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1、Created by ISUX Brand Center2016.05QzoneBrand BookQQ 空間品牌書This guideline contains basic principles and examples that are needed to maintain the consistency of Qzones brand identity,from the primary logo,color,graphic device,imagery through to the typographic style.It shows you what these key element2、s are and how to apply them correctly and consistently throughout the various applications.It is essential that the key elements should be applied correctly and consistently.However,there is enough flexibility to always produce fresh,creative and differentiated communication pieces.It is not essenti3、al to use every element on every item of communication,but to deliver a strong brand message without compromising the brand identity.本規范手冊包含的品牌基本原則和使用案例，通過基本標志、品牌色、圖形設計以及圖像排版風格，以保持“QQ空間”的品牌視覺識別統一性。本手冊將呈現品牌所有的關鍵視覺元素以及系統地告訴大家如何在各個應用和物料上正確和統一地使用它們。我們應做到保持正確和一致地應用所有品牌關鍵視覺元素。然而，在遵循品牌統一性以及不違背品牌視覺識別的基礎上，學習4、靈活運用其中的基本規則，從而衍生出更具創新、新穎、個性以及多維度特點的表達形式，傳達出強大有力的品牌信息。Welcome歡迎5.00Applications品牌應用系統52-535.01名片 Business Card60-615.05雜志 Magazine54-555.02 辦公應用 Stationery62-635.06徽章 Badge68-695.09廣告牌 Billboard56-575.03品牌產品 Brand Products4.00Typography品牌專用字體46-474.01中文 Chinese48-494.02英文 English64-655.07襯衫 T-shirt585、-595.04冊子 Brochure66-675.08靠墊 Cushion2.001.00LogoBrand標志品牌14-152.01標志元素 Logo Elements10-111.01品牌概述 Brand Overview22-232.05垂直標語標志 Vertical Logo with slogan16-172.02標準標志 Basic Logo24-252.06圖形標志 Symbol18-192.03標語標志 Basic Logo with slogan3.00Color品牌色38-393.01品牌標準色 Brand Color40-413.02顏色比例 Color Proporti6、on42-433.03背景顏色 Background Color26-292.07安全區域 Clear Space20-212.04垂直標志 Vertical30-3132-3334-352.082.092.10最小尺寸 Minimum Size版式位置 Logo Placement使用與限制 RestrictionsContents目錄1.00 Brand品牌101.00 Brand111.01QQ空間是中國最大的社交網絡，是QQ用戶的網上家園，是騰訊集團的核心平臺之一。您可以玩游戲、玩裝扮、上傳照片、寫說說、寫日志，黃鉆貴族還可以免費換裝并擁有多種特權。QQ空間同時專注于建設騰訊開放平臺，7、和第三方開發商、創業者一起為億萬中國網民提供卓越的、個性化的社交服務。QQ空間一直致力于幫助用戶隨時隨地“分享生活，留住感動”。自2009年QQ空間推出手機版之后，QQ空間不斷更新迭代，使用戶可以直接在手機上查看好友動態、與好友互動，上傳照片、寫說說、寫日志、簽到、送禮。Qzone is one of the biggest social networks in China and core product of Tencent which provides online space for users.Qzone can let users play games,customize pers8、onal space,upload photos and feeds,etc.Qzone also provides an open platform for third-party developers and entrepreneurs to cooperate with and provides excellent personalized social services for millions of Internet users in China.Qzone mobile version launched in 2009,and also published many other s9、ervices in order to meet the needs of all kinds of entertainment.Brand Overview品牌概述用戶User用戶User用戶User用戶User開放平臺Open platform2.00 Logo標志142.00 Logo15圖形標志/Symbol圖形標志/Symbol文字標志/Logotype文字標志/Logotype標準標志/Logo標語/Slogan2.01QQ空間標識由兩元素組成:1.圖形標志 2.文字標志 3.標語，其元素間的相對大小和位置是固定的，并且文字標志不能單獨使用。QQ空間的標志只能從最終規范文件中直接拷10、貝使用，而不是重新繪制或者擅自組合。本規范的各種電子格式文件通用于Mac或PC端，可在騰訊ISUX品牌設計中心服務器中進行下載。