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1、Created by ISUX Brand Center2016.11QQtutorBrand Book企鵝輔導(dǎo)品牌書4This guideline contains basic principles and examples that are needed to maintain the consistency of QQtutors brand identity,from the primary logo,color,graphic device,imagery through to the typographic style.It shows you what these key ele2、ments are and how to apply them correctly and consistently throughout the various applications.It is essential that the key elements should be applied correctly and consistently.However,there is enough flexibility to always produce fresh,creative and differentiated communication pieces.It is not ess3、ential to use every element on every item of communication,but to deliver a strong brand message without compromising the brand identity.本規(guī)范手冊(cè)包含的品牌基本原則和使用案例，通過基本標(biāo)志、品牌色、圖形設(shè)計(jì)以及圖像排版風(fēng)格，以保持“企鵝輔導(dǎo)”的品牌視覺識(shí)別統(tǒng)一性。本手冊(cè)將呈現(xiàn)品牌所有的關(guān)鍵視覺元素以及系統(tǒng)地告訴大家如何在各個(gè)應(yīng)用和物料上正確和統(tǒng)一地使用它們。我們應(yīng)做到保持正確和一致地應(yīng)用所有品牌關(guān)鍵視覺元素。然而，在遵循品牌統(tǒng)一性以及不違背品牌視覺識(shí)別的基礎(chǔ)4、上，學(xué)習(xí)靈活運(yùn)用其中的基本規(guī)則，從而衍生出更具創(chuàng)新、新穎、個(gè)性以及多維度特點(diǎn)的表達(dá)形式，傳達(dá)出強(qiáng)大有力的品牌信息。Welcome歡迎66.004.00ApplicationsTypography品牌應(yīng)用系統(tǒng)品牌專用字體54-556.01名片 Business Card40-414.01中文 Chinese62-636.05冊(cè)子 Brochure56-576.02 辦公應(yīng)用 Stationery42-434.02英文 English50-515.0364-656.06雜志 Advertisement70-716.0958-596.03品牌產(chǎn)品 Brand Products66-676.07徽章 5、Badge72-736.1060-616.04筆記本 Notebook68-696.08背包 Backpack2.003.001.00LogoColorBrand標(biāo)志品牌色品牌14-152.01標(biāo)志元素 Logo Elements32-333.01品牌標(biāo)準(zhǔn)色 Brand Color10-111.01品牌概述 Brand Overview22-232.05安全區(qū)域 Clear Space16-172.02標(biāo)準(zhǔn)標(biāo)志 Basic Logo34-353.02顏色比例 Color Proportion24-252.06最小尺寸 Minimum Size18-192.03垂直標(biāo)志 Vertical Log6、o36-373.03背景顏色 Background Color26-272.07版式位置 Logo Placement20-212.04圖形標(biāo)志 Symbol28-292.08使用與限制 Restrictions74-756.11Contents目錄使用與限制 Restrictions5.00Auxiliary Graphics輔助圖形46-475.01基礎(chǔ)輔助圖形 Basic Auxiliary Graphics48-495.02標(biāo)準(zhǔn)輔助圖案 Basic Patten襯衫 T-shirt廣告 Advertisement包袋 Bag86.00Applications品牌應(yīng)用系統(tǒng)76-776.17、2應(yīng)用程序圖標(biāo)啟動(dòng)閃屏 App Icon/Splash78-796.13網(wǎng)頁(yè) Web1.00 Brand品牌121.00 Brand在線學(xué)習(xí)On-line Learning知識(shí)體系Knowledge System用戶Users1.01企鵝輔導(dǎo)是一款由騰訊推出的針對(duì)高中生學(xué)習(xí)的輔導(dǎo)應(yīng)用，學(xué)生可以在應(yīng)用內(nèi)參與名師的在線直播課程，與老師實(shí)時(shí)交流答疑，同時(shí)會(huì)有資料、習(xí)題配套內(nèi)容幫助學(xué)生更好的掌握相關(guān)知識(shí)。企鵝輔導(dǎo)的授課老師由騰訊公司從全國(guó)挑選，均為各學(xué)科優(yōu)質(zhì)的老師；企鵝輔導(dǎo)專門為高中學(xué)子打造了完善的知識(shí)體系和最優(yōu)質(zhì)的在線學(xué)習(xí)體驗(yàn)。讓學(xué)習(xí)變得簡(jiǎn)單，從企鵝輔導(dǎo)開始。QQtutor is a high sc8、hool students application launched by tencent.Students can participate in online teacher courses on the application,and The teacher will be real-time exchange Q&A,and there will be information documents and exercises to help students learn relevant knowledge.Teachers on QQtutor are all outstanding t9、eachers of various disciplines picked by tencent from the whole country.QQtutor create a perfect knowledge system and the best quality online learning experience for high school students.Brand Overview品牌概述2.00 Logo標(biāo)志162.00 Logo圖形標(biāo)志/Symbol文字標(biāo)志/Logotype標(biāo)準(zhǔn)標(biāo)志/Logo2.01企鵝輔導(dǎo)標(biāo)識(shí)由兩元素組成:1.圖形標(biāo)志 2.文字標(biāo)志，其元素間的相對(duì)大小10、和位置是固定的，并且文字標(biāo)志不能單獨(dú)使用。