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1、Created by ISUX Brand Center2016.08PituBrand Book天天P圖品牌書This guideline contains basic principles and examples that are needed to maintain the consistency of Pitus brand identity,from the primary logo,color,graphic device,imagery through to the typographic style.It shows you what these key elements a2、re and how to apply them correctly and consistently throughout the various applications.It is essential that the key elements should be applied correctly and consistently.However,there is enough flexibility to always produce fresh,creative and differentiated communication pieces.It is not essential 3、to use every element on every item of communication,but to deliver a strong brand message without compromising the brand identity.本規范手冊包含的品牌基本原則和使用案例，通過基本標志、品牌色、圖形設計以及圖像排版風格，以保持“天天P圖”的品牌視覺識別統一性。本手冊將呈現品牌所有的關鍵視覺元素以及系統地告訴大家如何在各個應用和物料上正確和統一地使用它們。我們應做到保持正確和一致地應用所有品牌關鍵視覺元素。然而，在遵循品牌統一性以及不違背品牌視覺識別的基礎上，學習靈活運4、用其中的基本規則，從而衍生出更具創新、新穎、個性以及多維度特點的表達形式，傳達出強大有力的品牌信息。Welcome歡迎5.004.00ApplicationsTypography品牌應用系統品牌專用字體52-535.01名片 Business Card46-474.01中文 Chinese54-555.02 辦公應用 Stationery48-494.02英文 English 58-595.04雜志 Advertisement64-655.07襯衫 T-shirt56-575.03品牌產品 Brand Products60-615.05徽章 Badge66-675.08應用程序圖標啟動閃屏 A5、pp Icon/Splash62-635.06包袋 Bag2.001.00LogoBrand標志品牌14-152.01標志元素 Logo Elements10-111.01品牌概述 Brand Overview22-232.05垂直標語標志 Vertical Logo with slogan16-172.02標準標志 Basic Logo24-252.06圖形標志 Symbol18-192.03標語標志 Vertical Logo with slogan3.00Color品牌色38-393.01品牌標準色 Brand Color40-413.02顏色比例 Color Proportion42-6、433.03背景顏色 Background Color26-2732-332.072.09安全區域 Clear Space版式位置 Logo Placement20-212.04垂直標志 Vertical Logo30-3134-352.082.10最小尺寸 Minimum Size使用與限制 RestrictionsContents目錄1.00 Brand品牌101.00 Brand111.01天天P圖是一款由騰訊公司出品的全能圖像處理軟件，包含美化照片、美容美妝、瘋狂變妝、自拍相機、故事拼圖、魔法摳圖、趣味多圖等強大的圖片編輯能力。自上線以來天天P圖不斷自我創新，首創基于人臉檢測的精準上妝7、技術，憑借武媚娘妝、大圣妝等妝容，引爆全球，榮登中國大陸、香港、臺灣、澳門、馬來西亞、越南等多個國家和地區的AppStore總榜第一，在社交平臺上被廣泛傳播。Pitu is a Powerful photo editing tool,produced by Tencent Technology(shanghai)Company Limited.Pitu includes Photo Editing,Retouch,Makeup,Cosplay,SelfieCam,Collage,etc.Pitus blockbuster launch“Crazy Cosplay”has fueled the 8、hot topic“Wuzetian Cospaly”,“Monkey God Sun Wukong Cosplay”.Depends on the precise face detection technology,Pitu surged to 1st place of AppStore in mainland China,Hong Kong,Taiwan,Macao,Malaysia,ETC.Brand Overview品牌概述2.00 Logo標志142.00 Logo15圖形標志/Symbol圖形標志/Symbol文字標志/Logotype文字標志/Logotype標準標志/Logo標9、語/Slogan2.01天天P圖間標識由兩元素組成:1.圖形標志 2.文字標志 3.標語，其元素間的相對大小和位置是固定的，并且文字標志不能單獨使用。天天P圖的標志只能從最終規范文件中直接拷貝使用，而不是重新繪制或者擅自組合。本規范的各種電子格式文件通用于Mac或PC端，可在騰訊ISUX品牌設計中心服務器中進行下載。Pitu logo is made up of three elements:1.Symbol 2.Logotype and 3.slogan.The relevant sizes and positions of these elements are fixed.Pitu log10、otype cannot be used on its own.The primary logo should only be reproduced fromthe master artwork.It should not be redrawn or altered in any way.The masterartwork is available in various electronic formats,for both Mac and PC,fromBX Center,ISUX,Tencent.Logo Elements標志元素162.00 Logo1701.