2016文昌山海天新度假主義解讀研究報(bào)告(22頁(yè)).pdf
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2023-12-06
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1、締造國(guó)際休閑生活方式 文昌山海天新度假主義解讀International Leisure Lifestyle-New Tourism Philosophy of Luneng Wenchang Shan Hai Tian Resort Introduction文昌是國(guó)際休閑方式的最佳載體Wenchang is the best location to realize Lunengs international leisure lifestyle and new tourism philosophy區(qū)位優(yōu)勢(shì) Location自然資源豐富Rich natural resources城市發(fā)展機(jī)遇 U2、rban development opportunity魯能資源優(yōu)勢(shì) Advantages of Luneng resources多彩人文歷史Colorful cultural and historical resources生態(tài)Ecological Leisure健康Health Care運(yùn)動(dòng)Sport娛樂(lè)Entertainment交通便利 Good accessibility規(guī)模宏大 Huge site scale 銅鼓嶺海南東海岸的最后一顆滄海遺珠Tongguling-the last piece of land integrating Hainans resources suitabl3、e for an integrated resort in the east coast文昌市位于海南東北角,北鄰???,南接博鰲Wenchang is located in northeast of Hainan,connecting Haikou on the north,and Boao in the south.項(xiàng)目基地距銅鼓嶺國(guó)家自然保護(hù)區(qū)0公里距文昌航天城6公里距文昌動(dòng)車站24公里距海口市中心76公里距??跈C(jī)場(chǎng)61公里The site is 76km from Haikou CBD,61km from Haik-ou Airport,24km from Wenchang High-s4、peed railway station,and 6km Wenchang Space City and 0km from Tongguling National Natural Reserve District.??谑蠬aikou文昌銅鼓嶺Tongguling,Wenchang博鰲Boao石梅灣日月灣Riyue Bay,Shimei Bay亞龍灣海棠灣Yalong Bay,Haitang Bay三亞市大東海Dadong Sea,Sanya三亞灣Sanya BayYalong Bay,Yalong Bay,Yalong Bay,Yalong Bay,Riyue Bay,Shimei BayDa5、dong Sea,SanyaDadong Sea,SanyaDadong Sea,SanyaHaitang BayHaitang BayHaitang Bay貫通海南、連通亞太多樣交通抵達(dá)基地,可承載大量人流;以美蘭機(jī)場(chǎng)連接亞太,以發(fā)達(dá)路網(wǎng)貫穿海南The site has good accessibility through existing highways and high-speed railway and planned light rail as well as shuttle buses.現(xiàn)狀 Existing:機(jī)場(chǎng):??诿捞m機(jī)場(chǎng),吞吐量930萬(wàn)人公路:海文高速,車程1.5 小時(shí)到6、海口高鐵:20分鐘到達(dá)??诤兔捞m機(jī)場(chǎng)Haikou Meilan International Airport:throughput is 9.3million High way:it takes 1.5hour from Haikou to the site through Hainan-Wenchang High Way.High-speed Rail:It takes 20min from Wenchang Rail-way Station to Meilan Airport未來(lái) Planned:濱海旅游快速干道:2017年 全線通車專向輕軌:連接文昌站至基地直通巴士:連接海口機(jī)場(chǎng)與基地Se7、a-front Tourism Highway:will open in 2017Light Rail:Luneng plans to open light rail from Wen-chang Railway station directly to the site.Shuttle Bus:from Haikou Airport to site,is under planned??