2023地產(chǎn)項(xiàng)目圈層品鑒會(huì)(夜游邕江 揚(yáng)帆起航主題)活動(dòng)策劃方案(29頁(yè)).pptx
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上傳人:十二
編號(hào):897354
2024-02-29
29頁(yè)
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2024年房地產(chǎn)圈層活動(dòng)策劃方案
1、交投地產(chǎn)圈層品鑒會(huì)活動(dòng)簡(jiǎn)案,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCEE529F7E9C37A280A4D9E150CD3088B1E94BA99160A4727298122FA5566FE9B444FBBC296C74460E70E81A86855AE2FC0A6798C0E389A0A6A89385C66D117EC2、1A,揚(yáng)帆起航,活動(dòng)背景,活動(dòng)流程,氛圍布置,01,02,03,費(fèi)用預(yù)算,04,目,錄,contents,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCEE529F7E9C37A280A4D9E150CD3088B1E94BA99160A4727298122FA5566FE9B444FBBC296C74460E70E81A863、855AE2FC0A6798C0E389A0A6A89385C66D117EC1A,JIAO TOU DI CHAN,01,活動(dòng)背景,HUO DONG BEI JING,交投地產(chǎn)作為交投集團(tuán)的全資子公司,秉承創(chuàng)造美好生活,打造以客戶為中心的服務(wù)理念,其依托集團(tuán)優(yōu)勢(shì)資源深耕廣西,為客戶提供高品質(zhì)居所、高品質(zhì)服務(wù)、高品質(zhì)生活。與城市共成長(zhǎng),深耕八桂11年,相繼在南、桂、柳等13座城市開發(fā)了30余個(gè)精品項(xiàng)目。,活動(dòng)背景,JIAO TOU DI CHAN,活動(dòng)目的,JIAO TOU DI CHAN,活動(dòng)是品牌與用戶的橋梁,從而與客戶產(chǎn)生交互和聯(lián)動(dòng),通過本次活動(dòng)為客戶提供高品質(zhì)服務(wù),更有效對(duì)社會(huì)、客群輸4、出項(xiàng)目?jī)r(jià)值信息。從而提升品牌知名度、美譽(yù)度,對(duì)維護(hù)客戶關(guān)系提供契機(jī)。,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCEE529F7E9C37A280A4D9E150CD3088B1E94BA99160A4727298122FA5566FE9B444FBBC296C74460E70E81A86855AE2FC0A6798C0E35、89A0A6A89385C66D117EC1A,01/活動(dòng)時(shí)間,02/活動(dòng)地點(diǎn),03/活動(dòng)對(duì)象,04/活動(dòng)人數(shù),2022年10月09日,民生碼頭/輪船上,特邀嘉賓、合作單位、知名媒體,60-70人,活動(dòng)概況,JIAO TOU DI CHAN,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCEE529F7E9C37A280A4D96、E150CD3088B1E94BA99160A4727298122FA5566FE9B444FBBC296C74460E70E81A86855AE2FC0A6798C0E389A0A6A89385C66D117EC1A,JIAO TOU DI CHAN,02,氛圍布置,FEN WEI BU ZHI,場(chǎng)地布局,JIAO TOU DI CHAN,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C3997、66CE50B69116E2EE84E571E25F3C0CCEE529F7E9C37A280A4D9E150CD3088B1E94BA99160A4727298122FA5566FE9B444FBBC296C74460E70E81A86855AE2FC0A6798C0E389A0A6A89385C66D117EC1A,輪船,陸地,邕江,登船道,遮陽(yáng)棚,簽到處,指示牌,指示引導(dǎo),JIAO TOU DI CHAN,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78、8045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCEE529F7E9C37A280A4D9E150CD3088B1E94BA99160A4727298122FA5566FE9B444FBBC296C74460E70E81A86855AE2FC0A6798C0E389A0A6A89385C66D117EC1A,現(xiàn)場(chǎng)所有路口、道路等,均布置指示引導(dǎo)牌,進(jìn)行引導(dǎo)指引,嘉賓按照引導(dǎo)可到達(dá)主會(huì)場(chǎng),簽到布置,JIAO TOU DI CHAN,e7d195523061f1c0600ade85ab8d19863d296bbd69、d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCEE529F7E9C37A280A4D9E150CD3088B1E94BA99160A4727298122FA5566FE9B444FBBC296C74460E70E81A86855AE2FC0A6798C0E389A0A6A89385C66D117EC1A,第一個(gè)地點(diǎn)是簽到處,簽到布置簡(jiǎn)約主題背板,相關(guān)花藝進(jìn)行美化,提升現(xiàn)場(chǎng)品質(zhì)感和形象感,一樓夾層,JIAO 10、TOU DI CHAN,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCEE529F7E9C37A280A4D9E150CD3088B1E94BA99160A4727298122FA5566FE9B444FBBC296C74460E70E81A86855AE2FC0A6798C0E389A0A6A89385C66D117EC1A11、,簽到后將進(jìn)入船艙第一層,第一層將布置灰色地毯,兩側(cè)布置品牌形象墻、合影墻、展示內(nèi)容等,二樓露臺(tái),JIAO