Qzone logo is made up of three elements:1.Symbol 2.Logotype and 3.slogan.The relevant sizes and positions of these elements are fixed.Qzone logotype cannot be used on its own.The primary logo should only be reproduced from the master ar11、twork.It should not be redrawn or altered in any way.The master artwork is available in various electronic formats,for both Mac and PC,from BX Center,ISUX,Tencent.Logo Elements標志元素162.00 Logo1701.標志：全彩背景：白色02.標志：白色背景：QQ空間藍03.標志：單黑背景：白色Logo:Full ColorBG:WhiteLogo:WhiteBG:Qzone BlueLogo:BlackBG:White212、.02標語標志是QQ空間的主要品牌符號，多數情況下請使用此標志。它有助于建立品牌識別，同時傳達出品牌信譽與穩定性。QQ空間標準標志的使用場景分為：在白色淺色背景上使用全彩標志；在品牌藍色背景上使用白色標志；當標準標志不能以舒適的方式使用在單色應用場景時，可使用單色黑或單色灰標志。The basic logo is the main signature of the brand.It helps to build the recognition of the brand as well as to convey Qzones confidence and stability.The basic 13、logo of Qzone is recommended to be used in full color version on white/light background.When used in white version,the background color should be Qzone Blue.1 degree version in grayscale can be available in single color applications when the basic version cannot be reproduced in a satisfactory manne14、r.Basic Logo標準標志182.00 Logo1901.標志：全彩背景：白色02.標志：白色背景：QQ空間藍03.標志：單黑背景：白色Logo:Full ColorBG:WhiteLogo:WhiteBG:Qzone BlueLogo:BlackBG:White2.03標語標志是QQ空間的主要品牌符號，多數情況下請使用此標志。它有助于建立品牌識別，同時傳達出品牌信譽與穩定性。QQ空間標準標志的使用場景分為：在白色淺色背景上使用全彩標志；在品牌藍色背景上使用白色標志；當標準標志不能以舒適的方式使用在單色應用場景時，可使用單色黑或單色灰標志。The basic logo can be us15、ed with slogan which represents of the service.It helps to build recognition of the brand,as well as to convey Qzones confidence and stability.The basic logo with slogan of Qzone is recommended to be used in full color version on white/light background.When used in white version,the background color16、 should be Qzone Blue.1 degree version in grayscale can be available in single color applications when the basic version cannot be reproduced in a satisfactory manner.Basic logo with slogan標語標志202.00 Logo212.04QQ空間的首要品牌視覺識別是標準標志，然而在顯示區域寬度固定或有限的情況下，可使用垂直標志作為第二選擇。其元素間的相對大小和位置是固定的，并且其文字標志不能單獨使用。QQ空間所有標17、志不能重新繪制或者擅自組合。QQ空間垂直標志的使用場景分為：在白色淺色背景上使用全彩標志；在品牌藍色背景上使用白色標志；當標準標志不能以舒適的方式使用在單色應用場景時，可使用單色黑或單色灰標志。The preferred brand identity for Qzone is basic logo.However vertical logo may be used when there is a limited area for a logo display.The relative sizes and positions of symbol and logotype are fixed.Th18、e primary logo should not be redrawn or altered in any way.The vertical logo of Qzone is recommended to be used in full color version on white/light background.When used in white version,the background color should be Qzone Blue.1 degree version in grayscale can be available in single color applicat19、ions when the basic version cannot be reproduced in a satisfactory manner.Vertical Logo垂直標志01.標志：全彩背景：白色02.標志：白色背景：QQ空間藍03.標志：單黑背景：白色Logo:Full ColorBG:WhiteLogo:WhiteBG:Qzone BlueLogo:BlackBG:White222.00 Logo232.05QQ空間的首要品牌視覺識別是垂直標語標志，然而在顯示區域寬度固定或有限的情況下，可使用垂直標志作為第二選擇。其元素間的相對大小和位置是固定的，并且其文字標志不能單獨使用。Q20、Q空間所有標志不能重新繪制或者擅自組合。QQ空間垂直標志的使用場景分為：在白色淺色背景上使用全彩標志；在品牌藍色背景上使用白色標志；當標準標志不能以舒適的方式使用在單色應用場景時，可使用單色黑或單色灰標志。