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1、地產項目 項目驚喜不斷 點亮繽紛雙旦,2020.12.26-12.27圣誕嘉年華玩轉圣誕,2021.01.01-01.03辭舊迎新定格美好時光,繽紛冬季，我們走進地產項目項目，一起探索真正的雙旦情緣。借助雙旦契機，讓我們一起給身邊的親人、朋友、愛人帶去祝福，一起期待、迎接美好的一年。共同感受地產項目項目的驚喜活動氛圍。,Colorful winter,we walked into the Evergrande harbor,together to explore the real couple.With the help of shuangdan opportunity,lets bring 2、blessings to our relatives,friends and lovers around us,and look forward to a wonderful year together.Feel the surprise activity atmosphere of Evergrande harbour together.,1、圣誕元旦假期，全民的狂歡假期，也是商業活動推廣的旺季。打造一次別開生面的圣誕元旦活動，讓全城客戶在這里盡情狂歡，一起感受一場純粹的主題活動之旅；2、通過營銷中心舉辦圣誕/元旦系列主題活動，活躍營銷中心案場氛圍，增加售樓處人氣，讓到訪客戶深刻感受項目品質3、，加深客戶印象；3、同時活動期間，穿插整點宣講環節，為客戶宣傳項目價值點，建立客戶聯動，促進項目銷售。,Activity purpose 活動目的,Active CONTENTS,The colors black and orange are also a part of Halloween.Black is a symbol for night and orange is the color of pumpkins.A jack-o-lantern is a hollowed-out pumpkin with a face carved on one side.Candles are usu4、ally placed inside,giving the face a spooky glow.,01.活動概述 Active elements02.活動規劃 Active packaging03.氛圍營造 Visual displa04.活動推廣 emen display,活動主題：節日禮繽紛，雙旦歡樂頌活動時間：2020年12月26-27日 09:0016:00 2021年01月01-03日 09:0016:00活動地點：地產項目項目營銷中心活動基調：驚喜、狂歡、互動活動對象：自然到訪客戶、前期意向客戶邀約人數：100組客戶/天,驚喜不斷-點亮繽紛雙旦,圣誕嘉年華玩轉圣誕,How to 5、play the Christmas,X X X X項目 繽紛雙旦 12.26-12.27圣誕節主題活動,The colors black and orange are also a part of Halloween.Black is a symbol for night and orange is the color of pumpkins.A jack-o-lantern is a hollowed-out pumpkin with a face carved on one side.Candles are usually placed inside,giving the face a 6、spooky glow.,CHRISTMAS,In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city,圣誕狂想曲活動期間（10:00/11:00/14:00/15:00）現場配有圣誕樂隊定時暖場，演繹人員穿著圣誕元素裝飾進行演奏，營造現場歡快、熱鬧的節日氛圍。（每場演奏15分鐘）,In this golden autumn October,we started a romantic a7、nd poetic journey of light luxury,let us do together the urban elite of the city,In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city,In this golden autumn October,we started a romantic and poetic journey of light luxur8、y,let us do together the urban elite of the city,圣誕百變攝影屋現場搭建活動主題背板，客戶可以在區域進行變裝拍照，同時現場會為到訪客戶提供變裝道具拍攝的照片可以現場打印，客戶可以立即帶走，留作一份紀念。,In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city,圣誕精致茶歇營銷中心為客戶準備圣誕節精致茶歇，讓你的味蕾得到大大的滿足。同時現場9、設有主題果盤，讓您現場感受美食帶來的幸福。（80份/天）,In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city,圣誕老人互動 派發圣誕糖果活動期間安排兩名工作人員穿著圣誕老人的服飾進行互動巡游，背著圣誕老人的禮袋分發代表甜蜜、幸福的糖果，營造節日歡樂氣氛。,活動期間（10:00-16:00）圣誕老人背著他的圣誕口袋全天為到訪的小朋友派發圣誕禮物。只要到訪就有圣誕圣誕糖果，哇！難道是走10、進了童話王國了嗎？.（100份/天）,In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city,玩轉美食/圣誕盆栽蛋糕烘焙,還記得圣誕節里那精致的卡通蛋糕嗎?活動期間，到訪客戶都可以烘焙一份專屬的盆栽蛋糕。（80份/天）,In this golden autumn October,we started a romantic and poetic journey of light luxu11、ry,let us do together the urban elite of the city,玩轉手工/圣誕手機鏈DIY,In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city,想擁有一個自己創意的手機鏈嗎？想體驗制作過程的喜悅與收獲嗎？圣誕期間恒大港灣，帶著對藝術的憧憬DIY一個只屬于自己的作品吧！（80份/天）,玩轉快樂/圣誕面具手工制作,玩轉圣誕，圣誕小精靈要整裝待發了。手12、工制作的特別設計的半臉式面具，你就是派對中最亮眼的星星！（80份/天）,In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city,The colors black and orange are also a part of Halloween.Black is a symbol for night and orange is the color of pumpkins.A jack-o-13、lantern is a hollowed-out pumpkin with a face carved on one side.Candles are usually placed inside,giving the face a spooky glow.,辭舊迎新 定格美好時光,Freeze frame happy moment,X X X X項目 繽紛雙旦 01.01-01.03元旦節主題活動,NEW YEARS DAY,恰逢元旦跨年之際，感謝老業主的陪伴，讓我們一起喜迎元旦。