TOU DI CHAN,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCEE529F7E9C37A280A4D9E150CD3088B1E94BA99160A4727298122FA5566FE9B444FBBC296C712、4460E70E81A86855AE2FC0A6798C0E389A0A6A89385C66D117EC1A,緊接在二樓露臺(tái)成,改區(qū)域?qū)⒉贾贸衫洳筒栊獏^(qū),以長(zhǎng)條桌+花藝進(jìn)行美化布置,桌上將放置糕點(diǎn),熟食、飲料等食品供嘉賓進(jìn)行品嘗,三樓天臺(tái),JIAO TOU DI CHAN,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCEE5213、9F7E9C37A280A4D9E150CD3088B1E94BA99160A4727298122FA5566FE9B444FBBC296C74460E70E81A86855AE2FC0A6798C0E389A0A6A89385C66D117EC1A,輪船三樓,主會(huì)場(chǎng)區(qū)域,布置以面包長(zhǎng)凳作為嘉賓休息區(qū),以及LED平面+灰色地毯作為主舞臺(tái)區(qū),現(xiàn)場(chǎng)氛圍將布置部分空飄氣球進(jìn)行裝飾,以及適當(dāng)花藝布置進(jìn)行造景,提升現(xiàn)場(chǎng)氛圍感,品質(zhì)感,現(xiàn)場(chǎng)一側(cè)還有現(xiàn)調(diào)咖啡師進(jìn)行現(xiàn)場(chǎng)調(diào)制咖啡,供嘉賓邊賞邕江,邊嘗美食。,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A14、4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCEE529F7E9C37A280A4D9E150CD3088B1E94BA99160A4727298122FA5566FE9B444FBBC296C74460E70E81A86855AE2FC0A6798C0E389A0A6A89385C66D117EC1A,JIAO TOU DI CHAN,03,活動(dòng)流程,HUO DONG LIU CHENG,e7d195523061f1c060015、ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCEE529F7E9C37A280A4D9E150CD3088B1E94BA99160A4727298122FA5566FE9B444FBBC296C74460E70E81A86855AE2FC0A6798C0E389A0A6A89385C66D117EC1A,簽到入場(chǎng),JIAO TOU DI CHAN,嘉賓到場(chǎng),通過禮16、儀的引導(dǎo)和輔助,嘉賓提金筆在簽到墻上簽字,完成簽到儀式,領(lǐng)伴手禮,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCEE529F7E9C37A280A4D9E150CD3088B1E94BA99160A4727298122FA5566FE9B444FBBC296C74460E70E81A86855AE2FC0A6798C0E38917、A0A6A89385C66D117EC1A,JIAO TOU DI CHAN,緊接禮儀將給嘉賓發(fā)放定制伴手禮;并引導(dǎo)嘉賓通往輪船,進(jìn)入主會(huì)場(chǎng)區(qū)。,BUGUANGZHE,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCEE529F7E9C37A280A4D9E150CD3088B1E94BA99160A4727298122FA5518、66FE9B444FBBC296C74460E70E81A86855AE2FC0A6798C0E389A0A6A89385C66D117EC1A,合影互動(dòng),JIAO TOU DI CHAN,主會(huì)場(chǎng)第一層,品牌形象區(qū)及合影區(qū);嘉賓可在該點(diǎn)位進(jìn)行合影互動(dòng),參觀等,1.,2.,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCEE52919、F7E9C37A280A4D9E150CD3088B1E94BA99160A4727298122FA5566FE9B444FBBC296C74460E70E81A86855AE2FC0A6798C0E389A0A6A89385C66D117EC1A,冷餐品嘗,JIAO TOU DI CHAN,到達(dá)二樓區(qū),嘉賓可進(jìn)行美食品嘗,茶歇飲用等,嘉賓也可今天包廂休息等,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F6720、FC7D6C39966CE50B69116E2EE84E571E25F3C0CCEE529F7E9C37A280A4D9E150CD3088B1E94BA99160A4727298122FA5566FE9B444FBBC296C74460E70E81A86855AE2FC0A6798C0E389A0A6A89385C66D117EC1A,夜游邕江,JIAO TOU DI CHAN,緊接到達(dá)三樓主會(huì)場(chǎng)區(qū)域,嘉賓入位就座,即將開始夜游邕江之旅。