2022品牌酒店開業慶典(舒心永恒 煥新而來主題)活動策劃方案(33頁).pptx
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上傳人:Le****97
編號:868376
2023-12-29
33頁
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2024年酒店開業發布會年會推廣節日活動營銷策劃方案
1、新,永恒朗悅精選酒店開業慶典方案,2022/07/21 中國南寧,e7d195523061f1c0c30ee18c1b05f65d12b38e2533cb2ccdAE0CC34CB5CBEBFAEC353FED4DECE97C3E379FD1D933F5E4DC18EF8EA6B7A1130D5F6DE9DD2BE4B0A8C9126ACE5083D1F5A9E323B29CCFC76AACED492921CCB4D5FF76DB8717F96585766D01B78B59395105E954EEA74CBC8405406BDAD6557EEDD0DED189788D3120111F424872、30CB9,來,煥,2020 Bob ZhouAll rights reserved,e7d195523061f1c0c30ee18c1b05f65d12b38e2533cb2ccdAE0CC34CB5CBEBFAEC353FED4DECE97C3E379FD1D933F5E4DC18EF8EA6B7A1130D5F6DE9DD2BE4B0A8C9126ACE5083D1F5A9E323B29CCFC76AACED492921CCB4D5FF76DB8717F96585766D01B78B59395105E954EEA74CBC8405406BDAD6557EEDD0DED189788D3123、0111F4248730CB9,舒心永恒 煥新而來,活動主題,2022 YongshengAll rights reserved,Contents,e7d195523061f1c0c30ee18c1b05f65d12b38e2533cb2ccdAE0CC34CB5CBEBFAEC353FED4DECE97C3E379FD1D933F5E4DC18EF8EA6B7A1130D5F6DE9DD2BE4B0A8C9126ACE5083D1F5A9E323B29CCFC76AACED492921CCB4D5FF76DB8717F96585766D01B78B59395105E954EEA74CBC844、05406BDAD6557EEDD0DED189788D3120111F4248730CB9,e7d195523061f1c0c30ee18c1b05f65d12b38e2533cb2ccdAE0CC34CB5CBEBFAEC353FED4DECE97C3E379FD1D933F5E4DC18EF8EA6B7A1130D5F6DE9DD2BE4B0A8C9126ACE5083D1F5A9E323B29CCFC76AACED492921CCB4D5FF76DB8717F96585766D01B78B59395105E954EEA74CBC8405406BDAD6557EEDD0DED1897885、D3120111F4248730CB9,活動概述,PART01,ACTIVITY SUMMARIZED,PART01,e7d195523061f1c0c30ee18c1b05f65d12b38e2533cb2ccdAE0CC34CB5CBEBFAEC353FED4DECE97C3E379FD1D933F5E4DC18EF8EA6B7A1130D5F6DE9DD2BE4B0A8C9126ACE5083D1F5A9E323B29CCFC76AACED492921CCB4D5FF76DB8717F96585766D01B78B59395105E954EEA74CBC8405406BDAD6557EE6、DD0DED189788D3120111F4248730CB9,Activity summarized,活動概況,活動主題:舒心永恒 煥新而來 永恒朗悅精選酒店盛大開業活動時間:2022年8月(暫定)活動地點:永恒朗悅精選酒店(朝陽店)邀約客戶:集團領導、公司領導、客戶代表活動內容:開業慶典、揭牌儀式活動調性:大氣、簡約、分享,e7d195523061f1c0c30ee18c1b05f65d12b38e2533cb2ccdAE0CC34CB5CBEBFAEC353FED4DECE97C3E379FD1D933F5E4DC18EF8EA6B7A1130D5F6DE9DD2BE4B0A8C91267、ACE5083D1F5A9E323B29CCFC76AACED492921CCB4D5FF76DB8717F96585766D01B78B59395105E954EEA74CBC8405406BDAD6557EEDD0DED189788D3120111F4248730CB9,活動構思,PART02,ACTIVITY DESIGN,PART02,活動背景,永恒朗悅精選酒店暫定于8月份(暫定),隆重舉行酒店開業慶典儀式,酒店旨在通過氣氛熱烈祥和、場面喜慶隆重的開業慶典儀式制造良好聲勢和宣傳效果,使酒店為廣大客戶所知。