營銷中心通過舉辦元旦主題暖場活動，融洽鄰里關系、促進與客戶之間交流，延續項目傳播熱度，營造銷售洽談氛圍。同時通過14、參與性強的活動來維系客戶關系，回饋老業主，形成老帶新營銷。,On the occasion of New Years day,Evergrande harbour thanks for the company of the old owners,lets welcome New Years day together.Marketing center through the New Years Day theme warm activities,harmonious neighborhood,promote communication with customers,continue the pr15、oject dissemination heat,create a sales atmosphere for negotiation.At the same time through strong participation activities to maintain customer relations,feedback to the old owners,the formation of the old and new marketing.,In this golden autumn October,we started a romantic and poetic journey of 16、light luxury,let us do together the urban elite of the city,打造元旦家庭日，一次全家人的幸福留影，為你留存當下最美好的記憶，全家福照片方式呈現，祝愿2021年，全家人健康紅火,Create Evergrande harbor New Years day family day,a happy family photo,For you to keep the best memories of the moment,in the form of a family photo,Wish the whole family healthy and17、 prosperous in 2021,新中式復古,刺繡長袍,國粹戲服,吉祥紙鳶,東方美學元素 X 潮流時尚元素,Oriental aesthetic element X fashion element,Huacai eye crown,Lup take umbrella,National costume,Embroidered robes,In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the18、 city,（2021.1.2日）現場布置拍照DP點這出場景占據了最適合留影的C位，配備了專業攝影師與設備，拍出的照片可以打印帶走。,Harbor Family Happy photo Studio,合家歡樂照相館,民俗藝術吹糖人,活動期間，民俗藝術家現場展示傳統手藝吹糖人，同時將吹好的藝術品，送給到訪參與活動的客戶，邀請來賓一同品味吹糖人的樂趣。（80份/天）,In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban e19、lite of the city,民俗藝術剪紙,活動期間，現場展示傳統手藝剪紙藝術作品。同時客戶可以在老師的指導下，親自體驗剪紙藝術的魅力。（80份/天）,In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city,In this golden autumn October,we started a romantic and poetic journey of light luxury,l20、et us do together the urban elite of the city,民俗藝術手工燈籠,紅紅火火的燈籠是我國元旦佳節必不可少的元素，象征著新的一年紅紅火火。現場設置紙燈籠DIY環節，家長帶著孩子們親手制作美麗的紙燈籠。（80份/天）,中式精致茶歇,元旦活動期間，到訪客戶可以品嘗到地道的中式糕點（鳳梨酥、桂花酥、巧克力餅、蔓越莓餅）（80份/天）,In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban21、 elite of the city,定格節日習俗/財神派發元旦福袋,活動現場安排真人財神玩偶裝扮人員，為來賓們派發福袋小禮品，以此活躍現場氛圍，增添濃郁的節日氣息。,活動期間，到訪的客戶可以獲得元旦佳節福袋一份。福袋內可能放有徐福記糖果、巧克力等禮品。帶給到訪的您，一份不一樣的驚喜。（100份/天）,In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city,定格傳統文化/川劇變臉,活脫22、脫一副面孔，熱辣辣一絲震顫。川劇變臉千變萬化，神秘莫測。一同感受中國非物質文化的神奇。,In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city,活動場地布局規劃,Marketing center layout planning,手工DIY區域,茶歇區,茶歇區,民俗DIY區域,變臉表演,In this golden autumn October,we started a romantic23、 and poetic journey of light luxury,let us do together the urban elite of the city,活動主形象/區域擺放圣誕/元旦活動主形象展板。,In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city,元旦燈籠墻/現場擺放燈籠墻進行元旦節日氛圍營造。,In this golden autumn October,we s24、tarted a romantic and poetic journey of light luxury,let us do together the urban elite of the city,元旦全家福拍攝場景/區域布置全家福拍攝小品布景。,In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city,圣誕主題氣球包裝/主形象區域進行圣誕氣球裝飾，烘托圣誕節日范圍。,線上活動媒體排期25、 有效的傳播組合應有的放矢/更應擲地有聲,11月21日,11月22日,11月23日,11月24日,11月25日,【微信圖文推送】,【微信小視頻推送】,【活動海報圖文推送】,別具一格的雙旦狂歡！,節日禮繽紛，雙旦歡樂頌,驚喜不斷 點亮繽紛雙旦,In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city,In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city,線上推廣畫面/活動前期，微信內容單幀推廣畫面,THANK YOU。,