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1、THE SECOND STAGE CONCEPTAL DESIGN第二階段規(guī)劃、概念階段CHIEF DESIGNER：RICKY WONG DESIGN MANAGER：LIUYANLI丨2GUISHAN SALES OFFICE DECORATION DESIGNXUZHOU JIANGSU徐州-龜山售樓處裝飾設(shè)計(jì)工程項(xiàng)目CONTENT目錄XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龜山售樓處裝飾設(shè)計(jì)工程項(xiàng)目目錄C ONT E NT SPROJECT ANALYSIS項(xiàng)目分析DESIGN CONCEPT設(shè)計(jì)理念SALES OFFICE DE2、SIGN PLAN售樓處設(shè)計(jì)方案PROJECT ANALYSIS項(xiàng)目分析XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龜山售樓處裝飾設(shè)計(jì)工程項(xiàng)目ENVIRONMENT ANALYSIS項(xiàng)目分析|地理環(huán)境分析公園醫(yī)院醫(yī)院醫(yī)院景點(diǎn)教育：中徐州工業(yè)職業(yè)技術(shù)學(xué)院、蘇州輕工業(yè)學(xué)校、徐州市第三十八中學(xué)、徐州市玉潭實(shí)驗(yàn)學(xué)校等 交通：徐州站、徐州東站商業(yè)：寬窄坊、上海華聯(lián)購(gòu)物中心、蘇寧悅城 醫(yī)院：鼓樓醫(yī)院、九里山醫(yī)院、三處醫(yī)院等其他：龜山西漢楚王墓、徐州植物園、楚園、玉潭苑公園等學(xué)校PERIPHERAL MATCHING周邊配套項(xiàng)目周邊配套完善，自然環(huán)境優(yōu)渥，3、交通便利。周邊五大景區(qū)公園環(huán)繞，丁萬(wàn)河風(fēng)景區(qū)、龜山景區(qū)、體育公園（規(guī)劃）、極地海洋世界（在建）、櫻花谷（在建）。THE SURROUNDING FACILITIES OF THE PROJECT ARE COMPLETE,THE NATURAL ENVIRONMENT IS EXCELLENT,AND THE TRANSPORTATION IS CONVENIENT.SURROUNDED BY FIVE MAJOR SCENIC PARKS,DINGWANHE SCENIC AREA,GUISHANSCENIC AREA,SPORTS PARK(PLANNING),POLAR OCEAN WO4、RLD(UNDER CONSTRUCTION),SAKURA VALLEY(UNDER CONSTRUCTION).項(xiàng)目區(qū)位項(xiàng)目區(qū)位公園公園 1.5km 景點(diǎn) 3km商業(yè)商業(yè)XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龜山售樓處裝飾設(shè)計(jì)工程項(xiàng)目ENVIRONMENT ANALYSIS項(xiàng)目分析|地理環(huán)境分析PROJECT MASSIF項(xiàng)目地塊項(xiàng)目位于鼓北片區(qū)中心板塊，約 15 萬(wàn)方商業(yè)加持，同時(shí)兼?zhèn)浣逃?、醫(yī)療、景區(qū)三大配套。舉步繁華入則靜謐，零距離雙地鐵接駁，多條公共線路直達(dá)終點(diǎn)?？恳约俺鞘锌焖俾犯呒墉h(huán)繞三 位壹體多維高效出行方式極速通達(dá)自由如5、風(fēng)。山湖環(huán)繞，生態(tài)宜居。THE PROJECT IS LOCATED IN THE CENTRAL AREA OF GUBEI DISTRICT.IT HAS ABOUT 150,000 CUBIC METERS OF COMMERCIAL BLESSINGS,AND IT ALSO HAS THREE MAJOR FACILITIES INCLUDING EDUCATION,MEDICAL TREATMENT AND SCENIC SPOTS.QUIET AND PROSPEROUS,IT IS QUIET,MANY PUBLIC LINES STOP DIRECTLY AT THE END6、 POINT,AND THE CITY EXPRESSWAY IS ELEVATED AROUND THE TRINITY,AND THE MULTI-DIMENSIONAL AND EFFICIENT TRAVEL MODE IS EXTREMELY FAST AND FREE.SURROUNDED BY MOUNTAINS AND LAKES,IT IS ECOLOGICALLY LIVABLE.