為使本次活動辦得圓滿成功,把酒店開業的信息迅速向社會傳播,從而更廣泛地吸引社會各界8、的關注,樹立良好的形象,為我們酒店的進一步發展壯大奠定堅實的基礎。,Read More,e7d195523061f1c0c30ee18c1b05f65d12b38e2533cb2ccdAE0CC34CB5CBEBFAEC353FED4DECE97C3E379FD1D933F5E4DC18EF8EA6B7A1130D5F6DE9DD2BE4B0A8C9126ACE5083D1F5A9E323B29CCFC76AACED492921CCB4D5FF76DB8717F96585766D01B78B59395105E954EEA74CBC8405406BDAD6557EEDD0DED189788D319、20111F4248730CB9,e7d195523061f1c0c30ee18c1b05f65d12b38e2533cb2ccdAE0CC34CB5CBEBFAEC353FED4DECE97C3E379FD1D933F5E4DC18EF8EA6B7A1130D5F6DE9DD2BE4B0A8C9126ACE5083D1F5A9E323B29CCFC76AACED492921CCB4D5FF76DB8717F96585766D01B78B59395105E954EEA74CBC8405406BDAD6557EEDD0DED189788D3120111F4248730CB9,告知廣大市民酒店盛大10、開業,營造酒店開業、喜慶熱烈的氣氛。,以慶典為交流平臺與客戶展開良好的溝通和了解;讓公眾了解酒店經營頂目、品味、理念和企業文化等,樹立其獨特的品牌形象,為日后再服務業贏得有利競爭建造好基石。,與酒店后續的節假日等促銷活動做鋪墊,為酒店開業后的經營創造一個開門紅的良好局面。,提升品牌認知度,擴大影響力,為企業進一步發展作鋪墊。,Activity purpose,活動目的,e7d195523061f1c0c30ee18c1b05f65d12b38e2533cb2ccdAE0CC34CB5CBEBFAEC353FED4DECE97C3E379FD1D933F5E4DC18EF8EA6B7A1130D11、5F6DE9DD2BE4B0A8C9126ACE5083D1F5A9E323B29CCFC76AACED492921CCB4D5FF76DB8717F96585766D01B78B59395105E954EEA74CBC8405406BDAD6557EEDD0DED189788D3120111F4248730CB9,活動內容,PART03,ACTIVE CONTENT,PART03,活動前期前期預熱 活動造勢內容釋放,e7d195523061f1c0c30ee18c1b05f65d12b38e2533cb2ccdAE0CC34CB5CBEBFAEC353FED4DECE97C3E379FD1D12、933F5E4DC18EF8EA6B7A1130D5F6DE9DD2BE4B0A8C9126ACE5083D1F5A9E323B29CCFC76AACED492921CCB4D5FF76DB8717F96585766D01B78B59395105E954EEA74CBC8405406BDAD6557EEDD0DED189788D3120111F4248730CB9,活動規劃,Activity planning,落地引爆開放活動開業慶典,活動后宣后續活動 積極后宣/持續熱點,e7d195523061f1c0c30ee18c1b05f65d12b38e2533cb2ccdAE0CC34CB5CBE13、BFAEC353FED4DECE97C3E379FD1D933F5E4DC18EF8EA6B7A1130D5F6DE9DD2BE4B0A8C9126ACE5083D1F5A9E323B29CCFC76AACED492921CCB4D5FF76DB8717F96585766D01B78B59395105E954EEA74CBC8405406BDAD6557EEDD0DED189788D3120111F4248730CB9,e7d195523061f1c0c30ee18c1b05f65d12b38e2533cb2ccdAE0CC34CB5CBEBFAEC353FED4DECE97C3E379FD114、D933F5E4DC18EF8EA6B7A1130D5F6DE9DD2BE4B0A8C9126ACE5083D1F5A9E323B29CCFC76AACED492921CCB4D5FF76DB8717F96585766D01B78B59395105E954EEA74CBC8405406BDAD6557EEDD0DED189788D3120111F4248730CB9,e7d195523061f1c0c30ee18c1b05f65d12b38e2533cb2ccdAE0CC34CB5CBEBFAEC353FED4DECE97C3E379FD1D933F5E4DC18EF8EA6B7A1130D515、F6DE9DD2BE4B0A8C9126ACE5083D1F5A9E323B29CCFC76AACED