企鵝輔導(dǎo)的標(biāo)志只能從最終規(guī)范文件中直接拷貝使用，而不是重新繪制或者擅自組合。本規(guī)范的各種電子格式文件通用于Mac或PC端，可在騰訊ISUX品牌設(shè)計(jì)中心服務(wù)器中進(jìn)行下載。QQtutor logo is consist of two elements:1.Symbol 2.Logotype.The relative sizes and positions of these elements are fixed.QQtutor logotype cannot be used on its own.The primary brandmark should on11、ly be reproduced from the master artwork.It should not be redrawn or altered in any way.The master artwork is available in various electronic formats,for both Mac and PC,from BX Center,ISUX,Tencent.Logo Elements標(biāo)志元素182.00 Logo01.標(biāo)志：全彩背景：白色02.標(biāo)志：白色背景：企鵝輔導(dǎo)綠03.標(biāo)志：?jiǎn)魏诒尘埃喊咨獿ogo:Full ColorBG:WhiteLogo:Whit12、eBG:QQtutor GreenLogo:BlackBG:White2.02標(biāo)準(zhǔn)標(biāo)志是企鵝輔導(dǎo)的主要品牌符號(hào)，多數(shù)情況下請(qǐng)使用此標(biāo)志。它有助于建立品牌識(shí)別，同時(shí)傳達(dá)出品牌信譽(yù)與穩(wěn)定性。企鵝輔導(dǎo)標(biāo)準(zhǔn)標(biāo)志的使用場(chǎng)景分為：在白色淺色背景上使用全彩標(biāo)志；在品牌綠色背景上使用白色標(biāo)志；當(dāng)標(biāo)準(zhǔn)標(biāo)志不能以舒適的方式使用在單色應(yīng)用場(chǎng)景時(shí)，可使用單色黑或單色灰標(biāo)志。The basic logo is the main signature of the brand.It helps to build recognition of the brand as well as convey QQtutors conf13、idence and stability.The basic logo of QQtutor is recommended to be used in full color version in white/light background.When used in white version on the background color should be the main green of QQtutor.1 degree version in grayscale can be available in single color applications when the basic v14、ersion cannot be reproduced in a satisfactory manner.Basic Logo標(biāo)準(zhǔn)標(biāo)志202.00 Logo01.標(biāo)志：全彩背景：白色02.標(biāo)志：白色背景：企鵝輔導(dǎo)綠03.標(biāo)志：?jiǎn)魏诒尘埃喊咨獿ogo:Full ColorBG:WhiteLogo:WhiteBG:QQtutor GreenLogo:BlackBG:White2.03企鵝輔導(dǎo)的首要品牌視覺識(shí)別是標(biāo)準(zhǔn)標(biāo)志，然而在顯示區(qū)域?qū)挾裙潭ɑ蛴邢薜那闆r下，可使用垂直標(biāo)志作為第二選擇。其元素間的相對(duì)大小和位置是固定的，并且其文字標(biāo)志不能單獨(dú)使用。企鵝輔導(dǎo)所有標(biāo)志不能重新繪制或者擅自組合。企鵝輔導(dǎo)垂15、直標(biāo)志的使用場(chǎng)景分為：在白色淺色背景上使用全彩標(biāo)志；在品牌綠色背景上使用白色標(biāo)志；當(dāng)標(biāo)準(zhǔn)標(biāo)志不能以舒適的方式使用在單色應(yīng)用場(chǎng)景時(shí)，可使用單色黑或單色灰標(biāo)志。The preferred brand identity for QQtutor is basic logo.However vertical logo may be used when there is a limited area for a logo display,vertical logo may be used.The relative sizes and positions of symbol and logotype are16、 fixed.The primary logo should not be redrawn or altered in any way.The vertical logo of QQtutor is recommended to be used in a full color version on white/light background.When used in white version,the background color should be the main green of QQtutor.1 degree version in grayscale can be availa17、ble in single color applications when the basic version cannot be reproduced in a satisfactory manner.Vertical Logo垂直標(biāo)志222.00 Logo2.04企鵝輔導(dǎo)的圖形標(biāo)志也能反映其品牌視覺識(shí)別。獨(dú)特的書本設(shè)計(jì)像一株發(fā)芽的小苗，體現(xiàn)出產(chǎn)品年輕，朝氣的品牌精神。其圖形標(biāo)志是品牌呈現(xiàn)的關(guān)鍵元素，不可重新繪制或者擅自改變它。企鵝輔導(dǎo)圖形標(biāo)志的使用場(chǎng)景分為：在白色淺色背景上使用全彩標(biāo)志；在品牌主綠色背景上使用白色標(biāo)志；當(dāng)標(biāo)準(zhǔn)標(biāo)志不能以舒適的方式使用在單色應(yīng)用場(chǎng)景時(shí)，可使用單色黑或單色灰標(biāo)志18、；當(dāng)全彩標(biāo)準(zhǔn)標(biāo)志無(wú)法很好地被使用時(shí)，特殊情況可使用單色企鵝輔導(dǎo)綠圖形標(biāo)志。The symbol of QQtutor reflects the philosophy of QQtutor.Distinctive book shape represents young,vitalitywhich is the spirit of QQtutor.This symbol is the key element brand expression and should not be redrawn or altered in any way.The symbol of QQtutor is recomm19、ended to be used in a full color version on white/light background.When used in white version,the background color should be the main blue of QQtutor.1 degree version in grayscale can be available in single color applications when the basic version cannot be reproduced in a satisfactory manner.QQtut20、or green 1 degree version symbol can be used in limited circumstances when full color version cannot be easily applied.Symbol圖形標(biāo)志01.