澤信公館均價(jià)：13600 元/業(yè)態(tài)：商務(wù)住宅，住宅小區(qū)四季連城拾光均價(jià)：10500 元/業(yè)態(tài)：商務(wù)住宅，住宅小區(qū)四季連城拾光澤信公館項(xiàng)目區(qū)位項(xiàng)目區(qū)位鼓樓紫云閣 1.5km 3km鼓樓紫云府均價(jià)：17、5200 元/業(yè)態(tài)：商務(wù)住宅，住宅小區(qū)XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龜山售樓處裝飾設(shè)計(jì)工程項(xiàng)目CUSTOMERS ANALYSIS項(xiàng)目分析|客群分析CUSTOMER BASE LOCATION-GRADE LOCK客群定位-分級(jí)鎖定重要客戶 IMPORTANT CUSTOMER核心客戶 CORE CUSTOMER偶得客戶 ACCIDENTAL CUSTOMERTHIS PROJECT IS BASED ON URBAN UPSTARTS,WITH ANNUAL FAMILY INCOME OF 300,000 TO 600,008、0 URBAN MIDDLE-CLASS PEOPLE,MOSTLY ENTERPRISES AND INSTITUTIONS.SENIOR EXECUTIVES ARE MAINLY PRIVATE ENTERPRISE OWNERS.DUE TO WORK REASONS,THEY STILL HAVE TO CONSIDER URBAN LOCATION AND LIVING SUPPORT ISSUES.THERE IS A CERTAIN DEMAND FOR QUALITY,MOSTLY FOR SECONDARY BUYERS TO IMPROVE THE CUSTOMER.PU9、RSUE HIGH-END COMMUNITIES THAT CAN MEET THE REQUIREMENTS OF LIVING COMFORT,PRIVACY,AND TRANSPORTATION CONVENIENCE,AND CAN REFLECT THE VALUE STATUS CLASS.PAY ATTENTION TO THE COMFORT OF THE HOUSE ITSELF AND SURROUNDING FACILITIES,AND CONSIDER THE HUMANE ENVIRONMENT AND LOCATION CHOICES FOR CHILDRENS 10、GROWTH AND EDUCATION.ON THIS BASIS,LOCAL CUSTOMERS IN XUZHOU ARE IMPORTANT RADIATION CUSTOMERS;THE REST OF THE CUSTOMERS IN THE PROVINCE AND THE COUNTRY ARE OCCASIONAL CUSTOMERS.本項(xiàng)目以城市新貴，家庭年收入 30-60 萬(wàn)城市中產(chǎn)階級(jí)人士，多為企事業(yè)單位中高管以私營(yíng)企業(yè)業(yè)主為主，由于工作的原因，仍不得不考慮城市區(qū)位以及生活配套問(wèn)題，對(duì)生 活品質(zhì)有一定需求，多為二次置業(yè)改善型客戶。追求能夠滿足居住舒適性、私密性、交通便利11、性等要求，可以體現(xiàn)身價(jià)地位階層的高端社區(qū)。關(guān)注房子本身的舒適和周邊配套，考慮孩子成長(zhǎng)和教育的人文環(huán)境及區(qū)位選擇。在此基礎(chǔ)上，徐州本地客戶為重要輻射客群；省內(nèi)及全國(guó)其餘客戶為偶得客戶。SUCH GROUPS ARE URBAN UPSTARTS,WITH ANNUAL FAMILY INCOME OF 300,000 TO 600,000 URBAN MIDDLE-INCOME FAMILIES.THE GROUP IS MAINLY ORIENTED TOWARDS IMPROVEMENT.核心客戶：此類群以城市新貴，家庭年收入 30-60 萬(wàn)城市中產(chǎn)收入家庭。該群體以改善型為主要導(dǎo)向。SUC12、H GROUPS COVER LOCAL CLIENTS AND OTHER URBAN CLIENTS FOR OLDAGE,MARRIED ROOMS,SECONDARY DEMAND IMPROVEMENT CUSTOMERS,AND PERIPHERAL INVESTMENT CUSTOMER GROUPS,WHICH OFTEN HAVE KEEN INSIGHT INTO THE MARKET,WHICH OCCUPIES A LARGER PORTION OF THE GROUPS FINANCIAL MANAGEMENT RATIO.重要客戶：此類群體涵蓋本地客戶及其他城市二次13、改善需求客戶，及周邊投資客戶群體，此類群體往往 具備敏銳的市場(chǎng)洞察力，購(gòu)置物業(yè)占據(jù)該群體理財(cái)比例的較大部分。PROVINCE AND OTHER REGIONAL INVESTMENT GROUPS.偶得客戶：省內(nèi)及其他區(qū)域投資群體。XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龜山售樓處裝飾設(shè)計(jì)工程項(xiàng)目ARCHITECTURAL APPEARANCE項(xiàng)目分析|建筑街角形象XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龜山售樓處裝飾設(shè)計(jì)工程項(xiàng)目XUZHOU GUISHAN SALES OFFIC14、E DECORATION DESIGN徐州-龜山售樓處裝飾設(shè)計(jì)工程項(xiàng)目ARCHITECTURAL APPEARANCE項(xiàng)目分析|建筑鳥瞰圖XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龜山售樓處裝飾設(shè)計(jì)工程項(xiàng)目設(shè)計(jì)理念DESIGN CONCEPTXUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龜山售樓處裝飾設(shè)計(jì)工程項(xiàng)目DESIGN CONCEPT設(shè)計(jì)理念-設(shè)計(jì)元素 仁者樂(lè)山，智者樂(lè)水 自古以來(lái)，山水之樂(lè)，實(shí)為人生不可或缺的心志。親近壹次山水，愉悅壹次心靈，養(yǎng)生在乎山水間，以山水抒懷，以山水寄情，以15、山水自然之萬(wàn)物，以山水自然之妙方，盡得養(yǎng)生康健之真意。徐州為養(yǎng)生學(xué)的發(fā)祥地，有“藥實(shí)同源，以食養(yǎng)生“之說(shuō)。SINCE ANCIENT TIMES,THE JOY OF MOUNTAINS AND WATERS HAS BEEN AN INDISPENSABLE AMBITION IN LIFE.GET CLOSE TO THE MOUNTAINS AND RIVERS,ENJOY THE SOUL ONCE,KEEP IN GOOD CARE OF THE MOUNTAINS AND RIVERS,EXPRESS YOUR FEELINGS WITH THE MOUNTAINS AND RIV16、ERS,EXPRESS YOUR FEELINGS WITH THE MOUNTAINS AND RIVERS,WITH THE NATURAL THINGS OF THE MOUNTAINS AND RIVERS,AND WITH THE MAGICAL FORMULAS OF THE MOUNTAINS AND RIVERS,YOU CAN GET THE TRUE MEANING OF HEALTH AND WELLNESS.XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龜山售樓處裝飾設(shè)計(jì)工程項(xiàng)目DESIGN CONCEPT設(shè)計(jì)理念-設(shè)計(jì)17、元素 兩漢文化，淵遠(yuǎn)流長(zhǎng) 兩漢文化看徐州，徐州有超過(guò)六千年的文明史和四千年的建城史，是著名的千年帝都，有“九朝帝王徐州籍”之說(shuō)。兩漢文化的發(fā)源地，也是中國(guó)佛教的發(fā)源地，有“彭祖故國(guó)、劉邦故里、項(xiàng)羽故都”之稱。因其擁有大量文化遺產(chǎn)、名勝古跡和深厚的歷史底蘊(yùn)，也被稱作“東方雅典”。LOOKING AT XUZHOU IN THE HAN DYNASTY CULTURE,XUZHOU HAS A HISTORY OF CIVILIZATION OF MORE THAN SIX THOUSAND YEARS AND A HISTORY OF BUILDING CITIES FOR FOUR THOUS18、AND YEARS.IT IS A WELL-KNOWN CAPITAL OF THE MILLENNIUM.THE BIRTHPLACE OF HAN CULTURE IS ALSO THE BIRTHPLACE OF CHINESE BUDDHISM,KNOWN AS PENG ZUS HOMELAND,LIU BANGS HOMETOWN,XIANG YUS HOMETOWN.BECAUSE IT HAS A LOT OF CULTURAL HERITAGE,PLACES OF HISTORICAL INTEREST AND PROFOUND HISTORICAL HERITAGE,IT19、 IS ALSO KNOWN AS EASTERN ATHENS.XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龜山售樓處裝飾設(shè)計(jì)工程項(xiàng)目DESIGN CONCEPT設(shè)計(jì)理念-設(shè)計(jì)元素 九層之臺(tái)，起于壘土 漢代建筑風(fēng)格特征古拙粗獷、結(jié)構(gòu)簡(jiǎn)單、風(fēng)格大氣。漢代建筑尊重自然、順應(yīng)自然、天人合壹。建筑上筑以高臺(tái)，屋脊平直而短；用材上以木料為主，兼以磚石；雕飾題材上：有人物，動(dòng)物，植物，文字，幾何紋，雲(yún)氣等。