上傳人:故事
編號(hào):867885
2023-12-28
36頁(yè)
10.68MB
1、MUSE PARK,Anniversary celebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,MUSE PARK,潮流好物/玩轉(zhuǎn)新時(shí)尚,Anniversary celebration,4周年慶慶典活動(dòng)策劃,GO,Planning of the 4th anniversary celebration of Yongwei wood color,2022-4,商業(yè)廣場(chǎng),目錄,01,活動(dòng)概述,02,03,04,MUSE PARK,Anniversary celebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,MUSE PARK,潮流好物/玩轉(zhuǎn)新時(shí)尚,Anniversary celebration,活動(dòng)概述,活動(dòng)氛2、圍,活動(dòng)氛圍,暖場(chǎng)手作,暖場(chǎng)手作,05,活動(dòng)執(zhí)行,活動(dòng)執(zhí)行,01,活動(dòng)概述,MUSE PARK,Anniversary celebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,MUSE PARK,潮流好物/玩轉(zhuǎn)新時(shí)尚,Anniversary celebration,MUSE PARK,Anniversary celebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,XXXXXXXX,MUSE,PARK,項(xiàng)目簡(jiǎn)介,MUSE PARK,潮流好物/玩轉(zhuǎn)新時(shí)尚,Anniversary celebration,以專屬營(yíng)銷IP-周年慶大事件為契機(jī):1、強(qiáng)化XXX品牌知名度和影響力;2、有效引流,提升商戶銷售、加深消費(fèi)者印象;,3、活動(dòng)目的,活動(dòng)概述,2018-2022,活動(dòng)時(shí)間:2022年4XXX;活動(dòng)地點(diǎn):XXX;活動(dòng)調(diào)性:品質(zhì)、文藝、小資、時(shí)尚、熱烈;,MUSE PARK,潮流好物/玩轉(zhuǎn)新時(shí)尚,Anniversary celebration,MUSE PARK,Anniversary celebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,02,活動(dòng)氛圍,MUSE PARK,Anniversary celebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,MUSE PARK,潮流好物/玩轉(zhuǎn)新時(shí)尚,Anniversary celebration,外場(chǎng)以道旗將活動(dòng)訊息第一時(shí)間傳達(dá)給更多的客群,營(yíng)造主題活動(dòng)氛圍;,MUSE PARK,Anni4、versary celebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,MUSE PARK,潮流好物/玩轉(zhuǎn)新時(shí)尚,Anniversary celebration,*畫面僅供參考,以最終設(shè)計(jì)定稿為準(zhǔn)。,在外釋放慶典活動(dòng)氛圍,營(yíng)造隆重儀式感;吸引客群關(guān)注及消費(fèi);,MUSE PARK,Anniversary celebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,MUSE PARK,潮流好物/玩轉(zhuǎn)新時(shí)尚,Anniversary celebration,*畫面僅供參考,以最終設(shè)計(jì)定稿為準(zhǔn)。,配合整體活動(dòng)氛圍裝飾,在商場(chǎng)定點(diǎn)位置,打造活動(dòng)主題打卡點(diǎn);吸引到訪的客群打卡互動(dòng);,MUSE PARK,Anniversary ce5、lebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,MUSE PARK,潮流好物/玩轉(zhuǎn)新時(shí)尚,Anniversary celebration,*畫面僅供參考,以最終設(shè)計(jì)定稿為準(zhǔn)。,以活動(dòng)主題貼紙,配合商場(chǎng)氛圍裝飾,提前在商場(chǎng)入門口處及步梯扶手處,營(yíng)造活動(dòng)氛圍,預(yù)熱慶典節(jié)日氛圍;,MUSE PARK,Anniversary celebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,MUSE PARK,潮流好物/玩轉(zhuǎn)新時(shí)尚,Anniversary celebration,*畫面僅供參考,以最終設(shè)計(jì)定稿為準(zhǔn)。,MUSE PARK,Anniversary celebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,MUSE PARK,潮6、流好物/玩轉(zhuǎn)新時(shí)尚,Anniversary celebration,【電梯貼紙】,【地貼畫面】,【吊旗】,【燈箱】,*畫面僅供參考,以最終設(shè)計(jì)定稿為準(zhǔn)。