標(biāo)志：全彩背景：白色02.標(biāo)志：白色背景：企鵝輔導(dǎo)綠03.標(biāo)志：?jiǎn)魏诒尘埃喊咨?4.標(biāo)志：企鵝輔導(dǎo)綠背景：白色Logo:Full ColorBG:WhiteLogo:WhiteBG:QQtutor GreenLogo:BlackBG:WhiteLogo:QQtutor GreenBG:White242.00 LogoZ0.5Z 0.521、Z0.5ZZ0.5ZZ3.8Y0.4YY2YY2Y2Y1.6XXXX0.3XX100%50%X2.05為確保企鵝輔導(dǎo)的品牌標(biāo)志可以在所有應(yīng)用中被清晰識(shí)別，標(biāo)志周圍需預(yù)留一定的安全不可侵犯區(qū)域。此區(qū)域相當(dāng)于標(biāo)志在運(yùn)用時(shí)，與其他設(shè)計(jì)元素或文本內(nèi)容所應(yīng)保持的最小距離。為確保標(biāo)志的完整性與可讀性，此區(qū)域大小必須嚴(yán)格遵守規(guī)范。當(dāng)標(biāo)志尺寸被縮放使用時(shí)，安全區(qū)域大小隨之等比縮放。如右圖，以圖形標(biāo)志的寬高為一個(gè)單位“x”作為參考值，一般情況下應(yīng)保持200%的安全區(qū)域（標(biāo)準(zhǔn)標(biāo)志對(duì)應(yīng)100%），或當(dāng)100%安全區(qū)域不可用時(shí)，使用100%安全區(qū)域?yàn)榈诙x擇（標(biāo)準(zhǔn)標(biāo)志對(duì)應(yīng)50%）。To ensure that the22、 QQtutor logo is clearly visible in all applications,always maintain adequate clear space around it.This space represents the minimum distance between the logo and any other design element or text.To ensure the integrity and legibility of the logo,the area surrounding it should be protected.A clear 23、space of 100%(200%for vertical version)should be maintained but when 100%clear space is not available,use the second option of 50%(100%for vertical version)clear space.Clear Space安全區(qū)域200%200%100%100%262.00 Logo印刷寬/Print:20mm顯示器寬/Screen:56px印刷寬/Print:12mm顯示器寬/Screen:35px印刷寬/Print:5mm顯示器寬/Screen:14px224、.06企鵝輔導(dǎo)標(biāo)志沒有固定的尺寸大小，其比例關(guān)系應(yīng)由可用空間、美感、功能和可見度來(lái)決定。且企鵝輔導(dǎo)標(biāo)志沒有預(yù)設(shè)的最大尺寸，其標(biāo)準(zhǔn)標(biāo)志的最小印刷尺寸寬度為20mm，最小顯示器尺寸寬度為56px。There is no predetermined size for the QQtutor logo.Scale and proportion should be determined by the available space,aesthetics,function and visibility.There is no preset maximum size for the logo.The min25、imum size for the basic logo is 20mm in print,56px for screen use.Minimum Size最小尺寸282.00 Logo轉(zhuǎn)角位置 Corner Position轉(zhuǎn)角位置 Corner Position轉(zhuǎn)角位置 Corner Position轉(zhuǎn)角位置 Corner Position轉(zhuǎn)角位置 Corner Position轉(zhuǎn)角位置 Corner Position中心位置 Center Position2.07標(biāo)志的位置取決于標(biāo)志的樣式。標(biāo)準(zhǔn)標(biāo)志在版式頁(yè)面中應(yīng)遵循左對(duì)齊或右對(duì)齊，居頂、居中或居下。例如這種版式運(yùn)用在大多數(shù)辦公應(yīng)用系統(tǒng)。26、垂直標(biāo)志應(yīng)遵循中對(duì)其，居頂或居下。而圖形標(biāo)志則應(yīng)遵循左中右對(duì)齊，居上、居中或居下。The preferred logo placement is differentiated by the logo format.The basic QQtutor logo is positioned left aligned or right aligned at the top,middle or bottom of the page when the identification of the brand is the priority.For example,this would be applied27、 on most stationery system.Vertical QQtutor logo is positioned center aligned at the top middle or bottom of the page.QQtutor symbol is positioned left aligned,center aligned or right aligned at the top,middle or bottom of the page.Logo Placement版式位置302.00 LogoDont change the logotype.不要擅自改變文字標(biāo)志字體；D28、ont rearrange the logo elements.不要擅自組合或排列標(biāo)志；Dont change proportions.不要改變標(biāo)志元素的比例關(guān)系；Dont rotate the logo.不要傾斜或旋轉(zhuǎn)標(biāo)志；Dont compress the logo.不要單向拉伸標(biāo)志；Dont create a logo lockup with text.不要在標(biāo)志周圍添加任意文本；Dont outline the logo.