谑蠬aikou美蘭機(jī)場(chǎng)Meilan Airport文昌站W(wǎng)enchang Railway Station航天主題公園Aerospace Theme Park 火箭發(fā)射基地Satellites Launch Cen8、ter鋪前跨海大橋(規(guī)劃中)Puqian Bridge(Planned)旅游快速干線Tourism Expressway海文高速Haiwen Highway東環(huán)高鐵East Ring High-speed Railway銅鼓嶺專線輕軌(魯能投資)TGL Light Rail(Planned)清瀾大橋Qinglan Bridge文昌市Wenchang銅鼓嶺TonggulingMeilan Airport總體規(guī)劃 分期開(kāi)發(fā)Overall Planning Phased Development項(xiàng)目規(guī)劃面積86.64平方公里The site planning area is 86.64 sqkm陸地面9、積46.64平方公里The land area is 46.64sqkm.海岸線長(zhǎng)28公里The coast line is 28km.航天發(fā)射基地Space Launch Center七洲列島Seven Chain Island銅鼓嶺Tongguling Mountain月亮灣Moon Bay淇水灣Qishui Bay寶陵河Baoling River新度假主義New Tourism Philosophy新理想:代表中國(guó)生態(tài)共生理想New Ideal Chinas sustainable and ecological development ideal新體驗(yàn):開(kāi)啟海絲文化度假體驗(yàn)New Exp10、erience a start for Sea Silk Road resort experience新引擎:打造國(guó)際度假多元引擎New Engine to create a international resort with multi attractions新平臺(tái):搭建東盟產(chǎn)業(yè)交流平臺(tái)New Platform establish an industrial platform for ASEAN新品牌:創(chuàng)建亞洲第一度假品牌New Brand to create no.1 resort brand in Asia新平臺(tái)New Platform新引擎New Engine新理想New Ideal新11、體驗(yàn)New Experience新品牌New Brand領(lǐng)秀亞洲Leading in Asia四大功能板塊生態(tài)、健康、運(yùn)動(dòng)、娛樂(lè)功能完美落位于整個(gè)基地。Four functional themes are evenly distributed in each district.生態(tài)Ecological Leisure健康Health Care運(yùn)動(dòng)Sport娛樂(lè)Entertainment片區(qū)定位Parcel Positioning生態(tài)Ecological Leisure特點(diǎn):銅鼓嶺國(guó)家自然保護(hù)區(qū)、紅樹(shù)林活珊瑚、濕地 Feature:Tongguling Na-tional Reserve,Man12、grove and Coral,and Wetland亞洲最美的浪漫秘境Asias most beautiful and romantic park健康Healthcare特點(diǎn):萬(wàn)畝椰林,南向海岸線風(fēng)平浪靜 Feature:coconut forest and coastline西太平洋療養(yǎng)圣地A world class eco health destination in Western Pacifi c 娛樂(lè)Entertain-ment特點(diǎn):內(nèi)外海資源、未來(lái)觀光輕軌門戶 Feature:inner sea and future gateway for light rail亞洲探索娛樂(lè)之都To13、p entertainment and adventure city in Asia特點(diǎn):海岸線長(zhǎng),臨海面廣、平整基地Feature:long coastline,open to sea front,plat land國(guó)際化海陸運(yùn)動(dòng)訓(xùn)練勝地An international sport destination inte-grating water and land activities特點(diǎn):海島概念,漁業(yè)資源豐富Feature:Natural island,rich in fi shing resources海上絲路明珠A Sea Silk Road pearl in the ocean運(yùn)動(dòng)Sp14、ort海石灘 Haishi Tan淇水灣 Qishui Bay寶陵河 Baoling River月亮灣 Moon Bay七洲列島 Qizhou Island月亮灣Moon Bay寶陵河Baoling River海石灘Haishi Tan淇水灣Qishui Bay七洲列島Qizhou Islands娛樂(lè)板塊Entertainment生態(tài)板塊Ecological Leisure運(yùn)動(dòng)板塊Sport健康板塊Health Care明星1明星2明星3明星4明星5銅鼓嶺明星6明星7明星8明星9寶陵河主題樂(lè)園綜合體Baoling River Theme Park Complex5國(guó)際認(rèn)證濕地公園Wetland15、 Park with GEF International