2024喜福龍騰龍年新年春節美陳包裝設計方案(96頁).pdf
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上傳人:十二
編號:836477
2023-12-14
96頁
33.82MB
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2025年新春氛圍包裝營銷活動推廣方案合集
1、2024龍年美陳場景策劃一、IP部分二、視覺部分三、場景DP四、延展物料Copyrighted work-Infringement will be investigated展陳時間 2024新年檔展陳定位 全客層作品展陳調性 IP美陳+國潮文化 Copyrighted work-Infringement will be investigated小龍小龍-遨天兒遨天兒迎春納福五運龍騰,福澤四海九州祥泰,喜福八方Copyrighted work-Infringement will be investigatedCopyrighted work-Infringement will be invest2、igated云雷髯猶日角元寶冠金鱗甲御如意祥云紋雛龍齒Copyrighted work-Infringement will be investigated提取中國傳統文化中龍的元素符號,結合擁有吉祥寓意的紋飾物品視覺部分Copyrighted work-Infringement will be investigated龍騰&五福Copyrighted work-Infringement will be investigated舞龍是重要的傳統年俗文化,龍越長象征福運越長,祈福新的一年人壽年豐。Copyrighted work-Infringement will be investigatedC3、opyrighted work-Infringement will be investigated手捧葫蘆,身跨錦鯉,象征福祿有余Copyrighted work-Infringement will be investigated腳踏祥云,明燈高懸,象征前途光明,步步高升。Copyrighted work-Infringement will be investigated青松不老,壽帶桃燈,祈福新的一年福壽綿遠。Copyrighted work-Infringement will be investigated柿柿如意,錦燈高照,迎聯送喜。Copyrighted work-Infringeme4、nt will be investigated財源滾滾,招財納福,瑞獅吉祥。場景部分Copyrighted work-Infringement will be investigatedCopyrighted work-Infringement will be investigated門神化IP形象,踏云高升,除穢納祥(平面/立體)可印制商場logo&物料Copyrighted work-Infringement will be investigated五運龍騰 福 澤四海九州祥泰 喜福八方Copyrighted work-Infringement will be investigatedCop5、yrighted work-Infringement will be investigated玻璃鋼1200mm2000mmCopyrighted work-Infringement will be investigated手報玉璽,取盈門報喜的寓意喜印報璽綿延山海紋門頭氣模DP盈門遇喜2400mm5800mm2400mm5800mmCopyrighted work-Infringement will be investigatedCopyrighted work-Infringement will be investigatedCopyrighted work-Infringement wi6、ll be investigated圖片僅為氣模渲染亮化示意,以最終成品效果為準Copyrighted work-Infringement will be investigated龍巡出行,掌印御璽(遇喜)隆巡喜印平步青云冰糖福祿門頭氣模DP5500mm4200mm5200mm4800mmCopyrighted work-Infringement will be investigatedCopyrighted work-Infringement will be investigatedCopyrighted work-Infringement will be investigated圖片僅為氣7、模渲染亮化示意,以最終成品效果為準Copyrighted work-Infringement will be investigated通道氛圍DP(輔助物料)可翻轉祝福盲盒氛圍燈飾,元宵節可粘貼燈謎貼紙單元組合形式,整體長短可調整此部分主要作為新年氛圍補足,可提供形式,建議由本地合作廣告物料公司自行搭建登堂納福3000mm4300mmCopyrighted work-Infringement will be investigatedCopyrighted work-Infringement will be investigatedCopyrighted work-Infringement wi8、ll be investigatedCopyrighted work-Infringement will be investigated盲轉,沾沾福氣Copyrighted work-Infringement will be investigated單組燈架,可圍合場地&通道增加氛圍元宵節可增加燈謎貼紙通道氛圍DP(輔助物料)此部分主要作為新年氛圍補足,可提供形式,建議由本地合作廣告物料公司自行搭建Copyrighted work-Infringement will be investigatedCopyrighted work-Infringement will be investigate9、dCopyrighted work-Infringement will be investigated小龍-遨天兒,祈福舞龍的場景,爆竹賀歲,龍柱升騰,如意祈福幾個部分,結合滾動屏和鞭炮燈組和山形背景共同構成。