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1、Created by ISUX Brand Center2016.11Game&App CenterBrand Book游戲應用中心品牌書Welcome歡迎This guideline contains basic principles and examples that are needed to maintain the consistency of Game&App Centers brand identity,from the primary logo,color,graphic device,imagery through to the typographic style.It sh2、ows you what these key elements are and how to apply them correctly and consistently throughout the various applications.It is essential that the key elements should be applied correctly and consistently.However,there is enough flexibility to always produce fresh,creative and differentiated communic3、ation pieces.It is not essential to use every element on every item of communication,but to deliver a strong brand message without compromising the brand identity.本規范手冊包含的品牌基本原則和使用案例，通過基本標志、品牌色、圖形設計以及圖像排版風格，以保持“游戲應用中心”的品牌視覺識別統一性。本手冊將呈現品牌所有的關鍵視覺元素以及系統地告訴大家如何在各個應用和物料上正確和統一地使用它們。我們應做到保持正確和一致地應用所有品牌關鍵視覺4、元素。然而，在遵循品牌統一性以及不違背品牌視覺識別的基礎上，學習靈活運用其中的基本規則，從而衍生出更具創新、新穎、個性以及多維度特點的表達形式，傳達出強大有力的品牌信息。5.00Applications品牌應用系統46-475.01名片 Business Card54-555.05應用程序圖標啟動閃屏 App Icon/Splash48-495.02 品牌產品 Brand Products56-575.06增值卡 Voucher50-515.03襯衫 T-shirt58-595.07海報 Poster52-535.04工牌 ID Card60-615.08廣告牌 Billboard4.00Ty5、pography品牌專用字體40-414.01中文 Chinese42-434.02英文 English2.003.001.00LogoColorBrand標志品牌色品牌14-152.01標志元素 Logo Elements32-333.01品牌標準色 Brand Color10-111.01品牌概述 Brand Overview22-232.05安全區域 Clear Space16-172.02標準標志 Basic Logo34-353.02顏色比例 Color Proportion24-252.06最小尺寸 Minimum Size18-192.03垂直標志 Vertical Logo366、-373.03背景顏色 Background Color26-272.07版式位置 Logo Placement20-212.04圖形標志 Symbol28-292.08使用與限制 RestrictionsContents目錄1.00 Brand品牌11101.00 Brand111.01Brand Overview品牌概述空間游戲平臺是空間用戶專屬的游戲平臺，最新、最火、最好玩的游戲一網打盡：角色扮演、模擬經營，射擊、棋牌、街機、賽車各類游戲應有盡有。這里網羅了全平臺最全、最給力游戲禮包，更有積分兌換頻道、各類精彩活動為玩家提供豐富、給力獎品。Game&App Center is an ex7、clusive gaming platform for Qzone users,including the latest and hottest games,such as role playing,simulation,shooting,puzzle,and racing games etc.In Game&App Center,there are most comprehensive and greatest gift packs,points redeem channels and various activities to provide users with abundant pri8、zes.2.00 Logo標志142.00 Logo152.01Logo Elements標志元素圖形標志/Symbol文字標志/Logotype標準標志/Logo游戲應用中心標識由兩元素組成:1.圖形標志 2.文字標志 3.標語，其元素間的相對大小和位置是固定的，并且文字標志不能單獨使用。游戲應用中心的標志只能從最終規范文件中直接拷貝使用，而不是重新繪制或者擅自組合。本規范的各種電子格式文件通用于Mac或PC端，可在騰訊ISUX品牌設計中心服務器中進行下載。Game&App Center logo is made up of two elements:1.Symbol 2.Logotype.9、The relevant sizes and positions of these elements are fixed.Game&App Center logotype cannot be used on its own.The primary logo should only be reproduced from the master artwork.It should not be redrawn or altered in any way.The master artwork is available in various electronic formats,for both Mac10、 and PC,from BX Center,ISUX,Tencent.162.00 Logo172.02Basic Logo標準標志01.標志：全彩背景：白色Logo:Full ColorBG:White02.標志：白色背景：QQ空間藍Logo:WhiteBG:Qzone Blue03.