2020房地產(chǎn)項(xiàng)目”湖居之上·天鏡之境“示范區(qū)開(kāi)放活動(dòng)策劃方案【45頁(yè)】.pptx
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編號(hào):775284
2023-10-23
45頁(yè)
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地產(chǎn)項(xiàng)目示范區(qū)開(kāi)放策劃方案合集
1、XXXXX示范區(qū)開(kāi)放活動(dòng)方案,xxxxxxx GREATTOWNS MASIN,活動(dòng)策劃思路案/xxxx/2020.08,湖居之上 天鏡之境,xxxxxxx GREATTOWNS MASIN,東樾名庭,xxxxxxx GREATTOWNS MASIN,CITY,面向全城點(diǎn)燃嘉興關(guān)鍵詞天鏡湖居天空/湖居/耀眼,Facing the whole city to light jiaxingkeywordThe positioning concept of high-end life circle Luxury fitness style mansion high/gradation/shineing2、,xxxxxxx GREATTOWNS MASIN,打造一場(chǎng),引爆性的活動(dòng)真正做到MAXIMIZ,Facing the whole city to light jiaxingkeywordThe positioning concept of high-end life circle Luxury fitness style mansion high/gradation/shineing,引爆點(diǎn)/記憶點(diǎn)/創(chuàng)新點(diǎn),xxxxxxx GREATTOWNS MASIN,ADVANCE PUBLICITY,GREATTOWNS MASION,FREQUENTLY,YOUR INITIAL FONT CHO3、ICE IS TAKEN OUT OF YOUR HANDS;COMPANIES OFTEN SPECIFY A TYPEFACE,OR EVEN A SET OF FONTS,AS PART OF THEIR BRAND GUIDES,xxxxxxx GREATTOWNS MASIN,天境極光-捕捉,1、以東樾名庭為中心輻射,制造天境極光秀2、打造極光世界,吸引人群。,“話題炒作點(diǎn)”,捕捉極光。,xxxxxxx GREATTOWNS MASIN,天空贈(zèng)禮,1、演員自天際慢慢漫步而下。2、與現(xiàn)場(chǎng)觀眾零距離互動(dòng)。,“話題炒作點(diǎn)”,天境的來(lái)客,xxxxxxx GREATTOWNS MASIN,劃破4、天際-亮燈儀式,1、在售樓處樓體及精神堡壘進(jìn)行亮燈儀式。2、結(jié)合冷焰火,打造儀式感。,“話題炒作點(diǎn)”,湖居天境,沖破天際,xxxxxxx GREATTOWNS MASIN,分子料理,1、邀請(qǐng)大廚進(jìn)行現(xiàn)場(chǎng)分子料理表演。2、結(jié)合雞尾酒、表演等吸引來(lái)賓打卡。,“話題炒作點(diǎn)”,分子料理高定餐品,xxxxxxx GREATTOWNS MASIN,GREATTOWNS MASION,FREQUENTLY,YOUR INITIAL FONT CHOICE IS TAKEN OUT OF YOUR HANDS;COMPANIES OFTEN SPECIFY A TYPEFACE,OR EVEN A SET O5、F FONTS,AS PART OF THEIR BRAND GUIDES,SITE LAYOUT,xxxxxxx GREATTOWNS MASIN,“湖居前期宣傳”,湖 是天空的鏡子湖居 高端生活的體現(xiàn)匠造城市,嘉興名城,xxxxxxx GREATTOWNS MASIN,可投放平臺(tái):建議平臺(tái)-微信公眾號(hào)、朋友圈、抖音平臺(tái)等可提供平臺(tái)-廣播電臺(tái),xxxxxxx GREATTOWNS MASIN,為何全城出現(xiàn)可愛(ài)公仔,?,xxxxxxx GREATTOWNS MASIN,全城抱枕派送,01 抱枕派送可覆蓋范圍大,重點(diǎn)集中在各個(gè)商超景點(diǎn)進(jìn)行(月河、八佰伴、大潤(rùn)發(fā)、合樂(lè)城等等各大商超人群聚集地進(jìn)行集6、中性派送);02 強(qiáng)有力輸出活動(dòng)信息抱枕上可定制項(xiàng)目信息,二維碼,活動(dòng)信息,對(duì)項(xiàng)目及活動(dòng)進(jìn)行強(qiáng)有力輸出;03 公眾號(hào)吸粉,引起廣泛關(guān)注掃描公眾號(hào)二維碼領(lǐng)取,有助于公眾號(hào)吸粉,以及進(jìn)行項(xiàng)目及活動(dòng)宣傳。