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1、Created by ISUX Brand Center2016.03Tencent CloudBrand Book騰訊云品牌書This guideline contains basic principles and examples that are needed to maintain the consistency of Tencent Clouds brand identity,from the primary logo,color,graphic device,imagery through to the typographic style.It shows you what the2、se key elements are and how to apply them correctly and consistently throughout the various applications.It is essential that the key elements should be applied correctly and consistently.However,there is enough flexibility to always produce fresh,creative and differentiated communication pieces.It 3、is not essential to use every element on every item of communication,but to deliver a strong brand message without compromising the brand identity.本規(guī)范手冊包含的品牌基本原則和使用案例，通過基本標(biāo)志、品牌色、圖形設(shè)計(jì)以及圖像排版風(fēng)格，以保持“騰訊云”的品牌視覺識別統(tǒng)一性。本手冊將呈現(xiàn)品牌所有的關(guān)鍵視覺元素以及系統(tǒng)地告訴大家如何在各個(gè)應(yīng)用和物料上正確和統(tǒng)一地使用它們。我們應(yīng)做到保持正確和一致地應(yīng)用所有品牌關(guān)鍵視覺元素。然而，在遵循品牌統(tǒng)一性以及不違背4、品牌視覺識別的基礎(chǔ)上，學(xué)習(xí)靈活運(yùn)用其中的基本規(guī)則，從而衍生出更具創(chuàng)新、新穎、個(gè)性以及多維度特點(diǎn)的表達(dá)形式，傳達(dá)出強(qiáng)大有力的品牌信息。Welcome歡迎6.004.005.00ApplicationsTypographyIcon System品牌應(yīng)用系統(tǒng)品牌專用字體圖標(biāo)系統(tǒng)54-556.01名片 Business Card40-414.01中文 Chinese48-495.01標(biāo)準(zhǔn)圖標(biāo)系統(tǒng) Basic Icon System62-636.05冊子 Brochure56-576.02 辦公應(yīng)用 Stationery42-434.02英文 1 English 1英文 2 English 250-515、5.02標(biāo)準(zhǔn)圖標(biāo)系列 Basic Icon Set64-656.06雜志 Advertisement70-716.09襯衫 T-shirt58-596.03品牌產(chǎn)品 Brand Products44-454.0366-676.07徽章 Badge72-736.10應(yīng)用程序圖標(biāo)啟動(dòng)閃屏 App Icon/Splash60-616.04筆記本 Notebook68-696.08包袋 Bag2.003.001.00LogoColorBrand標(biāo)志品牌色品牌14-152.01標(biāo)志元素 Logo Elements32-333.01品牌標(biāo)準(zhǔn)色 Brand Color10-111.01品牌概述 Brand 6、Overview22-232.05安全區(qū)域 Clear Space16-172.02標(biāo)準(zhǔn)標(biāo)志 Basic Logo34-353.02顏色比例 Color Proportion24-252.06最小尺寸 Minimum Size18-192.03垂直標(biāo)志 Vertical Logo36-373.03背景顏色 Background Color26-272.07版式位置 Logo Placement20-212.04圖形標(biāo)志 Symbol28-292.08使用與限制 Restrictions74-756.11廣告牌 BillboardContents目錄1.00 Brand品牌101.00 Bran7、d11大數(shù)據(jù)能力Big Data云端生態(tài)Cloud Ecology基礎(chǔ)云服務(wù)Cloud Service1.01騰訊云基于騰訊多年來海量業(yè)務(wù)的技術(shù)錘煉，從基礎(chǔ)架構(gòu)到精細(xì)化運(yùn)營，從平臺實(shí)力到生態(tài)能力建設(shè)，通過游戲、視頻、移動(dòng)應(yīng)用、金融、政企等行業(yè)解決方案和云服務(wù)器、云數(shù)據(jù)庫、音視頻等一系列明星產(chǎn)品服務(wù)的打造，致力于為企業(yè)和創(chuàng)業(yè)者提供集云計(jì)算、云數(shù)據(jù)、云運(yùn)營于一體更優(yōu)質(zhì)的云端服務(wù)體驗(yàn)，成為全球領(lǐng)先的云服務(wù)提供商。Tencent Cloud is committed to provide high-quality cloud services including cloud computing,clo8、ud data and cloud operations for enterprises and entrepreneurs.Based on the years of massive cloud-based business technology,it covers many areas such as infrastructure to fine operation,platforms to ecological capacity,games,videos,mobile applications,finance,government and etc.Also industry soluti9、ons,and building cloud servers,cloud database,audio,video and a series of entertaining products are under Tencent clouds coverage.Brand Overview品牌概述2.00 Logo標(biāo)志142.00 Logo15圖形標(biāo)志/Symbol文字標(biāo)志/Logotype標(biāo)準(zhǔn)標(biāo)志/Logo2.01騰訊云標(biāo)識由兩元素組成:1.圖形標(biāo)志 2.文字標(biāo)志，其元素間的相對大小和位置是固定的，并且文字標(biāo)志不能單獨(dú)使用。