不要輪廓化標(biāo)志或添加描邊；Dont add a drop shadow to the logo.不要在標(biāo)志底添加投影；Dont alter the color.不要擅29、自改變標(biāo)志標(biāo)準(zhǔn)色；Dont use the logo in a low quality.不要使用模糊、質(zhì)量低的標(biāo)志；Dont place the logo on a color without sufficient contrast.不要將標(biāo)志放在沒有足夠?qū)Ρ壬谋尘爸校籇ont place the logo over a busy image.不要將標(biāo)志放在繁亂復(fù)雜的圖像中。QQ tutor 20162.08為了保證品牌標(biāo)志的完整性以及保持品牌統(tǒng)一性，遵循本規(guī)范中所述的使用與限制是很重要的。在使用品牌標(biāo)志時(shí)，應(yīng)盡量避免如右圖所示的各種不規(guī)范使用樣式。To maintain the integ30、rity of the logo and to promote the consistency of the brand,it is important to use the logo as described in these guidelines.The examples shown here illustrate possible misuse of the logo that should be avoid.Restrictions使用與限制企鵝輔導(dǎo)3.00 Color品牌色343.00 Color3.01品牌色在企鵝輔導(dǎo)品牌視覺傳達(dá)中起到了核心作用。右圖所示為企鵝輔導(dǎo)品牌規(guī)范顏色色板31、示意，這些顏色可以運(yùn)用在任何品牌有關(guān)衍生物料中。企鵝輔導(dǎo)的每一個(gè)品牌色都有著精準(zhǔn)匹配合適的Pantone色彩。關(guān)于平面印刷物，一般情況下須使用對(duì)應(yīng)的Pantone色值（單色）；若因條件限制無(wú)法使用Pantone色彩，選取對(duì)應(yīng)的CMYK色值做為第二選擇。關(guān)于顯示器作業(yè)，須使用RGB色值或十六進(jìn)制值。本規(guī)范中提及的品牌色會(huì)因不同屏幕和印刷機(jī)而產(chǎn)生色差，使用時(shí)應(yīng)盡可能以Pantone色卡做為企鵝輔導(dǎo)品牌色的最終參考對(duì)象。(*Pantone屬Pantone公司所有。)Color plays a central role when QQtutor brand is communicating.Alway32、s use the color palette represented and apply them to any communication materials.Whenever possible,reproduce QQtutor logo in Pantone(single color)for print work.If this is not possible,use the CMYK values listed for print communication pieces.For screen based work,use RGB and HEX values.The colors 33、shown throughout these guidelines will vary on different screens and printers and may not display as accurate color matches.Always refer to Pantone color swatches for color matching whenever possible.(*Pantone is the property of Pantone,Inc.)Basic Color品牌標(biāo)準(zhǔn)色R:0/G:195/B:65C:74/M:0/Y:85/K:0PANTONE 22734、1 C#00C341QQtutor Green 1Main Color主色 企鵝輔導(dǎo) 綠 1R:160/G:215/B:25C:41/M:0/Y:84/K:0PANTONE 2299 C#A0D719QQtutor Green 2Accent Color強(qiáng)調(diào)色企鵝輔導(dǎo) 綠 2R:0/G:0/B:0C:0/M:0/Y:0/K:100PANTONE Black C#000000R:63/G:216/B:132C:48/M:0/Y:45/K:0PANTONE 2412 C#3FD884QQtutor BlackQQtutor Green 3Sub Color 2Sub Color 1輔色 2輔色 135、企鵝輔導(dǎo) 黑企鵝輔導(dǎo) 綠 3R:120/G:102/B:102C:30/M:20/Y:19/K:58PANTONE 424 C#666666QQtutor Gray 1Sub Color 4輔色 4企鵝輔導(dǎo) 灰 1R:204/G:204/B:204C:13/M:8/Y:11/K:20PANTONE 421 C#CCCCCCQQtutor Gray 2Sub Color 5輔色 5企鵝輔導(dǎo) 灰 2R:255/G:255/B:255C:0/M:0/Y:0/K:0#FFFFFFQQtutor WhiteSub Color 3輔色 3企鵝輔導(dǎo) 白1363.00 Color3.02恰當(dāng)?shù)念伾壤褂每纱_36、保所有用戶正確認(rèn)知企鵝輔導(dǎo)品牌。使用企鵝輔導(dǎo)品牌色時(shí)，企鵝輔導(dǎo)綠1(01)應(yīng)做為品牌主色；當(dāng)企鵝輔導(dǎo)綠1(01)與企鵝輔導(dǎo)白(04)一起運(yùn)用時(shí)能呈現(xiàn)干凈清新的形象。企鵝輔導(dǎo)綠2(02)應(yīng)做為品牌強(qiáng)調(diào)色；其他輔色則有助于應(yīng)用系統(tǒng)的使用和延展。The appropriate use of QQtutor Color in right proportion helps to have consistent brand image.QQtutor Green1(01)should be used as a main color for the brand which is the majority o37、f the green.When QQtutor Green1 is used with specific amount of white(04),the brand image is well presented which is clean and fresh.QQtutor Green2(02)should be used as an accent color.The sub colors should be used as a supportive color for the applications.Color Proportion顏色比例01020304050607383.00 C38、olorUse full color logo over white/light background.白色淺色背景上使用全彩標(biāo)志；Use white logo over black/dark colored background.在黑色深色背景上使用白色標(biāo)志；Use white logo over QQtutor Green background.