“觸及美好 遇見未來”地產項目案名發布會沉浸式晚宴活動策劃方案(51頁).pptx
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上傳人:正***
編號:866264
2023-12-28
51頁
56.24MB
1、美好生活的幸福提案,有趣的靈魂應該活在美好的世界,Look for happiness,美好是徹底洗卻了人生的喧鬧,漸漸回歸于清純和空靈的山山水水。,GOODLINESS,BEAUTY IS THE THOROUGH WASHING AWAY OF THE NOISE OF LIFE,GRADUALLY RETURN TO THE PURE AND EMPTY WATER AND MOUNTAINS.,美好是于毗鄰繁華的綠蔭之中,感受思緒飄逸的靈動,靜享寧靜心靈的日出日落。,GOODLINESS,BEAUTY IS IN THE SHADOW OF PROSPERITY,FEEL THE SP2、IRIT OF FLOATING THOUGHTS,QUIETLY ENJOY THE QUIET HEART OF THE SUNRISE AND SUNSET.,美好是窮盡一生,只為擇一靈魂居所。,GOODLINESS,BEAUTY IS A LIFE SPENT,ITS ABOUT CHOOSING A PLACE FOR THE SOUL.,有一種美好,來自.,THERE IS A BEAUTIFUL,FROM THE.,觸及美好遇見未來,TO MEET THE FUTURE,GOODLINESS,地產項目案名發布會,Real estate press conference,活動概況,3、ACTIVITIES,活動主題:觸及美好 遇見未來2018地產項目案名發布會活動時間:2018.08.07活動地點:某酒店活動人數:40人活動嘉賓:項目領導 邀約客戶 媒體,Event theme:touch on the bright future-2018 a real estate case name conferenceActivity time:2018.08.07Location:a hotelNumber of participants:40Event guest:project leader invites client media,Planning ideas,策劃思路,環保4、-綠色,智能-光影,綠色是大自然賦予生命的顏色,Green is the color nature gives life,追隨光影的流動,來到神秘未知的境遇,璀璨無疑,Follow the flow of light and shadow,to the mysterious unknown situation,bright undoubtedly,讓玲瑯滿目的綠充斥視野,觸感鮮活的墨綠鮮植讓人如同走進森林般舒暢;,極富科技感的燈光渲染,配合植物造景營造智能、科技氛圍,用時尚打造綠野仙蹤的未來秘境不止震撼,不止感動,Create the future secret of the wizard o5、f oz with fashion,More than shock,more than emotion.,利用光影打造現場科技感,Use light and shadow to create a sense of field technology.,用更開闊的視野,展現品牌的格調,With a broader vision,to show the style of the brand.,通過多重空間序列的組合讓人仿佛走進了虛實結合的多維時空時間、空間、城市、人居從視覺角度,融入綠植和光影更是高級與格調鋪面而來,Through the combination of multiple spatia6、l sequencesLet a person as if entered the multidimensional spatio-temporal that empty and real combinesTime,space,city,habitationFrom a visual point of view,into the green plants and light and shadeIs more advanced and style pavement,一席間顛覆一場宴,Forest dream,森林奇境,如夢如幻的綠植背板,讓嘉賓仿佛走進仙蹤秘境。,Like a dream of 7、green plantings,Let guests as if to enter the wonderland.,Dream garden,夢境花園,把花園搬進現場,正如你夢境中的一般。,Move the garden in,Just like in your dreams.,Green world,綠野仙蹤,在綠野仙蹤中,追尋那一抹倩影。,Move the garden in,Just like in your dreams.,Urban habitat,城市人居,將城市人居融入到布景中,體現項目的環保理念。,Integrating urban habitat into the set,R8、eflect the environmental protection concept of the project.,Magical light,奇幻光影,光影交錯中體現的是品牌打造科技智能人居的初衷。