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1、概念設計CONCEPTUAL DESIGN蘇寧上海虹口區69、78號地塊建筑概念設計SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGNSHANGHAIDEC 13 2016TABLE OF CONTENTS章節一章節二章節三基地分析項目理解建筑設計123Chapter 1Chapter 2Chapter 3Site AnalysisProgram UnderstandingArchitectural DesignChapter2基地分析Site AnalysisChapter14蘇寧上海虹口區69、78號地塊建筑概念設計S2、UNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念設計INTERNAL CONCEPT DESIGN 城市性格City Character作為外灘的延伸，這里擁有豐富的文化資源和深厚的歷史積淀，區位優勢更是得天獨厚：坐北朝南，面水朝陽，西南處外白渡橋、吳淞路橋兩橋與老外灘相連，南面隔江與陸家嘴金融貿易區相望，延綿起伏的古典建筑群和對岸的摩天大樓盡收眼底，與外灘、陸家嘴形成三足鼎立之勢，共同構成黃金三角，蘊含巨大的開發價值。北外灘是上海中心城區里市場基礎扎實且中央商務功能相當完備的板塊。As an extension of3、 the bund,the North Bund is rich in cultural resources and profound historical accumulation with unique location advantages:Linked together with the old bund,the North Bund faces the south.On the other side of the Lujiazui finance&trade zone,the North Bund has panoramic view of the other side of the4、 rolling classical buildings and skyscrapers.With great development value,the old bund,the Lujiazui and the North Bund have large potential of the tripartite confrontation.North bund is a solid market in Shanghai city center and the central business function.上海金融核心區 The Financial Center of ShanghaiS5、ITESITE北外灘上海 北外灘The North Bund of Shanghai5蘇寧上海虹口區69、78號地塊建筑概念設計SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念設計INTERNAL CONCEPT DESIGN 昨天的北外灘Yesterdays North Bund老上海 虹口Old Shanghai Hongkou“虹口”得名于“虹口港”。虹口港原名“洪口港”，在今虹口區南部，分“北洪”、“中洪”、“南洪”三段，北接俞涇浦，東納沙涇港，南入黃浦江。1945年建區時，取境內港名命名為“虹口區”。“Ho6、ngkou”takes its name from“Hongkou Port”.Hongkou port for-merly was known as“Hongkong Port”,which was located in the south of todays Hongkou district.In 1945,Hong Kong was named as“Hongkou District”.繁華虹口港長治路繁忙的港口外白渡橋虹口港禮查飯店阮玲玉劇院國際化熱鬧商賈云集發展迅速引領時尚熙熙攘攘6蘇寧上海虹口區69、78號地塊建筑概念設計SUNING SHANGHAI HONGKOU DISTRI7、CT 69&78 PLOT CONCEPTUAL DESIGN概念設計INTERNAL CONCEPT DESIGN 今天的北外灘Todays North BundSITE 69街坊SITE 78街坊北外灘集聚區將被建設成為企業總部基地、航運要素集聚中心、國際郵輪客運中心和口岸服務中心，為上海現代物流業、航運業提供高層次的服務。未來，坐擁上海絕版黃金地段的東外灘、北外灘、南外灘以及外灘源將成為一條名副其實的“浦江第一鏈”。North bund area will be built as a corporate headquarter center,ship-ping center,intern8、ational cruise transportation center and service center,providing a high level of service for Shanghai modern logis-tics industry,shipping industry.In the future,the east bund,Shanghai north bund,south bund and the bund source with the gold section will become a veritable“Pujiang First Chain”.7蘇寧上海虹9、口區69、78號地塊建筑概念設計SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念設計INTERNAL CONCEPT DESIGN 規劃土地性質Planning Land Use北外灘區域已經有比較完善的功能配套，幾個比較重要的項目已經完工，作為上海發展的核心區之一，潛在價值已經展現出來。