2021地產項目“活力唐宋”春夏季主題展美陳方案(28頁).pptx
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2024-03-11
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1、SHANG HAI XI SHI LUO,WEN HUA,活力唐宋集市行樂,SHANG HAI XI SHILUO WEN HUA,春夏主題展,SHANG HAI XI SHI LUO WEN HUA,DESIGN,在當今時代,日新月異,全球經濟化的快速發展,科技創新的推動,人們越來越重視經濟發展,力求 與時俱進,跟上時代的潮流,但是我們也不能忘記中華民族的優秀傳統文化。有很多傳統文化被慢慢遺 忘,我們希望通過美陳的方式,用現代設計相融合,打造趣味的美陳,讓人民在趣味的古代生活場景下拍照打卡,同時也能讓人們了解中華傳統文化的精髓。,東方之韻 傳統文化新篇章,我在唐宋過假期,SHANG HAI 2、XI SHI LUO WEN HUA,DESIGN,In todays era,with the rapid development of global economy and the promotion of scientific and technological innovation,people pay more and more attention to economic development,strive to keep pace with the times and keep up with the trend of the times,but we can not forge3、t the excellent traditional culture of the Chinese nation.,現代時尚,SHANG HAI XI SHI LUO WEN HUA,DESIGN,In the fast-paced development of modern people,aesthetic and fashion are constantly developing,and have evolved into a sense of pursuing the trend of freshness.,在現代人快節奏的發展審美與時尚不停的 發展,而已經演化成了一種追求潮流新鮮 感4、的意識。風格也是百花齊放,現代時代 美學也越來越受人們所喜愛。,古典美學中國擁有五千年的歷史與文化傳統,每一 個朝代的文化作品都是它悠久歷史的再現 和演繹,都融入了太多的歷史內容。在歷 史長河中,有些文化輝煌過,也落寞過,都應該是值得當代中國人應該自豪與傳承 的。China has 5000 years of history and cultural tradition.The cultural works of each dynasty are the reproduction and deduction of its long history,and they are all integr5、ated with too much historical content.,2021 春夏美陳,一次新潮時尚與傳統文化的碰撞,2020-2021 中華傳統文化的強大的流量,文化綜藝節目和電視機的走紅,帶來了一波收視熱潮,秀獨占綜藝節目市場的格局,讓人們認識到了中國文化所蘊含的人文情 懷和無限魅力,同時也讓人們看到了文化綜藝節目發展的巨大潛力。At the same time,it also makes people see the great potential of the development of cultural variety shows.,SHANG HAI XI SHI LU6、O WEN HUA,DESIGN,In the fast-paced development of modern people,aesthetic and fashion are constantly developing,and have evolved into a sense of pursuing the trend of freshness.,唐宋接近500年的歷史,也是代表華夏最繁華的時代中國歷史上最輝煌的一 段時期,它所創造的燦爛文化,至今還閃耀著熠熠光輝,并將作為民族遺產精華的 部分,長久地被后人傳揚。唐宋的科技、醫藥、建筑、文學、藝術、音樂、游藝 體育等方面的發展都達到了很高7、的水平。,人文 藝術 審美 思想最繁榮的時代,時代背景:唐宋,雅中國唐宋古人的精致生活物不在華麗,只要悅目就好。一室之雅不在高廣,只要舒心就好。愿你也能擁有 閑情雅致,滋養一生閑情。,A room of things is not gorgeous,as long as the eye is good.The elegance of a room is not high and wide,but comfortable.May you have an elegant room to nourish your leisure life.,SHANG HAI XI SHI LUO WEN HUA,8、DESIGN,2021 春夏美陳,2021 春夏美陳,愛“運動”的唐宋人,春和景明活力唐宋,愛“生活”的唐宋人,愛“穿搭”的唐宋人,A room of things is not gorgeous,as long as the eye is good.The elegance of a room is not high and wide,but comfortable.May you have an elegant room to nourish your leisure life.,洋氣的古人告訴你什么才是真正的“時尚、會玩”,SHANG HAI XI SHI LUO WEN HUA,DES9、IGN,古人見的春游娛樂運動項目,圍棋,SHANG HAI XI SHI LUO WEN HUA,DESIGN,風箏蹴鞠捶丸射箭唐宋擁有絢麗多姿、豐富多彩的體育活動,是中國古代文明的重要組成部分。