Certifi cation1寶陵河濱水游樂(lè)港Baoling River Waterfront Harbour6國(guó)際健康中心International Healthcare Campus3博物館群Museum Cluster7月亮灣運(yùn)動(dòng)訓(xùn)練綜合體Moon Bay Sport Training Complex4山海天度假酒店綜合體Shanhaitian Resort Hotel Complex8世界頂級(jí)婚慶基地World Class Wedding Destination9PGS生態(tài)農(nóng)莊體系PGS Eco Farm System2九大明星16、產(chǎn)品極致生態(tài)、健康、運(yùn)動(dòng)、娛樂(lè)新體驗(yàn)9 anchor projects create the best ecological leisure,health care,sport,entertainment experiences九大明星產(chǎn)品9 anchor projects生態(tài)Ecological Leisure原生態(tài)度假居住示范區(qū)Authentic eco resort and community項(xiàng)目名稱1GEF國(guó)際認(rèn)證濕地公園(亮點(diǎn)項(xiàng)目)1.1 生態(tài)教育中心1.2 游客服務(wù)中心 1.3 觀鳥(niǎo)區(qū)、兩棲動(dòng)物區(qū)、海龜保育區(qū)1.4 游船碼頭2銅鼓嶺國(guó)家森林公園2.1 森林養(yǎng)生徒步道3野奢度假酒店417、國(guó)際頂級(jí)婚慶基地4.1 婚紗攝影基地4.2 海崖婚慶主題酒店4.3 結(jié)婚禮堂5珊瑚礁保護(hù)區(qū)6大小澳生態(tài)主題酒店6.1 大澳主題酒店6.2 小澳主題酒店7漁人碼頭Ecological Leisure Authentic eco resort and community月亮灣Moon Bay寶陵河Baoling River海石灘Haishi Tan淇水灣Qishui Bay25212346月亮灣Moon Bay寶陵河Baoling River海石灘Haishi Tan淇水灣Qishui Bay健康Healthcare專業(yè)級(jí)健康養(yǎng)生調(diào)理度假區(qū)Professional healthcare resor18、t項(xiàng)目名稱1國(guó)際健康中心1.1 精品醫(yī)院(亮點(diǎn)項(xiàng)目)1.2 亞健康調(diào)理中心1.3 運(yùn)動(dòng)恢復(fù)中心1.4 養(yǎng)心植物園 1.4.1 南藥園 1.4.2 椰子園 1.4.3 茶花園2活躍長(zhǎng)者俱樂(lè)部及活躍長(zhǎng)者退休住宅社區(qū)3生態(tài)農(nóng)莊3.1 有機(jī)農(nóng)場(chǎng)3.2 生態(tài)牧場(chǎng)3.3 有機(jī)果園3.4 五行養(yǎng)生餐廳3.5 有機(jī)食品集市4淇水健康休閑帶4.1 濱海休閑木棧道4.2 水上運(yùn)動(dòng)中心4.3 沙灘俱樂(lè)部(排球、足球)4.4 衛(wèi)星發(fā)射觀測(cè)臺(tái)5中醫(yī)健康養(yǎng)生館1月亮灣1Qishui Bay32542運(yùn)動(dòng)Sport原生態(tài)度假居住示范區(qū)Authentic eco resort and community項(xiàng)目名稱1月亮灣運(yùn)動(dòng)訓(xùn)19、練綜合體1.1 FIFA標(biāo)準(zhǔn)足球訓(xùn)練草坪(10+2塊)(亮點(diǎn)項(xiàng)目)1.2 運(yùn)動(dòng)度假住宿配套(3種)1.2.1 三星級(jí)寢室1.2.2 四星級(jí)酒店1.2.3 五星級(jí)酒店1.3 室內(nèi)多功能訓(xùn)練中心,帶有品牌足球?qū)W校網(wǎng)球、排球、高爾夫、乒乓、羽毛球、健身、自行車學(xué)院行政教學(xué)樓與餐廳運(yùn)動(dòng)學(xué)員俱樂(lè)部運(yùn)動(dòng)診所1.4 游艇俱樂(lè)部1.5 奢侈極限運(yùn)動(dòng)資格認(rèn)證機(jī)構(gòu)群體1.5.1 水上飛機(jī)1.5.2 帆船學(xué)院1.5.3 滑翔傘基地1.5.4 潛水學(xué)院1.6 高端休閑運(yùn)動(dòng)中心1.6.1 馬球俱樂(lè)部1.6.2 高爾夫俱樂(lè)部2運(yùn)動(dòng)主題酒吧3戶外賽事廣場(chǎng)及路徑4七洲列島探索基地 4.1 潛水 4.2 垂釣 4.3 攀巖 420、.4 高端露營(yíng) 4.5 自然探索 4.6 團(tuán)體拓展戶外運(yùn)動(dòng)5國(guó)際學(xué)校SportAuthentic eco resort and community月亮灣Moon Bay寶陵河Baoling River海石灘Haishi Tan淇水灣Qishui Bay4125娛樂(lè)Entertainment世界級(jí)娛樂(lè)度假目的地World-class entertainment destination項(xiàng)目名稱1寶陵河主題樂(lè)園綜合體1.1 海絲之路探險(xiǎn)主題樂(lè)園(亮點(diǎn)項(xiàng)目)1.2 海絲之路主題酒店1.3 熱帶風(fēng)暴水樂(lè)園1.4 熱帶雨林主題酒店1.5 探索世界主題樂(lè)園 1.6 