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1、Planning Ideas,The Activities,To The Ground,HIGH-ENDSPORTSSEASONEXPERIENCE,HIGH-ENDSPORTSACTIVITYPURPOSE,活動主題揮舞活動地產(chǎn)項目高爾夫體驗活動活動時間2020年8月活動地點地產(chǎn)項目項目營銷中心、高爾夫賽事場地參與人群項目領(lǐng)導、意向客戶、媒體參與人數(shù)累計300人左右活動調(diào)性高端、品質(zhì)、運動,Planning Ideas,The Activities,To The Ground,Activities:Working Process 活動總流程規(guī)劃,Activities:Working Proc2、ess 活動總流程規(guī)劃,Activities:Working Process 活動總流程規(guī)劃,線上高爾夫直播教學教練介紹,Activities:Working Process 活動總流程規(guī)劃,Activities:Working Process 活動總流程規(guī)劃,線下營銷中心高爾夫體驗課程教練介紹,Activities:Working Process 活動總流程規(guī)劃,Activities:Working Process 活動總流程規(guī)劃,Activities:Working Process 活動總流程規(guī)劃,Activities:Working Process 活動總流程規(guī)劃,Activities:3、Working Process 活動總流程規(guī)劃,營銷中心中心高爾夫體驗課程-考核環(huán)節(jié),按照青少年及成人分為2組，每組將進行推桿考核和揮桿考核【推桿考核】每位來賓前設(shè)置一個目標物，上面不同區(qū)域依次對應(yīng)不同的分數(shù) 每位來賓將獲得10個球，客戶將球用球桿退出，觸碰目標物即可獲得分值【揮桿考核】在場地內(nèi)掛置高爾夫?qū)I(yè)模擬背景板，背景板不同區(qū)域?qū)?yīng)不同分值，客戶在一定距離內(nèi)將球擊出 根據(jù)球附著的區(qū)域獲得相應(yīng)的分值,GOLF ELITE TRAINING CAMP,Activities:Working Process 活動總流程規(guī)劃,Activities:Working Process 活動總流程規(guī)劃,A4、ctivities:Working Process 活動總流程規(guī)劃,Activities:Working Process 活動總流程規(guī)劃,Activities:Working Process 活動總流程規(guī)劃,Activities:Working Process 活動總流程規(guī)劃,Activities:Working Process 活動總流程規(guī)劃,Activities:Working Process 活動總流程規(guī)劃,Activities:Working Process 活動總流程規(guī)劃,Planning Ideas,The Activities,To The Ground,活動前期宣傳,本次活動前5、期宣傳分為三大板塊，分別是前期蓄客炒作、中期維持話題熱度以及賽后收官,活動前期宣傳,本次活動前期宣傳分為三大板塊，分別是前期蓄客炒作、中期維持話題熱度以及賽后收官,Previous Event Marketing Activities 活動前期事件營銷,Activity In The Timeline 活動時間軸,Planning Ideas,The Activities,To The Ground,Planning Ideas,The Activities,To The Ground,微信圖文直播，微信朋友圈，持續(xù)更新,配套服務(wù)-圖文直播,相冊直播，方便來賓發(fā)朋友圈第一波：空場+來賓入場，推6、送朋友圈 第二波：活動發(fā)布照片，推送朋友圈第三波：活動結(jié)束，圖文九宮格，推送朋友圈廣告公司配合，提前準備文案內(nèi)容,30預熱視頻,配套服務(wù)-活動前宣,三十秒剪輯現(xiàn)場空境視頻，于活動當天開始前所有工作人員統(tǒng)一文案，朋友圈刷屏 需要廣告公司提前準備文案內(nèi)容,30后宣視頻,配套服務(wù)-活動總結(jié),三十秒發(fā)現(xiàn)場視頻，于活動當天結(jié)束后所有工作人員統(tǒng)一文案，朋友圈刷屏 