騰訊云的標(biāo)志只能從最終規(guī)范文件中直接拷貝使用，而不是重新繪制或者擅自組10、合。本規(guī)范的各種電子格式文件通用于Mac或PC端，可在騰訊ISUX品牌設(shè)計(jì)中心服務(wù)器中進(jìn)行下載。Tencent Cloud logo is consist of two elements:1.Symbol 2.Logotype.The relative sizes and positions of these elements are fixed.Tencent Cloud logotype cannot be used on its own.The primary brandmark should only be reproduced from the master artwork.It s11、hould not be redrawn or altered in any way.The master artwork is available in various electronic formats,for both Mac and PC,from BX Center,ISUX,Tencent.Logo Elements標(biāo)志元素162.00 Logo1701.標(biāo)志：全彩背景：白色02.標(biāo)志：白色背景：騰訊云藍(lán)03.標(biāo)志：單黑背景：白色04.標(biāo)志：騰訊云藍(lán)單黑背景：白色Logo:Full ColorBG:WhiteLogo:WhiteBG:Tencent Cloud BlueLogo:12、BlackBG:WhiteLogo:Tencent Cloud Blue+BlackBG:White2.02標(biāo)準(zhǔn)標(biāo)志是騰訊云的主要品牌符號，多數(shù)情況下請使用此標(biāo)志。它有助于建立品牌識別，同時(shí)傳達(dá)出品牌信譽(yù)與穩(wěn)定性。騰訊云標(biāo)準(zhǔn)標(biāo)志的使用場景分為：在白色淺色背景上使用全彩標(biāo)志；在品牌藍(lán)色背景上使用白色標(biāo)志；當(dāng)標(biāo)準(zhǔn)標(biāo)志不能以舒適的方式使用在單色應(yīng)用場景時(shí)，可使用單色黑或單色灰標(biāo)志；當(dāng)全彩標(biāo)準(zhǔn)標(biāo)志無法很好地被使用時(shí)，特殊情況可使用單色騰訊云藍(lán)圖形標(biāo)志加單黑文字標(biāo)志。The basic logo is the main signature of the brand.It helps to build r13、ecognition of the brand as well as convey Tencent Clouds confidence and stability.The basic logo of Tencent Cloud is recommended to be used in full color version in white/light background.When used in white version on the background color should be the main blue of Tencent Cloud.1 degree version in 14、grayscale can be available in single color applications when the basic version cannot be reproduced in a satisfactory manner.1 degree symbol with black logotype version can be used in limited circumstances when full color version cannot be easily applied.Basic Logo標(biāo)準(zhǔn)標(biāo)志182.00 Logo192.03騰訊云的首要品牌視覺識別是標(biāo)15、準(zhǔn)標(biāo)志，然而在顯示區(qū)域?qū)挾裙潭ɑ蛴邢薜那闆r下，可使用垂直標(biāo)志作為第二選擇。其元素間的相對大小和位置是固定的，并且其文字標(biāo)志不能單獨(dú)使用。騰訊云所有標(biāo)志不能重新繪制或者擅自組合。騰訊云垂直標(biāo)志的使用場景分為：在白色淺色背景上使用全彩標(biāo)志；在品牌藍(lán)色背景上使用白色標(biāo)志；當(dāng)標(biāo)準(zhǔn)標(biāo)志不能以舒適的方式使用在單色應(yīng)用場景時(shí)，可使用單色黑或單色灰標(biāo)志；當(dāng)全彩標(biāo)準(zhǔn)標(biāo)志無法很好地被使用時(shí)，特殊情況可使用單色騰訊云藍(lán)圖形標(biāo)志加單黑文字標(biāo)志。The preferred brand identity for Tencent Cloud is basic logo.However vertical logo may b16、e used when there is a limited area for a logo display,vertical logo may be used.The relative sizes and positions of symbol and logotype are fixed.The primary logo should not be redrawn or altered in any way.The vertical logo of Tencent Cloud is recommended to be used in a full color version on whit17、e/light background.When used in white version,the background color should be the main blue of Tencent Cloud.1 degree version in grayscale can be available in single color applications when the basic version cannot be reproduced in a satisfactory manner.1 degree symbol with black logotype version can18、 be used in limited circumstances when full color version cannot be easily applied.Vertical Logo垂直標(biāo)志01.標(biāo)志：全彩背景：白色02.標(biāo)志：白色背景：騰訊云藍(lán)03.標(biāo)志：單黑背景：白色04.標(biāo)志：騰訊云藍(lán)單黑背景：白色Logo:Full ColorBG:WhiteLogo:WhiteBG:Tencent Cloud BlueLogo:BlackBG:WhiteLogo:Tencent Cloud Blue+BlackBG:White202.00 Logo212.04騰訊云的圖形標(biāo)志也能反映其品牌視19、覺識別。獨(dú)特的云形態(tài)設(shè)計(jì)，體現(xiàn)出穩(wěn)定、高效、安全的品牌精神。