2023地產(chǎn)項(xiàng)目蝴蝶展系列(夢(mèng)幻蝶境 珺見新生主題)活動(dòng)策劃方案(29頁).pptx
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上傳人:十二
編號(hào):899937
2024-03-11
29頁
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主題展活動(dòng)策劃方案合集
1、夢(mèng)幻蝶境 珺見新生,XXXX蝴蝶展系列活動(dòng)方案,TIANJUN,POLY PROPERTYS BUTTERFLY EXHIBITION SERIES,活動(dòng)思路,ACTIVITY IDEAS,PART ONE,SECONDS HAND SPEED BIG CHALLENGE TO WIN THE WONDERFUL MILK TEA GIFT BOXFIGHT TO WIN THE GIFT,AND WIN THE WONDERFUL HAND-SPEED BIG CHALLENGE TO WIN,LAUNCHIW CEREMONY,活動(dòng)概況,ACTIVITY HIGHLIGHTS,活動(dòng)主題:夢(mèng)2、幻蝶境 珺見新生 XXXX蝴蝶展系列活動(dòng)活動(dòng)時(shí)間:2023年7月15日7月22日活動(dòng)地點(diǎn):XXXX營(yíng)銷中心活動(dòng)內(nèi)容:蝶影霓裳蝴蝶標(biāo)本展(7月15日7月22日)、科普教育課堂(7月15日)、創(chuàng)意蝴蝶標(biāo)本手作(7月22日),TIANJUN,夢(mèng)幻蝶境 珺見新生,XXXX蝴蝶展系列活動(dòng),氛圍包裝,ACTIVITY IDEAS,PART TWO,SECONDS HAND SPEED BIG CHALLENGE TO WIN THE WONDERFUL MILK TEA GIFT BOXFIGHT TO WIN THE GIFT,AND WIN THE WONDERFUL HAND-SPEED BIG C3、HALLENGE TO WIN,LAUNCHIW CEREMONY,展覽布局圖1F-2F,ACTIVITY HIGHLIGHTS,展覽區(qū)域,活動(dòng)背景板,科普老師,蝴蝶標(biāo)本DIY,蝶影霓裳蝴蝶標(biāo)本展,自然科普課堂+蝴蝶標(biāo)本DIY,電視機(jī),SECONDS HAND SPEED BIG CHALLENGE TO WIN THE WONDERFUL MILK TEA GIFT BOXFIGHT TO WIN THE GIFT,AND WIN THE WONDERFUL HAND-SPEED BIG CHALLENGE TO WIN,LAUNCHIW CEREMONY,簽到區(qū),ACTIVITY HIGH4、LIGHTS,簽到處進(jìn)行登記,簽到入場(chǎng),SECONDS HAND SPEED BIG CHALLENGE TO WIN THE WONDERFUL MILK TEA GIFT BOXFIGHT TO WIN THE GIFT,AND WIN THE WONDERFUL HAND-SPEED BIG CHALLENGE TO WIN,LAUNCHIW CEREMONY,導(dǎo)視指示,ACTIVITY HIGHLIGHTS,導(dǎo)視牌引導(dǎo)客戶前往展覽區(qū)和活動(dòng)區(qū)域。,SECONDS HAND SPEED BIG CHALLENGE TO WIN THE WONDERFUL MILK TEA GIFT BOX5、FIGHT TO WIN THE GIFT,AND WIN THE WONDERFUL HAND-SPEED BIG CHALLENGE TO WIN,LAUNCHIW CEREMONY,背景板,ACTIVITY HIGHLIGHTS,活動(dòng)現(xiàn)場(chǎng)放置主畫面背景板,昭示活動(dòng)信息。,SECONDS HAND SPEED BIG CHALLENGE TO WIN THE WONDERFUL MILK TEA GIFT BOXFIGHT TO WIN THE GIFT,AND WIN THE WONDERFUL HAND-SPEED BIG CHALLENGE TO WIN,LAUNCHIW CEREM6、ONY,蝴蝶標(biāo)本展木結(jié)構(gòu)背景,ACTIVITY HIGHLIGHTS,在營(yíng)銷中心搭建木結(jié)構(gòu)背景展示蝴蝶標(biāo)本,吸引到訪來賓駐足觀看。