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1、Inspire?P?i?I?I?I?530I?Inspire Integrated Marketing?Raymond ManBusiness Partner&Co-FounderRichard TanExecutive Partner&Co-FounderTian LiStrategy PartnerLi ZhengCreative Partner?Limbo ChenBusiness Partner?20192019?AME?2019?AME?2019?AME?2019?AME?AR/VR?2019?AME?2019 ADFEST?2019?2019?2019 ECI Awards?2012、9 ECI Awards?2019 TMA?2019 TMA?/?/?2019 TMA?2019 TMA?2019 TMA?2019 TMA?2019?2018TMA?TMA?TMA?TOP10ONE SHOW?KOL?r?MMA SMARTIES?MMA SMARTIES?ECI Awards?ECI Awards?TOP DIGITAL?TOP DIGITAL AR/VR?AWARDS?AWARDS?i?X?FP?U?X?h?U?+5?rI?X?U?X?A?C?i?%?4?x?A?n?n?e?I?d?c?k?c?I?F?s?I?U?c?d?I?n?I?n?I?I?n?O?F?r?I?a?K3、OL/UGC?“?”?X?”?”?Insight:For Chinese people,Spring Festival remains to be a important and special occasion to be celebrated.Yet Shanghai Disneyland lacks the sense of ceremony that is relevant to the festival.Solution:Throughout Spring Festival,we add a sense of“ceremony”in Shanghai Disneyland.With 4、Chinese tradition to crossover with the storyline of Western fairytaleOnly available at Shanghai Disneyland Resort.To Give Blessing/Make a WishIn Disneys Unique and Magical WayLaunch an emotional film Take video as medias native and primary content to arouse attention and talkability.News AppsEditor5、s endorsement to drive visit intentionZhihu:Raise discussion&propose solutionMiaopai:Share Video&Gather UGCVisualizing the magical experience of Spring Festival at Shanghai Disneyland with SunLi?x?“?vlog?”?+%?(*?&%?)%?*?,?&(&?+?+%1?I?2?3?O?2?3?573?G?V?F?89?3?573?3?F?400?U?vlog?U?T?G?4?T?:P?MC?L?A?M?6、_?5?P?V?G?F?x?G?+?F?T?R?DYSON?:?F?F?F?F?InsightBriefContentData?AppsTVVerticalsOOHOnlineTVNewmedia?+15%?2018?25-40?40?+?TA?30%OTT pre-rollOTV pre-rollAPP ads exposure?068#?CLARINSPrivateDMPMediacampaignOffline&CRME-commerceUser portraitAudiencemanagement3Rdparty big dataWechatProgrammaticmediaModellingCONTACT USRAYMOND MANBUSINESS PARTNERR+86 1522 100