洋氣的古人告訴你什么才是真正的“城會玩”A room of things is not gorgeous,as long as the eye is good.The elegance of a room is not high and wide,but comfortable.May you have an elegant room to nourish your leisure life.,愛“運10、動”的唐宋人,From the Tang Dynasty,traditional culture,music and dance were inherited and carried forward,which formed the third peak period after the Western Zhou Dynasty and the Western Han Dynasty.,古人也是愛生活有“調性”,從唐朝開始繼承發揚傳統文化音樂與舞蹈,兼蓄并收,形成了繼西周、西漢之后的第三個高峰時期。唐代宮廷樂舞(唐宮樂舞)分為五大類,一是享宴樂舞,二是清商樂舞,三是周邊少數民族樂舞,四是散樂百11、戲,五是祭祀所用的 雅樂。享宴樂舞中,一部分是前代所留,一部分是唐代所作。,愛“生活”的唐宋人,SHANG HAI XI SHI LUO WEN HUA,DESIGN,云想衣裳花想容,春風拂檻露華濃。若非群玉山頭見,會向瑤臺月下逢。李白清平調正如李白的詩句懂潮流的古人才是會穿搭的王者以綺羅(衣)、琳瑯(飾)、粉黛(妝容)、髻鬟(發式),一一考證分 述當時各類妝束的名稱、款式和組合搭配,并講述妝束時尚乃至具體的一 衣一飾背后的故事。對服飾妝容的審美與創新也成為盛世大唐最為靚麗的一道風景,引領著世界潮流The aesthetic and innovation of dress and adornm12、entIt has also become the most beautiful scenery in Tang Dynasty,leading the world trend,愛“穿搭”的唐宋人,SHANG HAI XI SHI LUO WEN HUA,DESIGN,2021 春夏美陳,SHANG HAI XI SHI LUO WEN HUA,DESIGN,一次新潮時尚與傳統文化的碰撞結合上述介紹的唐宋的傳統文化 我們結合當代的設計手法創新設計,Combined with the traditional culture of Tang and Song Dynasty introduced 13、above,we combine the contemporary design techniques to innovate the design,對唐宋古人的服飾妝容融合現代的審美與配色進行二次創新,既傳承了唐宋特色文化也將現代美融合展示,呈現古風韻味和現代審美的碰撞成果。,The costume and make-up of the ancients of Tang and Song Dynasties combined with modern aesthetics and color matching for secondary innovation,which not only in14、herited the characteristic cultureof Tang and Song Dynasties,but also integrated and displayed modern beauty,presenting the collision results of ancient charm and modern aesthetics.,對唐宋古人的服飾妝容融合現代的審美與配色進行二次創新,既傳承了唐宋特色文化也將現代美融合展示,呈現古風韻味和現代審美的碰撞成果。,The costume and make-up of the ancients of Tang and S15、ong Dynasties combined with modern aesthetics and color matching for secondary innovation,which not only inherited the characteristic cultureof Tang and Song Dynasties,but also integrated and displayed modern beauty,presenting the collision results of ancient charm and modern aesthetics.,場景展示A room 16、of things is not gorgeous,as long as the eye is good.The elegance of a room is not high and wide,but comfortable.May you have an elegant room to nourish your leisure life.,SHANG HAI XI SHI LUO WEN HUA,DESIGN,2021 春夏美陳,場景展示,整體為突出春夏氣氛采用水藍色作為主色調,結合唐宋 的“雅”營造舒心雅致的互動dp點A room of things is not gorgeous,as 17、long as the eye is good.The elegance of a room is not high and wide,but comfortable.May you have an elegant room to nourish your leisure life.,SHANG HAI XI SHI LUO WEN HUA,DESIGN,風箏+唐詩宋詞(拍照打卡),入場門頭(拍照打卡),蹴鞠(互動體驗),捶丸(互動體驗),劍坊(互動體驗),唐宋歌舞(拍照打卡),圍棋(互動體驗),場景展示,SHANG HAI XI SHI LUO WEN HUA,DESIGN,場景展示,SHA18、NG HAI XI SHI LUO WEN HUA,DESIGN,整體為突出春夏氣氛采用水藍色作為主色調,結合唐宋的“雅”營造舒心雅致的互動dp點,A room of things is not gorgeous,as long as the eye is good.The elegance of a room is not high and wide,but comfortable.May you have an elegant room to nourish your leisure life.,場景展示,唐朝時期,由于帝王的喜愛及其他各方面的原因,使得圍棋活動在當時得到了巨大的發展,并風19、靡全國。