標志：全彩背景：白色02.標11、志：白色背景：天天P圖紅03.標志：單黑背景：白色Logo:Full ColorBG:WhiteLogo:WhiteBG:Pitu RedLogo:BlackBG:White2.02標準標志是天天P圖的主要品牌符號，多數情況下請使用此標志。它有助于建立品牌識別，同時傳達出品牌信譽與穩定性。天天P圖標準標志的使用場景分為：在白色淺色背景上使用全彩標志；在品牌紅色背景上使用白色標志；當標準標志不能以舒適的方式使用在單色應用場景時，可使用單色黑或單色灰標志。The basic logo is the main signature of the brand.It helps to build reco12、gnition of the brand as well as convey Pitus confidence and stability.The basic logo of Pitu is recommended to be used in full color version in white/light background.When used in white version on the background color should be the main Red of Pitu.1 degree version in grayscale can be available in s13、ingle color applications when the basic version cannot be reproduced in a satisfactory manner.Basic Logo標準標志182.00 Logo192.03標準標志是天天P圖的主要品牌符號，多數情況下請使用此標志。它有助于建立品牌識別，同時傳達出品牌信譽與穩定性。天天P圖標準標志的使用場景分為：在白色淺色背景上使用全彩標志；在品牌紅色背景上使用白色標志；當標準標志不能以舒適的方式使用在單色應用場景時，可使用單色黑或單色灰標志。The basic logo can be used with slogan14、 which represents of the service.It helps to build recognition of the brand,as well as to convey Pitus confidence and stability.The basic logo with slogan of Pitu is recommended to be used in full color version on white/light background.When used in white version,the background color should be Pitu 15、Red.1 degree version in grayscale can be available in single color applications when the basic version cannot be reproduced in a satisfactory manner.Basic logo with slogan標語標志01.標志：全彩背景：白色02.標志：白色背景：天天P圖紅03.標志：單黑背景：白色Logo:Full ColorBG:WhiteLogo:WhiteBG:Pitu RedLogo:BlackBG:White202.00 Logo212.04天天P圖16、的首要品牌視覺識別是標準標志，然而在顯示區域寬度固定或有限的情況下，可使用垂直標志作為第二選擇。其元素間的相對大小和位置是固定的，并且其文字標志不能單獨使用。天天P圖所有標志不能重新繪制或者擅自組合。天天P圖垂直標志的使用場景分為：在白色淺色背景上使用全彩標志；在品牌紅色背景上使用白色標志；當標準標志不能以舒適的方式使用在單色應用場景時，可使用單色黑或單色灰標志。The preferred brand identity for Pitu is basic logo.However vertical logo may be used when there is a limited area fo17、r a logo display,vertical logo may be used.The relative sizes and positions of symbol and logotype are fixed.The primary logo should not be redrawn or altered in any way.The vertical logo of Pitu is recommended to be used in a full color version on white/light background.When used in white version,t18、he background color should be the main Red of Pitu.1 degree version in grayscale can be available in single color applications when the basic version cannot be reproduced in a satisfactory manner.Vertical Logo垂直標志01.標志：全彩背景：白色02.標志：白色背景：天天P圖紅03.標志：單黑背景：白色Logo:Full ColorBG:WhiteLogo:WhiteBG:Pitu RedL19、ogo:BlackBG:White222.00 Logo232.05天天P圖的首要品牌視覺識別是垂直標語標志，然而在顯示區域寬度固定或有限的情況下，可使用垂直標志作為第二選擇。其元素間的相對大小和位置是固定的，并且其文字標志不能單獨使用。天天P圖所有標志不能重新繪制或者擅自組合。天天P圖垂直標志的使用場景分為：在白色淺色背景上使用全彩標志；在品牌紅色背景上使用白色標志；當標準標志不能以舒適的方式使用在單色應用場景時，可使用單色黑或單色灰標志。