為您心愛(ài)的定情之物進(jìn)行清潔養(yǎng)護(hù)。為愛(ài)留下永恒。(鉆戒、項(xiàng)鏈均可),SUMMARYTEMPLATE FORMID-YEAR WORK,+,永恒時(shí)光,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,SUMMARYTEMPLATE FORMID-YEAR WORK,+,為愛(ài)發(fā)電,此外,現(xiàn)場(chǎng)還設(shè)置來(lái)為愛(ài)發(fā)電,動(dòng)感單車互動(dòng)點(diǎn)位,來(lái)賓們騎車為愛(ài)心發(fā)電,有趣又浪漫,挑戰(zhàn)成功的情侶可獲得院線熱門電影套票2張。,甜蜜助攻,熱戀全城,甜蜜助攻,熱13、戀全城,甜蜜助攻,熱戀全城,.,.,.,SUMMARYTEMPLATE FORMID-YEAR WORK,在心意靶場(chǎng)互動(dòng)區(qū),射中靶內(nèi)3環(huán)的來(lái)賓可獲得一份情人節(jié)特別禮物哦。,+,心意靶場(chǎng)互動(dòng)區(qū),甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,SUMMARYTEMPLATE FORMID-YEAR WORK,+,浪漫巧克力,情人節(jié)的巧克力也是不可或缺的。巧克力自它誕生以來(lái)就于情愛(ài)有著千絲萬(wàn)縷的聯(lián)系。相愛(ài)的人們用甜蜜的巧克力表達(dá)對(duì)愛(ài)人的濃濃情誼。愛(ài)是巧克力,愛(ài)是熔化的心。巧克力在情人節(jié)禮物中與玫瑰花相比是不分伯仲的巧克力在瑪雅與阿茲特克文化,被視為具有神秘與催情的特質(zhì)。,甜蜜14、助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,SUMMARYTEMPLATE FORMID-YEAR WORK,情人節(jié)當(dāng)天,現(xiàn)場(chǎng)規(guī)劃巧克力廚房,和心愛(ài)的TA一起制作濃情浪漫,享受節(jié)日別樣的甜法。,+,甜蜜巧克力,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,浪漫的情人節(jié),當(dāng)然少不了浪漫的鮮花,花藝手作課堂,特精選與浪漫相關(guān)的花材,與心愛(ài)的TA一起完成一份精心制作的花藝擺件吧(以上手作二選一),SUMMARYTEMPLATE FORMID-YEAR WORK,+,花藝DIY,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,習(xí)15、慣了常規(guī)的約會(huì)形式,是時(shí)候玩點(diǎn)新花樣啦真愛(ài)相牽,默契考驗(yàn)本次活動(dòng)將推出情侶默契大考驗(yàn)互動(dòng),一起來(lái)挑戰(zhàn)贏好禮吧!,SUMMARYTEMPLATE FORMID-YEAR WORK,心動(dòng)默契大考驗(yàn),甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,默契第一關(guān):你比我猜一方根據(jù)詞語(yǔ)進(jìn)行身體比劃另一方猜詞時(shí)間:兩分鐘才對(duì)最多詞語(yǔ)的情侶獲勝。,SUMMARYTEMPLATE FORMID-YEAR WORK,心動(dòng)默契大考驗(yàn),甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,默契第二關(guān):真愛(ài)有回答主持人提問(wèn)與戀人相關(guān)的問(wèn)題男女雙方若回答一致極為正確。,SUMMA16、RYTEMPLATE FORMID-YEAR WORK,心動(dòng)默契大考驗(yàn),甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,默契第三:愛(ài)的負(fù)擔(dān)男生公主抱女生每組參與人員中堅(jiān)持時(shí)間最長(zhǎng)的可獲得勝利,SUMMARYTEMPLATE FORMID-YEAR WORK,心動(dòng)默契大考驗(yàn),甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,每一關(guān)勝利的加1分3關(guān)結(jié)束按分?jǐn)?shù)進(jìn)行情人節(jié)禮品派發(fā)。