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1、小奧汀品牌書以美妝表達(dá)小我小奧汀Express yourself through makeupLITTLELITTLE ONDINEONDINE 奧汀奧汀誕于2013年，命名“奧汀”靈感來源于“中仙”，同時(shí)也指向產(chǎn)品研發(fā)上，秉承天然環(huán)保的理念。“”指的是品牌主張的1%，#1%matters#（中釋義：#點(diǎn)點(diǎn)的我，就以不同#），體現(xiàn)了奧汀品牌的核價(jià)值，即通過品牌基因中的1%，引領(lǐng)時(shí)尚性群體勇敢釋放我潛。奧汀以極具創(chuàng)造靈感的性指彩起家，2015年進(jìn)軍海外市場，以味安全、秒、即撕即卸、隨變換的閃電美甲體驗(yàn)成為海內(nèi)外時(shí)尚性群體競相追捧的對象。于2019年，奧汀進(jìn)駐潮玩彩妝業(yè)。在崇尚天然環(huán)保的內(nèi)核下，擁2、有獨(dú)樹幟視覺格和膽真實(shí)彩妝態(tài)度的奧汀，通過彩妝鏈接時(shí)尚性，讓她們擁有表達(dá)個(gè)體獨(dú)特審美的式，同時(shí)因?yàn)閾碛袏W汀獲得敢為先、膽真實(shí)、懼表達(dá)的份識(shí)別。Founded in 2013,the name“ONDINE”means“water sprites”,while also indicating the brands dedication to research and development,and natural and eco-friendly products.“LITTLE”stands for the brand philosophy of#1%matters#,meaning#1%of3、 me is enough to make the difference#.Being at the heart of the brand,the tagline suggests empowering modern women to unleash their potential with 1%of the brands genes.Built up a fortune by selling creative water-based nail polishes,LITTLE ONDINE expanded its business into overseas markets in 2015.4、Offering odorless,quick-drying and peel-off nail polishes that can create various finishes for different occasions,LITTLE ONDINE has exploded in popularity among female fashion consumers globally.In 2019,LITTLE ONDINE switched its positioning to trendy makeup.Adhering to the pursuit of natural and e5、co-friendly products,LITTLE ONDINE has adopted distinctive visual design to express a bold and genuine attitude towards makeup.Reaching fashionable women through makeup and ensuring them channels to exhibit their unique aesthetics,LITTLE ONDINE has established an identity that is daring,genuine and 6、unafraid to express.MILESTONE.奧汀史2013#敢為人先#2015#外媒焦點(diǎn)#2016#國際合作#2017#全球影響力#2018#時(shí)尚ICON#2019#潮玩彩妝#2020#玩出風(fēng)格#2021#一點(diǎn)點(diǎn)的我，就足以不同#奧汀誕于2013年，憑借著創(chuàng)新全球?qū)＠洌Y(jié)合藝術(shù)創(chuàng)造靈感，引領(lǐng)命性的第三代性指彩，帶給時(shí)尚性味、秒、即撕即卸、隨變化的閃電美甲體驗(yàn)紐約時(shí)報(bào)報(bào)道“奧汀有望成為明之星”獲得英國國際美妝獎(jiǎng)項(xiàng)及媒體報(bào)道獲得迪尼IP授權(quán)邀約駐絲芙蘭等線下渠道多 次 斬 獲 英 國 PURE BEAUTYAWARDS國際美妝獎(jiǎng)駐本線上及線下各平臺(tái)成為上海時(shí)裝周指定專業(yè)美甲護(hù)理類7、合作伙伴正式加逸仙集團(tuán)，帶給年輕消費(fèi)者更多的潮流彩妝體驗(yàn)與貓和、泡泡瑪特和珍寶珠跨界結(jié)合，打開玩異想的新國度奧汀以美妝表達(dá)我，勵(lì)釋放我潛與獨(dú)特審美MILESTONE.奧汀史2013#Dare to be First#2015#International media coverage#2016#International partnerships#2017#Global influence#2018#Fashion icon#2019#Trendy makeup#2020#Innovative cross-over partnerships#2021#1%matters#Awarded by t8、he Pure Beauty Awards several timesLaunch products across major online and offline retail channels in Japan.Obtain license to Disneys intellectual propertyLaunch products in Sephoras physical stores.Designated professional nail care partner of Shanghai Fashion Week.Officially join Yatsen Group to pr9、ovide young consumers with more trendy makeup experience.Partner with Tom&Jerry,POP MART and Chupa Chups to play with colors.LITTLE ONDINE encourages consumers to express themselves while unleashing their potential and unique aesthetics through makeup.Founded in 2013,with its innovative patented for10、mula,plus the inspirational artistic creation,LITTLE ONDINE has ushered in the revolution of the third-generation water-based nail polishes,in which fashionable women can enjoy odorless,quick-drying and peel-off nail polishes that can create various finishes for different occasions.The New York Time11、s said that“LITTLE ONDINE is poised to be the next big thing”Won Pure Beauty Awards and was reported by the media.VISION.