The vertical logo can be used with slogan which represents of the service.The20、 relative sizes and positions of symbol and logotype are fixed.The primary logo should not be redrawn or altered in any way.The vertical logo with slogan of Pitu is recommended to be used in a full color version on white/light background.When used in white version,the background color should be Pitu21、 Red.1 degree version in grayscale can be available in single color applications when the basic version cannot be reproduced in a satisfactory manner.Vertical Logo with slogan垂直標語標志01.標志：全彩背景：白色02.標志：白色背景：天天P圖紅03.標志：單黑背景：白色Logo:Full ColorBG:WhiteLogo:WhiteBG:Pitu RedLogo:BlackBG:White242.00 Logo252.22、06天天P圖的圖形標志也能反映其品牌視覺識別。其圖形標志是品牌呈現的關鍵元素，不可重新繪制或者擅自改變它。天天P圖圖形標志的使用場景分為：在白色淺色背景上使用全彩標志；在品牌主紅色背景上使用白色標志；當標準標志不能以舒適的方式使用在單色應用場景時，可使用單色黑或單色灰標志；當全彩標準標志無法很好地被使用時，特殊情況可使用單色天天P圖紅圖形標志。The symbol of Pitu reflects the philosophy of Pitu.This symbol is the key element brand expression and should not be redrawn or23、 altered in any way.The symbol of Pitu is recommended to be used in a full color version on white/light background.When used in white version,the background color should be the main Red of Pitu.1 degree version in grayscale can be available in single color applications when the basic version cannot 24、be reproduced in a satisfactory manner.Pitu Red 1 degree version symbol can be used in limited circumstances when full color version cannot be easily applied.Symbol圖形標志01.標志：全彩背景：白色02.標志：白色背景：天天P圖紅03.標志：單黑背景：白色04.標志：天天P圖紅背景：白色Logo:Full ColorBG:WhiteLogo:WhiteBG:Pitu RedLogo:BlackBG:WhiteLogo:Pitu Re25、d BG:White262.00 Logo271.4X1.5XXXXX0.5X0.5X0.3X0.2X0.1X0.5X0.5X0.5X0.5XXX0.3X0.3X0.5X0.5X100%100%50%50%2.07為確保天天P圖的品牌標志可以在所有應用中被清晰識別，標志周圍需預留一定的安全不可侵犯區域。此區域相當于標志在運用時，與其他設計元素或文本內容所應保持的最小距離。為確保標志的完整性與可讀性，此區域大小必須嚴格遵守規范。當標志尺寸被縮放使用時，安全區域大小隨之等比縮放。如右圖，以圖形標志的寬高為一個單位“x”作為參考值，一般情況下應保持100%的安全區域（垂直標志對應200%），或當1026、0%安全區域不可用時，使用50%安全區域為第二選擇（垂直標志對應100%）。To ensure that the Pitu logo is clearly visible in all applications,always maintain adequate clear space around it.This space represents the minimum distance between the logo and any other design element or text.To ensure the integrity and legibility of the logo27、,the area surrounding it should be protected.A clear space of 100%(200%for vertical version)should be maintained but when 100%clear space is not available,use the second option of 50%(100%for vertical version)clear space.Clear Space _ Basic Logo安全區域282.00 Logo292.07為確保天天P圖的品牌標志可以在所有應用中被清晰識別，標志周圍需預留一28、定的安全不可侵犯區域。此區域相當于標志在運用時，與其他設計元素或文本內容所應保持的最小距離。為確保標志的完整性與可讀性，此區域大小必須嚴格遵守規范。當標志尺寸被縮放使用時，安全區域大小隨之等比縮放。如右圖，以圖形標志的寬高為一個單位“x”作為參考值，一般情況下應保持100%的安全區域（垂直標志對應200%），或當100%安全區域不可用時，使用50%安全區域為第二選擇（垂直標志對應100%）。