其圖形標(biāo)志是品牌呈現(xiàn)的關(guān)鍵元素，不可重新繪制或者擅自改變它。騰訊云圖形標(biāo)志的使用場景分為：在白色淺色背景上使用全彩標(biāo)志；在品牌主藍(lán)色背景上使用白色標(biāo)志；當(dāng)標(biāo)準(zhǔn)標(biāo)志不能以舒適的方式使用在單色應(yīng)用場景時(shí)，可使用單色黑或單色灰標(biāo)志；當(dāng)全彩標(biāo)準(zhǔn)標(biāo)志無法很好地被使用時(shí)，特殊情況可使用單色騰訊云藍(lán)圖形標(biāo)志加單黑文字標(biāo)志。The symbol of Tencent Cloud reflects the philosophy of Tencent Cloud.Distinctive cloud shape represents stability,e20、fficiency,security which is the spirit of Tencent Cloud.This symbol is the key element brand expression and should not be redrawn or altered in any way.The symbol of Tencent Cloud is recommended to be used in a full color version on white/light background.When used in white version,the background co21、lor should be the main blue of Tencent Cloud.1 degree version in grayscale can be available in single color applications when the basic version cannot be reproduced in a satisfactory manner.Tencent Cloud blue 1 degree version symbol can be used in limited circumstances when full color version cannot22、 be easily applied.Symbol圖形標(biāo)志01.標(biāo)志：全彩背景：白色02.標(biāo)志：白色背景：騰訊云藍(lán)03.標(biāo)志：單黑背景：白色04.標(biāo)志：騰訊云藍(lán)單黑背景：白色Logo:Full ColorBG:WhiteLogo:WhiteBG:Tencent Cloud BlueLogo:BlackBG:WhiteLogo:Tencent Cloud Blue BG:White222.00 Logo230.5Z 0.5ZZ0.5Z0.5ZZZ2.9Y0.7YY2YYYY2YY200%100%100%50%1.4XXX0.5X0.5X0.5XX0.3X0.5X100%50%2.05為確保騰訊云23、的品牌標(biāo)志可以在所有應(yīng)用中被清晰識別，標(biāo)志周圍需預(yù)留一定的安全不可侵犯區(qū)域。此區(qū)域相當(dāng)于標(biāo)志在運(yùn)用時(shí)，與其他設(shè)計(jì)元素或文本內(nèi)容所應(yīng)保持的最小距離。為確保標(biāo)志的完整性與可讀性，此區(qū)域大小必須嚴(yán)格遵守規(guī)范。當(dāng)標(biāo)志尺寸被縮放使用時(shí)，安全區(qū)域大小隨之等比縮放。如右圖，以圖形標(biāo)志的寬高為一個(gè)單位“x”作為參考值，一般情況下應(yīng)保持100%的安全區(qū)域（垂直標(biāo)志對應(yīng)200%），或當(dāng)100%安全區(qū)域不可用時(shí)，使用50%安全區(qū)域?yàn)榈诙x擇（垂直標(biāo)志對應(yīng)100%）。To ensure that the Tencent Cloud logo is clearly visible in all applications24、,always maintain adequate clear space around it.This space represents the minimum distance between the logo and any other design element or text.To ensure the integrity and legibility of the logo,the area surrounding it should be protected.A clear space of 100%(200%for vertical version)should be mai25、ntained but when 100%clear space is not available,use the second option of 50%(100%for vertical version)clear space.Clear Space安全區(qū)域242.00 Logo25印刷寬/Print:16mm顯示器寬/Screen:65px印刷寬/Print:12mm顯示器寬/Screen:50px印刷寬/Print:5mm顯示器寬/Screen:20px2.06騰訊云標(biāo)志沒有固定的尺寸大小，其比例關(guān)系應(yīng)由可用空間、美感、功能和可見度來決定。且騰訊云標(biāo)志沒有預(yù)設(shè)的最大尺寸，其標(biāo)準(zhǔn)標(biāo)志的最26、小印刷尺寸寬度為16mm，最小顯示器尺寸寬度為65px。There is no predetermined size for the Tencent Cloud logo.Scale and proportion should be determined by the available space,aesthetics,function and visibility.There is no preset maximum size for the logo.The minimum size for the basic logo is 16mm in print,65px for screen 27、use.Minimum Size最小尺寸262.00 Logo27轉(zhuǎn)角位置 Corner Position轉(zhuǎn)角位置 Corner Position轉(zhuǎn)角位置 Corner Position轉(zhuǎn)角位置 Corner Position轉(zhuǎn)角位置 Corner Position轉(zhuǎn)角位置 Corner Position中心位置 Center Position2.07標(biāo)志的位置取決于標(biāo)志的樣式。標(biāo)準(zhǔn)標(biāo)志在版式頁面中應(yīng)遵循左對齊或右對齊，居頂、居中或居下。例如這種版式運(yùn)用在大多數(shù)辦公應(yīng)用系統(tǒng)。垂直標(biāo)志應(yīng)遵循中對其，居頂或居下。而圖形標(biāo)志則應(yīng)遵循左中右對齊，居上、居中或居下。