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1、Planning Ideas,The Activities,To The Ground,HIGH-ENDSPORTSSEASONEXPERIENCE,HIGH-ENDSPORTSACTIVITYPURPOSE,活動(dòng)主題揮舞活動(dòng)地產(chǎn)項(xiàng)目高爾夫體驗(yàn)活動(dòng)活動(dòng)時(shí)間2020年8月活動(dòng)地點(diǎn)地產(chǎn)項(xiàng)目項(xiàng)目營(yíng)銷中心、高爾夫賽事場(chǎng)地參與人群項(xiàng)目領(lǐng)導(dǎo)、意向客戶、媒體參與人數(shù)累計(jì)300人左右活動(dòng)調(diào)性高端、品質(zhì)、運(yùn)動(dòng),Planning Ideas,The Activities,To The Ground,Activities:Working Process 活動(dòng)總流程規(guī)劃,Activities:Working Proc2、ess 活動(dòng)總流程規(guī)劃,Activities:Working Process 活動(dòng)總流程規(guī)劃,線上高爾夫直播教學(xué)教練介紹,Activities:Working Process 活動(dòng)總流程規(guī)劃,Activities:Working Process 活動(dòng)總流程規(guī)劃,線下?tīng)I(yíng)銷中心高爾夫體驗(yàn)課程教練介紹,Activities:Working Process 活動(dòng)總流程規(guī)劃,Activities:Working Process 活動(dòng)總流程規(guī)劃,Activities:Working Process 活動(dòng)總流程規(guī)劃,Activities:Working Process 活動(dòng)總流程規(guī)劃,Activities:3、Working Process 活動(dòng)總流程規(guī)劃,營(yíng)銷中心中心高爾夫體驗(yàn)課程-考核環(huán)節(jié),按照青少年及成人分為2組，每組將進(jìn)行推桿考核和揮桿考核【推桿考核】每位來(lái)賓前設(shè)置一個(gè)目標(biāo)物，上面不同區(qū)域依次對(duì)應(yīng)不同的分?jǐn)?shù) 每位來(lái)賓將獲得10個(gè)球，客戶將球用球桿退出，觸碰目標(biāo)物即可獲得分值【揮桿考核】在場(chǎng)地內(nèi)掛置高爾夫?qū)I(yè)模擬背景板，背景板不同區(qū)域?qū)?yīng)不同分值，客戶在一定距離內(nèi)將球擊出 根據(jù)球附著的區(qū)域獲得相應(yīng)的分值,GOLF ELITE TRAINING CAMP,Activities:Working Process 活動(dòng)總流程規(guī)劃,Activities:Working Process 活動(dòng)總流程規(guī)劃,A4、ctivities:Working Process 活動(dòng)總流程規(guī)劃,Activities:Working Process 活動(dòng)總流程規(guī)劃,Activities:Working Process 活動(dòng)總流程規(guī)劃,Activities:Working Process 活動(dòng)總流程規(guī)劃,Activities:Working Process 活動(dòng)總流程規(guī)劃,Activities:Working Process 活動(dòng)總流程規(guī)劃,Activities:Working Process 活動(dòng)總流程規(guī)劃,Planning Ideas,The Activities,To The Ground,活動(dòng)前期宣傳,本次活動(dòng)前5、期宣傳分為三大板塊，分別是前期蓄客炒作、中期維持話題熱度以及賽后收官,活動(dòng)前期宣傳,本次活動(dòng)前期宣傳分為三大板塊，分別是前期蓄客炒作、中期維持話題熱度以及賽后收官,Previous Event Marketing Activities 活動(dòng)前期事件營(yíng)銷,Activity In The Timeline 活動(dòng)時(shí)間軸,Planning Ideas,The Activities,To The Ground,Planning Ideas,The Activities,To The Ground,微信圖文直播，微信朋友圈，持續(xù)更新,配套服務(wù)-圖文直播,相冊(cè)直播，方便來(lái)賓發(fā)朋友圈第一波：空?qǐng)?