標志：單黑背景：白色Logo:BlackBG:White標語標志是游戲應用中心的主要品牌符號，多數情況下請使用此標志。它有助于建立品牌識別，同時傳達出品牌信譽與穩定性。游戲應用中心標準標志的使用場景分為：在白色淺色背景上使用全彩標志；在品牌藍色背景上使用白色標志；當標準標志不能以舒適的方式使用在單色應用場景時11、，可使用單色黑或單色灰標志。The basic logo is the main signature of the brand.It helps to build the recognition of the brand as well as to convey Game&App Centers confidence and stability.The basic logo of Game&App Center is recommended to be used in full color version on white/light background.When used in white12、 version,the background color should be Qzone Blue.1 degree version in grayscale can be available in single color applications when the basic version cannot be reproduced in a satisfactory manner.182.00 Logo192.03Vertical Logo垂直標志01.標志：全彩背景：白色Logo:Full ColorBG:White02.標志：白色背景：QQ空間藍Logo:WhiteBG:Qzone13、 Blue03.標志：單黑背景：白色Logo:BlackBG:White游戲應用中心的首要品牌視覺識別是標準標志，然而在顯示區域寬度固定或有限的情況下，可使用垂直標志作為第二選擇。其元素間的相對大小和位置是固定的，并且其文字標志不能單獨使用。游戲應用中心所有標志不能重新繪制或者擅自組合。游戲應用中心垂直標志的使用場景分為：在白色淺色背景上使用全彩標志；在品牌藍色背景上使用白色標志；當標準標志不能以舒適的方式使用在單色應用場景時，可使用單色黑或單色灰標志。The preferred brand identity for Game&App Center is basic logo.However 14、vertical logo may be used when there is a limited area for a logo display.The relative sizes and positions of symbol and logotype are fixed.The primary logo should not be redrawn or altered in any way.The vertical logo of Game&App Center is recommended to be used in full color version on white/light15、 background.When used in white version,the background color should be Qzone Blue.1 degree version in grayscale can be available in single color applications when the basic version cannot be reproduced in a satisfactory manner.202.00 Logo212.04Symbol圖形標志01.標志：全彩背景：白色Logo:Full ColorBG:White02.標志：白色背景：16、QQ空間藍Logo:WhiteBG:Qzone Blue03.標志：單黑背景：白色Logo:BlackBG:White游戲應用中心的圖形標志也能反映其品牌視覺識別。其圖形標志是品牌呈現的關鍵元素，不可重新繪制或者擅自改變它。游戲應用中心圖形標志的使用場景分為：在白色淺色背景上使用全彩標志；在品牌主藍色背景上使用白色標志；當標準標志不能以舒適的方式使用在單色應用場景時，可使用單色黑或單色灰標志。The symbol of Game&App Center reflects the philosophy of the brand.This symbol is the key element in t17、he brand expression and should not be redrawn or altered in any way.The symbol of Game&App Center is recommended to be used in a full color version on white/light background.When used in white version,the background color should be the Qzone Blue.1 degree version in grayscale can be available in sin18、gle color applications when the basic version cannot be reproduced in a satisfactory manner.222.00 Logo232.05為確保游戲應用中心的品牌標志可以在所有應用中被清晰識別，標志周圍需預留一定的安全不可侵犯區域。此區域相當于標志在運用時，與其他設計元素或文本內容所應保持的最小距離。為確保標志的完整性與可讀性，此區域大小必須嚴格遵守規范。當標志尺寸被縮放使用時，安全區域大小隨之等比縮放。如右圖，以圖形標志的寬高為一個單位“x”作為參考值，一般情況下應保持100%的安全區域（垂直標志對應200%），19、或當100%安全區域不可用時，使用50%安全區域為第二選擇（垂直標志對應100%）。