,SECONDS HAND SPEED BIG CHALLENGE TO WIN THE WONDERFUL MILK TEA GIFT BOXFIGHT TO WIN THE GIFT,AND WIN THE WONDERFUL HAND-SPEED BIG CHALLENGE TO WIN,LAUNCHIW CEREMONY,坐席區(qū),ACTIVITY HIGHLIGHTS,周末科普教育課堂(提供電視機(jī)),貴賓椅坐席參考,活動(dòng)內(nèi)容,ACTIVITY IDEAS,P7、ART THREE,蝶影霓裳蝴蝶標(biāo)本展,TIANJUN,7月15日22日,SECONDS HAND SPEED BIG CHALLENGE TO WIN THE WONDERFUL MILK TEA GIFT BOXFIGHT TO WIN THE GIFT,AND WIN THE WONDERFUL HAND-SPEED BIG CHALLENGE TO WIN,LAUNCHIW CEREMONY,蝶影霓裳蝴蝶標(biāo)本展,ACTIVITY HIGHLIGHTS,項(xiàng)目聯(lián)合諶安明蝴蝶博物館在項(xiàng)目開展蝶影霓裳蝴蝶標(biāo)本展,探索蝶境奇遇。,備注:蝶影霓裳蝴蝶標(biāo)本展在營(yíng)銷中心展覽一周(7月15日22日),78、月15日22日,SECONDS HAND SPEED BIG CHALLENGE TO WIN THE WONDERFUL MILK TEA GIFT BOXFIGHT TO WIN THE GIFT,AND WIN THE WONDERFUL HAND-SPEED BIG CHALLENGE TO WIN,LAUNCHIW CEREMONY,資源導(dǎo)入,ACTIVITY HIGHLIGHTS,諶安明蝴蝶博物館于2013年3月創(chuàng)建,2014年8月經(jīng)湖北省文物局正式批準(zhǔn)。館內(nèi)展出了諶安明先生畢生收藏之精華,精彩呈現(xiàn)了昆蟲世界最經(jīng)典的標(biāo)本。諶安明先生歷時(shí)30多年從全國(guó)各地采集收藏的蝴蝶和昆蟲標(biāo)本數(shù)萬9、余種(以蝴蝶為主,配以金龜、鍬甲、步甲、天牛、竹節(jié)蟲等奇異的昆蟲多種)。,諶安明蝴蝶博物館,LAUNCHIW CEREMONY,線上話題傳播,ACTIVITY HIGHLIGHTS,#夢(mèng)幻蝴蝶展空降XXXX 探秘蝴蝶奇境之旅#超震撼夢(mèng)幻蝴蝶展來啦!七月來XXXX約會(huì)啊!#不可思議!夢(mèng)幻蝴蝶展空降XXXX,現(xiàn)場(chǎng)太唯美了!#蝴蝶標(biāo)本制作,爬寵互動(dòng),來XXXX感受不一樣的周末#XXXX 諶安明蝴蝶博物館,自然尋蹤,一起“趣”學(xué)習(xí),傳播話題擬定:,SECONDS HAND SPEED BIG CHALLENGE TO WIN THE WONDERFUL MILK TEA GIFT BOXFIGHT T10、O WIN THE GIFT,AND WIN THE WONDERFUL HAND-SPEED BIG CHALLENGE TO WIN,SECONDS HAND SPEED BIG CHALLENGE TO WIN THE WONDERFUL MILK TEA GIFT BOXFIGHT TO WIN THE GIFT,AND WIN THE WONDERFUL HAND-SPEED BIG CHALLENGE TO WIN,LAUNCHIW CEREMONY,資源導(dǎo)入(備選),ACTIVITY HIGHLIGHTS,小山老師湖北大學(xué)生命科學(xué)學(xué)院生物專業(yè)小山自然工作室創(chuàng)始人受訓(xùn)于巴厘島Gre11、en School受訓(xùn)于北歐森林教育體系接受中國(guó)兒童感官培訓(xùn)等多項(xiàng)專業(yè)培訓(xùn)舉辦自然親子活動(dòng)場(chǎng)次100+,小山自然探索中心,備選:小山自然探索中心也可以做蝴蝶展,自然科普周末活動(dòng),TIANJUN,7月15日、7月22日,SECONDS HAND SPEED BIG CHALLENGE TO WIN THE WONDERFUL MILK TEA GIFT BOXFIGHT TO WIN THE GIFT,AND WIN THE WONDERFUL HAND-SPEED BIG CHALLENGE TO WIN,LAUNCHIW CEREMONY,活動(dòng)內(nèi)容,ACTIVITY HIGHLIGHTS,S12、ECONDS HAND SPEED BIG CHALLENGE TO WIN THE WONDERFUL MILK TEA GIFT BOXFIGHT TO WIN THE GIFT,AND WIN THE WONDERFUL HAND-SPEED BIG CHALLENGE TO WIN,LAUNCHIW CEREMONY,自然科普課堂,ACTIVITY HIGHLIGHTS,邀請(qǐng)專業(yè)科普老師講解自然科普知識(shí)干貨,探索趣味自然知識(shí)。,7月15日,SECONDS HAND SPEED BIG CHALLENGE TO WIN THE WONDERFUL MILK TEA GIFT BOXFIG13、HT TO WIN THE GIFT,AND WIN THE WONDERFUL HAND-SPEED BIG CHALLENGE TO WIN,LAUNCHIW CEREMONY,動(dòng)物互動(dòng),ACTIVITY HIGHLIGHTS,現(xiàn)場(chǎng)來賓小朋友與動(dòng)物互動(dòng),認(rèn)識(shí)美麗的蝴蝶和新奇的昆蟲類,探索自然文化之旅。