中庭DP喜福龍騰發光龍珠燈籠龍頭可拆分龍身組件龍身數量可隨場地增減柿柿如意祈福許愿樹發光KV插畫(節選)發光爆竹山形格柵片Copyrighted work-Infringement will be investigatedCopyrighted work-Infringement will be investigatedLED滾動屏6600mm11000mmCopyrighted wor10、k-Infringement will be investigatedCopyrighted work-Infringement will be investigatedCopyrighted work-Infringement will be investigatedCopyrighted work-Infringement will be investigatedCopyrighted work-Infringement will be investigatedCopyrighted work-Infringement will be investigatedCopyrighted wor11、k-Infringement will be investigated滿配版減配版Copyrighted work-Infringement will be investigatedCopyrighted work-Infringement will be investigated高配版減配版山形亞克力背景板山形亞克力背景板龍燈組件數量元寶氛圍配飾LED龍柱數量龍燈組件數量走馬燈臺山形亞克力背景板全尺寸(直徑11m)等比縮小尺寸(0.9倍)Copyrighted work-Infringement will be investigated9900mm減配版喜福龍騰6000mmCopyright12、ed work-Infringement will be investigated中型DP場景紅妝遨天兒,腳蹬福紋手捧葫蘆,周圍福袋和滾動屏,取洪福祥順的寓意。福4000mm3000mmCopyrighted work-Infringement will be investigatedCopyrighted work-Infringement will be investigatedCopyrighted work-Infringement will be investigated高配版減配版帶LED滾動燈條裝飾金條柱中型DP場景琥珀色遨天兒,腳底為祿字紋飾,手報小鹿,身坐云團,取高升有路的吉13、祥寓意,旁邊為傳統官帽椅的形式,可供打卡拍照使用Copyrighted work-Infringement will be investigated祿4700mm2600mmCopyrighted work-Infringement will be investigatedCopyrighted work-Infringement will be investigated中型DP場景絳紅色遨天配色,銀角,手持壽桃,腳踏壽印紋,背靠青山和綿延的山海紋飾,取壽比南山之意減壓天平造型,心態是最佳的平衡點,呼吁適度身材,避免焦慮Copyrighted work-Infringement will be14、 investigated壽4000mm2500mmCopyrighted work-Infringement will be investigatedCopyrighted work-Infringement will be investigated中型DP場景分紅遨天兒配色,手持喜福龍騰喜聯,腳底為喜運傳統紋飾中間為愛心拍照強,上提金玉良緣,內部為心形氣球填充新年為自己許個愿,來簽筒抽一簽Copyrighted work-Infringement will be investigated喜5000mm2400mmCopyrighted work-Infringement will be i15、nvestigatedCopyrighted work-Infringement will be investigated中型DP場景金&綠遨天兒,綠色主財運,在風水中代表著財運,代表著平安,與金色搭配象征財運安穩腳底為財運紋飾,手報銅錢,身坐云團,取平安生財之意左側為麻將發財造型,供拍照互動Copyrighted work-Infringement will be investigated財4000mm2200mmCopyrighted work-Infringement will be investigatedCopyrighted work-Infringement will be in16、vestigated龍騰市集可搭配中型DP或燈籠佩飾組合成新年市集,聯合場內業態和文創周邊構成新年禮品賣場Copyrighted work-Infringement will be investigated中型DP點位(5選1)市集攤位形態可調,建議選購當地成品樣式,構建新年售賣業態,輔助氣氛營造Copyrighted work-Infringement will be investigated環形組合方式示意帶形組合方式示意商場人流商場人流攤位區攤位區商場人流Copyrighted work-Infringement will be investigatedCopyrighted work-17、Infringement will be investigatedCopyrighted work-Infringement will be investigatedCopyrighted work-Infringement will be investigatedCopyrighted work-Infringement will be investigated小型DP單品(玻璃鋼1.6-1.8m)福祿壽喜財延展應用Copyrighted work-Infringement will be investigatedCopyrighted work-Infringement will be i18、nvestigatedCopyrighted work-Infringement will be investigatedCopyrighted work-Infringement will be investigatedCopyrighted work-Infringement will be investigatedCopyrighted work-Infringement will be investigatedCopyrighted work-Infringement will be investigatedCopyrighted work-Infringement will be i19、nvestigatedCopyrighted work-Infringement will be investigatedCopyrighted work-Infringement will be investigatedCopyrighted work-Infringement will be investigatedCopyrighted work-Infringement will be investigatedCopyrighted work-Infringement will be investigatedCopyrighted work-Infringement will be investigatedCopyrighted work-Infringement will be investigatedCopyrighted work-Infringement will be investigatedCopyrighted work-Infringement will be investigatedT H A N K S