To ensure that the Game&App Center logo is clearly visible in all applications,always maintain adequate clear space around it.This space represents the minimum distance between the logo and any other design element or text.To ensure the integrity and legibil20、ity of the logo,the area surrounding it should be protected.A clear space of 100%(200%for vertical version)should be maintained but when 100%clear space is not available,use the second option of 50%(100%for vertical version)clear space.Clear Space安全區域0.5Z0.5ZZ0.5Z0.5ZZZ3.5Y0.5YY2YYYY2YY200%100%100%521、0%1.4XXX0.5X0.5X0.5XX0.3X0.5X100%50%242.00 Logo252.06游戲應用中心標志沒有固定的尺寸大小，其比例關系應由可用空間、美感、功能和可見度來決定。且游戲應用中心標志沒有預設的最大尺寸，其標準標志的最小印刷尺寸寬度為4.5mm，最小顯示器尺寸寬度為20px。There is no predetermined size for the Game&App Center logo.Scale and proportion should be determined by the available space,aesthetics,function and 22、visibility.There is no preset maximum size for the logo.The minimum size for the basic logo is 4.5mm in print,20px for screen use.Minimum Size最小尺寸印刷寬/Print:4.5mm顯示器寬/Screen:20px印刷寬/Print:15mm顯示器寬/Screen:55px印刷寬/Print:5.2mm顯示器寬/Screen:23px262.00 Logo272.07Logo Placement版式位置轉角位置 Corner Position轉角位置 Co23、rner Position轉角位置 Corner Position轉角位置 Corner Position轉角位置 Corner Position轉角位置 Corner Position中心位置 Center Position標志的位置取決于標志的樣式。標準標志在版式頁面中應遵循左對齊或右對齊，居頂、居中或居下。例如這種版式運用在大多數辦公應用系統。垂直標志應遵循中對其，居頂或居下。而圖形標志則應遵循左中右對齊，居上、居中或居下。The preferred logo placement is differentiated by the logo format.The basic Game&Ap24、p Center logo is positioned left aligned or right aligned at the top,middle or bottom of the page when the identification of the brand is the priority.For example,this would be applied on most stationery system.Vertical Game&App Center logo is positioned center aligned at the top middle or bottom of25、 the page.Game&App Center symbol is positioned left aligned,center aligned or right aligned at the top,middle or bottom of the page.282.00 Logo292.08Restrictions使用與限制Dont change the logotype.不要擅自改變文字標志字體；Dont rearrange the logo elements.不要擅自組合或排列標志；Dont change proportions.不要改變標志元素的比例關系；Dont rotate t26、he logo.不要傾斜或旋轉標志；Dont compress the logo.不要單向拉伸標志；Dont create a logo lockup with text.不要在標志周圍添加任意文本；Dont outline the logo.不要輪廓化標志或添加描邊；Dont add a drop shadow to the logo.不要在標志底添加投影；Dont alter the color.不要擅自改變標志標準色；Dont use the logo in a low quality.不要使用模糊、質量低的標志；Dont place the logo on a color withou27、t sufficient contrast.不要將標志放在沒有足夠對比色的背景中；Dont place the logo over a busy image.不要將標志放在繁亂復雜的圖像中。為了保證品牌標志的完整性以及保持品牌統一性，遵循本規范中所述的使用與限制是很重要的。在使用品牌標志時，應盡量避免如右圖所示的各種不規范使用樣式。To maintain the integrity of the logo and to promote the consistency of the brand,it is important to use the logo as described in the28、se guidelines.The examples shown here illustrate possible misuse of the logo that should be avoid.Qzones Game and Application Center3.00 Color品牌色323.00 Color333.01品牌色在游戲應用中心品牌視覺傳達中起到了核心作用。右圖所示為游戲應用中心品牌規范顏色色板示意，這些顏色可以運用在任何品牌有關衍生物料中。游戲應用中心的每一個品牌色都有著精準匹配合適的Pantone色彩。關于平面印刷物，一般情況下須使用對應的Pantone色值（單色）；若因條29、件限制無法使用Pantone色彩，選取對應的CMYK色值做為第二選擇。關于顯示器作業，須使用RGB色值或十六進制值。本規范中提及的品牌色會因不同屏幕和印刷機而產生色差，使用時應盡可能以Pantone色卡做為游戲應用中心品牌色的最終參考對象。(*Pantone屬Pantone公司所有。)