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1、 PLAN FOR THE 20XX WELCOME RECEPTION OF PING AN PRATT&WHITNEY FUJIAN BRANCH,ping an pratt&whitney adheres to the brand concept of trust is strength,provides more high-quality loan services for micro enterprises and individual customers with innovative technology and excellent customer experience,and2、 creates a consumer finance brand trusted by global loan customers,20XX,活動概述,PINGANPUHUI,活動名稱：XXXXXXXX分公司20XX迎新酒會活動類型：酒會活動時間：20XX年12月12日（暫定）活動地點：XXXXXX酒店（暫定）活動人數：800人邀約對象：公司領導、員工、客戶,PINGAN,1,創意策略,Welcome To The New Year,China Pratt&Whitney,with innovative technology and perfect risk control,provides3、 more high-quality loan services for large and small micro enterprises and individual customers.Adhering to the brand concept of trust is power,we practice the new Inclusive Finance driven by trust.We are committed to becoming the most reliable and preferred inclusive financial brand in the world.,致4、力于成為全球最值得信賴的、客戶首選的普惠金融品牌。,夢想,堅守,金融,LOGO,他懷著一種創造性的情感將自己全身心地投入到它的中間，不斷地為它增添內容，用飄浮到他路上的每一根漂亮羽毛去裝扮它。,了不起的蓋茨比,了不起的蓋茨比，一部關于夢想、金錢、愛情的經典小說，主角蓋茨比最了不起的地方就是認真、堅守、執著的愛著黛西；為了實現成為多金的上流社會紳士，努力奮斗往上爬；為了愛情付出生命也是值得。,PINGANPUHUI,創意來源,根據平安普惠的品牌調性以普惠人的獨有的個性作為切入點結合了不起的蓋茨比中的經典宴會場景將獨一無二的屬于普惠人的金融信念融入活動再配合凱悅酒店戶外廣闊生機的草坪打造一場奢華、5、高級的“蓋茨比”主題盛宴在展現普惠夢想信任的同時讓所有普惠人贊為了不起的自己,主題策略,每一位普惠人都擁有蓋茨比一樣獨具魅力的笑容：這種微笑是極為罕見的微笑，帶有一種令人極為放心的感覺，也許你一輩子只能碰上四五次。仿佛一瞬間這種微笑似乎面對著整個永恒的世界，然而就在普惠人面對你的那一瞬間，它凝聚到你身上，對你表現出一種不可抗拒的偏愛。它對你的信任就像達到了你對自己所信任那種程度。,LANDMARK,不可復制 獨一無二,每一個銳意進取的你改變著這個時代的未來為這個社會做出了不起的貢獻每一個會心微笑的你改變著這個時代的幸福每一刻都在為這個時代堅守初心今天在這里我們為自己喝彩,SO,我們的活動主題為6、：,PINGANPUHUI,色彩模式,CLASSIC CONTRAST權利金、流光黑、科雷蘭銀、光羽白,參照電影了不起的蓋茨比中的經典黑金色調為主色調，而權利金&流光黑&克雷藍銀&光羽白，每一款都是知名的巴洛克家族的顏色，用高品位色系來設計打造現場，營造一種尊貴的高級范而的同時，瞬間驚艷來賓的視覺觀感。,PINGANPUHUI,設計配飾,設計整體配飾以金色和白色為主。金色配飾主要以拉伸空間為主，金色燭臺、鐵藝的框架和灑落的玫瑰花片延伸了整個酒會空間。白色裝飾物主要以柔和線條裝飾物為主，為了中和畫面硬朗的幾何線條，讓整個場景更加舒適。,羽毛：輕盈、充滿律動感，象征理論與騰飛之意。,鐵藝：線條的展7、現時尚感，金屬呈現質感。,花藝：低飽和度淺色為主，大量花藝充滿蓬勃的生命力，代表生生不息。,PINGAN,2,設計規劃,Welcome To The New Year,China Pratt&Whitney,with innovative technology and perfect risk control,provides more high-quality loan services for large and small micro enterprises and individual customers.Adhering to the brand concept of trust i8、s power,we practice the new Inclusive Finance driven by trust.We are committed to becoming the most reliable and preferred inclusive financial brand in the world.,PINGANPUHUI,場地規劃,酒會入口草坪設立簽到區,草坪四周按照場地具體情況設立冷餐區、多個主題合影區、調酒區、普惠明星墻等，其他部分用燈光及背景調和設計。,草坪中央設立圓形舞區及表演區。,舞區四周不規則擺放吧臺桌、餐桌、條凳。,1,2,3,4,PINGANPUHUI9、,簽到區,以富有線條的黑金裝飾和普惠logo白板，紅色地毯，打造普惠明星簽名墻。,PINGANPUHUI,合影區,層疊感空間視覺設計：金黑主KV的巴洛克意向圖形，再配合電影蓋茨比的經典飾品，打造富有特色的經典巴洛克奢華場景。,PINGANPUHUI,冷餐區,冷餐區設計繼續采用低奢華麗的黑金色，為美食增添無法忽視它的魅力。,PINGANPUHUI,普惠明星墻區,設立普惠福建分公司明星墻，展示普惠20XX強大的服務團隊及運營團隊，以此來展現普惠福建分公司的實力，及切合主題：敬了不起的自己。,PINGANPUHUI,調酒區,在電影了不起的蓋茨比的舞會中，現場不僅有美食還有美酒，酒會設立調酒區，邀請調10、酒師為來賓特調雞尾酒，增加來賓味覺的層次感。,PINGANPUHUI,中央舞區、演繹區,設立蓋茨比同款藍白中央舞區及演繹區。,PINGANPUHUI,休息區,舞區四周不規則擺放吧臺桌、餐桌、條凳。