來(lái)賓入場(chǎng)，推6、送朋友圈 第二波：活動(dòng)發(fā)布照片，推送朋友圈第三波：活動(dòng)結(jié)束，圖文九宮格，推送朋友圈廣告公司配合，提前準(zhǔn)備文案內(nèi)容,30預(yù)熱視頻,配套服務(wù)-活動(dòng)前宣,三十秒剪輯現(xiàn)場(chǎng)空境視頻，于活動(dòng)當(dāng)天開(kāi)始前所有工作人員統(tǒng)一文案，朋友圈刷屏 需要廣告公司提前準(zhǔn)備文案內(nèi)容,30后宣視頻,配套服務(wù)-活動(dòng)總結(jié),三十秒發(fā)現(xiàn)場(chǎng)視頻，于活動(dòng)當(dāng)天結(jié)束后所有工作人員統(tǒng)一文案，朋友圈刷屏 需要廣告公司提前準(zhǔn)備文案內(nèi)容,e7d195523061f1c0d318120d6aeaf1b6ccceb6ba3da59c0775C5DE19DDDEBC09ED96DBD9900D9848D623ECAD1D4904B78047D0015C227、C8BE9721BE8B5BFF08FE7A3AE04126DA07312A96C0F69F9BAB7DC481721EDA191EE33B1DE1D03DED898173518FDAA0D7DF7CB555A8CB3521B321C93F3B032639CE6790998169AD8C88A8150BE8EB217A1F,The Security Personnel,現(xiàn)場(chǎng)安保人員,鑒于活動(dòng)當(dāng)日來(lái)賓人數(shù)較多，現(xiàn)場(chǎng)需配備多名保安維護(hù)現(xiàn)場(chǎng)秩序保障來(lái)賓人身財(cái)產(chǎn)安全，確保活動(dòng)盡然有序進(jìn)行，降低風(fēng)險(xiǎn)，提升活動(dòng)質(zhì)量,Planning Ideas,The Activities,To The Ground,突8、發(fā)事件應(yīng)急指揮部：Emergency response headquarters:總體協(xié)調(diào)、安排、組織各項(xiàng)安全應(yīng)急工作，迅速處理突發(fā)事件的應(yīng)急救援工作。具體工作內(nèi)容如下：安全保衛(wèi)應(yīng)急組：Security emergency team:負(fù)責(zé)提前到場(chǎng)，配合突發(fā)事件應(yīng)急指揮部工作；負(fù)責(zé)晚會(huì)現(xiàn)場(chǎng)、舞臺(tái)四周、演員休息室、嘉賓席的安全防控；負(fù)責(zé)提前清場(chǎng)，嚴(yán)禁無(wú)關(guān)人員演出前滯留演出現(xiàn)場(chǎng)；負(fù)責(zé)門禁、現(xiàn)場(chǎng)查驗(yàn)，防止有與晚會(huì)不相干的人員等外來(lái)人員進(jìn)場(chǎng)；保證現(xiàn)場(chǎng)良好的演出秩序，嚴(yán)防尋釁滋事情況發(fā)生；如遇突發(fā)事件，積極配合其他工作小組開(kāi)展工作。醫(yī)療救護(hù)應(yīng)急組：Medical emergency team:負(fù)責(zé)現(xiàn)場(chǎng)一般9、醫(yī)療藥品、器材、器具的配備；現(xiàn)場(chǎng)安排指定人員、擔(dān)架，進(jìn)行醫(yī)療救護(hù)備用；如遇突發(fā)事故，應(yīng)及時(shí)救助，必要時(shí)送醫(yī)務(wù)室治療或撥打120。消防安全應(yīng)急組：Fire safety emergency team:負(fù)責(zé)文藝晚會(huì)開(kāi)始前的消防安全培訓(xùn)及預(yù)演練；負(fù)責(zé)晚會(huì)現(xiàn)場(chǎng)及周邊場(chǎng)地消防器材的提前布置；演出舞臺(tái)、演員更衣室的消防安全，及廢棄物的及時(shí)合理處理；負(fù)責(zé)晚會(huì)現(xiàn)場(chǎng)秩序，嚴(yán)禁吸煙、玩火；緊急情況下演出現(xiàn)場(chǎng)電源的切斷與現(xiàn)場(chǎng)消防應(yīng)急處置。