,03,暖場(chǎng)手作,MUSE PARK,Anniversary celebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,MUSE PARK,潮流好物/玩轉(zhuǎn)新時(shí)尚,Anniversary celebration,【空軍一號(hào)涂鴉手繪】,MUSE PARK,Anniversary celebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,MUSE PARK,潮流好物/玩轉(zhuǎn)新時(shí)尚,Anniversary celebration,流體暴力熊DIY,T恤扎染手作,油畫DIY,陶藝7、DIY,滑板DIY,用顏色點(diǎn)綴創(chuàng)意,用圖案裝點(diǎn)夢(mèng)想,XXXX貼心的為孩子們準(zhǔn)備了白色帆布鞋、顏料、畫筆、調(diào)色盤、參照物等繪畫所需材料,讓參與嘉賓自由繪畫;不同的色彩,不同的卡通造型,肆意的涂抹,希望我們的生活也如同這彩繪成品一樣繽紛多彩、蒸蒸日上!,MUSE PARK,Anniversary celebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,MUSE PARK,潮流好物/玩轉(zhuǎn)新時(shí)尚,Anniversary celebration,暖場(chǎng)手作,空軍一號(hào)涂鴉手繪,全網(wǎng)爆火的流體暴力熊DIY體驗(yàn),除了炫酷外觀自帶的潮玩屬性外,最讓人期待的莫過于流體畫“潑色而成”的圖案隨機(jī)性。色塊自由相撞,花紋隨著制作過程8、不斷變化;揮灑顏料的解壓爽感加上藝術(shù)創(chuàng)作的小心翼翼,一站體驗(yàn)手作加拆盲盒般的心情就問,誰不想把這樣一只特別的新玩具抱回家呢!,MUSE PARK,Anniversary celebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,MUSE PARK,潮流好物/玩轉(zhuǎn)新時(shí)尚,Anniversary celebration,暖場(chǎng)手作,流體暴力熊DIY,創(chuàng)意油畫,樂在XXX繪畫藝術(shù)對(duì)于人類的精神生活發(fā)揮著重大的意義,在喧囂的都市生活中,給自己一些時(shí)間,讓自己的心靈沉淀;,MUSE PARK,Anniversary celebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,MUSE PARK,潮流好物/玩轉(zhuǎn)新時(shí)尚,Anniver9、sary celebration,暖場(chǎng)手作,油畫DIY,以后只用自己DIY的水杯喝水啦陶藝是中國(guó)傳統(tǒng)文化與現(xiàn)代文化的結(jié)晶,一場(chǎng)非常有體驗(yàn)感的文藝活動(dòng),從一開始的捏胚到上色都隨意發(fā)揮自己的創(chuàng)作靈感;,MUSE PARK,Anniversary celebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,MUSE PARK,潮流好物/玩轉(zhuǎn)新時(shí)尚,Anniversary celebration,暖場(chǎng)手作,陶藝DIY,扎染是一種古老的紡織品染色工藝,用線、繩等對(duì)織物進(jìn)行緊固的結(jié)、系捆、綁、縫扎,然后放在“染液中進(jìn)行煮染”扎染的獨(dú)特之處在于痕跡美,將T恤繪制成世界獨(dú)一無二的顏色;,MUSE PARK,Annivers10、ary celebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,MUSE PARK,潮流好物/玩轉(zhuǎn)新時(shí)尚,Anniversary celebration,暖場(chǎng)手作,T恤扎染手作,滑板彩繪DIY,用心勾勒線條,一支畫筆描繪五彩斑斕的世界,創(chuàng)造出滿載個(gè)性符號(hào)的專屬滑板;,MUSE PARK,Anniversary celebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,MUSE PARK,潮流好物/玩轉(zhuǎn)新時(shí)尚,Anniversary celebration,暖場(chǎng)手作,滑板DIY,04,周年慶典,MUSE PARK,Anniversary celebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,MUSE PARK,潮流好物/玩轉(zhuǎn)11、新時(shí)尚,Anniversary celebration,MUSE PARK,Anniversary celebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,MUSE PARK,潮流好物/玩轉(zhuǎn)新時(shí)尚,Anniversary celebration,*效果僅供參考,以最終定稿物料為準(zhǔn)。,MUSE PARK,Anniversary celebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,MUSE PARK,潮流好物/玩轉(zhuǎn)新時(shí)尚,Anniversary celebration,MUSE PARK,Anniversary celebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,MUSE PARK,潮流好物/玩轉(zhuǎn)新時(shí)尚,Anniver12、sary celebration,MUSE PARK,Anniversary celebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,MUSE PARK,潮流好物/玩轉(zhuǎn)新時(shí)尚,Anniversary celebration,MUSE PARK,Anniversary celebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,MUSE PARK,潮流好物/玩轉(zhuǎn)新時(shí)尚,Anniversary celebration,MUSE PARK,Anniversary celebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,MUSE PARK,潮流好物/玩轉(zhuǎn)新時(shí)尚,Anniversary celebration,MUSE PARK,Ann13、iversary celebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,MUSE PARK,潮流好物/玩轉(zhuǎn)新時(shí)尚,Anniversary celebration,MUSE PARK,Anniversary celebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,MUSE