The preferred logo 28、placement is differentiated by the logo format.The basic Tencent Cloud logo is positioned left aligned or right aligned at the top,middle or bottom of the page when the identification of the brand is the priority.For example,this would be applied on most stationery system.Vertical Tencent Cloud logo29、 is positioned center aligned at the top middle or bottom of the page.Tencent Cloud symbol is positioned left aligned,center aligned or right aligned at the top,middle or bottom of the page.Logo Placement版式位置282.00 Logo29Dont change the logotype.不要擅自改變文字標(biāo)志字體；Dont rearrange the logo elements.不要擅自組合或排30、列標(biāo)志；Dont change proportions.不要改變標(biāo)志元素的比例關(guān)系；Dont rotate the logo.不要傾斜或旋轉(zhuǎn)標(biāo)志；Dont compress the logo.不要單向拉伸標(biāo)志；Dont create a logo lockup with text.不要在標(biāo)志周圍添加任意文本；Dont outline the logo.不要輪廓化標(biāo)志或添加描邊；Dont add a drop shadow to the logo.不要在標(biāo)志底添加投影；Dont alter the color.不要擅自改變標(biāo)志標(biāo)準(zhǔn)色；Dont use the logo in a low qual31、ity.不要使用模糊、質(zhì)量低的標(biāo)志；Dont place the logo on a color without sufficient contrast.不要將標(biāo)志放在沒有足夠?qū)Ρ壬谋尘爸校籇ont place the logo over a busy image.不要將標(biāo)志放在繁亂復(fù)雜的圖像中。CLOUD SERVICE2.08為了保證品牌標(biāo)志的完整性以及保持品牌統(tǒng)一性，遵循本規(guī)范中所述的使用與限制是很重要的。在使用品牌標(biāo)志時(shí)，應(yīng)盡量避免如右圖所示的各種不規(guī)范使用樣式。To maintain the integrity of the logo and to promote the cons32、istency of the brand,it is important to use the logo as described in these guidelines.The examples shown here illustrate possible misuse of the logo that should be avoid.Restrictions使用與限制3.00 Color品牌色323.00 Color333.01品牌色在騰訊云品牌視覺傳達(dá)中起到了核心作用。右圖所示為騰訊云品牌規(guī)范顏色色板示意，這些顏色可以運(yùn)用在任何品牌有關(guān)衍生物料中。騰訊云的每一個(gè)品牌色都有著精準(zhǔn)匹配合適的33、Pantone色彩。關(guān)于平面印刷物，一般情況下須使用對應(yīng)的Pantone色值（單色）；若因條件限制無法使用Pantone色彩，選取對應(yīng)的CMYK色值做為第二選擇。關(guān)于顯示器作業(yè)，須使用RGB色值或十六進(jìn)制值。本規(guī)范中提及的品牌色會(huì)因不同屏幕和印刷機(jī)而產(chǎn)生色差，使用時(shí)應(yīng)盡可能以Pantone色卡做為騰訊云品牌色的最終參考對象。(*Pantone屬Pantone公司所有。)Color plays a central role when Tencent Cloud brand is communicating.Always use the color palette represented and 34、apply them to any communication materials.Whenever possible,reproduce Tencent Cloud logo in Pantone(single color)for print work.If this is not possible,use the CMYK values listed for print communication pieces.For screen based work,use RGB and HEX values.The colors shown throughout these guidelines 35、will vary on different screens and printers and may not display as accurate color matches.Always refer to Pantone color swatches for color matching whenever possible.(*Pantone is the property of Pantone,Inc.)Basic Color品牌標(biāo)準(zhǔn)色R:0/G:164/B:255C:83/M:1/Y:0/K:0PANTONE 2995 C#00A4FFTcloud Blue 1Main Color主36、色 騰訊云藍(lán) 1R:0/G:110/B:255C:98/M:40/Y:0/K:0PANTONE 2195 C#006EFFTcloud Blue 2Accent Color 1強(qiáng)調(diào)色 1騰訊云藍(lán) 2R:0/G:200/B:220C:59/M:0/Y:22/K:0PANTONE 319 C#00C8DCTcloud Blue 3Accent Color 2強(qiáng)調(diào)色 2騰訊云藍(lán) 3R:0/G:90/B:220C:100/M:90/Y:10/K:77PANTONE 2767 C#13294BTcloud Dark BlueSub Color 2輔色 2騰訊云深藍(lán)R:0/G:0/B:0C:0/M:0/Y37、:0/K:100PANTONE Black C#000000Tcloud BlackSub Color 3輔色 3騰訊云黑R:124/G:135/B:142C:33/M:18/Y:13/K:40PANTONE 430 C#7C878ETcloud Gray 1Sub Color 4輔色 4騰訊云灰 1R:162/G:170/B:173C:21/M:11/Y:9/K:23PANTONE 429 C#A2AAADTcloud Gray 2Sub Color 5輔色 5騰訊云灰 2R:193/G:198/B:200C:29/M:19/Y:19/K:0PANTONE 428 C#C1C6C8Tclou38、d Gray 3Sub Color 6輔色 6騰訊云灰 3R:255/G:255/B:255C:0/M:0/Y:0/K:0#FFFFFFTcloud WhiteSub Color 1輔色 1騰訊云白1343.00 Color350102030405060708093.02恰當(dāng)?shù)念伾壤褂每纱_保所有用戶正確認(rèn)知騰訊云品牌。