在企鵝輔導(dǎo)藍(lán)背景上使用白色標(biāo)志；Use black logo over bright image.在淺色背景圖像上使用黑色標(biāo)志；不要在30-60%灰度階背景上使用標(biāo)志。Use black logo over white/bright backgro39、und.在白色淺色背景上使用黑色標(biāo)志；Use white logo over blue/dark image.在深色背景圖像上使用白色標(biāo)志。Dont use the logo over 30-60%background.3.03全彩標(biāo)志，建議做為代表使用標(biāo)志。在白色淺色背景上使用全彩標(biāo)志；在企鵝輔導(dǎo)綠背景上使用白色標(biāo)志；在黑色深色背景上使用白色標(biāo)志，或者在白色淺色背景上使用黑色標(biāo)志。綜上規(guī)范在對(duì)應(yīng)的條件下（右圖）允許使用。Full color logo is recommended to be used for representative use.Use the full color log40、o on light or white backgrounds.The white version logo can be used over QQtutor Green1 which is the main green color of the brand.White logo on black/dark background or black logo on white/light background are available for limited use.Background Color背景顏色4.00 Typography品牌專用字體424.00 Typography01.方正蘭41、亭中黑簡(jiǎn) FZLanTingHeiS-B中國(guó)人這支筆開始于一畫界破了虛空留下了筆跡既流出人心之美也流出萬(wàn)象之美中國(guó)人。，：；“！？*（）02.方正蘭亭黑簡(jiǎn) FZLanTingHeiS-M中國(guó)人這支筆開始于一畫界破了虛空留下了筆跡既流出人心之美也流出萬(wàn)象之美中國(guó)人。，：；“！？*（）03.方正蘭亭刊黑簡(jiǎn) FZLanTingHeiS-R中國(guó)人這支筆開始于一畫界破了虛空留下了筆跡既流出人心之美也流出萬(wàn)象之美中國(guó)人。，：；“！？*（）中國(guó)人這支筆開始于一畫界破了虛空留下了筆跡既流出人心之美也流出萬(wàn)象之美中國(guó)人。，：；“！？*（）04.方正蘭亭超細(xì)黑簡(jiǎn) FZLanTingHeiS-L4.01品牌專用字體42、是品牌視覺識(shí)別的重要部分。品牌專用字體風(fēng)格有助于建立品牌獨(dú)特的美感。方正蘭亭黑做為企鵝輔導(dǎo)的中文品牌專用字體，被用于品牌產(chǎn)品及品牌視覺傳達(dá)中。我們需要遵循右頁(yè)所述的品牌字體運(yùn)用示例，以確保品牌視覺傳達(dá)的一致性。Typography is an important aspect of the brand identity.The typographic style contributes to the distinctive aesthetic of the brand.FZLan Ting Hei is used as basic Chinese typeface for QQtutor br43、and.This typeface should be used on products and communication pieces across the brand.The typography usage examples on the following pages should be accomplished to ensure all of our communication pieces appear consistently on-brand.Chinese中文444.00 Typography英文ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijkl44、mnopqrstuvwxyz1234567890!#$%&*()?+-=,.;:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!#$%&*()?+-=,.;:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!#$%&*()?+-=,.;:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!#$%&*()?+-=,.;:01.Helvetica Neue Bold02.H45、elvetica Neue Medium03.Helvetica Neue Regular04.Helvetica Neue Light4.02品牌專用字體是品牌視覺識(shí)別的重要部分。品牌專用字體風(fēng)格有助于建立品牌獨(dú)特的美感。Helvetica Neue做為企鵝輔導(dǎo)的英文品牌專用字體，被用于品牌產(chǎn)品及品牌視覺傳達(dá)中。我們需要遵循右頁(yè)所述的品牌字體運(yùn)用示例，以確保品牌視覺傳達(dá)的一致性。Typography is an important aspect of the brand identity.The typographic style contributes to the distinctive46、 aesthetic of the brand.Helvetica Neue is used as basic English typeface for QQtutor brand.This typeface should be used on products and communication pieces across the brand.The typography usage examples on the following pages should be accomplished to ensure all of our communication pieces appear c47、onsistently on-brand.English5.00 Auxiliary Graphics輔助圖形485.00 Auxiliary Graphics 基礎(chǔ)輔助圖形5.01QQtutor basic auxiliary graphics help to broaden graphic expression of QQtutor brand.To strengthen the visual characteristics of QQtutor brand,all the QQtutor basic auxiliary graphics are made based on the boo48、k shape of basic logo,and unified brand tone.Auxiliary graphics on the right side page can be used with QQtutor basic logo.It can be used in different scales and colors keeping the rule that QQtutor brand guidelines allow.Basic Auxiliary Graphics 企鵝輔導(dǎo)的基礎(chǔ)輔助圖形有助于延展企鵝輔導(dǎo)品牌視覺表達(dá)。