To ensure that the Pitu logo is clearly visible in all applications,always maintain adequate clear spac29、e around it.This space represents the minimum distance between the logo and any other design element or text.To ensure the integrity and legibility of the logo,the area surrounding it should be protected.A clear space of 100%(200%for vertical version)should be maintained but when 100%clear space is 30、not available,use the second option of 50%(100%for vertical version)clear space.Clear Space _ Vertical Logo安全區域0.5Z 0.5ZZ0.5Z0.5ZZZ100%50%3.6Y0.6Y0.2Y0.3YY2YYYY2YY200%100%3.6Y0.6YY2YYYY2YY200%100%302.00 Logo31印刷高/Print:4.5mm顯示器高/Screen:20px印刷高/Print:15mm顯示器高/Screen:55px印刷高/Print:4.5mm顯示器高/Screen:20p31、x印刷高/Print:8mm顯示器高/Screen:70px印刷高/Print:30mm顯示器高/Screen:250px2.08天天P圖標志沒有固定的尺寸大小，其比例關系應由可用空間、美感、功能和可見度來決定。且天天P圖標志沒有預設的最大尺寸，其標準標志的最小印刷尺寸高度為4.5mm，最小顯示器尺寸高度為20px。另外，標語標志的最小印刷尺寸高度為8mm，最小顯示器尺寸高度為70px。There is no predetermined size for the Pitu logo.Scale and proportion should be determined by the availab32、le space,aesthetics,function and visibility.There is no preset maximum size for the logo.The minimum size for the basic logo is4.5mm in print,20px for screen use,and for the basic logo with slogan is 8mmin print,70px for screen use.Minimum Size最小尺寸322.00 Logo33轉角位置 Corner Position轉角位置 Corner Positio33、n轉角位置 Corner Position轉角位置 Corner Position轉角位置 Corner Position轉角位置 Corner Position中心位置 Center Position2.09標志的位置取決于標志的樣式。標準標志在版式頁面中應遵循左對齊或右對齊，居頂、居中或居下。例如這種版式運用在大多數辦公應用系統。垂直標志應遵循中對其，居頂或居下。而圖形標志則應遵循左中右對齊，居上、居中或居下。The preferred logo placement is differentiated by the logo format.The basic Pitu logo is po34、sitioned left aligned or right aligned at the top,middle or bottom of the page when the identification of the brand is the priority.For example,this would be applied on most stationery system.Vertical Pitu logo is positioned center aligned at the top middle or bottom of the page.Pitu symbol is posit35、ioned left aligned,center aligned or right aligned at the top,middle or bottom of the page.Logo Placement版式位置342.00 Logo35Dont change the logotype.不要擅自改變文字標志字體；Dont rearrange the logo elements.不要擅自組合或排列標志；Dont change proportions.不要改變標志元素的比例關系；Dont rotate the logo.不要傾斜或旋轉標志；Dont compress the logo.不要單36、向拉伸標志；Dont create a logo lockup with text.不要在標志周圍添加任意文本；Dont outline the logo.不要輪廓化標志或添加描邊；Dont add a drop shadow to the logo.不要在標志底添加投影；Dont alter the color.不要擅自改變標志標準色；Dont use the logo in a low quality.不要使用模糊、質量低的標志；Dont place the logo on a color without sufficient contrast.不要將標志放在沒有足夠對比色的背景中；Don37、t place the logo over a busy image.不要將標志放在繁亂復雜的圖像中。2.10為了保證品牌標志的完整性以及保持品牌統一性，遵循本規范中所述的使用與限制是很重要的。在使用品牌標志時，應盡量避免如右圖所示的各種不規范使用樣式。To maintain the integrity of the logo and to promote the consistency of the brand,it is important to use the logo as described in these guidelines.The examples shown here il38、lustrate possible misuse of the logo that should be avoid.Restrictions使用與限制BEAUTY&FUNNY3.00 Color品牌色383.00 Color393.01品牌色在天天P圖品牌視覺傳達中起到了核心作用。