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1、?D E N T S U C R E A T I V E T R E N D S2 0 2 32023?告?去?盟?確?去?FRED LEVRON?A TALE OF NEW CITIESDENTSU CREATIVE TRENDSINTRODUCTION&TRENDS新都市物語2?2022?2023?副?副?2023?PATRICIA McDONALD?A TALE OF NEW CITIESDENTSU CREATIVE TRENDSINTRODUCTION&TRENDS3?盟?太?2023?福?封?鋒?封?喧?2023?去?包?副?East meets East?千?的?千?務?封?匹確2、?2023?盟?導?喧?去?去?務?A TALE OF NEW CITIESDENTSU CREATIVE TRENDSINTRODUCTION&TRENDS新都市物語4DENTSU CREATIVE TRENDS 2023:A TALE OF NEW CITIES?2023?A TALE OF NEW CITIESDENTSU CREATIVE TRENDSHANDBRAKES ON GROWTH?THE IMPERATIVE FOR GOOD?REBEL WITHOUT A FILTER?AI-DENTITYAI?THE GREAT OPT OUT?THE GREAT OUTDOORS?T3、OXICITY IN TECHNOLOGY?META DIVERSITY?MENTAL HEALTH IN CRISIS?THE JOY IMPERATIVE?THE END OF MONOCULTURE?THE QUEST FOR CULTURE SHOCK?INTRODUCTION&TRENDSBRANDS AND BUSINESSES IN THE BALANCE?52023?12?THEENDOFMONOCULTURE#1 OF 12 TRENDS FOR 2023A TALE OF NEW CITIESTHE END OF MONOCULTURETHE END OF MONOCULT4、URE?去?Z?去?去?副?去?Cultural Fluency?導?Aminata B.Sow?Cultural Fluency?務?Roblox?去?7A TALE OF NEW 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都 市 物 語A TALE OF NEW CITIESTHE IMPERATIVE FOR GOOD:BY THE NUMBERS?#12 OF 12 TRENDS FOR 2023THE IMPERATIVE FOR GOOD67A TALE OF NEW CITIES?喧尊?務?喧?號?27?喧?副?喧?撰?千?Santiago Network?叛?Tesco?盟?Grocery 44、Gazette?盟?2025?Tesco?務?新 都 市 物 語?封?The Outnet?盡Selfridges?2030?50%?Thrift?Hurr?By Rotation?太?務?THE IMPERATIVE FOR GOOD:WHAT IT LOOKS LIKE?#12 OF 12 TRENDS FOR 2023THE IMPERATIVE FOR GOOD68A TALE OF NEW CITIES?割?副?叛?姿封?千?We the Power?務?#12 OF 12 TRENDS FOR 2023THE IMPERATIVE FOR GOOD?割?務封?盡?千?Nokia?N45、okia Circular?紙?紙?盡?Apple?紙?69THE IMPERATIVE FOR GOOD:WHAT IT LOOKS LIKE?The Co-operative Bank?Withdraw From This?喧?紙?太?ATM務?副?務?封?務?呢?千?姿封?喧?尼?20撰?割?牌?HOLDING BANKS TO ACCOUNT:CO-OP?A TALE OF NEW CITIES#12 OF 12 TRENDS FOR 2023THE IMPERATIVE FOR GOOD70OUR WORK?A TALE OF NEW CITIES#12 OF 12 TRENDS F46、OR 2023THE IMPERATIVE FOR GOOD2.4BN?3.7M?($)1.5M?去?告?尊?撰?尊?割?去?去?割?去?Crayola?Colors of theWorld?MOB?PureCulture Beauty?Victor Casale剽?24?導?去?40撰?campaign?姿?campaign?Effies Iridium Award?Global Best of the Best EffieAwards務?/?副?HELPING CHILDREN CREATE THEIR PLACE IN THE WORLD?OUR WORK?71A TALE OF NEW47、 CITIES#12 OF 12 TRENDS FOR 2023THE IMPERATIVE FOR GOODTHE IMPERATIVE FOR GOOD:A PERSPECTIVE?JUNE FONG?尊?姿?研?Bank of England?割?9?12?V?割?18?U?歷?撰?割?告?去?姿?割?詞割?56%?愿?52?割?割?尊?告?副?尊?封?封?53?Z?去?Waitrose?告?Prada?撰?叛?割?割?割?導?叛?副?割?副?撰?00?導?歷?研?告割導?盡?54?告?ESOV?紙?呢?Rollo May?Mans Search for myself?55?送?副?送?48、割?映?割?姿割?吁?導?ESG?喧?映?割?務?BAU?映?映?721.?割?尊?告?割?2.?紙?permacrisis?確?喧?敘?3.?呢?告?姿?割?紙?務?WHAT IT MEANS FOR BRANDS?A TALE OF NEW CITIESHANDBRAKES ON GROWTHTHE IMPERATIVE FOR GOOD新 都 市 物 語73新都市物語SUMMARY?盟?Charles Dickens?映?務?2023?封?務?A TALE OF NEW CITIESDENTSU CREATIVE TRENDSSUMMARY&APPENDIX74CONTRIBUTORSA49、 TALE OF NEW CITIESDENTSU CREATIVE TRENDSSUMMARY&APPENDIXCAROLINE DEANGIULIETTA VENTOCHINMAY KARANDIKARPATS MCDONALDRACHEL LINMARIIA LEBEDIEVABECKY LYONTIFFANY CHENCRISTINA URBANKEELY ADLERTINA CHANGSABIHA KHANNICOLAS RAMAZZOTTIEVELYN SUHANNAH AINSWORTHASPEN GRAMSWEI QING LIMJACK GIPPAMINATA SOWEMMA ODENDAALANTONIA COLLINSBROOKE ERLICHWIL KOSLOWSKIKATIE MCNAUGHTONSERGIO BARRIENTOSTIM MOTTAU75THANK YOU?DENTSU CREATIVE?