需要廣告公司提前準備文案內(nèi)容,e7d195523061f1c0d318120d6aeaf1b6ccceb6ba3da59c0775C5DE19DDDEBC09ED96DBD9900D9848D623ECAD1D4904B78047D0015C227、C8BE9721BE8B5BFF08FE7A3AE04126DA07312A96C0F69F9BAB7DC481721EDA191EE33B1DE1D03DED898173518FDAA0D7DF7CB555A8CB3521B321C93F3B032639CE6790998169AD8C88A8150BE8EB217A1F,The Security Personnel,現(xiàn)場安保人員,鑒于活動當日來賓人數(shù)較多，現(xiàn)場需配備多名保安維護現(xiàn)場秩序保障來賓人身財產(chǎn)安全，確保活動盡然有序進行，降低風險，提升活動質(zhì)量,Planning Ideas,The Activities,To The Ground,突8、發(fā)事件應(yīng)急指揮部：Emergency response headquarters:總體協(xié)調(diào)、安排、組織各項安全應(yīng)急工作，迅速處理突發(fā)事件的應(yīng)急救援工作。具體工作內(nèi)容如下：安全保衛(wèi)應(yīng)急組：Security emergency team:負責提前到場，配合突發(fā)事件應(yīng)急指揮部工作；負責晚會現(xiàn)場、舞臺四周、演員休息室、嘉賓席的安全防控；負責提前清場，嚴禁無關(guān)人員演出前滯留演出現(xiàn)場；負責門禁、現(xiàn)場查驗，防止有與晚會不相干的人員等外來人員進場；保證現(xiàn)場良好的演出秩序，嚴防尋釁滋事情況發(fā)生；如遇突發(fā)事件，積極配合其他工作小組開展工作。醫(yī)療救護應(yīng)急組：Medical emergency team:負責現(xiàn)場一般9、醫(yī)療藥品、器材、器具的配備；現(xiàn)場安排指定人員、擔架，進行醫(yī)療救護備用；如遇突發(fā)事故，應(yīng)及時救助，必要時送醫(yī)務(wù)室治療或撥打120。消防安全應(yīng)急組：Fire safety emergency team:負責文藝晚會開始前的消防安全培訓及預演練；負責晚會現(xiàn)場及周邊場地消防器材的提前布置；演出舞臺、演員更衣室的消防安全，及廢棄物的及時合理處理；負責晚會現(xiàn)場秩序，嚴禁吸煙、玩火；緊急情況下演出現(xiàn)場電源的切斷與現(xiàn)場消防應(yīng)急處置。緊急疏散應(yīng)急組：Emergency evacuation emergency team負責晚會現(xiàn)場疏散出口選定；負責緊急疏散標識的制定與放置；負責舞臺、嘉賓席、高臺等緊急疏散設(shè)施的10、安全檢查；負責準備哨子、擴音喇叭、應(yīng)急照明燈等緊急提醒器材并查看其有效性；負責保持疏散通道暢通，防止人員擁堵情況的發(fā)生，及緊急情況下人員情緒的穩(wěn)定、防止踩踏事件發(fā)生；緊急情況下可任意征調(diào)其他工作小組的人員。舞臺、幕后突發(fā)情況處理組：Stage and backstage emergency handling group:負責舞臺、幕后等演員適當調(diào)度；處理舞臺設(shè)施、幕后情況的突發(fā)事件。負責設(shè)備的流通、燈光調(diào)配的對講。負責演員的點到和通知上臺和跟主持人溝通傳達。,在來賓區(qū)周圍及主要通道處安排工作人員及保安，有序入場和退場，出現(xiàn)緊急情況，立即組織人員疏散ARRANGED AROUND THE GUE11、ST AREA AND THE MAIN CHANNEL OF THE STAFF AND THE SECURITY AND ORDERLY ENTRY AND EXIT,EMERGENCY,IMMEDIATELY ORGANIZED THE EVACUATION.如場內(nèi)發(fā)生混亂時由場內(nèi)的工作人員及禮儀迅速引領(lǐng)領(lǐng)導到VIP休息室，確保在場領(lǐng)導的安全AS QUICKLY LEAD LEADING TO THE VIP LOUNGE AT THE VENUE CONFUSION BY THE FIELD STAFF AND ETIQUETTE,TO ENSURE THE PRESENCE OF L12、EADERS OF SECURITY主持人利用現(xiàn)場廣播對場內(nèi)的人員進行引導和疏散MODERATOR USE THE LIVE BROADCAST OF THE FIELD PERSONNEL GUIDANCE AND EVACUATION出現(xiàn)緊急情況，造成人員傷病，則立即組織車輛和人員送往醫(yī)院。IN AN EMERGENCY,CAUSING INJURIES,IMMEDIATELY ORGANIZED A VEHICLE AND TAKEN TO THE HOSPITAL STAFF.,安排備用電源發(fā)電設(shè)備ARRANGE STANDBY POWER GENERATION EQUIPMENT突發(fā)13、停電時，專人啟用備用電源設(shè)備，保證現(xiàn)場供電及照明，保證活動的順利完成。