緊急疏散應(yīng)急組：Emergency evacuation emergency team負(fù)責(zé)晚會(huì)現(xiàn)場(chǎng)疏散出口選定；負(fù)責(zé)緊急疏散標(biāo)識(shí)的制定與放置；負(fù)責(zé)舞臺(tái)、嘉賓席、高臺(tái)等緊急疏散設(shè)施的10、安全檢查；負(fù)責(zé)準(zhǔn)備哨子、擴(kuò)音喇叭、應(yīng)急照明燈等緊急提醒器材并查看其有效性；負(fù)責(zé)保持疏散通道暢通，防止人員擁堵情況的發(fā)生，及緊急情況下人員情緒的穩(wěn)定、防止踩踏事件發(fā)生；緊急情況下可任意征調(diào)其他工作小組的人員。舞臺(tái)、幕后突發(fā)情況處理組：Stage and backstage emergency handling group:負(fù)責(zé)舞臺(tái)、幕后等演員適當(dāng)調(diào)度；處理舞臺(tái)設(shè)施、幕后情況的突發(fā)事件。負(fù)責(zé)設(shè)備的流通、燈光調(diào)配的對(duì)講。負(fù)責(zé)演員的點(diǎn)到和通知上臺(tái)和跟主持人溝通傳達(dá)。,在來(lái)賓區(qū)周圍及主要通道處安排工作人員及保安，有序入場(chǎng)和退場(chǎng)，出現(xiàn)緊急情況，立即組織人員疏散ARRANGED AROUND THE GUE11、ST AREA AND THE MAIN CHANNEL OF THE STAFF AND THE SECURITY AND ORDERLY ENTRY AND EXIT,EMERGENCY,IMMEDIATELY ORGANIZED THE EVACUATION.如場(chǎng)內(nèi)發(fā)生混亂時(shí)由場(chǎng)內(nèi)的工作人員及禮儀迅速引領(lǐng)領(lǐng)導(dǎo)到VIP休息室，確保在場(chǎng)領(lǐng)導(dǎo)的安全AS QUICKLY LEAD LEADING TO THE VIP LOUNGE AT THE VENUE CONFUSION BY THE FIELD STAFF AND ETIQUETTE,TO ENSURE THE PRESENCE OF L12、EADERS OF SECURITY主持人利用現(xiàn)場(chǎng)廣播對(duì)場(chǎng)內(nèi)的人員進(jìn)行引導(dǎo)和疏散MODERATOR USE THE LIVE BROADCAST OF THE FIELD PERSONNEL GUIDANCE AND EVACUATION出現(xiàn)緊急情況，造成人員傷病，則立即組織車輛和人員送往醫(yī)院。IN AN EMERGENCY,CAUSING INJURIES,IMMEDIATELY ORGANIZED A VEHICLE AND TAKEN TO THE HOSPITAL STAFF.,安排備用電源發(fā)電設(shè)備ARRANGE STANDBY POWER GENERATION EQUIPMENT突發(fā)13、停電時(shí)，專人啟用備用電源設(shè)備，保證現(xiàn)場(chǎng)供電及照明，保證活動(dòng)的順利完成。WHEN SUDDEN POWER FAILURE,THE PERSON TO ENABLE BACKUP POWER EQUIPMENT TO ENSURE THAT ON-SITE POWER SUPPLY AND LIGHTING,TO ENSURE THE SUCCESSFUL COMPLETION OF THE ACTIVITY.,TEMPORARY EVENTSRESCHEDULED TREATMENT PLAN臨時(shí)活動(dòng)改期處理預(yù)案,活動(dòng)臨時(shí)改期，則由活動(dòng)主辦方協(xié)調(diào)確定活動(dòng)的最終日期。ACTIVITIES TEM14、PORARY RESCHEDULED,ORGANIZERS COORDINATED THE ACTIVITIES OF THE FINAL DATE DETERMINED BY THE ACTIVITY.需通過(guò)專人或電話，及時(shí)通知特邀領(lǐng)導(dǎo)及貴賓，并說(shuō)明改期原因和活動(dòng)的最終日期。REQUIRED BY THE PERSON OR BY TELEPHONE,NOTIFY THE INVITED LEADERS AND DIGNITARIES,AND EXPLAIN THE CAUSES AND ACTIVITIES EVENTUALLY RESCHEDULED DATE.其他邀請(qǐng)嘉賓可通過(guò)手機(jī)短信15、的形式告知。