右圖所示為天天P圖品牌規范顏色色板示意，這些顏色可以運用在任何品牌有關衍生物料中。天天P圖的每一個品牌色都有著精準匹配合適的Pantone色彩。關于平面印刷物，一般情況下須使用對應的Pantone色值（單色）；若因條件限制無法使用Pantone色彩，選取對應的CMYK色值做為第二選擇。關于顯示器作業，須使用RGB色值39、或十六進制值。本規范中提及的品牌色會因不同屏幕和印刷機而產生色差，使用時應盡可能以Pantone色卡做為天天P圖品牌色的最終參考對象。(*Pantone屬Pantone公司所有。)Color plays a central role when Pitu brand is communicating.Always use the color palette represented and apply them to any communication materials.Whenever possible,reproduce Pitu logo in Pantone(single color)f40、or print work.If this is not possible,use the CMYK values listed for print communication pieces.For screen based work,use RGB and HEX values.The colors shown throughout these guidelines will vary on different screens and printers and may not display as accurate color matches.Always refer to Pantone 41、color swatches for color matching whenever possible.(*Pantone is the property of Pantone,Inc.)Basic Color品牌標準色R:249/G:0/B:81C:0/M:97/Y:50/K:0PANTONE 1925 C#F90051Pitu Red Main Color主色 天天P圖紅R:0/G:0/B:0C:0/M:0/Y:0/K:100PANTONE Black C#00000Pitu BlackSub Color 1輔色 1天天P圖黑R:102/G:102/B:102C:33/M:18/Y:13/42、K:40PANTONE 430 C#666666Pitu Gray 1Sub Color 2輔色 2天天P圖灰 1R:204/G:204/B:204C:21/M:11/Y:9/K:23PANTONE 429 C#CCCCCCPitu Gray 2Sub Color 3輔色 3天天P圖灰 2R:255/G:255/B:255C:0/M:0/Y:0/K:0#FFFFFFPitu WhiteSub Color 4輔色 4天天P圖白1403.00 Color413.02恰當的顏色比例使用可確保所有用戶正確認知天天P圖品牌。使用天天P圖品牌色時，天天P圖紅(01)應做為品牌主色；天天P圖紅與大面積天天P43、圖白(02)一起使用，可體現清新干凈的品牌形象；其他輔色則有助于應用系統的使用和延展。The appropriate use of Pitu Color in right proportion helps to have consistent brand image.Pitu Red(01)should be used as a main color for the brand which is the majority of the Red.When Pitu Red is used with specific amount of white(02),the brand image is w44、ell presented which is clean and fresh.The sub colors should be used as a supportive color for the applications.Color Proportion顏色比例0102030405423.00 Color43Use full color logo over white/light background.白色淺色背景上使用全彩標志；Use white logo over black/dark colored background.在黑色深色背景上使用白色標志；Use white logo ov45、er Pitu Red background.在天天P圖紅背景上使用白色標志；Use black logo over bright image.在淺色背景圖像上使用黑色標志；不要在30-60%灰度階背景上使用標志。Use black logo over white/bright background.在白色淺色背景上使用黑色標志；Use white logo over Red/dark image.在深色背景圖像上使用白色標志。Dont use the logo over 30-60%background.3.03全彩標志，建議做為代表使用標志。在白色淺色背景上使用全彩標志；在天天P圖紅背景上46、使用白色標志；在黑色深色背景上使用白色標志，或者在白色淺色背景上使用黑色標志。綜上規范在對應的條件下（右圖）允許使用。Full color logo is recommended to be used for representative use.Use the full color logo on light or white backgrounds.The white version logo can be used over Pitu Red1 which is the main Red color of the brand.White logo on black/dark backgr47、ound or black logo on white/light background are available for limited use.Background Color背景顏色4.00 Typography品牌專用字體464.00 Typography4701.方正蘭亭中黑簡 FZLanTingHeiS-B中國人這支筆開始于一畫界破了虛空留下了筆跡既流出人心之美也流出萬象之美中國人。，：；“！？*（）02.方正蘭亭黑簡 FZLanTingHeiS-M中國人這支筆開始于一畫界破了虛空留下了筆跡既流出人心之美也流出萬象之美中國人。