使用騰訊云品牌色時(shí)，騰訊云藍(lán)1(01)應(yīng)做為品牌主色；騰訊云藍(lán)1與大面積騰訊云白(04)一起使用，可體現(xiàn)清新干凈的品牌形象；騰訊云藍(lán)2(02)、騰訊云藍(lán)3(03)應(yīng)做為品牌強(qiáng)調(diào)色；其他輔色則有助于應(yīng)用系統(tǒng)的使用和延展。The appropriate use of Tencen39、t Cloud Color in right proportion helps to haveconsistent brand image.Tencent Cloud Blue1(01)should be used as a main color for the brand which is the majority of the blue.When Tencent Cloud Blue1 is used with specific amount of white(04),the brand image is well presented which is clean and fresh.Te40、ncent Cloud Blue2(02)and Tencent Cloud Blue3(03)should be used as an accent color.The sub colors should be used as a supportive color for the applications.Color Proportion顏色比例363.00 Color37Use full color logo over white/light background.白色淺色背景上使用全彩標(biāo)志；Use white logo over black/dark colored background41、.在黑色深色背景上使用白色標(biāo)志；Use white logo over Tencent Cloud blue background.在騰訊云藍(lán)背景上使用白色標(biāo)志；Use black logo over bright image.在淺色背景圖像上使用黑色標(biāo)志；不要在30-60%灰度階背景上使用標(biāo)志。Use black logo over white/bright background.在白色淺色背景上使用黑色標(biāo)志；Use white logo over blue/dark image.在深色背景圖像上使用白色標(biāo)志。Dont use the logo over 30-60%background.342、.03全彩標(biāo)志，建議做為代表使用標(biāo)志。在白色淺色背景上使用全彩標(biāo)志；在騰訊云藍(lán)背景上使用白色標(biāo)志；在黑色深色背景上使用白色標(biāo)志，或者在白色淺色背景上使用黑色標(biāo)志。綜上規(guī)范在對應(yīng)的條件下（右圖）允許使用。Full color logo is recommended to be used for representative use.Use the full color logo on light or white backgrounds.The white version logo can be used over Tencent Cloud blue1 which is the main bl43、ue color of the brand.White logo on black/dark background or black logo on white/light background are available for limited use.Background Color背景顏色4.00 Typography品牌專用字體404.00 Typography4101.方正蘭亭中黑簡 FZLanTingHeiS-B中國人這支筆開始于一畫界破了虛空留下了筆跡既流出人心之美也流出萬象之美中國人。，：；“！？*（）02.方正蘭亭黑簡 FZLanTingHeiS-M中國人這支筆開始于一畫界破44、了虛空留下了筆跡既流出人心之美也流出萬象之美中國人。，：；“！？*（）03.方正蘭亭刊黑簡 FZLanTingHeiS-R中國人這支筆開始于一畫界破了虛空留下了筆跡既流出人心之美也流出萬象之美中國人。，：；“！？*（）中國人這支筆開始于一畫界破了虛空留下了筆跡既流出人心之美也流出萬象之美中國人。，：；“！？*（）04.方正蘭亭超細(xì)黑簡 FZLanTingHeiS-L4.01品牌專用字體是品牌視覺識別的重要部分。品牌專用字體風(fēng)格有助于建立品牌獨(dú)特的美感。方正蘭亭黑做為騰訊云的中文品牌專用字體，被用于品牌產(chǎn)品及品牌視覺傳達(dá)中。我們需要遵循右頁所述的品牌字體運(yùn)用示例，以確保品牌視覺傳達(dá)的一致性。Ty45、pography is an important aspect of the brand identity.The typographic style contributes to the distinctive aesthetic of the brand.FZLan Ting Hei is used as basic Chinese typeface for Tencent Cloud brand.This typeface should be used on products and communication pieces across the brand.The typography46、 usage examples on the following pages should be accomplished to ensure all of our communication pieces appear consistently on-brand.Chinese中文424.00 Typography43英文ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!#$%&*()?+-=,.;:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456747、890!#$%&*()?+-=,.;:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!#$%&*()?+-=,.;:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!#$%&*()?+-=,.;:01.Helvetica Neue Bold02.Helvetica Neue Medium03.Helvetica Neue Regular04.Helvetica Neue Light4.02品牌專用字體是品牌視覺識別的重要部分。品牌專用字體風(fēng)格48、有助于建立品牌獨(dú)特的美感。Helvetica Neue做為騰訊云的英文品牌專用字體，被用于品牌產(chǎn)品及品牌視覺傳達(dá)中。