The vertical logo can be used with slogan which represents of the service.The relative sizes and positions of symbol and logotype are fixed.The primary logo should not be redrawn or altered in any 21、way.The vertical logo with slogan of Qzone is recommended to be used in a full color version on white/light background.When used in white version,the background color should be Qzone Blue.1 degree version in grayscale can be available in single color applications when the basic version cannot be rep22、roduced in a satisfactory manner.Vertical Logo with slogan垂直標語標志01.標志：全彩背景：白色02.標志：白色背景：QQ空間藍03.標志：單黑背景：白色Logo:Full ColorBG:WhiteLogo:WhiteBG:Qzone BlueLogo:BlackBG:White242.00 Logo252.06QQ空間的圖形標志也能反映其品牌視覺識別。獨特的星形態設計，它代表著趣味性，互動性，娛樂性。其圖形標志是品牌呈現的關鍵元素，不可重新繪制或者擅自改變它。QQ空間圖形標志的使用場景分為：在白色淺色背景上使用全彩標志；在品牌主藍色23、背景上使用白色標志；當標準標志不能以舒適的方式使用在單色應用場景時，可使用單色黑或單色灰標志。The symbol of Qzone reflects the philosophy of the brand.Distinctive star shape having z inside,it represents fun and excitement,interaction and entertainment that happens in Qzone as a platform.This symbol is the key element in the brand expression and24、 should not be redrawn or altered in any way.The symbol of Qzone is recommended to be used in a full color version on white/light background.When used in white version,the background color should be the Qzone Blue.1 degree version in grayscale can be available in single color applications when the b25、asic version cannot be reproduced in a satisfactory manner.Symbol圖形標志01.標志：全彩背景：白色02.標志：QQ空間黃背景：白色03.標志：白色背景：QQ空間藍04.標志：單黑背景：白色Logo:Full ColorBG:WhiteLogo:Qzone YellowBG:WhiteLogo:WhiteBG:Qzone BlueLogo:BlackBG:White262.00 Logo272.07為確保QQ空間的品牌標志可以在所有應用中被清晰識別，標志周圍需預留一定的安全不可侵犯區域。此區域相當于標志在運用時，與其他設計元素或文26、本內容所應保持的最小距離。為確保標志的完整性與可讀性，此區域大小必須嚴格遵守規范。當標志尺寸被縮放使用時，安全區域大小隨之等比縮放。如右圖，以圖形標志的寬高為一個單位“x”作為參考值，一般情況下應保持100%的安全區域，或當100%安全區域不可用時，使用50%安全區域為第二選擇。To ensure that the Qzone logo is clearly visible in all applications,always maintain adequate clear space around it.This space represents the minimum distance b27、etween the logo and any other design element or text.To ensure the integrity and legibility of the logo,the area surrounding it should be protected.A clear space of 100%should be maintained but when 100%clear space is not available,use the second option of 50%clear space.Clear Space _ Basic Logo安全區域28、0.5X0.5X0.5X1.6X0.5X0.2XXXXX0.4X0.2X0.5X0.5X0.5X1.6X0.5X0.2XXXXX0.1X0.2X0.3X100%100%50%50%282.00 Logo292.07為確保QQ空間的品牌標志可以在所有應用中被清晰識別，標志周圍需預留一定的安全不可侵犯區域。此區域相當于標志在運用時，與其他設計元素或文本內容所應保持的最小距離。為確保標志的完整性與可讀性，此區域大小必須嚴格遵守規范。當標志尺寸被縮放使用時，安全區域大小隨之等比縮放。如右圖，以圖形標志的寬高為一個單位“x”作為參考值，一般情況下應保持100%的安全區域，或當100%安全區域不可用時，使29、用50%安全區域為第二選擇。To ensure that the Qzone logo is clearly visible in all applications,always maintain adequate clear space around it.This space represents the minimum distance between the logo and any other design element or text.To ensure the integrity and legibility of the logo,the area surrounding i30、t should be protected.A clear space of 100%should be maintained but when 100%clear space is not available,use the second option of 50%clear space.Clear Space _ Vertical Logo安全區域YY0.25Z0.25ZYY2Y2Y2Y2Y2Y2Y4Y4Y0.5Y0.25Y0.3Y0.5Y0.5ZYY0.25ZYY0.25ZYYZ0.5Z100%100%100%50%50%50%302.00 Logo312.08QQ空間標志沒有固定的尺寸31、大小，其比例關系應由可用空間、美感、功能和可見度來決定。