品牌愿景鼓勵(lì)用戶釋放自我的潛在能力與特質(zhì)，創(chuàng)造影響未來主流文化的原創(chuàng)體小奧汀Encourage customers to unleash their potential and express their personality,so as to have a say in the future mainstream culture.PERSONALITY12、.品牌個(gè)性大膽真實(shí)敢為人先無懼表達(dá)崇尚天然每個(gè)都擁有獨(dú)特審美敢于釋放、表達(dá)讓其更加擲地有聲讓世界聽我們對美的態(tài)度對誠實(shí)我們從不因膽真實(shí)是因真實(shí)膽上愛的妝閃出的原沒有過的路別去害怕新奇閃光不種魅也不去擁抱1%的環(huán)保不只是個(gè)的事情但定要從每個(gè)我開始做起B(yǎng)e honest to yourselfOur genuine attitude does not come from boldnessRather,it empowers us to be bold Create the look you loveShow your true colors#Bold and genuine#Take the ro13、ad no one has traveledDo not be afraid of things you have never seen beforeThere is always more than one way that you can shineThere is more than one kind of glamourEmbrace the 1%of yourself#Dare to be the first#Do not be afraid to express#Everyone has a unique aesthetic tasteDare to unleash and exp14、ressMake your voice heardLet the world hear our attitude towards beauty#Dedication to nature#Environmental protection is not justone persons businessIt isabout each and every one of usMONOGRAM STORY.視覺標(biāo)識(shí)99%1%99%1%+包豪斯風(fēng)格Z時(shí)代生活方式以美妝表達(dá)小我粗線LITTLE ONDINE是奧汀對于環(huán)保的堅(jiān)持以及潮流時(shí)尚的體現(xiàn)，斜體設(shè)計(jì)象征著奧汀敢為先、懼表達(dá)的份標(biāo)識(shí)。笑臉是奧汀品牌1%的個(gè)15、性表達(dá)，同時(shí)旨在持每個(gè)消費(fèi)者上1%我潛及獨(dú)特審美，即，以美妝表達(dá)我。奧汀通過的1%，滿消費(fèi)者在基本美妝需求以外，勵(lì)她們釋放上的我潛以及獨(dú)特審美。即，點(diǎn)點(diǎn)的我，以不同。大眾審美自我潛力及獨(dú)特審美理性眾何線條感性個(gè)性彩質(zhì)感品 牌 解 讀視 覺 呈 現(xiàn)品 牌 解 讀視 覺 呈 現(xiàn)實(shí) 主 義/不 可 替 代個(gè) 性 表 達(dá)/與 時(shí) 俱 進(jìn)LITTLE ONDINE in bold font indicates the brands commitment to environmental protection and love for fashion,while the italic font shows16、 the brandidentity of daring to be the first and not afraid of expressing.Indicating the brand value of 1%matters,the smiley face also represents the brands commitment to appreciate consumers 1%potential and uniqueaesthetics,which is known as expressing yourself through makeup.In addition to meeting17、 the basic beauty needs of consumers,LITTLE ONDINE also encourages them to unleash their potential and unique aesthetics,which is known as 1%of me is enough to make the difference.Public aesthetic viewBauhaus styleLifestyle of Gen ZYour own potential&unique aesthetic tastepragmatism/irreplaceablehig18、hlight personality expression/keep up with the timesExpress yourself through makeupFUNCTIONALITY.功能價(jià)值在滿足基本的美妝需求功能外，釋放大眾人群的自我潛力以及獨(dú)特審美我潛是個(gè)【我存在】的概念，它本質(zhì)上是意識(shí)、思維的存在，偏向于個(gè)體化的審美、個(gè)體想要的活式，它的社會(huì)性相對較弱。化妝的為只是內(nèi)在的外化。奧汀先解決的是消費(fèi)者上【我存在】的問題。即，每個(gè)上都存在待發(fā)光的點(diǎn)點(diǎn)（1%），這種我潛可以通過外部條件（奧汀美妝產(chǎn)品）釋放。獨(dú)特審美解決的是【我不樣】的反差，奧汀通過產(chǎn)品幫助消費(fèi)者表達(dá)他們上的反差感，即19、合不同的份識(shí)別。