航天主題公園(龍樓鎮(zhèn))2博物館群2.1 國(guó)21、家電網(wǎng)全球能源互聯(lián)網(wǎng)展示館(亮點(diǎn)項(xiàng)目)2.2 魯能1990企業(yè)文化紀(jì)念館2.3 健康主題博物館2.4 椰子及水果體驗(yàn)館2.5 黃花梨博物館2.6 名人博物館2.7 海瓷博物館 2.8 泰迪熊物館群 2.9 海絲之路華僑文化館2.10 天文觀測(cè)博物館2.11 美術(shù)寫(xiě)生基地2.12 影視探險(xiǎn)基地3寶陵河濱水游樂(lè)港3.1 濱水餐飲酒吧街(亮點(diǎn)項(xiàng)目)3.2 萬(wàn)國(guó)匯特色商業(yè)街3.3 夜間激光水秀戶外節(jié)事廣場(chǎng)3.4 咸淡水水族館4山海天度假酒店綜合體4.1 國(guó)際會(huì)議中心(亮點(diǎn)項(xiàng)目)4.2 大型節(jié)慶中庭4.3 游藝體驗(yàn)中心4.4 高爾夫娛樂(lè)館4.5 山海天度假酒店5淇水灣風(fēng)情休閑街5.1 主題酒吧街5.2 22、電影院EntertainmentWorld-class entertainment destination月亮灣Moon Bay寶陵河Baoling River海石灘Haishi Tan淇水灣Qishui Bay34125 寶陵河主題樂(lè)園綜合體亮點(diǎn)項(xiàng)目 Anchor Project Baoling River Theme Park Complex項(xiàng)目概念Project Concept:主題樂(lè)園綜合體是集大型國(guó)際品牌的核心主題公園和相關(guān)配套為一體的主題娛樂(lè)園區(qū)。是銅鼓嶺項(xiàng)目的最重要的旅游吸引引擎。Baoling River Theme Park Complex is comprised of b23、oth international IP theme park,adventure park and water park,as well as themed supporting facilities.This is the engine for the whole projects tourism development.航天主題公園Aerospace Theme Park探索世界主題樂(lè)園International IP Theme Park熱帶雨林主題酒店Rainforest Themed Hotel熱帶風(fēng)暴水樂(lè)園Tropical Storm Water Park海絲之路主題酒店Sea 24、Silk Road Themed Hotel海絲之路探險(xiǎn)主題樂(lè)園Sea Silk Road Adventure Park 月亮灣運(yùn)動(dòng)訓(xùn)練綜合體Moon Bay Sport Training Complex項(xiàng)目概念Project Concept:運(yùn)動(dòng)訓(xùn)練綜合體位于月亮灣內(nèi),是在海南宜人氣候的條件下建立的以足球項(xiàng)目為主體,以多種運(yùn)動(dòng)為輔助的大型綜合性運(yùn)動(dòng)訓(xùn)練基地。是專業(yè)足球運(yùn)動(dòng)員的集訓(xùn)目的地,更是運(yùn)動(dòng)愛(ài)好者的進(jìn)步階梯。Sport training complex is located in Moon Bay dis-trict.It is a large-scale integrated spor25、t training center focusing on football and supported by other sport facilities too.Hainans climate is very suita-ble for sport camps.The training complex not only serves professonal players but also for sport en-thusiast too.奢侈極限運(yùn)動(dòng)資格認(rèn)證機(jī)構(gòu)集群Extreme Sport Cluster高端休閑運(yùn)動(dòng)中心Leisure Sports Club水上運(yùn)動(dòng)中心Water S26、port Center室內(nèi)多功能訓(xùn)練中心Indoor Multifunctional Training Center運(yùn)動(dòng)度假住宿配套Sport Resort AccommodationFIFA標(biāo)準(zhǔn)足球訓(xùn)練草坪Football Training Fields亮點(diǎn)項(xiàng)目 Anchor Project 國(guó)際健康中心亮點(diǎn)項(xiàng)目 Anchor Project International Healthcare Campus精品醫(yī)院Boutique Hospital養(yǎng)心植物園Wellness Botanical Garden運(yùn)動(dòng)恢復(fù)中心Sports Rehabilitation Center亞健康調(diào)理中心Hea27、lth Recovery Center項(xiàng)目概念Project Concept:結(jié)合高端酒店和品質(zhì)社區(qū),導(dǎo)入全新健康理念,引入國(guó)際性水療品牌和醫(yī)療器械,提供純?yōu)榉潘缮硇牡暮?jiǎn)單護(hù)理到獨(dú)一無(wú)二的星級(jí)“養(yǎng)生旅程”,打造海南健康養(yǎng)生度假新標(biāo)桿。