,xxxxxxx GREATTOWNS MASIN,微信單頁(yè)倒計(jì)時(shí)宣傳活動(dòng)開(kāi)始前進(jìn)行朋友圈預(yù)告發(fā)揮派送活動(dòng)積攢的人氣公眾號(hào)進(jìn)行二次活動(dòng)信息預(yù)告及輸出,xxxxxxx GREATTOWNS MASIN,“湖居初現(xiàn)天鏡”,湖 是天空的鏡子湖居 高端生活的體現(xiàn)匠造城市,重識(shí)名城,xxxxxxx GREATTOWNS MASIN,布置理念:以光影美學(xué)及湖居天空做為軸心布場(chǎng)移步換景,即為一大步,湖居之上,天鏡7、之境,“天鏡”,“湖居”,“高端”,xxxxxxx GREATTOWNS MASIN,平面布局圖,現(xiàn)場(chǎng)平面圖,發(fā)光字迎賓,儀式區(qū),活動(dòng)背板,集市展位,xxxxxxx GREATTOWNS MASIN,xxxxxxx GREATTOWNS MASIN,美食攤位,迎賓通道區(qū)域,地?cái)偽幕⒁故薪?jīng)濟(jì)興起,在來(lái)賓進(jìn)入的通道設(shè)置夜市展位,布置燒烤、美食等展位,來(lái)賓可進(jìn)行品嘗。,極光秀:舞臺(tái)后方布置極光秀,將現(xiàn)場(chǎng)打造成極光天幕,烘托活動(dòng)氛圍,令來(lái)賓仿佛身處天境,享受帶來(lái)的一場(chǎng)視覺(jué)盛宴。,模特迎賓,在極光秀境中,模特身著華服迎賓,為來(lái)賓帶來(lái)一場(chǎng)視覺(jué)盛宴。,儀式區(qū)域,售樓處入口兩側(cè)布置活動(dòng)主題背板兩塊,呈現(xiàn)活動(dòng)8、信息。正門口布置儀式區(qū)域,主持人及領(lǐng)導(dǎo)于此進(jìn)行活動(dòng)儀式。,xxxxxxx GREATTOWNS MASIN,活動(dòng)流程/RUNDOW,新星宇東樾名庭 GREATTOWNS MASIN,剪彩儀式,售樓處入口布置KT板花柱,上部點(diǎn)綴鮮花裝飾,定制LOGO帶,由禮儀遞上金剪進(jìn)行剪彩儀式,象征售樓處正式開(kāi)放。,xxxxxxx GREATTOWNS MASIN,伴隨儀式圓滿成功,冷焰火瀑布開(kāi)始釋放,同時(shí)燈光秀同步閃爍,冷焰火主要布置在樓體及領(lǐng)導(dǎo)剪彩儀式區(qū)域前方。營(yíng)造轟動(dòng)場(chǎng)面,令活動(dòng)產(chǎn)生強(qiáng)大記憶點(diǎn)。,冷焰火釋放,xxxxxxx GREATTOWNS MASIN,煙花秀:售樓處后方同步儀式釋放煙花,制造一場(chǎng)煙9、花大秀,點(diǎn)亮嘉興夜空,東樾名庭以劃破天際之勢(shì)驚艷嘉興。,“湖居印象天鏡”,湖 是天空的鏡子湖居 高端生活的體現(xiàn)匠造城市,重識(shí)名城,xxxxxxx GREATTOWNS MASIN,xxxxxxx GREATTOWNS MASIN,現(xiàn)場(chǎng)抽獎(jiǎng),主持人進(jìn)行整點(diǎn)抽獎(jiǎng)活動(dòng),帶動(dòng)現(xiàn)場(chǎng)氣氛,有效留住客群。,xxxxxxx GREATTOWNS MASIN,樂(lè)隊(duì)表演:,樂(lè)隊(duì)進(jìn)行表演,烘托活動(dòng)現(xiàn)場(chǎng)氛圍,吸引來(lái)賓注意。,xxxxxxx GREATTOWNS MASIN,茶歇:奢享世界美味,現(xiàn)場(chǎng)精致茶歇擺臺(tái),各式美味的糕點(diǎn)、茶水供來(lái)賓自由品鑒,奢享世界美味,xxxxxxx GREATTOWNS MASIN,GREA10、TTOWNS MASION,FREQUENTLY,YOUR INITIAL FONT CHOICE IS TAKEN OUT OF YOUR HANDS;COMPANIES OFTEN SPECIFY A TYPEFACE,OR EVEN A SET OF FONTS,AS PART OF THEIR BRAND GUIDES,EXECUTION DETAILS,xxxxxxx GREATTOWNS MASIN,伴手禮推薦】“天氣是陰是晴,還是有暴風(fēng)雪,聽(tīng)到來(lái)自天空的聲音”天氣預(yù)報(bào)瓶,伴手禮推薦到場(chǎng)來(lái)賓即可領(lǐng)取伴手禮。,獎(jiǎng)品推薦(華為專場(chǎng)):五等獎(jiǎng):華為運(yùn)動(dòng)手環(huán);四等獎(jiǎng):華為ai音響2四等獎(jiǎng):華為路由器三等獎(jiǎng):華為華為無(wú)線耳機(jī);二等獎(jiǎng):華為M5青春8英寸平板一等獎(jiǎng):華為MATE30,獎(jiǎng)品推薦(宜家家居專場(chǎng)):IKEA漢尼斯抽屜柜STORSTABBE斯圖斯塔伯儲(chǔ)物柜IKTA宜家STRANDMON斯佳蒙腳凳IKTA宜家FABLERBJORN比約熊貓絨玩具,XXXXX示范區(qū)開(kāi)放活動(dòng)方案,xxxxxxx GREATTOWNS MASIN,活動(dòng)策劃思路案/xxxx/2020.08,湖居之上 天鏡之境,
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