Meeting the basic beauty needs of consumers,while encouraging the public to unleash their potential and uniqueaesthetic taste.Your own potential defines your self-existence.Ones own potential is essentially conscious and intellectual,and reflectsones own aesthetic taste and preferred lifesty20、le,thus it is more personal than social.Wearing makeup is to externalize theinner potential.LITTLE ONDINE first focuses on consumers concern over self-existence,that is everyone has 1%of theirpotential untapped,which can be unleashed through external conditions(beauty products from LITTLE ONDINE).Un21、ique aesthetic taste addresses the contrast of I am different.By helping consumers to display their differences,LITTLE ONDINE has established a diversified and harmonious identity.她們是一群特別的普通人。她們一周7天的時(shí)間：上班安分守己，下班釋放自己。她們對美很挑剔，相信趣味是一種實(shí)用。她通過對1%的自我潛力的幻想與釋放，逃離現(xiàn)實(shí)的枯燥。她們具備多維度的消費(fèi)觀念，更加注重消費(fèi)體驗(yàn)。對于新鮮事物，她們接受度很高，學(xué)習(xí)能22、力也很快。她勤于思考，愿意為自己的興趣和愛好花時(shí)間和精力。她們注重產(chǎn)品力，但同樣期待品牌擁有自己的態(tài)度和故事。They are a group of ordinary They are a group of ordinary women.women.Every day,they work hard and Every day,they work hard and release themselves when they release themselves when they come off dutycome off duty.They are critical of beauty,and 23、They are critical of beauty,and believe that fun is about being believe that fun is about being practicalpractical.She frees herself from the boring She frees herself from the boring reality by unleashing 1%of her reality by unleashing 1%of her potential.potential.They have a multiThey have a multi-24、dimensional dimensional concept of consumption and pay concept of consumption and pay more attention to experiencemore attention to experience.They are open to new things and They are open to new things and learn quicklylearn quickly.She is thoughtful and willing to She is thoughtful and willing to 25、devote time and energy to her own devote time and energy to her own interests and hobbiesinterests and hobbies.They focus on product power,while They focus on product power,while also expecting brands own also expecting brands own attitudes and stories.attitudes and stories.個(gè) 性 特 質(zhì) 關(guān) 鍵 詞自 在 舒適有 趣 即正26、 義獨(dú) 立 自主理 性 消費(fèi)自 成 一派興趣愛 好廣有態(tài)度精 致熱 愛 冒險(xiǎn)注 重 體驗(yàn) 感小 癖 好注 重 顏值不 跟 風(fēng)自我投資注重細(xì) 節(jié)創(chuàng) 造 力自 我 認(rèn) 知 度 高小 熱 愛生 活 方 式 關(guān) 鍵 詞古典吉他逛 街種草攝影音樂蹦迪看展收藏鞋滑板JK風(fēng)格游戲電競個(gè)簡介：年齡：29歲/ABC孩/豐滿/辣不甜家告公關(guān)公司的創(chuàng)始，同時(shí)也在運(yùn)營個(gè)體社群品牌。化妝對于她來說，不只是作場景的需求，更重要的是內(nèi)在對精致需求的外化。彩妝習(xí)慣：1.最注重的妝容部位是眼部，在眼影的選擇上在意整體的單的顏；喜歡帶亮的眼影；2.有囤積紅的習(xí)慣；3.送朋友/客戶傾向于送牌；普通關(guān)系選擇送禮盒，如特別的彩妝；4.27、審美多樣化，不會(huì)被不適合的東種草；個(gè)簡介：年齡：20歲/甜美/甜酷/孩上海明航，空乘專業(yè)，由于專業(yè)的原因，平常都是素雅的妝容。但是為了改變在朋友眼中“孩”的形象，會(huì)嘗試甜酷的妝容。喜歡玩板，但是由于空乘不能有疤，所以不玩了。彩妝習(xí)慣：1.在意產(chǎn)品性價(jià)；2.傾向于購買容量的美妝產(chǎn)品；3.眼影顏偏好：咖、摩卡、地；4.蹦迪的妝容需求是：bilingbiling；個(gè)簡介：年齡：25歲/酷旺仔是位平設(shè)計(jì)師由作者。周末喜歡和朋友起看展、拍照、看電影，現(xiàn)在開始學(xué)習(xí)古典吉他。平常喜歡逛街，喜歡看商場的陳設(shè)。彩妝習(xí)慣：1.上班不化妝，周末和朋友聚會(huì)化妝；2.周末會(huì)根據(jù)活動(dòng)場景的變化改變妝容；3.紅偏愛啞光；428、.會(huì)因?yàn)椴煌谋倔w包裝購買類似產(chǎn)品；5.妝容也會(huì)根據(jù)服飾的變化做改變；6.不關(guān)注品牌，但追求個(gè)性，單品導(dǎo)向；人 群 畫 像HOT ITEM.產(chǎn)品介紹延續(xù)品牌在色彩上的創(chuàng)造力也融合了真實(shí)的年輕態(tài)度Continue to play with colors while embracing the attitude of young people.小奧汀水性指彩#自由色界 躍然指上Polish your nails with colors as you wish創(chuàng)意第一全球?qū)＠浞饺の犊缃?