所有輔助圖形都基于標(biāo)準(zhǔn)標(biāo)志圖形下的延展。用標(biāo)志中的書49、本作為輔助圖形最重要的元素，以強(qiáng)化企鵝輔導(dǎo)品牌視覺特點(diǎn)，凸顯品牌調(diào)性。右圖為基礎(chǔ)輔助圖形，可直接與標(biāo)志搭配使用。可以改變顏色（上述任意品牌色），但務(wù)必基于企鵝輔導(dǎo)所有規(guī)范進(jìn)行設(shè)計(jì)。也可根據(jù)需要調(diào)整各元素大小，但必須保持元素與標(biāo)志的統(tǒng)一，不可旋轉(zhuǎn)變形。其他圖形范例/Other Graphics Example基礎(chǔ)圖形/Basic Graphics505.00 Auxiliary Graphics 標(biāo)準(zhǔn)輔助圖案5.02右圖所示為企鵝輔導(dǎo)已有輔助圖案。企鵝輔導(dǎo)的輔助圖案均可使用于線上線下品牌應(yīng)用場(chǎng)景。輔助圖形系統(tǒng)可以在不同的物料和尺寸上使用，且可以改變顏色（上述任意品牌色），但務(wù)必基于企鵝輔導(dǎo)所有規(guī)50、范進(jìn)行設(shè)計(jì)。第六章將展示企鵝輔導(dǎo)圖標(biāo)的線上線下使用案例。QQtutor patten can be used to various on/offline brand applications widely.It can be used in different scales and colors keeping the rule that QQtutor brand guidelines allow.New patten can be made if needed under the subject that relates to the QQtutor industry.The follow51、ing application section shows examples of usage.Basic PattenXXXX0.5X0.5X0.5X0.5X526.00 Applications526.00 Applications5.02為了保證品牌標(biāo)志的完整性以及保持品牌統(tǒng)一性，遵循本規(guī)范中所述的使用與限制是很重要的。在使用品牌標(biāo)志時(shí)，應(yīng)盡量避免如右圖所示的各種不規(guī)范使用樣式。To maintain the integrity of the logo and to promote the consistency of the brand,it is important to use t52、he logo as described in these guidelines.The examples shown here illustrate possible misuse of the logo that should be avoid.Restrictions使用與限制Dont compress the graphic.不要擅自改變輔助圖形元素比例；Dont use new color in graphic.不要在擅自運(yùn)用新的顏色；Dont overlap the elements.不要重疊輔助圖形中的各元素；Dont rotate the graphic or elements53、.不要傾斜或旋轉(zhuǎn)圖案或元素；Dont create a patten with new elements.不要用新元素創(chuàng)造新的輔助圖形；Dont add a drop shadow to the graphic.不要在輔助圖形底添加投影；Dont compress the patten.不要擅自改變輔助圖形元素比例；Dont use new color in patten system.不要在擅自改變輔助圖案的顏色；Dont change the spacing between elements.不要擅自改變?cè)刂g的間距；Dont create a patten with new eleme54、nts.不要用新元素創(chuàng)造新的輔助圖形系統(tǒng)；Dont rotate the patten or elements.不要傾斜或旋轉(zhuǎn)圖案或元素；Dont add a drop shadow to the patten.不要在輔助圖形底添加投影；6.00 Applications品牌應(yīng)用系統(tǒng)566.00 Applications566.00 Applications名片6.01以統(tǒng)一的方式使用企鵝輔導(dǎo)品牌視覺識(shí)別系統(tǒng)將建立一個(gè)強(qiáng)大的品牌形象。如右圖所示，企鵝輔導(dǎo)將以最正確的品牌基調(diào)為用戶傳達(dá)正確的品牌信息。對(duì)于客戶而言，名片是代表企鵝輔導(dǎo)品牌的重要的應(yīng)用媒介。在印刷材料中，企鵝輔導(dǎo)品牌標(biāo)志須清晰可見，55、從而清晰呈現(xiàn)出品牌形象。Using the brand identity system in a consistent manner will build a strong brand image.As following examples shown,QQtutor brand will have the right tone to support the right message for the audience.Business card can be an important application that represents the face of QQtutor brand 56、in the business related situation.Brand logo should be applied to the print material in a clear way,expressing the strong brand identity of QQtutor.Business Card586.00 Applications586.00 Applications辦公應(yīng)用6.02以統(tǒng)一的方式使用企鵝輔導(dǎo)品牌視覺識(shí)別系統(tǒng)將建立一個(gè)強(qiáng)大的品牌形象。如右圖所示，企鵝輔導(dǎo)將以最正確的品牌基調(diào)為用戶傳達(dá)正確的品牌信息。在印刷材料中，品牌標(biāo)志須清晰呈現(xiàn)于辦公文具系統(tǒng)。Usi57、ng the brand identity system in a consistent manner will build a strong brandimage.As following examples shown,QQtutor brand will have the right tone to support the right message for the audience.Brand logo should be applied to the print material in a clear way,expressing the strong brand identity o58、f QQtutor.Stationery606.00 Applications606.00 Applications品牌產(chǎn)品6.03以統(tǒng)一的方式使用企鵝輔導(dǎo)品牌視覺識(shí)別系統(tǒng)將建立一個(gè)強(qiáng)大的品牌形象。如右圖所示，企鵝輔導(dǎo)將以最正確的品牌基調(diào)為用戶傳達(dá)正確的品牌信息。