,PINGAN,3,流程規劃,Welcome To The New Year,China Pratt&Whitney,with innovative technology and perfect risk control,provides more high-quality loan services for large and small micro enterprises and individu11、al customers.Adhering to the brand concept of trust is power,we practice the new Inclusive Finance driven by trust.We are committed to becoming the most reliable and preferred inclusive financial brand in the world.,PART 01 國際禮遇時間：17:30-18:30外模迎賓來賓簽到定制茶歇外籍樂隊暖場,PART 02 榮耀時刻時間：18:30-19:30爵士舞開場領導致辭頒獎抽獎12、（可穿插在party時間）,PART 03 AFTER PARTY時間：19:30-21:00外籍樂隊演唱樂器演奏自由舞會（主持人引導）,經典高端“蓋茨比”主題酒會,在活動入口處，邀請外籍模特對來賓進行迎賓禮遇，模特穿著淺色禮服，體現活動品質感與儀式感。,PINGANPUHUI,外籍迎賓,來賓到達簽到處，在優雅的蓋茨比花藝包裝處進行簽到入場。旁邊配備四重奏弦樂隊帶來音樂演奏，作迎賓演繹。,PINGANPUHUI,來賓簽到 樂隊迎賓,來賓進行簽訂后，今入場內，品嘗冷餐，冷餐與凱悅酒店合作，在每一處細節帶來高級感。冷餐擺臺以深色為主，冷色調花藝，與金屬配件打造整體極簡大氣風格。,PINGANPUH13、UI,定制茶歇,風靡全球的爵士樂曲調優雅迷人是一種急促又富動感的節奏型舞蹈，主要是追求愉快、活潑、有生氣的一種舞蹈。其充滿活力，富有創造性的特色為本次活動拉開帷幕，提升正常活動調性,Hong Kong Land Purchase and Merchants Shekou,two centuries-old enterprises,will once again join forces to travel northward along the Jialing River to seal up the citys elegant and extraordinary classic works,J14、iajing Bay.,PINGANPUHUI,爵士舞開場,邀請知名主持人為活動進行主持，匹配項目調性，提升活動基調。主持人開場：介紹活動信息，到場領導及嘉賓。,Hong Kong Land Purchase and Merchants Shekou,two centuries-old enterprises,will once again join forces to travel northward along the Jialing River to seal up the citys elegant and extraordinary classic works,Jiajing Bay15、.,PINGANPUHUI,主持人開場,領導上臺致辭，向來賓表示歡迎，表達對客戶們的感謝等。,Hong Kong Land Purchase and Merchants Shekou,two centuries-old enterprises,will once again join forces to travel northward along the Jialing River to seal up the citys elegant and extraordinary classic works,Jiajing Bay.,PINGANPUHUI,領導致辭,e7d195523061f1c16、0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF5933C55002F904E57CE468256E09BC0F92425E2D544E52DEB865A1B556B0387D7F7A669008965EB761B4F184210A653AF62E01091145D329E,20XX優秀員工表彰，及烘托現場氣氛的抽獎。,Hong Kong Land Purc17、hase and Merchants Shekou,two centuries-old enterprises,will once again join forces to travel northward along the Jialing River to seal up the citys elegant and extraordinary classic works,Jiajing Bay.,PINGANPUHUI,頒獎 抽獎,由外籍樂隊演奏曲目作為After party伴奏。為來賓提供尊享服務，體現活動品質感。,Hong Kong Land Purchase and Merchant18、s Shekou,two centuries-old enterprises,will once again join forces to travel northward along the Jialing River to seal up the citys elegant and extraordinary classic works,Jiajing Bay.,PINGANPUHUI,AFTER PARTY,PINGAN,4,項目相關,Welcome To The New Year,China Pratt&Whitney,with innovative technology and pe19、rfect risk control,provides more high-quality loan services for large and small micro enterprises and individual customers.Adhering to the brand concept of trust is power,we practice the new Inclusive Finance driven by trust.We are committed to becoming the most reliable and preferred inclusive fina20、ncial brand in the world.,PINGANPUHUI,服裝推薦,女性：晚禮服 男士：西裝屬于平安普惠的蓋茨比派對,PLAN FOR THE 20XX WELCOME RECEPTION OF PING AN PRATT&WHITNEY FUJIAN BRANCH,ping an pratt&whitney adheres to the brand concept of trust is strength,provides more high-quality loan services for micro enterprises and individual customers with innovative technology and excellent customer experience,and creates a consumer finance brand trusted by global loan customers,20XX,