492921CCB4D5FF76DB8717F96585766D01B78B59395105E954EEA74CBC8405406BDAD6557EEDD0DED189788D3120111F4248730CB9,現場布置迎賓花柱,Part.2落地引爆,參考樣式1(畫面顏色可以根據要求更換),e7d195523061f1c0c30ee18c1b05f65d12b38e2533cb2ccdAE0CC34CB5CBEBFAEC353FED4DECE97C3E379FD1D933F5E4DC18EF16、8EA6B7A1130D5F6DE9DD2BE4B0A8C9126ACE5083D1F5A9E323B29CCFC76AACED492921CCB4D5FF76DB8717F96585766D01B78B59395105E954EEA74CBC8405406BDAD6557EEDD0DED189788D3120111F4248730CB9,現場布置簽到處,Part.2落地引爆,參考樣式1(顏色可以根據要求進行設計調整),e7d195523061f1c0c30ee18c1b05f65d12b38e2533cb2ccdAE0CC34CB5CBEBFAEC353FED4DECE97C3E379FD117、D933F5E4DC18EF8EA6B7A1130D5F6DE9DD2BE4B0A8C9126ACE5083D1F5A9E323B29CCFC76AACED492921CCB4D5FF76DB8717F96585766D01B78B59395105E954EEA74CBC8405406BDAD6557EEDD0DED189788D3120111F4248730CB9,現場布置簽到處,Part.2落地引爆,參考樣式2(顏色可以根據要求進行設計調整),e7d195523061f1c0c30ee18c1b05f65d12b38e2533cb2ccdAE0CC34CB5CBEBFAEC353FED4D18、ECE97C3E379FD1D933F5E4DC18EF8EA6B7A1130D5F6DE9DD2BE4B0A8C9126ACE5083D1F5A9E323B29CCFC76AACED492921CCB4D5FF76DB8717F96585766D01B78B59395105E954EEA74CBC8405406BDAD6557EEDD0DED189788D3120111F4248730CB9,現場布置簽到處,Part.2落地引爆,參考樣式3(顏色可以根據要求進行設計調整),e7d195523061f1c0c30ee18c1b05f65d12b38e2533cb2ccdAE0CC34CB5CB19、EBFAEC353FED4DECE97C3E379FD1D933F5E4DC18EF8EA6B7A1130D5F6DE9DD2BE4B0A8C9126ACE5083D1F5A9E323B29CCFC76AACED492921CCB4D5FF76DB8717F96585766D01B78B59395105E954EEA74CBC8405406BDAD6557EEDD0DED189788D3120111F4248730CB9,現場布置開業花籃,Part.2落地引爆,現場位置,參考樣式,e7d195523061f1c0c30ee18c1b05f65d12b38e2533cb2ccdAE0CC34CB20、5CBEBFAEC353FED4DECE97C3E379FD1D933F5E4DC18EF8EA6B7A1130D5F6DE9DD2BE4B0A8C9126ACE5083D1F5A9E323B29CCFC76AACED492921CCB4D5FF76DB8717F96585766D01B78B59395105E954EEA74CBC8405406BDAD6557EEDD0DED189788D3120111F4248730CB9,現場布置剪彩,Part.2落地引爆,參考樣式1,參考樣式2,e7d195523061f1c0c30ee18c1b05f65d12b38e2533cb2ccdAE0CC321、4CB5CBEBFAEC353FED4DECE97C3E379FD1D933F5E4DC18EF8EA6B7A1130D5F6DE9DD2BE4B0A8C9126ACE5083D1F5A9E323B29CCFC76AACED492921CCB4D5FF76DB8717F96585766D01B78B59395105E954EEA74CBC8405406BDAD6557EEDD0DED189788D3120111F4248730CB9,現場布置揭牌儀式,Part.2落地引爆,參考樣式,現場位置,e7d195523061f1c0c30ee18c1b05f65d12b38e2533cb2ccdAE022、CC34CB5CBEBFAEC353FED4DECE97C3E379FD1D933F5E4DC18EF8EA6B7A1130D5F6DE9DD2BE4B0A8C9126ACE5083D1F5A9E323B29CCFC76AACED492921CCB4D5FF76DB8717F96585766D01B78B59395105E954EEA74CBC8405406