且QQ空間標志沒有預設的最大尺寸，其標準標志的最小印刷尺寸寬度為4.5mm，最小顯示器尺寸寬度為20px。另外，標語標志的最小印刷尺寸寬度為8mm，最小顯示器尺寸寬度為70px。There is no predetermined size for the Qzone logo.Scale and proportion should be determined by the available space,aesthetics,function and visibility.There is no preset maximum size f32、or the logo.The minimum size for the basic logo is 4.5mm in print,20px for screen use,and for the basic logo with slogan is 8mm in print,70px for screen use.Minimum Size最小尺寸印刷寬/Print:4.5mm顯示器寬/Screen:20px印刷寬/Print:15mm顯示器寬/Screen:55px印刷寬/Print:4.5mm顯示器寬/Screen:20px印刷寬/Print:8mm顯示器寬/Screen:70px印刷寬/Pr33、int:30mm顯示器寬/Screen:250px322.00 Logo33轉角位置 Corner Position轉角位置 Corner Position轉角位置 Corner Position轉角位置 Corner Position轉角位置 Corner Position轉角位置 Corner Position中心位置 Center Position2.09標志的位置取決于標志的樣式。標準標志在版式頁面中應遵循左對齊或右對齊，居頂、居中或居下。例如這種版式運用在大多數辦公應用系統。垂直標志應遵循中對其，居頂或居下。而圖形標志則應遵循左中右對齊，居上、居中或居下。The preferred 34、logo placement is differentiated by the logo format.The basic Qzone logo is positioned left aligned or right aligned at the top,middle or bottom of the page when the identification of the brand is the priority.For example,this would be applied on most stationery system.Vertical Qzone logo is positio35、ned center aligned at the top middle or bottom of the page.Qzone symbol is positioned left aligned,center aligned or right aligned at the top,middle or bottom of the page.Logo Placement版式位置342.00 Logo35Dont change the logotype.不要擅自改變文字標志字體；Dont rearrange the logo elements.不要擅自組合或排列標志；Dont change pro36、portions.不要改變標志元素的比例關系；Dont rotate the logo.不要傾斜或旋轉標志；Dont compress the logo.不要單向拉伸標志；Dont create a logo lockup with text.不要在標志周圍添加任意文本；Dont outline the logo.不要輪廓化標志或添加描邊；Dont add a drop shadow to the logo.不要在標志底添加投影；Dont alter the color.不要擅自改變標志標準色；Dont use the logo in a low quality.不要使用模糊、質量低的標志；D37、ont place the logo on a color without sufficient contrast.不要將標志放在沒有足夠對比色的背景中；Dont place the logo over a busy image.不要將標志放在繁亂復雜的圖像中。2.10為了保證品牌標志的完整性以及保持品牌統一性，遵循本規范中所述的使用與限制是很重要的。在使用品牌標志時，應盡量避免如右圖所示的各種不規范使用樣式。To maintain the integrity of the logo and to promote the consistency of the brand,it is impor38、tant to use the logo as described in these guidelines.The examples shown here illustrate possible misuse of the logo that should be avoid.Restrictions使用與限制BEYOND THE WORLD3.00 Color品牌色383.00 Color39R:0/G:163/B:255C:86/M:8/Y:0/K:0PANTONE 299C#00A3FFQzone BlueSub Color 1輔色 1QQ空間 藍3.01品牌色在QQ空間品牌視覺傳達中起到39、了核心作用。右圖所示為QQ空間品牌規范顏色色板示意，這些顏色可以運用在任何品牌有關衍生物料中。QQ空間的每一個品牌色都有著精準匹配合適的Pantone色彩。關于平面印刷物，一般情況下須使用對應的Pantone色值（單色）；若因條件限制無法使用Pantone色彩，選取對應的CMYK色值做為第二選擇。關于顯示器作業，須使用RGB色值或十六進制值。本規范中提及的品牌色會因不同屏幕和印刷機而產生色差，使用時應盡可能以Pantone色卡做為QQ空間品牌色的最終參考對象。(*Pantone屬Pantone公司所有。)