早期建築屋面的高度很小，坡度平緩；屋面多直坡而下，很少反宇；檐口、脊多是直線。THE ARCHITECTURAL STYLE OF THE HAN 20、DYNASTY IS ANCIENT AND RUGGED,SIMPLE IN STRUCTURE AND ATMOSPHERIC IN STYLE.THE HAN DYNASTY ARCHITECTURE RESPECTED NATURE,CONFORMED TO NATURE,AND UNITED NATURE WITH NATURE.THE BUILDING IS BUILT WITH A HIGH PLATFORM,THE ROOF RIDGE IS STRAIGHT AND SHORT;THE WOOD IS MAINLY USED FOR THE MATERIAL,AND THE 21、MASONRY IS USED;THE SUBJECT OF THE DECORATION IS:CHARACTERS,ANIMALS,PLANTS,TEXT,GEOMETRIC PATTERNS,CLOUD AND SO ON.THE HEIGHT OF THE ROOF OF THE EARLY BUILDINGS IS VERY SMALL,AND THE SLOPE IS GENTLE;THE ROOF IS STRAIGHT DOWN,AND RARELY REFLECTS;THE CORNICE AND RIDGE ARE MOSTLY STRAIGHT.售樓處設(shè)計(jì)方案SALES 22、OFFICE DESIGN PLANXUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龜山售樓處裝飾設(shè)計(jì)工程項(xiàng)目ORIGINAL BUILDING PLAN原建筑平面布局XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龜山售樓處裝飾設(shè)計(jì)工程項(xiàng)目PLAN LINE平面方案-動(dòng)線METHOD EXHIBITION AREAMALE TOILET WOMENS BATHROOMCLEAN ROOM GIFT ROOM EQUIPMENT DERSSING ROOMOFFICE OFFICE OFFICEME23、ETING ROOM ARCHIVES CENTER MONITORING ROOMOFFICE212210工法區(qū)11男衛(wèi)生間12女衛(wèi)生間13清潔間14禮物間15配電間16更衣間17公共辦公室18經(jīng)理辦公室19物業(yè)辦公室20會(huì)議室21檔案室22監(jiān)控室23營(yíng)銷辦公室12345789121314151617182361011銷售動(dòng)線 后勤動(dòng)線通往樣板間191入口ENTRANCE2前廳ANTECHAMBER3品牌展示區(qū)EXHIBITION4沙盤區(qū)SAND TABLE5水吧區(qū)WATER BAR AREA206洽談區(qū)NEGOTIATION AREA7深度洽談區(qū)NEGOTIATION AREA8簽約區(qū)SI24、GNING AREA9財(cái)務(wù)室FINANCE OFFICEXUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龜山售樓處裝飾設(shè)計(jì)工程項(xiàng)目PLAN LINE平面方案METHOD EXHIBITION AREAMALE TOILET WOMENS BATHROOMCLEAN ROOM GIFT ROOM EQUIPMENT DERSSING ROOMOFFICE OFFICE OFFICEMEETING ROOM ARCHIVES CENTER MONITORING ROOMOFFICE10工法區(qū)11男衛(wèi)生間12女衛(wèi)生間13清潔間14禮物間15配電間16更25、衣間17公共辦公室18經(jīng)理辦公室19物業(yè)辦公室212220會(huì)議室21檔案室22監(jiān)控室23營(yíng)銷辦公室12345789121314151617182361011191入口ENTRANCE2前廳ANTECHAMBER3品牌展示區(qū)EXHIBITION4沙盤區(qū)SAND TABLE5水吧區(qū)WATER BAR AREA206洽談區(qū)NEGOTIATION AREA7深度洽談區(qū)NEGOTIATION AREA8簽約區(qū)SIGNING AREA9財(cái)務(wù)室FINANCE OFFICESIMPLE AND ELEGANT TASTE BORN TO BEAUTY簡(jiǎn)雅品味 藝術(shù)臻品營(yíng)造簡(jiǎn)雅藝術(shù)之境，尊崇個(gè)性的高級(jí)品味，利落26、的線條貫穿于空間中，暈染著寧?kù)o、優(yōu)雅的藝術(shù)氣氛。空間 不再只是形式、格局或結(jié)構(gòu)，而是能將觀者帶入另壹世界的空間場(chǎng)所，猶如人身體感知的壹個(gè)介質(zhì)。