BDAD6557EEDD0DED189788D3120111F4248730CB9,現場布置切蛋糕/開香檳,Part.2落地引爆,參考樣式,現場位置,香檳臺,e7d195523061f1c0c30ee18c1b05f65d12b38e25323、3cb2ccdAE0CC34CB5CBEBFAEC353FED4DECE97C3E379FD1D933F5E4DC18EF8EA6B7A1130D5F6DE9DD2BE4B0A8C9126ACE5083D1F5A9E323B29CCFC76AACED492921CCB4D5FF76DB8717F96585766D01B78B59395105E954EEA74CBC8405406BDAD6557EEDD0DED189788D3120111F4248730CB9,現場布置店內布置,Part.2落地引爆,參考樣式,現場位置,圓桌布置,e7d195523061f1c0c30ee18c1b05f65d124、2b38e2533cb2ccdAE0CC34CB5CBEBFAEC353FED4DECE97C3E379FD1D933F5E4DC18EF8EA6B7A1130D5F6DE9DD2BE4B0A8C9126ACE5083D1F5A9E323B29CCFC76AACED492921CCB4D5FF76DB8717F96585766D01B78B59395105E954EEA74CBC8405406BDAD6557EEDD0DED189788D3120111F4248730CB9,現場布置店內布置,Part.2落地引爆,現場位置,指引牌,參考樣式3,e7d195523061f1c0c30ee18c125、b05f65d12b38e2533cb2ccdAE0CC34CB5CBEBFAEC353FED4DECE97C3E379FD1D933F5E4DC18EF8EA6B7A1130D5F6DE9DD2BE4B0A8C9126ACE5083D1F5A9E323B29CCFC76AACED492921CCB4D5FF76DB8717F96585766D01B78B59395105E954EEA74CBC8405406BDAD6557EEDD0DED189788D3120111F4248730CB9,現場布置店內布置,Part.2落地引爆,現場位置,氛圍布置,參考樣式(氣球顏色可以根據主畫面色調替換),26、e7d195523061f1c0c30ee18c1b05f65d12b38e2533cb2ccdAE0CC34CB5CBEBFAEC353FED4DECE97C3E379FD1D933F5E4DC18EF8EA6B7A1130D5F6DE9DD2BE4B0A8C9126ACE5083D1F5A9E323B29CCFC76AACED492921CCB4D5FF76DB8717F96585766D01B78B59395105E954EEA74CBC8405406BDAD6557EEDD0DED189788D3120111F4248730CB9,現場布置茶歇區布置,Part.2落地引爆,參考樣式,現27、場位置,設置茶歇區,提供精美的糕點,為參會嘉賓提供更優質的服務和會場體驗。茶歇區圍擋可以用桌布或者利用主畫面延展設計制作KT板遮擋。,e7d195523061f1c0c30ee18c1b05f65d12b38e2533cb2ccdAE0CC34CB5CBEBFAEC353FED4DECE97C3E379FD1D933F5E4DC18EF8EA6B7A1130D5F6DE9DD2BE4B0A8C9126ACE5083D1F5A9E323B29CCFC76AACED492921CCB4D5FF76DB8717F96585766D01B78B59395105E954EEA74CBC8405406BD28、AD6557EEDD0DED189788D3120111F4248730CB9,人員配置主持人,Part.2落地引爆,e7d195523061f1c0c30ee18c1b05f65d12b38e2533cb2ccdAE0CC34CB5CBEBFAEC353FED4DECE97C3E379FD1D933F5E4DC18EF8EA6B7A1130D5F6DE9DD2BE4B0A8C9126ACE5083D1F5A9E323B29CCFC76AACED492921CCB4D5FF76DB8717F96585766D01B78B59395105E954EEA74CBC8405406BDAD6557EE29、DD0DED189788D3120111F4248730CB9,人員配置攝影攝像,Part.2落地引爆,事件關注熱度提升,微信朋友圈快速傳播,現場高質量大片快速分享朋友 圈。嘉賓在活動當天掃描現場二維碼,進入慶典直播間相冊鏈接。即可保存 獲取由專業攝影師拍攝的高清照片下 載分享。