WHEN SUDDEN POWER FAILURE,THE PERSON TO ENABLE BACKUP POWER EQUIPMENT TO ENSURE THAT ON-SITE POWER SUPPLY AND LIGHTING,TO ENSURE THE SUCCESSFUL COMPLETION OF THE ACTIVITY.,TEMPORARY EVENTSRESCHEDULED TREATMENT PLAN臨時活動改期處理預案,活動臨時改期，則由活動主辦方協(xié)調(diào)確定活動的最終日期。ACTIVITIES TEM14、PORARY RESCHEDULED,ORGANIZERS COORDINATED THE ACTIVITIES OF THE FINAL DATE DETERMINED BY THE ACTIVITY.需通過專人或電話，及時通知特邀領(lǐng)導及貴賓，并說明改期原因和活動的最終日期。REQUIRED BY THE PERSON OR BY TELEPHONE,NOTIFY THE INVITED LEADERS AND DIGNITARIES,AND EXPLAIN THE CAUSES AND ACTIVITIES EVENTUALLY RESCHEDULED DATE.其他邀請嘉賓可通過手機短信15、的形式告知。OTHER INVITED GUESTS CAN TELL BY THE FORM OF SMS.,為了確實做好惡劣天氣預防及應(yīng)急預案工作措施，保障活動的順利進行，結(jié)合活動中的實際情況，我司特制定天氣應(yīng)急預案如下：IN ORDER TO REALLY DO THE BAD WEATHER PREVENTION AND EMERGENCY MEASURES,SMOOTH SAFEGUARDS ACTIVITIES,COMBINED WITH THE ACTIVITIES OF THE ACTUAL SITUATION,OUR WEATHER EMERGENCY PLAN FORMUL16、ATED AS FOLLOWS:成立天氣應(yīng)急預案工作小組：WEATHER EMERGENCY PLAN SET UP WORKING GROUPS:突發(fā)情況的處置：CONTINGENCIES DISPOSAL:提前5天對天氣預報進行跟蹤，并以工作聯(lián)系函的形式通報貴司。FIVE DAYS IN ADVANCE OF THE WEATHER FORECAST TRACK,AND IN THE FORM OF WORKING RELATIONSHIP BRIEFING LETTER TO YOUR COMPANY.如在預知活動當天有暴雨等惡劣天氣的情況下，我司立即通報貴司，并協(xié)商是否更改活動舉辦時間17、，以保證活動效果。AS FORESEEN THE DAY UNDER HEAVY RAIN AND OTHER ADVERSE WEATHER CONDITIONS,THE DIVISION I IMMEDIATELY INFORMED OF YOUR COMPANY AND NEGOTIATE WHETHER TO CHANGE THE ACTIVITIES ORGANIZED BY TIME,IN ORDER TO ENSURE ACTIVITY RESULTS.如不做時間修改，將提供雨棚搭建措施，雨棚高度不低于6米。NOT TO MODIFY AS TIME,WE WILL PROVID18、E MEASURES TO BUILD CANOPY,CANOPY HEIGHT OF NOT LESS THAN SIX METERS.如在活動當天遇大風、大雨等惡劣天氣，將根據(jù)天氣情況采取一定的應(yīng)急措施，如提示客戶、業(yè)主備雨傘、雨披等。AS THE DAY OF THE EVENT IN CASE OF STRONG WINDS,HEAVY RAIN AND OTHER INCLEMENT WEATHER,IT WILL TAKE SOME EMERGENCY MEASURES BASED ON WEATHER CONDITIONS,SUCH AS PROMPT CUSTOMERS,OWN19、ERS AN UMBRELLA,PONCHO AND SO ON.,相關(guān)要求：REQUIREMENTS:副組長要及時把握天氣情況，如有惡劣天氣預知，應(yīng)第一時間反饋活動項目經(jīng)理。TO GRASP THE DEPUTY HEAD OF THE WEATHER,IF INCLEMENT WEATHER TO PREDICT,SHOULD BE THE FIRST TIME FEEDBACK ACTIVITIES OF THE PROJECT MANAGER.執(zhí)行團隊相關(guān)成員注意及時對活動現(xiàn)場積水道路、濕滑路面的防滑處理措施。