,It is reflected in the interlaced light and shadowThe original intention to build the intelligent residence of science and technology.,The jungle shuttle,叢林穿梭,會場內融入綠植元素,打造叢林中的盛宴。,Green plants are i9、ntegrated into the venue.Create a feast in the jungle.,叢林穿梭,會場內融入綠植元素,打造叢林中的盛宴。,Green plants are integrated into the venue.Create a feast in the jungle.,The jungle shuttle,Pure spirit,純潔精靈,模特身著白色系禮服,宛若叢林中純潔的精靈。,Like a dream of green plantings,Let guests as if to enter the wonderland.,Immersive banqu10、et,沉浸式宴會,Immersive banquet,沉浸式宴會,Immersive banquet,沉浸式宴會,Immersive banquet,沉浸式宴會,Immersive banquet,沉浸式宴會,grand banquet,饕餮盛宴,grand banquet,饕餮盛宴,grand banquet,饕餮盛宴,grand banquet,饕餮盛宴,grand banquet,饕餮盛宴,grand banquet,饕餮盛宴,grand banquet,饕餮盛宴,grand banquet,饕餮盛宴,grand banquet,饕餮盛宴,grand banquet,饕餮盛宴,The c11、ountdown,倒計時視頻播放,倒計時視頻震撼開場,把嘉賓的思緒帶入到活動中。,Countdown video shock opening,Bring the guests thoughts into the activity.,Only beautiful ballet,唯美芭蕾開場,身穿小天鵝服裝的芭蕾舞演員,彷如林間的精靈在舞動。,A ballerina in a swan costume,Like a spirit in the forest dancing.,The host starts,Introduce the guests and activities.,Host open12、ing,主持人開場,主持人開場,介紹到場嘉賓及活動內容。,Broadcast of project promotion video,Create an immersive press conference with the curtain.,Video broadcast,宣傳片播放,項目宣傳片播放,配合環幕打造沉浸式發布會。,The host invited project leaders to give speeches successively.,Leadership speech,領導講話,主持人邀請項目領導等相繼致辭。,The host invited the leader to t13、he stage.Work together to uncover the project name.,The countdown,案名啟動儀式,主持人邀請領導上臺,共同啟動,揭開項目名。,A private culinary feast begins,A dinner party turned upside down.,gala banquet,饕餮盛宴,一場私享的美食盛宴開始,一席間顛覆一場宴。,A world in a bottle,A gift of life to the guests.,Green plant bottle,隨手禮-綠植瓶,一瓶一世界,賦予生命的隨手禮送予嘉賓。,114、.煩請貴司派電力工程師全程守候2.所需電力全部兩條線路,以備不測(未避免因為客觀原因導致電路損壞或鏈接出現問題)3.專門的媒體對接人(安排安保以及禮儀引導媒體人員保持現場秩序)4.專門的領導對接及接待人(安排專門禮儀人員引導相關領導以免出現他人打擾情況)5.突發事件處理人(我司與貴司都安排相應的對接人員,一旦出現緊急突發狀況啟動預案及時有效的處理突發事件)6.單獨準備領導禮品(讓領導感覺貴司對其的尊重以及感謝之情)7.安保隊(秩序維護+消防)8.失物招領處(由于到場人數眾多難免出現遺留物品情況,設置此處讓嘉賓感受貴司的細心之處)9.一旦簽約,不需要貴司團隊做任何事,由我司全權負責并配合。,人員15、擁擠 a、現場禮儀負責人員將會安排現場禮儀對到來的嘉賓進行引領,并將禮儀安排在重要的通道進行指引工作,保證現場嘉賓秩序出入,以免混亂。b、將工作人員劃分區域,每個區域專屬負責人,并配備對講,由工作人員配合禮儀進行人員疏導工作。火災處理 a、安保人員熟知銷售中心內消防器材位置及用法,出現小火情,可用滅火設備緊急處理。b、前期對活動場地進行排查及了解,彩排時將各個出口進行勘察,如現場發現有火警警報,工作人員立刻組織嘉賓有順序的撤離現場,不慌不亂醫療應急 現場人數較多,存在安全隱患,以免有貴賓出現受傷情況以備不時之需,方案說明:1、以上方案僅為初步規劃,具體細節有待于進一步商榷后進行調整。2、以上方案中所用圖片僅為投射示意圖片。1.The above plan is only preliminary planning,and the details need to be adjusted after further discussion.2.The images used in the above scheme are only for projection images.,THANK YOU!,