我們需要遵循右頁所述的品牌字體運(yùn)用示例，以確保品牌視覺傳達(dá)的一致性。Typography is an important aspect of the brand identity.The typographic style contributes to the distinctive aesthetic of the brand.Helvetica Neue is used as basic English typeface for Tencent Cloud brand.Thi49、s typeface should be used on products and communication pieces across the brand.The typography usage examples on the following pages should be accomplished to ensure all of our communication pieces appear consistently on-brand.English 11444.00 Typography45ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqr50、stuvwxyz1234567890!#$%&*()?+-=,.;:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!#$%&*()?+-=,.;:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!#$%&*()?+-=,.;:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!#$%&*()?+-=,.;:01.Effra Bold02.Effra Medium03.E51、ffra Regular04.Effra Light英文4.03品牌專用字體是品牌視覺識別的重要部分。品牌專用字體風(fēng)格有助于建立品牌獨(dú)特的美感。Effra做為騰訊云的第二英文品牌專用字體，被用于品牌產(chǎn)品及品牌視覺傳達(dá)中。我們需要遵循右頁所述的品牌字體運(yùn)用示例，以確保品牌視覺傳達(dá)的一致性。Typography is an important aspect of the brand identity.The typographic style contributes to the distinctive aesthetic of the brand.Effra is used as seconda52、ry English typeface for Tencent Cloud brand.This typeface should be used on products and communication pieces across the brand.The typography usage examples on the following pages should be accomplished to ensure all of our communication pieces appear consistently on-brand.English 2-Special Occasion53、25.00 Icon System圖標(biāo)系統(tǒng)485.00 Icon System4911X11X11XXXX11X11X11X標(biāo)準(zhǔn)圖標(biāo)系統(tǒng)5.01騰訊云的標(biāo)準(zhǔn)圖標(biāo)有助于延展騰訊云品牌視覺表達(dá)。所有標(biāo)準(zhǔn)圖標(biāo)都基于以下三種設(shè)計(jì)規(guī)則進(jìn)行設(shè)計(jì)。設(shè)計(jì)規(guī)則 1:保持寬高均為11x。以圖形的筆畫厚度為單位x，圖標(biāo)大小限制在寬高為11x的正方形網(wǎng)格內(nèi)，不得超出網(wǎng)格。設(shè)計(jì)規(guī)則 2:保持相同粗線筆畫厚度。任何時(shí)候圖標(biāo)均以粗線筆畫和相同厚度進(jìn)行繪制，且筆畫厚度不得超過正方規(guī)格寬高的1/11。設(shè)計(jì)規(guī)則 3:保持開口端。所有的圖標(biāo)都與騰訊云圖形標(biāo)志有著共同設(shè)計(jì)語言，必須在其中一端出現(xiàn)開口。Tencent Cloud ba54、sic icon help to broaden graphic expression of Tencent Cloud brand.All of Tencent Cloud basic icons are made based on 3 rules explained.Rule 1:Keeping 11x by 11x.When the thickness of the symbol stroke is refined as x,the whole icon size is limited in the 11x by 11x square grid and either the width 55、or height of the symbol cannot be exceeded the grid.Rule 2:Keeping same stroke thickness.Icons should be a line drawing with a even thickness no more than 1/11 of width or height of the grid square.Rule 3:Keeping an open end in one part.All the icons should have an open end in one part that Tencent 56、Cloud symbol has.Basic Icon System505.00 Icon System51標(biāo)準(zhǔn)圖標(biāo)系列5.02右圖所示為騰訊云已有標(biāo)準(zhǔn)圖標(biāo)系列。騰訊云的所有圖標(biāo)均可使用于線上線下品牌應(yīng)用場景。圖標(biāo)可以在不同的物料和尺寸上使用，且可以改變顏色（上述任意品牌色），但務(wù)必基于騰訊云所有規(guī)范進(jìn)行設(shè)計(jì)。如涉及騰訊云行業(yè)需要可設(shè)計(jì)新圖標(biāo)。第六章將展示騰訊云圖標(biāo)的線上線下使用案例。Tencent Cloud basic icon set can be used to various on/offline brand applications widely.It can be used in57、 different scales and colors keeping the rule that Tencent Cloud brand guidelines allow.New icons can be made if needed under the subject that relates to the Tencent Cloud industry.The following application section shows examples of icon usage.Basic Icon Set6.00 Applications品牌應(yīng)用系統(tǒng)546.00 Applications58、名片6.01以統(tǒng)一的方式使用騰訊云品牌視覺識別系統(tǒng)將建立一個(gè)強(qiáng)大的品牌形象。