TEAM MEMBERS PAY ATTENTION TO TIMELY E20、XECUTION OF WATER-RELATED ROAD SKID SLIPPERY ROAD ACTION ON THE EVENT相關(guān)各區(qū)域環(huán)節(jié)負責人在濕滑區(qū)域放置友情提示牌。THE RELEVANT PERSON IN CHARGE OF THE REGIONAL ASPECTS OF LICENSING IN PLACE TIPS SLIPPERY AREAS.,醫(yī)療預案：MEDICAL PLANS:現(xiàn)場設(shè)置緊急醫(yī)療箱，準備常規(guī)藥品，如防暑降溫藥、風油精、創(chuàng)可貼等SETTING THE SCENE EMERGENCY MEDICAL KIT,PREPARING CONVENTION21、AL DRUGS,SUCH AS SUNSTROKE MEDICINE,ESSENTIAL BALM,BAND-AID,ETC.設(shè)定一鍵撥號，活動前了解距離現(xiàn)場最近的120急救中心，救護車響應(yīng)時間SETTING ONE-TOUCH DIALING,FROM THE SITE BEFORE THE EVENT TO UNDERSTAND THE NEAREST 120 EMERGENCY CENTER,AMBULANCE RESPONSE TIME活動前相關(guān)培訓：TRAINING BEFORE THE EVENT:工作人員培訓STAFF TRAINING為了保證活動成功舉辦，本公司負責活動的相關(guān)22、培訓。IN ORDER TO ENSURE THE SUCCESS OF EVENTS,THE COMPANY RESPONSIBLE FOR TRAINING ACTIVITIES.有關(guān)工作人員的培訓內(nèi)容涉及：活動內(nèi)容、活動流程、現(xiàn)場配合TRAINING RELEVANT STAFF RELATED TO:ACTIVITIES,ACTIVITY FLOW,LIVE WITH其他人員培訓OTHER TRAINING其他人員的培訓內(nèi)容包括：禮儀小姐、服務(wù)生、保安、攝影攝像師等培訓。TRAINING OTHER PERSONNEL INCLUDE:HOSTESSES,WAITERS,SECURIT23、Y,CAMERAMAN TRAINING.,工程保障：地面采用可調(diào)節(jié)升降鋼結(jié)構(gòu)舞臺，高度80cm。Engineering support:the ground adopts adjustable lifting steel structure stage,height 80cm.表面鋪設(shè)8cm鋼構(gòu)專用舞臺面板，交接點全部采用鋼制卡扣安全穩(wěn)固。The special stage panel for laying 8cm steel structure on the surface is all secured by steel buckle.最外層鋪設(shè)加厚防火地毯。The thickening 24、fireproof carpet is laid on the outermost layer.架體采用專業(yè)舞美雷亞架體，鋼構(gòu)材質(zhì)，堅固安全施工團隊具有專業(yè)施工證，The frame is made of professional dancing Merea frame,steel structure material and strong safety construction team with professional construction certificate.多年的舞美搭建經(jīng)驗，施工設(shè)有隔離欄，非搭建人員一律不得進入。Years of experience in the con25、struction of the dance and the construction of isolation barriers will not be allowed for non builders.供電系統(tǒng)前期踩點調(diào)試，現(xiàn)場復返測試用電情況，及時調(diào)整確保萬無一失。The power supply system will be debugged in the early stage,and the power consumption will be returned to the test site.搭建物料所用材質(zhì)都具有專業(yè)防火材質(zhì)證明。The materials used for building materials have professional fire proof material proofs.,