Color plays a central role when Qzone brand i40、s communicating.Always use the color palette represented and apply them to any communication materials.Whenever possible,reproduce Qzone logo in Pantone(single color)for print work.If this is not possible,use the CMYK values listed for print communication pieces.For screen based work,use RGB and HEX41、 values.The colors shown throughout these guidelines will vary on different screens and printers and may not display as accurate color matches.Always refer to Pantone color swatches for color matching whenever possible.(*Pantone is the property of Pantone,Inc.)Basic Color品牌標準色R:255/G:205/B:0C:0/M:2242、/Y:100/K:2PANTONE 7548 C#FFCD00Qzone YelloMain Color主色 QQ空間 黃R:241/G:163/B:8C:1/M:60/Y:98/K:4PANTONE 7413 C#F1A308Qzone OrangeAccent Color 1強調色 1QQ空間 橙輔色 2R:255/G:255/B:255C:0/M:0/Y:0/K:0PANTONE White#FFFFFFQzone WhiteSub Color 2QQ空間 白R:0/G:0/B:0C:0/M:0/Y:0/K:100PANTONE Black C#000000Qzone OrangeSub43、 Color 3輔色 3QQ空間黑R:124/G:135/B:142C:33/M:18/Y:13/K:40PANTONE 430 C#7C878EQzone Dark GraySub Color 4輔色 4QQ空間灰 1R:162/G:170/B:173C:21/M:11/Y:9/K:23PANTONE 429 C#A2AAADQzone GraySub Color 5輔色 5QQ空間灰 2R:193/G:198/B:200C:29/M:19/Y:19/K:0PANTONE 428 C#C1C6C8Qzone Light GraySub Color 6輔色 6QQ空間灰 3403.00 Col44、or413.02恰當的顏色比例使用可確保所有用戶正確認知QQ空間品牌。使用QQ空間品牌色時，QQ空間黃(01)應做為品牌主色；QQ空間黃與大面積QQ空間藍(03)一起使用，可體現清新干凈的品牌形象；QQ空間橙(02)應做為品牌強調色；其他輔色則有助于應用系統的使用和延展。The appropriate use of Qzone Color in right proportion helps to have consistent brand image.Qzone Yellow(01)should be used as a main color for the brand.When Qzone 45、Yellow is used with specific amount of blue(03),the brand image is well presented which is clean and fresh.Qzone Orange(02)should be used as an accent color.The sub colors should be used as a supportive color for the applications.Color Proportion顏色比例0102030405060708423.00 Color43Use full color logo 46、over white/light background.白色淺色背景上使用全彩標志；Use white logo over black/dark colored background.在黑色深色背景上使用白色標志；Use white logo over Qzone blue background.在QQ空間藍背景上使用白色標志；Use black logo over bright image.在淺色背景圖像上使用黑色標志；不要在30-60%灰度階背景上使用標志。Use black logo over white/bright background.在白色淺色背景上使用黑色標志；Use whit47、e logo over blue/dark image.在深色背景圖像上使用白色標志。Dont use the logo over 30-60%background.3.03全彩標志，建議做為代表使用標志。在白色淺色背景上使用全彩標志；在QQ空間藍背景上使用白色標志；在黑色深色背景上使用白色標志，或者在白色淺色背景上使用黑色標志。綜上規范在對應的條件下（右圖）允許使用。Full color logo is recommended to be used for representative use.Use the full color logo on light or white backgro48、unds.The white version logo can be used over Qzone Blue which is main sub color of the brand.White logo on black/dark background or black logo on white/light background are available for lim-ited use.Background Color背景顏色4.00 Typography品牌專用字體464.00 Typography4701.方正蘭亭中黑簡 FZLanTingHeiS-B中國人這支筆開始于一畫界破了49、虛空留下了筆跡既流出人心之美也流出萬象之美中國人。，：；“！？*（）02.方正蘭亭黑簡 FZLanTingHeiS-M中國人這支筆開始于一畫界破了虛空留下了筆跡既流出人心之美也流出萬象之美中國人。，：；“！？*（）03.方正蘭亭刊黑簡 FZLanTingHeiS-R中國人這支筆開始于一畫界破了虛空留下了筆跡既流出人心之美也流出萬象之美中國人。，：；“！？*（）中國人這支筆開始于一畫界破了虛空留下了筆跡既流出人心之美也流出萬象之美中國人。