,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B21、5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCEE529F7E9C37A280A4D9E150CD3088B1E94BA99160A4727298122FA5566FE9B444FBBC296C74460E70E81A86855AE2FC0A6798C0E389A0A6A89385C66D117EC1A,JIAO TOU DI CHAN,主持開場(chǎng),現(xiàn)場(chǎng)將由主持人進(jìn)行全場(chǎng)引導(dǎo)和把控,進(jìn)行活動(dòng)的開場(chǎng)以及歡迎嘉賓們的到來,e7d195523061f1c0600ade85ab8d19822、63d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCEE529F7E9C37A280A4D9E150CD3088B1E94BA99160A4727298122FA5566FE9B444FBBC296C74460E70E81A86855AE2FC0A6798C0E389A0A6A89385C66D117EC1A,嘉賓致辭,JIAO TOU DI CHAN,隨后邀請(qǐng)嘉賓進(jìn)行致辭及發(fā)言,為本次活動(dòng)及23、項(xiàng)目寄于美好的祝福等,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCEE529F7E9C37A280A4D9E150CD3088B1E94BA99160A4727298122FA5566FE9B444FBBC296C74460E70E81A86855AE2FC0A6798C0E389A0A6A89385C66D117EC1A,24、JIAO TOU DI CHAN,項(xiàng)目推介,隨后將請(qǐng)出項(xiàng)目推介人針對(duì)本次活動(dòng)目的,項(xiàng)目進(jìn)行推介及講解,讓嘉賓朋友更深入的了解項(xiàng)目?jī)r(jià)值信息,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCEE529F7E9C37A280A4D9E150CD3088B1E94BA99160A4727298122FA5566FE9B444FBBC2925、6C74460E70E81A86855AE2FC0A6798C0E389A0A6A89385C66D117EC1A,嘉賓站臺(tái),JIAO TOU DI CHAN,而后請(qǐng)出業(yè)內(nèi)知名嘉賓,為項(xiàng)目進(jìn)行站臺(tái)及發(fā)言,提供有力的支持和祝福,輔助后期宣傳噱頭等內(nèi)容制作,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCEE529F7E9C37A226、80A4D9E150CD3088B1E94BA99160A4727298122FA5566FE9B444FBBC296C74460E70E81A86855AE2FC0A6798C0E389A0A6A89385C66D117EC1A,樂隊(duì)演繹,JIAO TOU DI CHAN,過程中將不間斷穿插樂隊(duì)演出進(jìn)行氛圍烘托,靜靜吹著江風(fēng),賞著江景,聽著音樂,品著美食和咖啡,一起度過一個(gè)愉快的夜晚吧,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A427、194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCEE529F7E9C37A280A4D9E150CD3088B1E94BA99160A4727298122FA5566FE9B444FBBC296C74460E70E81A86855AE2FC0A6798C0E389A0A6A89385C66D117EC1A,現(xiàn)調(diào)咖啡,JIAO TOU DI CHAN,咖啡師進(jìn)行現(xiàn)場(chǎng)調(diào)制咖啡,供嘉賓邊賞邕江,邊嘗美食,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7D28、EAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCEE529F7E9C37A280A4D9E150CD3088B1E94BA99160A4727298122FA5566FE9B444FBBC296C74460E70E81A86855AE2FC0A6798C0E389A0A6A89385C66D117EC1A,流程鋪排,JIAO TOU DI CHAN,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867329、54E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCEE529F7E9C37A280A4D9E150CD3088B1E94BA99160A4727298122FA5566FE9B444FBBC296C74460E70E81A86855AE2FC0A6798C0E389A0A6A89385C66D117EC1A,JIAO TOU DI CHAN,04,活動(dòng)預(yù)算,HUO DONG YU SUAN,e7d195523061f1c0600ade85ab30、8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCEE529F7E9C37A280A4D9E150CD3088B1E94BA99160A4727298122FA5566FE9B444FBBC296C74460E70E81A86855AE2FC0A6798C0E389A0A6A89385C66D117EC1A,活動(dòng)預(yù)算,JIAO TOU DI CHAN,簽到處:背景展板、花藝布置、桌31、椅等,展示區(qū):背景展架、地毯鋪設(shè)、花藝布置等,茶歇區(qū):長(zhǎng)條桌、冷餐茶歇、飲料果盤、花藝布置等,主會(huì)場(chǎng):LED屏幕、主持、地毯、面包凳、咖啡師、司儀臺(tái)、臺(tái)話、音控音響、氣球、花藝裝飾、人員等,(內(nèi)容明細(xì)詳見:報(bào)價(jià)清單),約 10w,合計(jì):,交投地產(chǎn)圈層品鑒會(huì)活動(dòng)簡(jiǎn)案,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCEE529F7E9C37A280A4D9E150CD3088B1E94BA99160A4727298122FA5566FE9B444FBBC296C74460E70E81A86855AE2FC0A6798C0E389A0A6A89385C66D117EC1A,揚(yáng)帆起航,
營(yíng)銷招商
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