，：；“！？*（）03.方正蘭亭刊黑簡 FZLanTi48、ngHeiS-R中國人這支筆開始于一畫界破了虛空留下了筆跡既流出人心之美也流出萬象之美中國人。，：；“！？*（）中國人這支筆開始于一畫界破了虛空留下了筆跡既流出人心之美也流出萬象之美中國人。，：；“！？*（）04.方正蘭亭超細黑簡 FZLanTingHeiS-L4.01品牌專用字體是品牌視覺識別的重要部分。品牌專用字體風格有助于建立品牌獨特的美感。方正蘭亭黑做為天天P圖的中文品牌專用字體，被用于品牌產品及品牌視覺傳達中。我們需要遵循右頁所述的品牌字體運用示例，以確保品牌視覺傳達的一致性。Typography is an important aspect of the brand identit49、y.The typographic style contributes to the distinctive aesthetic of the brand.FZLan Ting Hei is used as basic Chinese typeface for Pitu brand.This typeface should be used on products and communication pieces across the brand.The typography usage examples on the following pages should be accomplished50、 to ensure all of our communication pieces appear consistently on-brand.Chinese中文484.00 Typography49英文ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!#$%&*()?+-=,.;:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!#$%&*()?+-=,.;:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnop51、qrstuvwxyz1234567890!#$%&*()?+-=,.;:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!#$%&*()?+-=,.;:01.Helvetica Neue Bold02.Helvetica Neue Medium03.Helvetica Neue Regular04.Helvetica Neue Light4.02品牌專用字體是品牌視覺識別的重要部分。品牌專用字體風格有助于建立品牌獨特的美感。Helvetica Neue做為天天P圖的英文品牌專用字體，被用于品牌產品及品牌視覺傳達中。我們52、需要遵循右頁所述的品牌字體運用示例，以確保品牌視覺傳達的一致性。Typography is an important aspect of the brand identity.The typographic style contributes to the distinctive aesthetic of the brand.Helvetica Neue is used as basic English typeface for Pitu brand.This typeface should be used on products and communication pieces across53、 the brand.The typography usage examples on the following pages should be accomplished to ensure all of our communication pieces appear consistently on-brand.English5.00 Applications品牌應用系統525.00 Applications53名片5.01以統一的方式使用天天P圖品牌視覺識別系統將建立一個強大的品牌形象。如右圖所示，天天P圖將以最正確的品牌基調為用戶傳達正確的品牌信息。對于客戶而言，名片是代表天天P圖品牌的54、重要的應用媒介。在印刷材料中，天天P圖品牌標志須清晰可見，從而清晰呈現出品牌形象。Using the brand identity system in a consistent manner will build a strong brand image.As following examples shown,Pitu brand will have the right tone to support the right message for the audience.Business card can be an important application that represents 55、the face of Pitu brand in the business related situation.Brand logo should be applied to the print material in a clear way,expressing the strong brand identity of Pitu.Business Card545.00 Applications55辦公應用5.02以統一的方式使用天天P圖品牌視覺識別系統將建立一個強大的品牌形象。如右圖所示，天天P圖將以最正確的品牌基調為用戶傳達正確的品牌信息。在印刷材料中，品牌標志須清晰呈現于辦公文具系統。56、Using the brand identity system in a consistent manner will build a strong brandimage.As following examples shown,Pitu brand will have the right tone to support the right message for the audience.Brand logo should be applied to the print material in a clear way,expressing the strong brand identity o57、f Pitu.Stationery565.00 Applications57品牌產品5.03以統一的方式使用天天P圖品牌視覺識別系統將建立一個強大的品牌形象。如右圖所示，天天P圖將以最正確的品牌基調為用戶傳達正確的品牌信息。