OTHER INVITED GUESTS CAN TELL BY THE FORM OF SMS.,為了確實(shí)做好惡劣天氣預(yù)防及應(yīng)急預(yù)案工作措施，保障活動(dòng)的順利進(jìn)行，結(jié)合活動(dòng)中的實(shí)際情況，我司特制定天氣應(yīng)急預(yù)案如下：IN ORDER TO REALLY DO THE BAD WEATHER PREVENTION AND EMERGENCY MEASURES,SMOOTH SAFEGUARDS ACTIVITIES,COMBINED WITH THE ACTIVITIES OF THE ACTUAL SITUATION,OUR WEATHER EMERGENCY PLAN FORMUL16、ATED AS FOLLOWS:成立天氣應(yīng)急預(yù)案工作小組：WEATHER EMERGENCY PLAN SET UP WORKING GROUPS:突發(fā)情況的處置：CONTINGENCIES DISPOSAL:提前5天對(duì)天氣預(yù)報(bào)進(jìn)行跟蹤，并以工作聯(lián)系函的形式通報(bào)貴司。FIVE DAYS IN ADVANCE OF THE WEATHER FORECAST TRACK,AND IN THE FORM OF WORKING RELATIONSHIP BRIEFING LETTER TO YOUR COMPANY.如在預(yù)知活動(dòng)當(dāng)天有暴雨等惡劣天氣的情況下，我司立即通報(bào)貴司，并協(xié)商是否更改活動(dòng)舉辦時(shí)間17、，以保證活動(dòng)效果。AS FORESEEN THE DAY UNDER HEAVY RAIN AND OTHER ADVERSE WEATHER CONDITIONS,THE DIVISION I IMMEDIATELY INFORMED OF YOUR COMPANY AND NEGOTIATE WHETHER TO CHANGE THE ACTIVITIES ORGANIZED BY TIME,IN ORDER TO ENSURE ACTIVITY RESULTS.如不做時(shí)間修改，將提供雨棚搭建措施，雨棚高度不低于6米。NOT TO MODIFY AS TIME,WE WILL PROVID18、E MEASURES TO BUILD CANOPY,CANOPY HEIGHT OF NOT LESS THAN SIX METERS.如在活動(dòng)當(dāng)天遇大風(fēng)、大雨等惡劣天氣，將根據(jù)天氣情況采取一定的應(yīng)急措施，如提示客戶、業(yè)主備雨傘、雨披等。AS THE DAY OF THE EVENT IN CASE OF STRONG WINDS,HEAVY RAIN AND OTHER INCLEMENT WEATHER,IT WILL TAKE SOME EMERGENCY MEASURES BASED ON WEATHER CONDITIONS,SUCH AS PROMPT CUSTOMERS,OWN19、ERS AN UMBRELLA,PONCHO AND SO ON.,相關(guān)要求：REQUIREMENTS:副組長(zhǎng)要及時(shí)把握天氣情況，如有惡劣天氣預(yù)知，應(yīng)第一時(shí)間反饋活動(dòng)項(xiàng)目經(jīng)理。TO GRASP THE DEPUTY HEAD OF THE WEATHER,IF INCLEMENT WEATHER TO PREDICT,SHOULD BE THE FIRST TIME FEEDBACK ACTIVITIES OF THE PROJECT MANAGER.執(zhí)行團(tuán)隊(duì)相關(guān)成員注意及時(shí)對(duì)活動(dòng)現(xiàn)場(chǎng)積水道路、濕滑路面的防滑處理措施。TEAM MEMBERS PAY ATTENTION TO TIMELY E20、XECUTION OF WATER-RELATED ROAD SKID SLIPPERY ROAD ACTION ON THE EVENT相關(guān)各區(qū)域環(huán)節(jié)負(fù)責(zé)人在濕滑區(qū)域放置友情提示牌。