，：；“！？*（）04.方正蘭亭超細黑簡 FZLanTingHeiS-L4.01品牌專用字體是品牌視覺識別的重要部分。品牌專用字體風格有助于建立品牌獨特的美感。50、方正蘭亭黑做為QQ空間的中文品牌專用字體，被用于品牌產品及品牌視覺傳達中。我們需要遵循右頁所述的品牌字體運用示例，以確保品牌視覺傳達的一致性。Typography is an important aspect of the brand identity.The typographic style contributes to the distinctive aesthetic of the brand.FZLan Ting Hei is used as basic Chinese typeface for Qzone brand.This typeface should be used on 51、products and communication pieces across the brand.The typography usage examples on the following pages should be accomplished to ensure all of our communication pieces appear consistently on-brand.Chinese中文484.00 Typography49英文ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!#$%&*()?+52、-=,.;:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!#$%&*()?+-=,.;:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!#$%&*()?+-=,.;:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!#$%&*()?+-=,.;:01.Helvetica Neue Bold02.Helvetica Neue Medium03.Helvetica N53、eue Regular04.Helvetica Neue Light4.02品牌專用字體是品牌視覺識別的重要部分。品牌專用字體風格有助于建立品牌獨特的美感。Helvetica Neue做為QQ空間的英文品牌專用字體，被用于品牌產品及品牌視覺傳達中。我們需要遵循右頁所述的品牌字體運用示例，以確保品牌視覺傳達的一致性。Typography is an important aspect of the brand identity.The typographic style contributes to the distinctive aesthetic of the brand.Helvetica 54、Neue is used as basic English typeface for Qzone brand.This typeface should be used on products and communication pieces across the brand.The typography usage examples on the following pages should be accomplished to ensure all of our communication pieces appear consistently on-brand.English5.00 App55、lications品牌應用系統525.00 Applications名片5.01以統一的方式使用QQ空間品牌視覺識別系統將建立一個強大的品牌形象。如右圖所示，QQ空間將以最正確的品牌基調為用戶傳達正確的品牌信息。對于客戶而言，名片是代表QQ空間品牌的重要的應用媒介。在印刷材料中，QQ空間品牌標志須清晰可見，從而清晰呈現出品牌形象。Using the brand identity system in a consistent manner will build a strong brand image.As following examples shown,Qzone brand will ha56、ve the right tone to support the right message for the audience.Business card can be an important application that represents the face of Qzone brand in the business related situation.Brand logo should be applied to the print material in a clear way,expressing the strong brand identity of Qzone.Busi57、ness Card545.00 Applications辦公應用5.02以統一的方式使用QQ空間品牌視覺識別系統將建立一個強大的品牌形象。如右圖所示，QQ空間將以最正確的品牌基調為用戶傳達正確的品牌信息。在印刷材料中，品牌標志須清晰呈現于辦公文具系統。Using the brand identity system in a consistent manner will build a strong brandimage.As following examples shown,Qzone brand will have the right tone to support the right me58、ssage for the audience.Brand logo should be applied to the print material in a clear way,expressing the strong brand image of Qzone.Stationery565.00 Applications品牌產品5.03以統一的方式使用QQ空間品牌視覺識別系統將建立一個強大的品牌形象。如右圖所示，QQ空間將以最正確的品牌基調為用戶傳達正確的品牌信息。在各類品牌產品中，QQ空間品牌標志可通過工藝印壓至各種材料，如紙張、皮革、不銹鋼等。Using the brand identit59、y system in a consistent manner will build a strong brandimage.As following examples shown,Qzone brand will have the right tone to support the right message for the audience.Qzone logo can be embossed or debossed on various materials such as paper,leather or metal surface to give more special long l60、asting look.Brand Products585.00 Applications冊子5.04以統一的方式使用QQ空間品牌視覺識別系統將建立一個強大的品牌形象。