Connected with high-end hotel and quality com-munity,International Healthcare Campus will in-troduce brand know health concept and adopt in-ternational SPA and medical facilities prov28、iding tourists an unique eco health tour.This project will be iconic in Hainans health tourism development.博物館群亮點(diǎn)項(xiàng)目 Anchor Project Museum Cluster影視探險(xiǎn)基地TV Adventure Base泰迪熊博物館Teddy Bear Museum海絲之路華僑文化館Astronomical Observation Museum國(guó)家電網(wǎng)能源展示館State Grid Energy Museum魯能1990企業(yè)文化紀(jì)念館Luneng 1990 Corporate M29、useum天文觀測(cè)博物館Astronomical Observation Museum美術(shù)寫(xiě)生基地Art Colony健康主題博物館Museum of Health黃花梨博物館Rosewood Museum海瓷博物館Sea Porcelain Museum名人博物館Hainan Celebrity Museum探索世界主題樂(lè)園International IP Theme Park項(xiàng)目概念Project Concept:圍繞七鄉(xiāng)文化、親子教育及健康養(yǎng)生及國(guó)網(wǎng)優(yōu)勢(shì)資源,提供適合各年齡層客群的文化、娛樂(lè)、教育體驗(yàn)的博物館群,除了觀賞展示品,也有互動(dòng)性的體驗(yàn),延伸度假經(jīng)濟(jì)。Based on Wench30、angs local culture and Lunengs corporate resources,the planned museum clus-ter aims to provide not only exhibitions but also in-teractive activities targeting different market seg-ments.GEF國(guó)際認(rèn)證濕地公園亮點(diǎn)項(xiàng)目 Anchor Project Wetland Park with GEF International Certifi cation項(xiàng)目概念Project Concept:濕地公園位于寶陵河連接?xùn)|面31、海域的區(qū)塊。濕地公園將充分尊重和保護(hù)銅鼓嶺自身的紅樹(shù)林濕地,進(jìn)一步優(yōu)化其生態(tài)系統(tǒng),保護(hù)其特有的野生生物,并以優(yōu)質(zhì)的生態(tài)環(huán)境吸引更多的動(dòng)物來(lái)此棲息以優(yōu)質(zhì)的生態(tài)環(huán)境為基礎(chǔ),增加游客體驗(yàn)和寓教于樂(lè)類設(shè)施。濕地公園將獲取相關(guān)國(guó)際認(rèn)證,成功保護(hù)住中國(guó)唯一獨(dú)特的從山到紅樹(shù)林到海洋的生態(tài)系統(tǒng)。Wetland Park is located in Baoling River district connecting the ocean to the east.Development approach is to fully respect and reserve the existing wetland,fur32、ther optimize the eco system,protect existing wild lives and enhance the environment to attract more animals.Based on protection of wetland,it can have a certain number of edu-tainment activities for tourists.The wetland park will be certifi ed by international associations,to pro-tect the only wetl33、and park with eco system from mountain,mangrove and the sea.游船碼頭Boat Tour觀鳥(niǎo)區(qū)兩棲動(dòng)物區(qū)海龜保育區(qū)Bird Viewing/Amphib-ians/Sea Turtle Conser-vation Zone游客服務(wù)中心Visitor Center生態(tài)教育中心Eco Education Center 寶陵河濱水游樂(lè)港亮點(diǎn)項(xiàng)目 Anchor ProjectBaoling River Waterfront Harbour項(xiàng)目概念Project Concept:濱水娛樂(lè)區(qū)位于寶陵河北岸,是結(jié)合當(dāng)?shù)仫L(fēng)情文化和現(xiàn)代高科技的娛樂(lè)體驗(yàn)中34、心,集娛樂(lè)、餐飲、零售功能為一體,是銅鼓嶺的活力聚集地,也是夜間娛樂(lè)的聚集區(qū)。