PARK,潮流好物/玩轉(zhuǎn)新時(shí)尚,Anniversary celebration,MUSE PARK,Anniversary celebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,MUSE PARK,潮流好物/玩轉(zhuǎn)新時(shí)尚,Anniversary celebration,MUSE PARK,Anniversary celebration,潮流好物/玩轉(zhuǎn)新時(shí)14、尚,MUSE PARK,潮流好物/玩轉(zhuǎn)新時(shí)尚,Anniversary celebration,05,活動(dòng)執(zhí)行,MUSE PARK,Anniversary celebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,MUSE PARK,潮流好物/玩轉(zhuǎn)新時(shí)尚,Anniversary celebration,MUSE PARK,Anniversary celebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,MUSE PARK,潮流好物/玩轉(zhuǎn)新時(shí)尚,Anniversary celebration,活動(dòng)細(xì)節(jié)|專業(yè)攝影攝像、照片直播、朋友圈15s小視頻活動(dòng)現(xiàn)場(chǎng)安排經(jīng)驗(yàn)豐富的攝影師、攝像師,現(xiàn)場(chǎng)拍攝本次盛典的全過程,將精彩時(shí)刻一一15、記錄。活動(dòng)結(jié)束后,提供活動(dòng)現(xiàn)場(chǎng)照片和朋友圈15s小視頻,便于后期宣傳。,MUSE PARK,Anniversary celebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,MUSE PARK,潮流好物/玩轉(zhuǎn)新時(shí)尚,Anniversary celebration,活動(dòng)保障|防疫保護(hù)(甲方提供)特殊時(shí)期,對(duì)活動(dòng)環(huán)節(jié)進(jìn)行定點(diǎn)消毒,對(duì)所有到訪參與活動(dòng)的來賓做好消毒,參與活動(dòng)的工作人員及來賓,都需要佩戴好口罩,出示健康碼、行程碼,并配合測(cè)量體溫工作,保證活動(dòng)有序進(jìn)行;,MUSE PARK,Anniversary celebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,MUSE PARK,潮流好物/玩轉(zhuǎn)新時(shí)尚,Anniver16、sary celebration,活動(dòng)執(zhí)行配備對(duì)講機(jī),使各個(gè)區(qū)域?qū)崿F(xiàn)無縫對(duì)接,能夠及時(shí)處理相關(guān)問題。配備隨身麥,維持現(xiàn)場(chǎng)秩序。配備壓線板,確保現(xiàn)場(chǎng)用電安全。配備工裝,現(xiàn)場(chǎng)活動(dòng)執(zhí)行人員穿著統(tǒng)一工裝。現(xiàn)場(chǎng)設(shè)置區(qū)域?qū)б暎總€(gè)分區(qū)放置導(dǎo)視牌,以引導(dǎo)客戶有序參與每個(gè)環(huán)節(jié)和觀賞營(yíng)銷中心與精彩演出。現(xiàn)場(chǎng)安排工作人員進(jìn)行疏導(dǎo),保證每塊區(qū)域的有序進(jìn)行一旦某區(qū)域出現(xiàn)人員擁堵現(xiàn)象,及時(shí)疏導(dǎo)疏散,以免產(chǎn)生踩踏現(xiàn)象。活動(dòng)現(xiàn)場(chǎng)預(yù)備一米線等隔離設(shè)施,人流量過大時(shí)立即采取隔離,分區(qū)進(jìn)入活動(dòng)場(chǎng)地。,MUSE PARK,Anniversary celebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,MUSE PARK,潮流好物/玩轉(zhuǎn)新時(shí)尚17、,Anniversary celebration,活動(dòng)保障 消 防:活動(dòng)保持暢通無阻,現(xiàn)場(chǎng)設(shè)置滅火器材。保安人員落實(shí)禁止把易燃易爆物品等任何可能威脅現(xiàn)場(chǎng)安全的物品帶入場(chǎng)內(nèi)。防盜竊:與保安負(fù)責(zé)人溝通,制定嚴(yán)格的安全保衛(wèi)措施,在現(xiàn)場(chǎng)要安排專人看護(hù)重要展品和私人物品,以防丟失。防騷亂:同時(shí)合理進(jìn)行人流控制,疏導(dǎo)現(xiàn)場(chǎng),避免惡性事件發(fā)生。緊急疏散方案:遇有緊急情況時(shí),以最快速度調(diào)集保安人員至各出入口等重要位置,同時(shí)在場(chǎng)內(nèi)各通道處維持秩序,使所有人員迅速、有序、安全地疏散;遇有異常緊急情況時(shí),安全保衛(wèi)組以最快速度撥打110、119、120等相關(guān)電話,告知現(xiàn)場(chǎng)情況并派專人在約定地點(diǎn)等待。活動(dòng)進(jìn)行途中,音響設(shè)備如電壓不足不穩(wěn),導(dǎo)致保險(xiǎn)跳閘的,馬上安排電工維修電箱,保證最快的速度恢復(fù)現(xiàn)場(chǎng)氣氛;如活動(dòng)中人員發(fā)生爭(zhēng)執(zhí),工作人員馬上上前勸阻協(xié)調(diào),馬上通知相關(guān)負(fù)責(zé)人進(jìn)行調(diào)解。防斷電:現(xiàn)場(chǎng)提供150千瓦發(fā)電設(shè)備,確保現(xiàn)場(chǎng)供電的穩(wěn)定性,MUSE PARK,Anniversary celebration,潮流好物/玩轉(zhuǎn)新時(shí)尚,MUSE PARK,潮流好物/玩轉(zhuǎn)新時(shí)尚,Anniversary celebration,靜候佳音,GO,Planning of the 4th anniversary celebration of Yongwei wood color,2022-4,感謝觀看,
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