Color plays a central role when Game&App Center brand is communicating.Always use the color palette represented and apply them to any communication materials30、.Whenever possible,reproduce Game&App Center logo in Pantone(single color)for print work.If this is not possible,use the CMYK values listed for print communication pieces.For screen based work,use RGB and HEX values.The colors shown throughout these guidelines will vary on different screens and prin31、ters and may not display as accurate color matches.Always refer to Pantone color swatches for color matching whenever possible.(*Pantone is the property of Pantone,Inc.)Basic Color品牌標準色R:0/G:163/B:255C:86/M:8/Y:0/K:0PANTONE 299C#00A3FFQzone BlueMain Color 3主色 3QQ空間 藍R:255/G:205/B:0C:0/M:22/Y:100/K:232、PANTONE 7548 C#FFCD00Qzone YellowMain Color 1主色 1 QQ空間 黃R:255/G:153/B:0C:0/M:51/Y:100/K:0PANTONE 144 C#FF9900GAcenter OrangeMain Color 2主色 2游戲應用中心 橙輔色 1R:255/G:255/B:255C:0/M:0/Y:0/K:0#FFFFFFQzone WhiteSub Color 1QQ空間 白R:0/G:0/B:0C:0/M:0/Y:0/K:100PANTONE Black C#000000Qzone BlackSub Color 2輔色 2QQ空間 33、黑R:124/G:135/B:142C:33/M:18/Y:13/K:40PANTONE 430 C#7C878EQzone Dark GraySub Color 3輔色 3QQ空間 灰 1R:162/G:170/B:173C:21/M:11/Y:9/K:23PANTONE 429 C#A2AAADQzone GraySub Color 4輔色 4QQ空間 灰 2R:193/G:198/B:200C:29/M:19/Y:19/K:0PANTONE 428 C#C1C6C8Qzone Light GraySub Color 5輔色 5QQ空間 灰 3343.00 Color353.02Color34、 Proportion顏色比例恰當的顏色比例使用可確保所有用戶正確認知游戲應用中心品牌。使用游戲應用中心品牌色時，QQ空間黃(01)應做為品牌主色；QQ空間黃與大面積QQ空間藍(03)一起使用，可體現清新干凈的品牌形象；游戲應用中心橙(02)應做為品牌強調色；其他輔色則有助于應用系統的使用和延展。The appropriate use of Game&App Center Color in right proportion helps to have consistent brand image.Qzone Yellow(01)should be used as a main color fo35、r the brand.When Qzone Yellow is used with specific amount of blue(03),the brand image is well presented which is clean and fresh.Game&App Center Orange(02)should be used as an accent color.The sub colors should be used as a supportive color for the applications.363.00 Color373.03Background Color背景顏36、色Use full color logo over white/light background.白色淺色背景上使用全彩標志；Use white logo over black/dark colored background.在黑色深色背景上使用白色標志；Use white logo over Qzone blue background.在藍背景上使用白色標志；Use black logo over bright image.在淺色背景圖像上使用黑色標志；不要在30-60%灰度階背景上使用標志。Use black logo over white/bright background.在白色淺色背37、景上使用黑色標志；Use white logo over blue/dark image.在深色背景圖像上使用白色標志。Dont use the logo over 30-60%background.全彩標志，建議做為代表使用標志。在白色淺色背景上使用全彩標志；在QQ空間藍背景上使用白色標志；在黑色深色背景上使用白色標志，或者在白色淺色背景上使用黑色標志。綜上規范在對應的條件下（右圖）允許使用。Full color logo is recommended to be used for representative use.Use the full color logo on light or 38、white backgrounds.The white version logo can be used over Qzone Blue which is the main color of the brand.White logo on black/dark background or black logo on white/light background are available for limited use.4.00 Typography品牌專用字體404.00 Typography414.01Chinese中文01.方正蘭亭中黑簡 FZLanTingHeiS-B騰訊社交網絡事業群39、打造大社交平臺為用戶提供最優質的通訊與社交網絡等綜合性服務。，：；“?。?（）02.