,7月15日,SECONDS HAND SPEED BIG CHALLENGE TO WIN THE WONDERFUL MILK TEA GIFT BOXFIGHT TO WIN THE GIFT,AND WIN THE WONDERFUL HAND-SPEED BIG CHALLENGE 14、TO WIN,LAUNCHIW CEREMONY,妙趣蝶生蝴蝶標(biāo)本手作,ACTIVITY HIGHLIGHTS,創(chuàng)意蝴蝶標(biāo)本手作,親手制作屬于自己的蝴蝶標(biāo)本,一起探索自然奧秘。,7月22日,SECONDS HAND SPEED BIG CHALLENGE TO WIN THE WONDERFUL MILK TEA GIFT BOXFIGHT TO WIN THE GIFT,AND WIN THE WONDERFUL HAND-SPEED BIG CHALLENGE TO WIN,LAUNCHIW CEREMONY,冷餐茶歇(推薦項(xiàng)),ACTIVITY HIGHLIGHTS,在水吧處設(shè)置茶歇進(jìn)行15、搭配,提供給客戶進(jìn)行品鑒,7月15日、7月22日,執(zhí)行細(xì)則,ACTIVITY IDEAS,PART FOUR,SECONDS HAND SPEED BIG CHALLENGE TO WIN THE WONDERFUL MILK TEA GIFT BOXFIGHT TO WIN THE GIFT,AND WIN THE WONDERFUL HAND-SPEED BIG CHALLENGE TO WIN,LAUNCHIW CEREMONY,攝影攝像,ACTIVITY HIGHLIGHTS,活動(dòng)現(xiàn)場(chǎng)安排攝影攝像,記錄活動(dòng)精彩瞬間,用于后宣傳播。,保障,外場(chǎng)天氣應(yīng)急預(yù)案,提前三天檢測(cè)天氣,提前制定雨天16、及各類極端天氣預(yù)案;準(zhǔn)備一次性雨衣雨具,根據(jù)場(chǎng)地制定雨棚搭建方案,對(duì)各用電設(shè)備做好防雨防護(hù)。,02,臨時(shí)活動(dòng)改期處理預(yù)案,活動(dòng)臨時(shí)改期,則由活動(dòng)主辦方協(xié)調(diào)確定活動(dòng)的最終日期需通過專人或電話,及時(shí)通知特邀領(lǐng)導(dǎo)及貴賓,并說明改期原因和活動(dòng)的最終日期其他邀請(qǐng)嘉賓可通過手機(jī)短信的形式告知。,01,活動(dòng)前相關(guān)培訓(xùn):工作人員培訓(xùn)為了保證活動(dòng)成功舉辦,本公司負(fù)責(zé)活動(dòng)的相關(guān)培訓(xùn)。有關(guān)工作人員的培訓(xùn)內(nèi)容涉及:活動(dòng)內(nèi)容、活動(dòng)流程、現(xiàn)場(chǎng)配合其他人員培訓(xùn) 其他人員的培訓(xùn)內(nèi)容包括:禮儀小姐、服務(wù)生、保安、攝影攝像師等培訓(xùn),保障,醫(yī)療預(yù)案:現(xiàn)場(chǎng)設(shè)置緊急醫(yī)療箱,準(zhǔn)備常規(guī)藥品,如防暑降溫藥、風(fēng)油精、創(chuàng)可貼等設(shè)定一鍵撥號(hào),活動(dòng)17、前了解距離現(xiàn)場(chǎng)最近的120急救中心,救護(hù)車響應(yīng)時(shí)間為:,其 他,01,02,保障,細(xì)節(jié)就是全世界,SAFE is the world,其他應(yīng)急預(yù)案,電源故障:備用2條電纜線,協(xié)調(diào)保衛(wèi)專職看護(hù)線路和電流使用狀況。音頻故障:3重音頻線路。信號(hào)源:2臺(tái)電腦信號(hào)+碟機(jī)話筒故障:使用話筒4支,備用話筒3支,備用電池4片。演職晚場(chǎng):專人負(fù)責(zé)演職人員的管理,當(dāng)天所有演職員必須提前3小時(shí)到場(chǎng) 參與彩排,確保活動(dòng)流程順暢。領(lǐng)導(dǎo)未到:甲方需提前3天確認(rèn)到場(chǎng)貴賓、致辭貴賓、啟禮貴賓的名單并確認(rèn)當(dāng)天到場(chǎng)嘉賓的名額,反饋情況,如有致辭貴賓與啟禮貴賓有所變化,應(yīng)做好備選人并溝通好細(xì)節(jié)(流程、致辭稿等);如到場(chǎng)嘉賓人數(shù)變動(dòng)較大,應(yīng)提前3天通知,以便做好相關(guān)座位的調(diào)整。,感謝聆聽,TIANJUN,POLY PROPERTYS BUTTERFLY EXHIBITION SERIES,
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