指尖玩色不一樣的時(shí)髦態(tài)度。天然安全、無味、快干、可剝、靚麗。跨界玩法不一，創(chuàng)造每一次驚喜。引領(lǐng)革命的第三代水性指29、彩帶來指尖色彩體驗(yàn)2018年，秋冬上海時(shí)裝周指定專業(yè)美甲護(hù)理類合作伙伴。2019年，小奧汀成為倫敦時(shí)裝周專業(yè)美甲類合作伙伴。小奧汀奶酪腮紅#玩趣奶酪 情緒上臉彩靈感與號(hào)來源于Tom&Jerry不同玩鬧情緒場景，獨(dú)特的質(zhì)感植絨包裝，抹上癮。Cheese blush for Cheese blush for funfunVisual design of product packaging and shades of blush are inspired by scenes inTom&Jerry.Coming in unique velvety compact,the blush gives yo30、u an excellentglow.小奧汀反轉(zhuǎn)魅力高光#夜行高光 過曝雙閃來源于年末派對狂歡場景，以閃搭配靈動(dòng)偏光，打造夜場中最閃耀吸睛的焦點(diǎn)Queen，獨(dú)特笑臉搭配定制夜場壓紋，仿佛置Disco燈球光束下，信爆棚出場，魅縱情釋放。ShiningShining highlighterhighlighter forfor thethe nightnightInspired by end-of-year parties,the highlighter features both shimmering shade and polarized glow,helping you become the 31、focus of attention at the party.Embossed with the signature smily face andcustomized nightclub features,this highlighter takes you right to the dancing floor lit up by the discoball,boosting your confidence in releasing your glamour.小奧汀冰霧持妝散粉#輕如冰霧 冰封持妝LightweightLightweight settingsetting powderpowd32、er forfor longlong-lastinglasting finishfinish小奧汀根根豐盈睫毛膏#精準(zhǔn)快睫 根根豐盈MascaraMascara forfor longerlonger andand fullerfuller lasheslashes小奧汀不NG眼線液筆#一筆成型 玩色不NG10款濃郁彩，可常可玩妝。敢于碰撞，畫上彩眼線，在玩中發(fā)現(xiàn)全新的我。點(diǎn)點(diǎn)的彩，就以不同。Feature 10 highly pigmented shades,this palette can create both natural and boldlooks.Dare to apply co33、ntrasting colors by drawing colorful eyeliners,in which youwill discover a new self.A few colors,that is all it takes.NONO NGNG CollectionCollection:BoldBold eyeshadoweyeshadow palettepalette小奧汀不NG眼彩筆#濃郁上眼 玩色不NGNO NG Collection:HighlyNO NG Collection:Highly-pigmented pigmented eyeshadow eyeshadow pa34、lletepallete for bold looksfor bold looks小奧汀持妝多色眼線油畫筆小奧汀持妝多色眼線油畫筆小奧汀黑膠眼影盤RAVE不僅僅是1%的夜店化，更是先鋒年釋放我的精神象征。當(dāng)膠盤轉(zhuǎn)動(dòng)，電與彩交織，1%張狂基因，觸即發(fā)。#黑膠轉(zhuǎn)動(dòng) 耀眼釋放PlayPlay thethe vinylvinyl toto unleashunleash youryour glamourglamourRAVE not only stands for 1%of the nightclub culture,but also the spiritual symbol ofpioneering 35、youth to release themselves.Play the vinyl,and infuse colors with electronic music.1%of wild genes are ready to steam.IMPACT.品牌影響20202020年全年?duì)I收同比增長年全年?duì)I收同比增長25002500%，服務(wù)了服務(wù)了750750+萬萬消費(fèi)者消費(fèi)者2020年1月，小奧汀不NG眼線液筆登頂天貓品類No.1自1月起，蟬聯(lián)12個(gè)月品類No.12020年4月，品牌進(jìn)入天貓彩妝行業(yè)前102020年618，獲天貓美妝新銳國貨銷量Top82020年雙十一，天貓旗艦店銷售額破億，為20136、9年的30倍，沖進(jìn)天貓彩妝榜前10。IMPACT.品牌影響InIn JanuaryJanuary 20202020,LittleLittle OndinesOndines NONO NGNG LiquidLiquid EyelinerEyeliner toppedtopped TmallTmallListList ofof MostMost PopularPopular Category,Category,andand maintainedmaintained thethe leadingleading positionpositionforfor 1212 monthsmonths inin37、 a a rowrow.InIn AprilApril 20202020,thethe brandbrand enteredentered TmallTmall ListList ofof TopTop 1010 MakeupMakeup BrandsBrands.DuringDuring thethe 618618 ShoppingShopping FestivalFestival inin 20202020,LittleLittle OndineOndine rankedranked 88ththininsalessales ofof locallocal emergingemerging38、 beautybeauty brandsbrands onon TmallTmall.DuringDuring thethe DoubleDouble 1111 ShoppingShopping FestivalFestival inin 20202020,thethe salessales