如右圖所示，QQ空間將以最正確的品牌基調為用戶傳達正確的品牌信息。在各類品牌應用場景中，正確使用標準的圖標能夠準確地傳達QQ空間品牌形象。基于QQ空間品牌規范，QQ空間圖形可根據規范改變顏色配色和大小尺寸。Using the brand identity system in a consistent manner will build a strong brand image.As following examples show61、n,Qzone brand will have the right tone to support the right message for the audience.Qzone symbol can be used in various brand applications to represent the brand image of Qzone.Brochure605.00 Applications雜志5.05以統一的方式使用QQ空間品牌視覺識別系統將建立一個強大的品牌形象。如右圖所示，QQ空間將以最正確的品牌基調為用戶傳達正確的品牌信息。在各類品牌應用場景中，QQ空間圖形用可起到強有62、力的傳達QQ空間品牌形象的作用。Using the brand identity system in a consistent manner will build a strong brand image.As following examples shown,Qzone brand will have the right tone to support the right message for the audience.Qzone symbols unique shape can be applied in various brand applications to represent t63、he brand image of Qzone.Magazine625.00 Applications徽章5.06以統一的方式使用QQ空間品牌視覺識別系統將建立一個強大的品牌形象。如右圖所示，QQ空間將以最正確的品牌基調為用戶傳達正確的品牌信息。QQ空間的圖形可通過工藝和各類材質來呈現QQ空間品牌形象。Using the brand identity system in a consistent manner will build a strong brand image.As following examples shown,Qzone brand will have the right t64、one to support the right message for the audience.Qzone symbol can be used to various materials to represent the brand image of Qzone.Badge645.00 Applications襯衫5.07以統一的方式使用QQ空間品牌視覺識別系統將建立一個強大的品牌形象。如右圖所示，QQ空間將以最正確的品牌基調為用戶傳達正確的品牌信息。在各類品牌應用場景中，正確使用標準的圖標能夠很好地傳達正確的QQ空間品牌形象。基于QQ空間品牌規范，QQ空間圖形可根據規范改變顏色配色和大小65、尺寸。Using the brand identity system in a consistent manner will build a strong brand image.As following examples shown,Qzone brand will have the right tone to support the right message for the audience.Qzone symbol can be used in various brand applications to represent the brand image of Qzone.T-shir66、t665.00 Applications靠墊5.08以統一的方式使用QQ空間品牌視覺識別系統將建立一個強大的品牌形象。如右圖所示，QQ空間將以最正確的品牌基調為用戶傳達正確的品牌信息。在各類品牌應用場景中，正確使用標準的圖標能夠很好地傳達正確的QQ空間品牌形象。基于QQ空間品牌規范，QQ空間圖形可根據規范改變顏色配色和大小尺寸。Using the brand identity system in a consistent manner will build a strong brand image.As following examples shown,Qzone brand will hav67、e the right tone to support the right message for the audience.Qzone symbols unique shape can be applied in various brand applications to represent the brand image of Qzone.Cushion685.00 Applications廣告牌5.09以統一的方式使用QQ空間品牌視覺識別系統將建立一個強大的品牌形象。如右圖所示，QQ空間將以最正確的品牌基調為用戶傳達正確的品牌信息。點陣的品牌標準圖案可適用于大型廣告牌以傳達品牌形象。最終68、輸出的廣告圖像應當由ISUX品牌設計中心進行審核。Using the brand identity system in a consistent manner will build a strong brandimage.As following examples shown,Qzone brand will have the right tone to support the right message for the audience.Qzone logo can be applied in a big scale for the billboard to represent the image of Qzone.Output image should be audited by ISUX/Brand Center if the case is not included in the guidelines.Billboard