整個(gè)空 間以留白的方式，從平面到立面做了有序克制，呈現(xiàn)藝術(shù)博物館的空間感受。CREATE A SIMPLE AND ELEGANT ARTISTIC ENVIRONMENT,RESPECT THE HIGH-END TASTE OF INDIVIDUALITY,NEAT LINES THROUGHOUT THE SPACE,FAINTED WITH A QUIET AND ELEGANT ARTISTIC ATMOSPHERE.SPACE IS NO L27、ONGER JUST A FORM,PATTERN OR STRUCTURE,BUT A SPACE PLACE THAT CAN BRING VIEWERS INTO ANOTHER WORLD,JUST LIKE A MEDIUM FOR HUMAN BODY PERCEPTION.THE ENTIRE SPACE IS KEPT IN AN ORDERLY MANNER FROM THE PLANE TO THE FACADE IN A BLANK MANNER,PRESENTING THE SPACE EXPERIENCE OF THE ART MUSEUM.XUZHOU GUISHA28、N SALES OFFICE DECORATION DESIGN徐州-龜山售樓處裝飾設(shè)計(jì)工程項(xiàng)目INTENTIONAL PLAN意向方案XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龜山售樓處裝飾設(shè)計(jì)工程項(xiàng)目LOBBY接待前廳SEEING THE VIEW導(dǎo)視圖XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龜山售樓處裝飾設(shè)計(jì)工程項(xiàng)目EFFECT DRAWING SCHEME效果圖方案一-接待前廳XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龜山售29、樓處裝飾設(shè)計(jì)工程項(xiàng)目XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龜山售樓處裝飾設(shè)計(jì)工程項(xiàng)目EFFECT DRAWING SCHEME效果圖方案二-接待前廳XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龜山售樓處裝飾設(shè)計(jì)工程項(xiàng)目XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龜山售樓處裝飾設(shè)計(jì)工程項(xiàng)目SAND TABLE AREA沙盤區(qū)SEEING THE VIEW導(dǎo)視圖XUZHOU GUISHAN SALES OFFICE DECORATION 30、DESIGN徐州-龜山售樓處裝飾設(shè)計(jì)工程項(xiàng)目EFFECT DRAWING SCHEME效果圖方案一-沙盤區(qū)XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龜山售樓處裝飾設(shè)計(jì)工程項(xiàng)目EFFECT DRAWING SCHEME效果圖方案二-沙盤區(qū)XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龜山售樓處裝飾設(shè)計(jì)工程項(xiàng)目NEGOTIATION AREA洽談區(qū)SEEING THE VIEW導(dǎo)視圖XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龜山售樓處裝飾設(shè)計(jì)31、工程項(xiàng)目EFFECT DRAWING SCHEME效果圖方案-洽談區(qū) 1XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龜山售樓處裝飾設(shè)計(jì)工程項(xiàng)目SEEING THE VIEW導(dǎo)視圖NEGOTIATION AREA洽談區(qū) 2XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龜山售樓處裝飾設(shè)計(jì)工程項(xiàng)目EFFECT DRAWING SCHEME效果圖方案-洽談區(qū) 2XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龜山售樓處裝飾設(shè)計(jì)工程項(xiàng)目MATERIAL INDICATION物料示意MEDIUM GRAY中灰色CREAMY-WHITE米白色SILVER RAT ASH銀鼠灰LIGHT GREY淺灰色LIGHT KHAKI淺卡其色KHAKI GREY卡其灰SOFT OUTFIT&MATERIAL SCHEMATIC軟裝及物料示意