方正蘭亭黑簡 FZLanTingHeiS-M騰訊社交網絡事業群打造大社交平臺為用戶提供最優質的通訊與社交網絡等綜合性服務。，：；“！？*（）03.方正蘭亭刊黑簡 FZLanTingHeiS-R騰訊社交網絡事業群打造大社交平臺為用戶提供最優質的通訊與社交網絡等綜合性服務。，：；“！？*（）騰訊社交網絡事業群打造大社交平臺為用戶提供最優質的通訊與社交網絡等綜合性服務。，：；“??？*（）04.方正蘭亭超細黑簡 FZLanTingHeiS-L品牌專用字體是品牌視覺識別的重要部分。品牌專用字體風格有助于建立品牌獨特的美感40、。方正蘭亭黑做為游戲應用中心的中文品牌專用字體，被用于品牌產品及品牌視覺傳達中。我們需要遵循右頁所述的品牌字體運用示例，以確保品牌視覺傳達的一致性。Typography is an important aspect of the brand identity.The typographic style contributes to the distinctive aesthetic of the brand.FZLan Ting Hei is used as basic Chinese typeface for Game&App Center brand.This typeface shoul41、d be used on products and communication pieces across the brand.The typography usage examples on the following pages should be accomplished to ensure all of our communication pieces appear consistently on-brand.424.00 Typography43英文4.02EnglishABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234542、67890!#$%&*()?+-=,.;:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!#$%&*()?+-=,.;:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!#$%&*()?+-=,.;:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!#$%&*()?+-=,.;:01.Helvetica Neue Bold02.Helvetica Neue Mediu43、m03.Helvetica Neue Regular04.Helvetica Neue Light品牌專用字體是品牌視覺識別的重要部分。品牌專用字體風格有助于建立品牌獨特的美感。HelveticaNeue做為游戲應用中心的英文品牌專用字體，被用于品牌產品及品牌視覺傳達中。我們需要遵循右頁所述的品牌字體運用示例，以確保品牌視覺傳達的一致性。Typography is an important aspect of the brand identity.The typographic style contributes to the distinctive aesthetic of the bran44、d.Helvetica Neue is used as basic English typeface for Game&App Center brand.This typeface should be used on products and communication pieces across the brand.The typography usage examples on the following pages should be accomplished to ensure all of our communication pieces appear consistently on45、-brand.5.00 Applications品牌應用系統465.00 Applications名片5.01以統一的方式使用游戲應用中心品牌視覺識別系統將建立一個強大的品牌形象。如右圖所示，游戲應用中心將以最正確的品牌基調為用戶傳達正確的品牌信息。對于客戶而言，名片是代表游戲應用中心品牌的重要的應用媒介。在印刷材料中，游戲應用中心品牌標志須清晰可見，從而清晰呈現出品牌形象。Using the brand identity system in a consistent manner will build a strong brand image.As following examples sh46、own,Game&App Center brand will have the right tone to support the right message for the audience.Business card can be an important application that represents the face of Game&App Center brand in the business related situation.Brand logo should be applied to the print material in a clear way,express47、ing the strong brand identity of Game&App Center.Business Card485.00 Applications品牌產品5.02以統一的方式使用游戲應用中心品牌視覺識別系統將建立一個強大的品牌形象。如右圖所示，游戲應用中心將以最正確的品牌基調為用戶傳達正確的品牌信息。在各類品牌產品中，游戲應用中心品牌標志可通過工藝印壓至各種材料，如紙張、皮革、不銹鋼等。Using the brand identity system in a consistent manner will build a strong brandimage.As followin48、g examples shown,Game&App Center brand will have the right tone to support the right message for the audience.Game&App Center logo can be embossed or debossed on various materials such as paper,leather or metal surface to give more special long lasting look.Brand Products505.00 Applications襯衫5.03以統一49、的方式使用游戲應用中心品牌視覺識別系統將建立一個強大的品牌形象。