,SUMMARYTEMPLATE FORMID-YEAR WORK,心動(dòng)默契大考驗(yàn),甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,愛(ài)情是人類永恒關(guān)注的主17、題,而電影作為抒寫(xiě)生活的最佳工具,也一直在孜孜不倦的描摹著愛(ài)情的種種:初戀、熱戀、狂戀、單戀在情人節(jié)的這天帶她去看一場(chǎng)見(jiàn)證你們愛(ài)情的電影,進(jìn)入電影的世界中去尋找你們渴求的愛(ài)情。,SUMMARYTEMPLATE FORMID-YEAR WORK,電影,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,SUMMARYTEMPLATE FORMID-YEAR WORK,案場(chǎng)影院播放經(jīng)典愛(ài)情電影,邀請(qǐng)全城市民免費(fèi)觀看,感受最美的永恒時(shí)光。,+,永恒時(shí)光-電影觀賞,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,SUMMARYTEMPLATE FORMID-18、YEAR WORK,+,愛(ài)情驚喜,喜從天降,浪漫的氣球雨,為情人節(jié)帶來(lái)滿滿的祝福。,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,SUMMARYTEMPLATE FORMID-YEAR WORK,氣球里面隨機(jī)放置心動(dòng)紅包,費(fèi)列羅巧克力,糖果禮盒等等。,+,愛(ài)情驚喜,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,SUMMARYTEMPLATE FORMID-YEAR WORK,現(xiàn)場(chǎng)設(shè)置兌換處,拿著好運(yùn)兌換幸福吧,+,喜從天降,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,現(xiàn)場(chǎng)設(shè)置微信打印機(jī),浪漫情人節(jié)怎能不留下愛(ài)的證明19、,只需關(guān)注項(xiàng)目微信公眾號(hào),即可現(xiàn)場(chǎng)打印精美照片。,SUMMARYTEMPLATE FORMID-YEAR WORK,愛(ài)的見(jiàn)證,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,現(xiàn)場(chǎng)來(lái)賓將當(dāng)天甜蜜瞬間的照片上傳小程序,并附上你的甜蜜表白,即可參與現(xiàn)場(chǎng)大獎(jiǎng)的抽取。趁浪漫時(shí)光,將TA和大獎(jiǎng)一起帶走呀,SUMMARYTEMPLATE FORMID-YEAR WORK,甜蜜助攻,心動(dòng)告白,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,為加強(qiáng)客戶留在案場(chǎng)的時(shí)間,將不定時(shí)進(jìn)行抽獎(jiǎng)?lì)A(yù)告,安排抽獎(jiǎng)。,SUMMARYTEMPLATE FORMID-YEAR WORK,+,不定時(shí)抽獎(jiǎng),甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,現(xiàn)場(chǎng)設(shè)置三等獎(jiǎng)、二等獎(jiǎng)、一等獎(jiǎng)。建議餐飲套票,情侶對(duì)戒等。,SUMMARYTEMPLATE FORMID-YEAR WORK,驚喜禮包,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,甜蜜助攻,熱戀全城,.,.,.,現(xiàn)場(chǎng)設(shè)置高定情人節(jié)茶歇。滿足味蕾奇遇。,SUMMARYTEMPLATE FORMID-YEAR WORK,+,茶歇準(zhǔn)備,感謝采納,
節(jié)日策劃
上傳時(shí)間:2024-10-12
36份
節(jié)日策劃
上傳時(shí)間:2024-10-15
38份
節(jié)日策劃
上傳時(shí)間:2024-10-30
19份
節(jié)日策劃
上傳時(shí)間:2024-10-30
50份
營(yíng)銷招商
上傳時(shí)間:2024-10-15
36份
節(jié)日策劃
上傳時(shí)間:2025-02-05
33份