在各類品牌產品中，天天P圖品牌標志可通過工藝印壓至各種材料，如紙張、皮革、不銹鋼等。Using the brand identity system in a consistent manner will build a strong brandimage.As following examples shown,Pitu brand will have the right t58、one to support the right message for the audience.Pitu logo can be embossed or debossed on various materials such as paper,leather or metal surface to give more special long lasting look.Brand Products585.00 Applications59雜志5.04以統一的方式使用天天P圖品牌視覺識別系統將建立一個強大的品牌形象。如右圖所示，天天P圖將以最正確的品牌基調為用戶傳達正確的品牌信息。在各類品牌應59、用場景中，圖形標志運用可起到強有力的傳達天天P圖品牌形象的作用。Using the brand identity system in a consistent manner will build a strong brand image.As following examples shown,Pitu brand will have the right tone to support the right message for the audience.Pitu logo can be applied utilizing various image that can represent the60、 brand image of Pitu.Magazine605.00 Applications61徽章5.05以統一的方式使用天天P圖品牌視覺識別系統將建立一個強大的品牌形象。如右圖所示，天天P圖將以最正確的品牌基調為用戶傳達正確的品牌信息。天天P圖的圖形標志和圖標系列可通過工藝和各類材質來呈現天天P圖品牌形象。Using the brand identity system in a consistent manner will build a strong brand image.As following examples shown,Pitu brand will have the ri61、ght tone to support the right message for the audience.Pitu symbol and basic icons can be used to various materials to represent the brand image of Pitu.Badge625.00 Applications63包袋5.06以統一的方式使用天天P圖品牌視覺識別系統將建立一個強大的品牌形象。如右圖所示，天天P圖將以最正確的品牌基調為用戶傳達正確的品牌信息。在各類品牌應用場景中，正確使用標準的圖標能夠很好地傳達正確的天天P圖品牌形象。基于天天P圖品牌規范62、，圖標系列可根據規范改變顏色配色和大小尺寸。Using the brand identity system in a consistent manner will build a strong brand image.As following examples shown,Pitu brand will have the right tone to support the right message for the audience.Pitu basic icon in many colors and sizes that this guideline allows,can be used i63、n various brand applications to represent the brand image of Pitu.Bag645.00 Applications65襯衫5.07以統一的方式使用天天P圖品牌視覺識別系統將建立一個強大的品牌形象。如右圖所示，天天P圖將以最正確的品牌基調為用戶傳達正確的品牌信息。在各類品牌應用場景中，正確使用標準的圖標能夠很好地傳達正確的天天P圖品牌形象。基于天天P圖品牌規范，圖標系列可根據規范改變顏色配色和大小尺寸。Using the brand identity system in a consistent manner will build a64、 strong brand image.As following examples shown,Pitu brand will have the right tone to support the right message for the audience.Pitu basic icon in many colors and sizes that this guideline allows,can be used in various brand applications to represent the brand image of Pitu.T-shirt665.00 Applicati65、ons67應用程序圖標啟動閃屏5.08以統一的方式使用天天P圖品牌視覺識別系統將建立一個強大的品牌形象。如右圖所示，天天P圖將以最正確的品牌基調為用戶傳達正確的品牌信息。天天P圖品牌標志可用于手機app圖標或啟動閃屏。運用標志時請注意設備特性來設定標志顯示的尺寸，以確保標志的可讀性。Using the brand identity system in a consistent manner will build a strong brandimage.As following examples shown,Pitu brand will have the right tone to support the right message for the audience.Pitu logo can be applied to mobile devices in the form of icons or splash images.Make sure the logo looks optimized and realized in the best condition according to the device.App Icon/Splash