在各類品牌產(chǎn)品中，企鵝輔導(dǎo)的品牌標(biāo)志可通過工藝印壓至各種材料，如紙張、皮革、不銹鋼等。Using the brand identity system in a consistent manner will build a strong brandimage.As following examples shown,QQtutor bra59、nd will have the right tone to support the right message for the audience.QQtutor logo can be embossed or debossed on various materials such as paper,leather or metal surface to give more special long lasting look.Brand Products626.00 Applications626.00 Applications筆記本6.04以統(tǒng)一的方式使用企鵝輔導(dǎo)品牌視覺識(shí)別系統(tǒng)將建立一個(gè)強(qiáng)大60、的品牌形象。如右圖所示，企鵝輔導(dǎo)將以最正確的品牌基調(diào)為用戶傳達(dá)正確的品牌信息。在各類品牌應(yīng)用場(chǎng)景中，正確使用標(biāo)準(zhǔn)的輔助圖案能夠很好地傳達(dá)正確的企鵝輔導(dǎo)品牌形象。Using the brand identity system in a consistent manner will build a strong brandimage.As following examples shown,QQtutor brand will have the right tone to support the right message for the audience.QQtutor basic patten 61、can be used in various brand applications as a metaphor to represent QQtutor brand.Notebook646.00 Applications646.00 Applications冊(cè)子6.05以統(tǒng)一的方式使用企鵝輔導(dǎo)品牌視覺識(shí)別系統(tǒng)將建立一個(gè)強(qiáng)大的品牌形象。如右圖所示，企鵝輔導(dǎo)將以最正確的品牌基調(diào)為用戶傳達(dá)正確的品牌信息。在各類品牌應(yīng)用場(chǎng)景中，正確使用標(biāo)準(zhǔn)的輔助圖形能夠很好地傳達(dá)正確的企鵝輔導(dǎo)品牌形象。基于企鵝輔導(dǎo)品牌規(guī)范，輔助圖形與圖案可根據(jù)規(guī)范改變顏色配色和大小尺寸。Using the brand identit62、y system in a consistent manner will build a strong brand image.As following examples shown,QQtutor brand will have the right tone to support the right message for the audience.QQtutor basica auxiliary graphics and patten can be used in various brand applications to represent the brand image of QQtu63、tor.QQtutor basic patten can be applied in various colors and size under the rule that QQtutor guidelines allow.Brochure666.00 Applications666.00 Applications雜志6.06以統(tǒng)一的方式使用企鵝輔導(dǎo)品牌視覺識(shí)別系統(tǒng)將建立一個(gè)強(qiáng)大的品牌形象。如右圖所示，企鵝輔導(dǎo)將以最正確的品牌基調(diào)為用戶傳達(dá)正確的品牌信息。在各類品牌應(yīng)用場(chǎng)景中，輔助圖形和品牌色的運(yùn)用可起到強(qiáng)有力的傳達(dá)企鵝輔導(dǎo)品牌形象的作用。Using the brand identity sy64、stem in a consistent manner will build a strong brand image.As following examples shown,QQtutor brand will have the right tone to support the right message for the audience.QQtutor logo can be applied utilizing various image that can represent the brand image of QQtutor.Magazine686.00 Applications6865、6.00 Applications徽章6.07以統(tǒng)一的方式使用企鵝輔導(dǎo)品牌視覺識(shí)別系統(tǒng)將建立一個(gè)強(qiáng)大的品牌形象。如右圖所示，企鵝輔導(dǎo)將以最正確的品牌基調(diào)為用戶傳達(dá)正確的品牌信息。企鵝輔導(dǎo)的輔助圖形和輔助圖案可通過工藝和各類材質(zhì)來(lái)呈現(xiàn)企鵝輔導(dǎo)品牌形象。Using the brand identity system in a consistent manner will build a strong brand image.As following examples shown,QQtutor brand will have the right tone to support the right 66、message for the audience.QQtutor basic auxiliary graphics and patten can be used to various materials to represent the brand image of QQtutor.Badge背包6.08Backpack以統(tǒng)一的方式使用企鵝輔導(dǎo)品牌視覺識(shí)別系統(tǒng)將建立一個(gè)強(qiáng)大的品牌形象。如右圖所示，企鵝輔導(dǎo)將以最正確的品牌基調(diào)為用戶傳達(dá)正確的品牌信息。在各類品牌應(yīng)用場(chǎng)景中，正確使用標(biāo)準(zhǔn)的圖標(biāo)能夠很好地傳達(dá)正確的企鵝輔導(dǎo)品牌形象。基于企鵝輔導(dǎo)品牌規(guī)范，輔助圖形可根據(jù)規(guī)范改變顏色配色和大小尺寸。Us67、ing the brand identity system in a consistent manner will build a strong brand image.As following examples shown,QQtutor brand will have the right tone to support the right message for the audience.QQtutor basic auxiliary graphics in many colors and sizes that this guideline allows,can be used in va68、rious brand applications to represent the brand image of QQtutor.706.00 Applications706.00 Applications726.00 Applications726.00 Applications包袋6.09以統(tǒng)一的方式使用企鵝輔導(dǎo)品牌視覺識(shí)別系統(tǒng)將建立一個(gè)強(qiáng)大的品牌形象。