Baoling River Waterfront Harbour is on the north-ern bank of Baoling River.It is an dynamic RDE center integrating local culture and high-tech en-tertainment facilities,which is also the event and festival center as well as nigh activity center.咸淡水水族館Aquarium(m35、ountains to deep sea)激光水秀節(jié)事廣場(chǎng)Water Show&Outdoor Competition Plaza萬(wàn)國(guó)匯文化特色零售International Cultural and Retail Street濱水餐飲酒吧街Waterfront Dining&Bar Street 山海天度假酒店綜合體亮點(diǎn)項(xiàng)目 Anchor ProjectShanhaitian Resort Hotel Complex項(xiàng)目概念Project Concept:針對(duì)毗鄰的航天城產(chǎn)生的商務(wù)會(huì)展客群和家庭游客客群,在濕地公園毗鄰地塊打造大型度假會(huì)展酒店,將商務(wù)會(huì)獎(jiǎng)和度假休閑完美結(jié)合。專業(yè)會(huì)議設(shè)施及獨(dú)特36、休閑氛圍使會(huì)獎(jiǎng)團(tuán)體可在此獲得高端會(huì)議及休閑度假的雙重體驗(yàn)Targeting the business tourists and family tourists generated by adjacent Space City,the resort ho-tel complex is a combination of resort and MICE hotelProfessional conference facilities and unique lei-sure and resort atmosphere will give high-end tourists a memorable exp37、erience.山海天度假酒店Shanhaitian Resort Hotel高爾夫娛樂(lè)館Golf Entertainment Center游藝體驗(yàn)中心Gaming Academy大型節(jié)慶中庭Large-scale Event Atrium國(guó)際會(huì)議中心International Conference Center PGS生態(tài)農(nóng)莊體系亮點(diǎn)項(xiàng)目 Anchor ProjectPGS Eological Farmland System一個(gè)農(nóng)場(chǎng)七個(gè)農(nóng)莊農(nóng)夫市集(PGS平臺(tái))五萬(wàn)戶人家二十六個(gè)酒店項(xiàng)目概念Project Concept:會(huì)員與農(nóng)民結(jié)合成一個(gè)有活力的社區(qū)確保銷路與收入,農(nóng)民可以專心生產(chǎn)高品質(zhì)38、的農(nóng)產(chǎn)品。會(huì)員可以吃到新鮮、健康的食物。社交娛樂(lè)的同時(shí)進(jìn)行公平貿(mào)易;并讓食物正義與食品安全成為真實(shí)。Members with farmers combined into a vibrant community-to ensure sales and income,farmers can concentrate on the production of high-quality ag-ricultural products.Members can eat fresh,healthy food.Social with fair trade;food justice and food securit39、y has become a reality.農(nóng)場(chǎng)農(nóng)莊社區(qū)酒店農(nóng)夫市集 世界頂級(jí)婚慶基地亮點(diǎn)項(xiàng)目 Anchor ProjectWorld Class Wedding Hotel Cluster項(xiàng)目概念Project Concept:婚慶基地的功能使得更多人包含情侶、夫妻、家庭和游客都可以與魯能-山水天項(xiàng)目有交集,留下美好回憶,更重要的是補(bǔ)充了淡季的商業(yè)空白,抵制了淡季對(duì)商業(yè)的沖擊。Wedding base will certianly attract more people in-cluding lovers,couples,families and visitors with their beautiful memories.This function will infi ll the gap season and help the whole Luning-Shanghai-tian program to defence the off-season.婚慶酒店Wedding Hotel婚慶服務(wù)Wedding Service創(chuàng)意零售Creative Retail休閑餐飲Recreation Restaurants
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