如右圖所示，游戲應用中心將以最正確的品牌基調為用戶傳達正確的品牌信息。在各類品牌應用場景中，正確使用圖形標志能夠很好地傳達正確的游戲應用中心品牌形象。Using the brand identity system in a consistent manner will build a strong brand image.As following examples shown,Game&App Center brand will have the right tone to support the right message fo50、r the audience.T-shirt525.00 Applications工牌5.04以統一的方式使用游戲應用中心品牌視覺識別系統將建立一個強大的品牌形 象。如右圖所示,游戲應用中心將以最正確的品牌基調為用戶傳達正確的品牌信息。在各類品牌應用場景中,正確使用標志能夠很好地傳達正確的游戲應用中心品牌形象。Using the brand identity system in a consistent manner will build a strong brand image.As following examples shown,Game&App Center brand will ha51、ve the right tone to support the right message for the audience.Game&App Center symbol can be used in various brand applications to represent the brand image of Game&App Center.ID Card545.00 Applications應用程序圖標啟動閃屏5.05以統一的方式使用游戲應用中心品牌視覺識別系統將建立一個強大的品牌形象。如右圖所示，游戲應用中心將以最正確的品牌基調為用戶傳達正確的品牌信息。游戲應用中心品牌標志可用于52、手機App圖標或啟動閃屏。運用標志時請注意設備特性來設定標志顯示的尺寸，以確保標志的可讀性。Using the brand identity system in a consistent manner will build a strong brandimage.As following examples shown,Game&App Center brand will have the right tone to support the right message for the audience.Game&App Center logo can be applied to mobile d53、evices in the form of icons or splash images.Make sure the logo looks optimized and realized in the best condition according to the device.App Icon/Splash565.00 Applications增值卡5.06以統一的方式使用游戲應用中心品牌視覺識別系統將建立一個強大的品牌形象。如右圖所示，游戲應用中心將以最正確的品牌基調為用戶傳達正確的品牌信息。在各類品牌應用場景中，正確使用圖形標志能夠很好地傳達正確的游戲應用中心品牌形象。Using the 54、brand identity system in a consistent manner will build a strong brand image.As following examples shown,Game&App Center brand will have the right tone to support the right message for the audience.Game&App Center symbol can be used in various brand applications to represent the brand image of Game&55、App Center.Voucher585.00 Applications海報5.07以統一的方式使用游戲應用中心品牌視覺識別系統將建立一個強大的品牌形象。如右圖所示，游戲應用中心將以最正確的品牌基調為用戶傳達正確的品牌信息。在各類品牌應用場景中，正確使用圖形標志能夠很好地傳達正確的游戲應用中心品牌形象。Using the brand identity system in a consistent manner will build a strong brand image.As following examples shown,Game&App Center brand will have 56、the right tone to support the right message for the audience.Game&App Center symbol can be used in various brand applications to represent the brand image of Game&App Center.Poster605.00 Applications5.08廣告牌以統一的方式使用游戲應用中心品牌視覺識別系統將建立一個強大的品牌形象。如右圖所示，游戲應用中心將以最正確的品牌基調為用戶傳達正確的品牌信息。點陣的品牌標準圖案可適用于大型廣告牌以傳達品牌形57、象。最終輸出的廣告圖像應當由ISUX品牌設計中心進行審核。Using the brand identity system in a consistent manner will build a strong brandimage.As following examples shown,Game&App Center brand will have the right tone to support the right message for the audience.Game&App Center logo can be applied in a big scale for the billboard to represent the image of Game&App Center.Output image should be audited by ISUX/Brand Center if the case is not included in the guidelines.Billboard