如右圖所示，企鵝輔導(dǎo)將以最正確的品牌基調(diào)為用戶傳達(dá)正確的品牌信息。在各類品牌應(yīng)用場(chǎng)景中，正確使用標(biāo)準(zhǔn)的圖標(biāo)能夠很好地傳達(dá)正確的企鵝輔導(dǎo)品牌形象。基于企鵝輔導(dǎo)品牌規(guī)范，輔助圖形可根據(jù)規(guī)范改變顏色配色和大小尺寸。Using the brand 69、identity system in a consistent manner will build a strong brand image.As following examples shown,QQtutor brand will have the right tone to support the right message for the audience.QQtutor basic auxiliary graphics in many colors and sizes that this guideline allows,can be used in various brand ap70、plications to represent the brand image of QQtutor.Bag746.00 Applications746.00 Applications襯衫6.10以統(tǒng)一的方式使用企鵝輔導(dǎo)品牌視覺識(shí)別系統(tǒng)將建立一個(gè)強(qiáng)大的品牌形象。如右圖所示，企鵝輔導(dǎo)將以最正確的品牌基調(diào)為用戶傳達(dá)正確的品牌信息。在各類品牌應(yīng)用場(chǎng)景中，正確使用標(biāo)準(zhǔn)的圖標(biāo)能夠很好地傳達(dá)正確的企鵝輔導(dǎo)品牌形象。基于企鵝輔導(dǎo)品牌規(guī)范，輔助圖形可根據(jù)規(guī)范改變顏色配色和大小尺寸。Using the brand identity system in a consistent manner will build71、 a strong brand image.As following examples shown,QQtutor brand will have the right tone to support the right message for the audience.QQtutor basic auxiliary graphics in many colors and sizes that this guideline allows,can be used in various brand applications to represent the brand image of QQtuto72、r.T-shirt766.00 Applications766.00 Applications廣告6.11Advertisement以統(tǒng)一的方式使用企鵝輔導(dǎo)品牌視覺識(shí)別系統(tǒng)將建立一個(gè)強(qiáng)大的品牌形象。如右圖所示，企鵝輔導(dǎo)將以最正確的品牌基調(diào)為用戶傳達(dá)正確的品牌信息。在各類品牌應(yīng)用場(chǎng)景中，正確使用標(biāo)準(zhǔn)的圖標(biāo)能夠很好地傳達(dá)正確的企鵝輔導(dǎo)品牌形象。基于企鵝輔導(dǎo)品牌規(guī)范，輔助圖形可根據(jù)規(guī)范改變顏色配色和大小尺寸。Using the brand identity system in a consistent manner will build a strong brand image.As followi73、ng examples shown,QQtutor brand will have the right tone to support the right message for the audience.QQtutor basic auxiliary graphics in many colors and sizes that this guideline allows,can be used in various brand applications to represent the brand image of QQtutor.786.00 Applications786.00 Appl74、ications應(yīng)用程序圖標(biāo)啟動(dòng)閃屏6.12以統(tǒng)一的方式使用企鵝輔導(dǎo)品牌視覺識(shí)別系統(tǒng)將建立一個(gè)強(qiáng)大的品牌形象。如右圖所示，企鵝輔導(dǎo)將以最正確的品牌基調(diào)為用戶傳達(dá)正確的品牌信息。企鵝輔導(dǎo)品牌標(biāo)志可用于手機(jī)app圖標(biāo)或啟動(dòng)閃屏。運(yùn)用標(biāo)志時(shí)請(qǐng)注意設(shè)備特性來(lái)設(shè)定標(biāo)志顯示的尺寸，以確保標(biāo)志的可讀性。Using the brand identity system in a consistent manner will build a strong brandimage.As following examples shown,QQtutor brand will have the right tone to75、 support the right message for the audience.QQtutor logo can be applied to mobile devices in the form of patten or splash images.Make sure the logo looks optimized and realized in the best condition according to the device.App Icon/Splash806.00 Applications806.00 Applications網(wǎng)頁(yè)6.13以統(tǒng)一的方式使用企鵝輔導(dǎo)品牌視覺識(shí)別76、系統(tǒng)將建立一個(gè)強(qiáng)大的品牌形象。如右圖所示，企鵝輔導(dǎo)將以最正確的品牌基調(diào)為用戶傳達(dá)正確的品牌信息。企鵝輔導(dǎo)品牌標(biāo)志可用于官網(wǎng)等線上應(yīng)用。運(yùn)用標(biāo)志時(shí)請(qǐng)注意設(shè)備特性來(lái)設(shè)定標(biāo)志顯示的尺寸，以確保標(biāo)志的可讀性。Using the brand identity system in a consistent manner will build a strong brandimage.As following examples shown,QQtutor brand will have the right tone to support the right message for the audience.QQtutor logo can be applied to web.Make sure the logo looks optimized and realized in the best condition according to the device.Web