如右圖所示，騰訊云將以最正確的品牌基調(diào)為用戶傳達(dá)正確的品牌信息。對于客戶而言，名片是代表騰訊云品牌的重要的應(yīng)用媒介。在印刷材料中，騰訊云品牌標(biāo)志須清晰可見，從而清晰呈現(xiàn)出品牌形象。Using the brand identity system in a consistent manner will build a strong brand image.As following examples shown,Tencent Cloud brand will have the right tone to support t59、he right message for the audience.Business card can be an important application that represents the face of Tencent Cloud brand in the business related situation.Brand logo should be applied to the print material in a clear way,expressing the strong brand identity of Tencent Cloud.Business Card566.060、0 Applications辦公應(yīng)用6.02以統(tǒng)一的方式使用騰訊云品牌視覺識別系統(tǒng)將建立一個(gè)強(qiáng)大的品牌形象。如右圖所示，騰訊云將以最正確的品牌基調(diào)為用戶傳達(dá)正確的品牌信息。在印刷材料中，品牌標(biāo)志須清晰呈現(xiàn)于辦公文具系統(tǒng)。Using the brand identity system in a consistent manner will build a strong brandimage.As following examples shown,Tencent Cloud brand will have the right tone to support the right message fo61、r the audience.Brand logo should be applied to the print material in a clear way,expressing the strong brand identity of Tencent Cloud.Stationery586.00 Applications品牌產(chǎn)品6.03以統(tǒng)一的方式使用騰訊云品牌視覺識別系統(tǒng)將建立一個(gè)強(qiáng)大的品牌形象。如右圖所示，騰訊云將以最正確的品牌基調(diào)為用戶傳達(dá)正確的品牌信息。在各類品牌產(chǎn)品中，騰訊云品牌標(biāo)志可通過工藝印壓至各種材料，如紙張、皮革、不銹鋼等。Using the brand identit62、y system in a consistent manner will build a strong brandimage.As following examples shown,Tencent Cloud brand will have the right tone to support the right message for the audience.Tencent Cloud logo can be embossed or debossed on various materials such as paper,leather or metal surface to give mor63、e special long lasting look.Brand Products606.00 Applications筆記本6.04以統(tǒng)一的方式使用騰訊云品牌視覺識別系統(tǒng)將建立一個(gè)強(qiáng)大的品牌形象。如右圖所示，騰訊云將以最正確的品牌基調(diào)為用戶傳達(dá)正確的品牌信息。在各類品牌應(yīng)用場景中，正確使用標(biāo)準(zhǔn)的圖標(biāo)能夠很好地傳達(dá)正確的騰訊云品牌形象。Using the brand identity system in a consistent manner will build a strong brandimage.As following examples shown,Tencent Cloud br64、and will have the right tone to support the right message for the audience.Tencent Cloud basic icons can be used in various brand applications as a metaphor to represent Tencent Cloud brand.Notebook626.00 Applications冊子6.05以統(tǒng)一的方式使用騰訊云品牌視覺識別系統(tǒng)將建立一個(gè)強(qiáng)大的品牌形象。如右圖所示，騰訊云將以最正確的品牌基調(diào)為用戶傳達(dá)正確的品牌信息。在各類品牌應(yīng)用場景中，正確65、使用標(biāo)準(zhǔn)的圖標(biāo)能夠很好地傳達(dá)正確的騰訊云品牌形象。基于騰訊云品牌規(guī)范，圖標(biāo)系列可根據(jù)規(guī)范改變顏色配色和大小尺寸。Using the brand identity system in a consistent manner will build a strong brand image.As following examples shown,Tencent Cloud brand will have the right tone to support the right message for the audience.Tencent Cloud symbol and basic icon se66、t can be used in various brand applications to represent the brand image of Tencent Cloud.Tencent Cloud basic icons can be applied in various colors and size under the rule that Tencent Cloud guidelines allow.Brochure646.00 Applications雜志6.06以統(tǒng)一的方式使用騰訊云品牌視覺識別系統(tǒng)將建立一個(gè)強(qiáng)大的品牌形象。如右圖所示，騰訊云將以最正確的品牌基調(diào)為用戶傳達(dá)正確67、的品牌信息。在各類品牌應(yīng)用場景中，圖形標(biāo)志運(yùn)用可起到強(qiáng)有力的傳達(dá)騰訊云品牌形象的作用。