North bund area has more a complete function set.A few of the more important projects have been completed.As one of 10、the core area of Shanghai development,potential value of the whole area is being displayed.1外灘茂悅酒店2世茂集團總部3上海港國際客運中心4 白金灣廣場6 浦江國際金融廣場5上海國際航運服務中心7北外灘綠地中心8 金光新外灘9 星港國際中心10大連一方大廈11 外灘188SITE 69街坊SITE 78街坊項目理解Schemes UnderstandingChapter29蘇寧上海虹口區69、78號地塊建筑概念設計SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT C11、ONCEPTUAL DESIGN概念設計INTERNAL CONCEPT DESIGN 建筑面積要求Area Requirement容積率FAR5.0容積率FAR2.5用地面積m222,800用地面積m220,740總建筑面積m2114,000總建筑面積m251,850建筑限高Height(m)165建筑限高Height(m)100綠地率Greenratio10%綠地率Greenratio40%社區配套m211400公共開放空間m2518578號地塊經濟技術指標69號地塊經濟技術指標SITE 69街坊95m116m用地紅線 Property Line多層建筑退線 Setback line of12、 Multistory Building高層建筑退線 Setback line of Highrise BuildingSITE 78街坊Height Limitation限高165mHeight Limitation限高100m商業 Retail 5000 sqm社區配套 Community 11400 sqm住宅 Residential 51850 sqm辦公 Office 105000 sqm10蘇寧上海虹口區69、78號地塊建筑概念設計SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念設計INTERNAL CO13、NCEPT DESIGN 項目區域交通分析Circulation AnalysisSITE 69街坊SITE 78街坊周家嘴路東長治路東長治路地鐵12號線地鐵12號線國際客運中心站東大名路濱江綠地陸家嘴黃浦江蘇州河外灘濱江綠地東大名路周家嘴路新建路新建路隧道海寧路吳淞路外灘隧道距離外灘1.7KM距離陸家嘴1.3KM項目周邊交通便利，距離12號線地鐵站300m,西側新建路隧道直接通陸家嘴金融核心區。There are convenient existing circulations around site.The metro station is 300m far from site and t14、he Xinjian Road Tunnel connects Lujiazui directly.300m11蘇寧上海虹口區69、78號地塊建筑概念設計SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念設計INTERNAL CONCEPT DESIGN 周邊交通分析Circulation AnalysisSITE 69街坊SITE 78街坊周家嘴路（主干道）周家嘴路（主干道）唐山路 Tangshan RD唐山路 Tangshan RD東余杭路（單行路）通州路（單行路）東余杭路 East Yuhang RD新建路隧道出15、口新建路隧道入口宋氏老宅（保留）新建路（主干道）Xinjian RD（Main RD）Zhoujiazui RD（Main RD）Tongzhou RD（Single Way）Xinjian RD（Main RD）新建路（主干道）69號地塊三面臨街，交通便利；78號地塊緊鄰北側與西側主干道周家嘴路和新建路，東側和南側現狀為單行路，路幅較窄.The 69 plot is surrounded by three roads and could be achieved easily.The 78 plot is connected with two main streets in the north16、 and west.高陽路 Gaoyang RD高陽路 Gaoyang RD12蘇寧上海虹口區69、78號地塊建筑概念設計SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念設計INTERNAL CONCEPT DESIGN 建筑設計Architectural DesignChapter313蘇寧上海虹口區69、78號地塊建筑概念設計SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念設計INTERNAL CONCEPT DESIGN 01 塔樓分17、割單棟塔樓體量過大，且造成標準層面積過大利用率不高，因此將塔樓切割后形成雙塔，這樣標準層的利用率更高，減輕體量對沿街面的壓迫。Single tower would make pression to the main street,and the typical floor area is too large,so to make the twin tower can minimize the street pression and let the tower efficiency become higher.02 視野優化將一側塔樓南移，使得視野優化。兩棟塔樓都可以擁有江景視線。One tow18、er move south to make the vision become better,and both tower have good view of the south river.03 體量錯位塔樓間距加大，中間形成市民可用的公共開放空間，以及中央商務廣場。The gap between tower generates the public open space for citizen and the commercial plaza for the working peo-ple.04 屋頂花園塔樓頂部分割形成三個體量，中間是共享的空中花園。The roof of tower i19、s split into three volume,which can be used as the sky garden and leisure space for the office staff.