,云相冊直播,參考樣式,e7d195523061f1c0c30ee18c1b05f65d12b38e2533cb2ccdAE0CC34CB5CBEBFAEC353FED4DECE97C3E379FD1D933F5E4DC18EF8EA6B7A1130D5F6DE9DD2BE4B0A8C9126ACE5083D1F5A930、E323B29CCFC76AACED492921CCB4D5FF76DB8717F96585766D01B78B59395105E954EEA74CBC8405406BDAD6557EEDD0DED189788D3120111F4248730CB9,人員配置禮儀小姐,Part.2落地引爆,e7d195523061f1c0c30ee18c1b05f65d12b38e2533cb2ccdAE0CC34CB5CBEBFAEC353FED4DECE97C3E379FD1D933F5E4DC18EF8EA6B7A1130D5F6DE9DD2BE4B0A8C9126ACE5083D1F5A9E323B2931、CCFC76AACED492921CCB4D5FF76DB8717F96585766D01B78B59395105E954EEA74CBC8405406BDAD6557EEDD0DED189788D3120111F4248730CB9,其他配置音響,Part.2落地引爆,e7d195523061f1c0c30ee18c1b05f65d12b38e2533cb2ccdAE0CC34CB5CBEBFAEC353FED4DECE97C3E379FD1D933F5E4DC18EF8EA6B7A1130D5F6DE9DD2BE4B0A8C9126ACE5083D1F5A9E323B29CCFC76AAC32、ED492921CCB4D5FF76DB8717F96585766D01B78B59395105E954EEA74CBC8405406BDAD6557EEDD0DED189788D3120111F4248730CB9,活動宣傳、熱點持續,Part.3積極后宣,新聞通稿、微信文章、朋友圈廣告持續宣傳。(由甲方負責)酒店開業后,聯合優質資源持續開展帶客活動,持續為項目進行人氣導流,促進銷售。,e7d195523061f1c0c30ee18c1b05f65d12b38e2533cb2ccdAE0CC34CB5CBEBFAEC353FED4DECE97C3E379FD1D933F5E4DC18EF8E33、A6B7A1130D5F6DE9DD2BE4B0A8C9126ACE5083D1F5A9E323B29CCFC76AACED492921CCB4D5FF76DB8717F96585766D01B78B59395105E954EEA74CBC8405406BDAD6557EEDD0DED189788D3120111F4248730CB9,應急預案,PART04,CONTINGENCY PLAN,PART04,e7d195523061f1c0c30ee18c1b05f65d12b38e2533cb2ccdAE0CC34CB5CBEBFAEC353FED4DECE97C3E379FD1D933F5E34、4DC18EF8EA6B7A1130D5F6DE9DD2BE4B0A8C9126ACE5083D1F5A9E323B29CCFC723947F2A7770FFCFC0136AC2E9358C410897387140D1387E6256D688FD00FAD72784C970019D5869D8661D66D3A5FB39FA322C3D5CB1BE7E,e7d195523061f1c0c30ee18c1b05f65d12b38e2533cb2ccdAE0CC34CB5CBEBFAEC353FED4DECE97C3E379FD1D933F5E4DC18EF8EA6B7A1130D5F6DE9DD35、2BE4B0A8C9126ACE5083D1F5A9E323B29CCFC723947F2A7770FFCFC0136AC2E9358C410897387140D1387E6256D688FD00FAD72784C970019D5869D8661D66D3A5FB39FA322C3D5CB1BE7E,疫情防控,身份必問,口罩必戴,信息必錄,體溫必測,從布展階段開始,全過程中都將對參加活動的人員嚴格核實身份,在疫情防控行程卡等大數據支撐下,對所有人員嚴格檢查健康碼,必須是綠碼才予放行。,所有進入會場人員必須佩戴口罩,個別未佩戴口罩的人員,由執行方提供口罩。,所有工作人員都必須登記身份信息。,所有36、進入場館的人員經過再次測量體溫,正常情況下方可繼續前行,體溫異常立刻隔離,最快速度進入最近隔離醫院。,2020 Bob ZhouAll rights reserved,2022 YongshengAll rights reserved,Thank You,2022 Yongsheng All rights reserved,e7d195523061f1c0c30ee18c1b05f65d12b38e2533cb2ccdAE0CC34CB5CBEBFAEC353FED4DECE97C3E379FD1D933F5E4DC18EF8EA6B7A1130D5F6DE9DD2BE4B0A8C9126ACE5083D1F5A9E323B29CCFC76AACED492921CCB4D5FF76DB8717F96585766D01B78B59395105E954EEA74CBC8405406BDAD6557EEDD0DED189788D3120111F4248730CB9,