Using the brand identity system in a consistent manner will build a strong brand image.As following examples shown,Tencent Cloud brand will have the right tone to support the right message for the audience.Tencent Cloud logo can be applied utilizing various68、 image that can represent the brand image of Tencent Cloud.Magazine666.00 Applications徽章6.07以統(tǒng)一的方式使用騰訊云品牌視覺識別系統(tǒng)將建立一個(gè)強(qiáng)大的品牌形象。如右圖所示，騰訊云將以最正確的品牌基調(diào)為用戶傳達(dá)正確的品牌信息。騰訊云的圖形標(biāo)志和圖標(biāo)系列可通過工藝和各類材質(zhì)來呈現(xiàn)騰訊云品牌形象。Using the brand identity system in a consistent manner will build a strong brand image.As following examples s69、hown,Tencent Cloud brand will have the right tone to support the right message for the audience.Tencent Cloud symbol and basic icons can be used to various materials to represent the brand image of Tencent Cloud.Badge686.00 Applications包袋6.08以統(tǒng)一的方式使用騰訊云品牌視覺識別系統(tǒng)將建立一個(gè)強(qiáng)大的品牌形象。如右圖所示，騰訊云將以最正確的品牌基調(diào)為用戶傳達(dá)正確70、的品牌信息。在各類品牌應(yīng)用場景中，正確使用標(biāo)準(zhǔn)的圖標(biāo)能夠很好地傳達(dá)正確的騰訊云品牌形象。基于騰訊云品牌規(guī)范，圖標(biāo)系列可根據(jù)規(guī)范改變顏色配色和大小尺寸。Using the brand identity system in a consistent manner will build a strong brand image.As following examples shown,Tencent Cloud brand will have the right tone to support the right message for the audience.Tencent Cloud basic71、 icon in many colors and sizes that this guideline allows,can be used in various brand applications to represent the brand image of Tencent Cloud.Bag706.00 Applications襯衫6.09以統(tǒng)一的方式使用騰訊云品牌視覺識別系統(tǒng)將建立一個(gè)強(qiáng)大的品牌形象。如右圖所示，騰訊云將以最正確的品牌基調(diào)為用戶傳達(dá)正確的品牌信息。在各類品牌應(yīng)用場景中，正確使用標(biāo)準(zhǔn)的圖標(biāo)能夠很好地傳達(dá)正確的騰訊云品牌形象。基于騰訊云品牌規(guī)范，圖標(biāo)系列可根據(jù)規(guī)范改變顏色配72、色和大小尺寸。Using the brand identity system in a consistent manner will build a strong brand image.As following examples shown,Tencent Cloud brand will have the right tone to support the right message for the audience.Tencent Cloud basic icon in many colors and sizes that this guideline allows,can be use73、d in various brand applications to represent the brand image of Tencent Cloud.T-shirt726.00 Applications應(yīng)用程序圖標(biāo)啟動(dòng)閃屏6.10以統(tǒng)一的方式使用騰訊云品牌視覺識別系統(tǒng)將建立一個(gè)強(qiáng)大的品牌形象。如右圖所示，騰訊云將以最正確的品牌基調(diào)為用戶傳達(dá)正確的品牌信息。騰訊云品牌標(biāo)志可用于手機(jī)app圖標(biāo)或啟動(dòng)閃屏。運(yùn)用標(biāo)志時(shí)請注意設(shè)備特性來設(shè)定標(biāo)志顯示的尺寸，以確保標(biāo)志的可讀性。Using the brand identity system in a consistent manner will bu74、ild a strong brandimage.As following examples shown,Tencent Cloud brand will have the right tone to support the right message for the audience.Tencent Cloud logo can be applied to mobile devices in the form of icons or splash images.Make sure the logo looks optimized and realized in the best conditi75、on according to the device.App Icon/Splash746.00 Applications廣告牌6.11以統(tǒng)一的方式使用騰訊云品牌視覺識別系統(tǒng)將建立一個(gè)強(qiáng)大的品牌形象。如右圖所示，騰訊云將以最正確的品牌基調(diào)為用戶傳達(dá)正確的品牌信息。點(diǎn)陣的品牌標(biāo)準(zhǔn)圖案可適用于大型廣告牌以傳達(dá)品牌形象。最終輸出的廣告圖像應(yīng)當(dāng)由ISUX品牌設(shè)計(jì)中心進(jìn)行審核。Using the brand identity system in a consistent manner will build a strong brandimage.As following examples shown,T76、encent Cloud brand will have the right tone to support the right message for the audience.Tencent Cloud icon set can be applied in a big scale for the billboard to represent the image of Tencent Cloud.Output image should be audited by ISUX/BX Team if the case is not included in the guidelines.Billboard