volumevolume ofofLittleLittleOndineOndineTmallTmallFlagshipFlagshipStoreStoreexceededexceededRMBRMB100100million,million,3030timestimes thatthat ofof 20139、92019,andand mademade itit toto TmallTmall ListList ofof 1010 MostMost PopularPopularMakeupMakeup BrandsBrands.In 2020,the annual revenue increased In 2020,the annual revenue increased by by 2,500%2,500%year on year,and served year on year,and served over over 7.5 million 7.5 million consumers.consu40、mers.Get international media coverage from The New York Times,The Telegraph,ELLE,etc.#夏季最佳腮紅獎(jiǎng)#年度最佳眉筆#年度星品#最佳美甲產(chǎn)品銀獎(jiǎng)#入選Beauty Awards榜單#最佳美甲產(chǎn)品銀獎(jiǎng)好用人氣#年度散粉#蜜粉類大獎(jiǎng)#年度星品Huang Zitao is a man of character.He is bold,straightforward and sincere,and doesnot play by the conventional wisdom.In 2021,LITTLE ONDINE 41、successfully joined hands with Huang Zitao,the brands firstfashion partner.We firmly believe that this partnership is dedicated to somethingnew and bold.Famous new generation actor Arthur ChenLITTLE ONDINE first brand spokespersonHe is a solid GenZ star,as well as an excellent young man growing up i42、n differentcultures.He is destined to express himself and never hesitant to try.In 2020,Arthur Chen,together with LITTLE ONDINE,made his style shine.A new generation dancing singer and actress.With a unique style,Sunnee has been constantly pushing the boundaries of a better self.In 2019,Sunnee endor43、sed LITTLE ONDINE s Step Further Liquid Lipstick,delivering a remarkable performance.奧汀玩家She shines on the stage and attracts attention with her powerful aura.In 2020,LITTLE ONDINE partnered with Wang Feifei to release its new highlighter.POPPOP MARTMART LITTLELITTLE ONDINEONDINE BunnyBunny LimitedL44、imited EditionEdition SetSetInfused with unrestrained imagination,this collection is inspired by POP MARTs BunnyMagic Series.This colorful magic makeup collection opens the gate to the fantasyworld where you can play with colors to create as many innovative looks as you wish.LITTLE ONDINE LITTLE OND45、INE ChupaChupa ChupsChups Nail Color Capsule Toy MachineNail Color Capsule Toy MachineInspired by capsule toy machine,featuring the signature Chupa Chups monster,this collection randomly offers nail polishes stored in the capsule from a toy machine.Each capsule surprises you with different shades,mi46、x them to get a colorful experience for your fingertips.POPPOP MARTMART LITTLELITTLE ONDINEONDINE OrangeOrange BunnyBunnyTo celebrate a lucky new year,this collection adopts the image of Bunny and theauspicious color of orange to create a mini bathhouse,consisting of beauty productsfor the orange Ne47、w Year looks,which expresses good wishes for the new year!POP-UP.線下活動(dòng)618嘉年華POP-UP.線下活動(dòng)#小奧汀SPACE YOUNG上海思南公館#玩趣老虎機(jī)#大型出片基地周年慶POP-UP.線下活動(dòng)國潮音樂節(jié)Brand jingleBrand jingleIn 2021,LITTLE ONDINE cooperated with Narchy Wolf and Xiao Jingling,two rappers,to create the brand jingle Little Ondine.Two incredible musicians with unique vocals worked together to sing along the sweet melody,rousing consumers to the admiration of beauty deep down in their hearts.一點(diǎn)點(diǎn)的我，就足以不同小奧汀主張：LITTLE ONDINEs brand philosophy:#1%matters#