THE RELEVANT PERSON IN CHARGE OF THE REGIONAL ASPECTS OF LICENSING IN PLACE TIPS SLIPPERY AREAS.,醫(yī)療預(yù)案：MEDICAL PLANS:現(xiàn)場(chǎng)設(shè)置緊急醫(yī)療箱，準(zhǔn)備常規(guī)藥品，如防暑降溫藥、風(fēng)油精、創(chuàng)可貼等SETTING THE SCENE EMERGENCY MEDICAL KIT,PREPARING CONVENTION21、AL DRUGS,SUCH AS SUNSTROKE MEDICINE,ESSENTIAL BALM,BAND-AID,ETC.設(shè)定一鍵撥號(hào)，活動(dòng)前了解距離現(xiàn)場(chǎng)最近的120急救中心，救護(hù)車響應(yīng)時(shí)間SETTING ONE-TOUCH DIALING,FROM THE SITE BEFORE THE EVENT TO UNDERSTAND THE NEAREST 120 EMERGENCY CENTER,AMBULANCE RESPONSE TIME活動(dòng)前相關(guān)培訓(xùn)：TRAINING BEFORE THE EVENT:工作人員培訓(xùn)STAFF TRAINING為了保證活動(dòng)成功舉辦，本公司負(fù)責(zé)活動(dòng)的相關(guān)22、培訓(xùn)。IN ORDER TO ENSURE THE SUCCESS OF EVENTS,THE COMPANY RESPONSIBLE FOR TRAINING ACTIVITIES.有關(guān)工作人員的培訓(xùn)內(nèi)容涉及：活動(dòng)內(nèi)容、活動(dòng)流程、現(xiàn)場(chǎng)配合TRAINING RELEVANT STAFF RELATED TO:ACTIVITIES,ACTIVITY FLOW,LIVE WITH其他人員培訓(xùn)OTHER TRAINING其他人員的培訓(xùn)內(nèi)容包括：禮儀小姐、服務(wù)生、保安、攝影攝像師等培訓(xùn)。TRAINING OTHER PERSONNEL INCLUDE:HOSTESSES,WAITERS,SECURIT23、Y,CAMERAMAN TRAINING.,工程保障：地面采用可調(diào)節(jié)升降鋼結(jié)構(gòu)舞臺(tái)，高度80cm。Engineering support:the ground adopts adjustable lifting steel structure stage,height 80cm.表面鋪設(shè)8cm鋼構(gòu)專用舞臺(tái)面板，交接點(diǎn)全部采用鋼制卡扣安全穩(wěn)固。The special stage panel for laying 8cm steel structure on the surface is all secured by steel buckle.最外層鋪設(shè)加厚防火地毯。The thickening 24、fireproof carpet is laid on the outermost layer.架體采用專業(yè)舞美雷亞架體，鋼構(gòu)材質(zhì)，堅(jiān)固安全施工團(tuán)隊(duì)具有專業(yè)施工證，The frame is made of professional dancing Merea frame,steel structure material and strong safety construction team with professional construction certificate.多年的舞美搭建經(jīng)驗(yàn)，施工設(shè)有隔離欄，非搭建人員一律不得進(jìn)入。Years of experience in the con25、struction of the dance and the construction of isolation barriers will not be allowed for non builders.供電系統(tǒng)前期踩點(diǎn)調(diào)試，現(xiàn)場(chǎng)復(fù)返測(cè)試用電情況，及時(shí)調(diào)整確保萬(wàn)無(wú)一失。The power supply system will be debugged in the early stage,and the power consumption will be returned to the test site.搭建物料所用材質(zhì)都具有專業(yè)防火材質(zhì)證明。The materials used for building materials have professional fire proof material proofs.,