當時的圍棋活動已經遠 遠超出了其最初的軍事價值,而成為一種陶冶情操、愉悅身心的娛樂活動,并為男女老少所接受。,場景展示,拍照打卡,A room of things is not gorgeous,as long as the eye is good.The elegance of a room is not high and wide,but comfortable.May you have an elegant room to nourish your leisure life.,唐宋名句詩詞,在隋唐時期以前,放風箏有意義的戶外活動,目的是為了讓人們放掉身上的晦氣。也成為古代人們節日20、辟邪的一種護身符。當然,隨著時光的流逝,放風箏早已經沖 去了舊時的巫術色彩,古人只不過是借此表達了自己的美好愿望而已。A room of things is not gorgeous,as long as the eye is good.The elegance of a room is not high and wide,but comfortable.May you have an elegant room to nourish your leisure life.,場景展示,捶丸,是中國古代漢族球戲之一 前身是唐代馬球中的步打球。當時的步打球類似現代的曲棍球,有較強的對抗性。到了宋朝,步21、打球由原來的同場對抗 性競賽逐漸演變為依次擊球的非對抗性比賽,球門改為球穴,名稱也隨之改稱為“步擊”、“捶丸”。,可互動體驗捶丸的樂趣,A room of things is not gorgeous,as long as the eye is good.The elegance of a room is not high and wide,but comfortable.May you have an elegant room to nourish your leisure life.,場景展示,唐宋射箭的興起又在很大程度上影響著人們的娛樂內容和方式,豐富了人們的生活。射箭運動是唐代人才培養22、與選拔的主要內容,A room of things is not gorgeous,as long as the eye is good.The elegance of a room is not high and wide,but comfortable.May you have an elegant room to nourish your leisure life.,射出你的新年愿望,場景展示,場景展示,周邊可擴展為集市。攤位建議關于古風的物件,例如非遺文化物件、地方傳統美食、文學作品、文創等。The surrounding area can be expanded into a mar23、ket.The stalls suggest objects related to antiquity,such as intangible cultural heritage objects,local traditional food,literary works,cultural creation,etc.,場景展示,周邊可擴展為集市。攤位建議關于古風的物件,例如非遺文化物件、地方傳統美食、文學作品、文創等。The surrounding area can be expanded into a market.The stalls suggest objects related to an24、tiquity,such as intangible cultural heritage objects,local traditional food,literary works,cultural creation,etc.,整體為突出春夏氣氛采用水藍色作為主色調,結合唐宋 的“雅”營造舒心雅致的互動dp點A room of things is not gorgeous,as long as the eye is good.The elegance of a room is not high and wide,but comfortable.May you have an elegant r25、oom to nourish your leisure life.,場景展示,SHANG HAI XI SHI LUO WEN HUA,DESIGN,The objects of the market about ancient customs,such as intangible cultural heritage objects,local traditional food,literary works,cultural creation,etc.,集市關于古風的物件,例如非遺文化物件、地方傳統美食、文學作品、文創等。,集市參考,SHANG HAI XI SHI LUO WEN HUA,D26、ESIGN,A group of beauties dressed in gorgeous Tang costumes go to the market together to show the delicate makeup and song and dance culture of Tang and Song dynasties.,一群穿著華美唐裝的佳人一起逛集市,風起舞姿,展現唐宋時期 的精致妝發和歌舞文化。,巡游服裝參考,SHANG HAI XI SHI LUO WEN HUA,DESIGN,SHANG HAI XI SHI LUOWEN HUA,謝謝觀看 THANKS,SHANG HAI XI SHI LUO WEN HUA,DESIGN,