概念生成Concept Formation14蘇寧上海虹口區69、78號地塊建筑概念設計SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念設計INTERNAL CONCEPT DESIGN 15蘇寧上海虹口區69、78號地塊建筑概念設計SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT20、 CONCEPTUAL DESIGN概念設計INTERNAL CONCEPT DESIGN 辦公 OFFICE商業 RETAIL宋氏老宅會所 CLUB社區 COMMUNITY開放空間 OPEN SPACE步行天橋 BRIDGE住宅 RESIDENTIAL私家花園 GARDEN功能與體量Function and Massing16蘇寧上海虹口區69、78號地塊建筑概念設計SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念設計INTERNAL CONCEPT DESIGN 總平面MLP17蘇寧上海虹口區69、78號地塊建筑21、概念設計SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念設計INTERNAL CONCEPT DESIGN 車行流線分析Traffic Circulation Analysis18蘇寧上海虹口區69、78號地塊建筑概念設計SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念設計INTERNAL CONCEPT DESIGN 人行流線分析Pedistrian Circulation Analysis19蘇寧上海虹口區69、78號地塊建筑概念設計S22、UNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念設計INTERNAL CONCEPT DESIGN 景觀空間分析Landscape Analysis20蘇寧上海虹口區69、78號地塊建筑概念設計SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念設計INTERNAL CONCEPT DESIGN 整體鳥瞰圖Overall Birdview21蘇寧上海虹口區69、78號地塊建筑概念設計SUNING SHANGHAI HONGKOU DISTRICT23、 69&78 PLOT CONCEPTUAL DESIGN概念設計INTERNAL CONCEPT DESIGN 周家嘴路新建路路口人視Road Junction Perspective View22蘇寧上海虹口區69、78號地塊建筑概念設計SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念設計INTERNAL CONCEPT DESIGN 新建路沿街人視Xinjian Road Perspective View23蘇寧上海虹口區69、78號地塊建筑概念設計SUNING SHANGHAI HONGKOU DISTRIC24、T 69&78 PLOT CONCEPTUAL DESIGN概念設計INTERNAL CONCEPT DESIGN 中央商務廣場人視Central Commercial Plaza View24蘇寧上海虹口區69、78號地塊建筑概念設計SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念設計INTERNAL CONCEPT DESIGN 辦公入口廣場人視Office Entrance Plaza Perspective View25蘇寧上海虹口區69、78號地塊建筑概念設計SUNING SHANGHAI HONGKOU 25、DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念設計INTERNAL CONCEPT DESIGN 住宅沿街人視Residential Street View26蘇寧上海虹口區69、78號地塊建筑概念設計SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念設計INTERNAL CONCEPT DESIGN 南側入口廣場人視South Entrance Plaza View27蘇寧上海虹口區69、78號地塊建筑概念設計SUNING SHANGHAI HONGKOU DISTRICT 69&7826、 PLOT CONCEPTUAL DESIGN概念設計INTERNAL CONCEPT DESIGN 街心天橋人視Street Bridge View28蘇寧上海虹口區69、78號地塊建筑概念設計SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念設計INTERNAL CONCEPT DESIGN 建筑意向Facade Reference29蘇寧上海虹口區69、78號地塊建筑概念設計SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念設計INTER27、NAL CONCEPT DESIGN 經濟技術指標Index面積層高備注AREAElevation用地面積 SITE AREA22800地上計容建筑面積 FAR113400容積率 FAR5.0商業配套 Retail54005.5m1800X3F=5400m 5.5mx3=16.5m社區活動用房（不計容）114005.5m3800 x3F=11400m 5.5mx3=16.5m辦公建筑面積（A）Office area540004.5m1800mx30F=54000m 5.5mx3+4.5mx30+12m=163.5m辦公建筑面積（B）Office area540004.5m1800mx30F=528、4000m 5.5mx3+4.5mx30+12m=163.5m用地面積 SITE AREA20740地上計容建筑面積 FAR52834容積率 FAR2.5公共開放空間 Pubic space3630會所 Club house 16505.5m550X3F=1650m 5.5mx3=16.5m1#住宅建筑面積Residential area 127963.3m457.5mx28F=12796m 3.3m*30=99m2#住宅建筑面積Residential area 127963.3m457.5mx28F=12796m 3.3m*30=99m3#住宅建筑面積Residential area 12729、963.3m457.5mx28F=12796m 3.3m*30=99m4#住宅建筑面積Residential area 127963.3m457.5mx28F=12796m 3.3m*30=99m地下總建筑面積underground floor Area77041地下一層面積 B1 area37816商業區面積7832車庫區面積29984地下二層面積 B2 area392253.6m總建筑面積(包括地下）area(including underground floor)2432755.5m其中蘇寧上海虹口區69、78號地塊經濟指標78地塊69地塊30蘇寧上海虹口區69、78號地塊建筑概念設計SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT 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