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1、PACK SPRING,此次五一.是摘下口罩后，第一個(gè)五一長(zhǎng)假，對(duì)于商業(yè)體來(lái)說(shuō)卯足了資源推進(jìn)五一活動(dòng)。我司擬通過(guò)此次活動(dòng)營(yíng)造商場(chǎng)氛圍，通過(guò)演出和網(wǎng)紅互動(dòng)游戲，聯(lián)合商家推出SP促銷活動(dòng)。最大程度的豐富藍(lán)領(lǐng)五一生活的同時(shí)，營(yíng)造商業(yè)氛圍，拉動(dòng)商場(chǎng)商家的產(chǎn)品銷售。活動(dòng)亮點(diǎn) 1、趣味性強(qiáng)(網(wǎng)紅互動(dòng)游戲）2、參與度高（商家、藍(lán)領(lǐng)工人共同參與）3、可操作性、落地性強(qiáng)。,活動(dòng)目的,PACK SPRING,春天是浪漫、美好、溫馨、璀璨的“不期而遇的春天”,闖入春日花花大世界，探索春日的美好以“鮮花”+“綠色”為主題包裝請(qǐng)放輕松，禁止焦慮，迎接春天的所有美好,暖春之際 全城互動(dòng)吃喝玩樂(lè) 探索xx項(xiàng)目生活美學(xué),充滿2、生機(jī)的暖春時(shí)節(jié)，想你所想，物超所值無(wú)論你是都市時(shí)髦精，還是街頭潮流咖無(wú)論你是吃貨小分隊(duì)，還是精致旅行家在遠(yuǎn)洋都是值得致敬的生活家各式新潮互動(dòng)+舞臺(tái)精彩表演+精美盲盒禮品,生活就像 開啟幸運(yùn)盲盒總是充滿不期而遇的各種驚喜,細(xì)數(shù)當(dāng)下潮流生活Style抽盲盒必須擁有姓名當(dāng)成年人的童心被神秘又精致的盲盒撩動(dòng)狂熱程度簡(jiǎn)直超出想象將美好春日打包進(jìn)盲盒中當(dāng)xxx廣場(chǎng)與幸運(yùn)盲盒不期而遇人人都可以成為美好生活的“收藏家”,吃喝玩樂(lè)、闖關(guān)奪寶、限量盲盒平陽(yáng)2023五一最值得一去的打卡地,全城矚目、全民參與，百款盲盒開出千般歡喜，讓整個(gè)城市瞬間沸騰,再大的品牌，也有自己的聲音,1.抖音傳播：新媒體時(shí)代，也是短視頻社3、交的時(shí)代網(wǎng)絡(luò)覆蓋了生活的方方面面，全新的廣告?zhèn)鞑シ绞剑瑒?chuàng)建”xx廣場(chǎng)”抖音藍(lán)V賬號(hào)記錄活動(dòng)現(xiàn)場(chǎng)（活動(dòng)前一周發(fā)布開業(yè)宣傳視頻、活動(dòng)執(zhí)行期間發(fā)布現(xiàn)場(chǎng)快剪視頻）,2.朋友圈轉(zhuǎn)發(fā)：文案+活動(dòng)畫面（配合倒計(jì)時(shí)3、2、1、0），工作人員全部轉(zhuǎn)發(fā),再大的品牌，也有自己的聲音,1.抖音傳播：新媒體時(shí)代，也是短視頻社交的時(shí)代網(wǎng)絡(luò)覆蓋了生活的方方面面，全新的廣告?zhèn)鞑シ绞剑瑒?chuàng)建”xx廣場(chǎng)”抖音藍(lán)V賬號(hào)記錄活動(dòng)（活動(dòng)前一周發(fā)布開業(yè)宣傳視頻、活動(dòng)執(zhí)行期間發(fā)布現(xiàn)場(chǎng)快剪視頻）,2.朋友圈轉(zhuǎn)發(fā)：文案+活動(dòng)畫面（配合倒計(jì)時(shí)3、2、1、0），工作人員全部轉(zhuǎn)發(fā),抖音溫州攻略直播一直播,宣傳車巡游活動(dòng)前期由宣傳車沿規(guī)劃路線巡游，釋放4、項(xiàng)目信息,前期宣傳預(yù)熱,線上預(yù)熱海報(bào)項(xiàng)目微信公眾號(hào)發(fā)布線上預(yù)熱海報(bào),前期宣傳預(yù)熱,游戲互動(dòng)區(qū)域,盲盒墻,活動(dòng)現(xiàn)場(chǎng)設(shè)置游戲區(qū)域（來(lái)賓5月1日前轉(zhuǎn)發(fā)活動(dòng)至朋友圈）或（現(xiàn)場(chǎng)消費(fèi)滿38元+關(guān)注公眾號(hào)轉(zhuǎn)發(fā)朋友圈）即可參與游戲成功通關(guān)三場(chǎng)游戲即可獲取幸運(yùn)盲盒抽獎(jiǎng)次數(shù)一次（每場(chǎng)游戲只有兩次挑戰(zhàn)機(jī)會(huì)）,Set up game area at the activity site(guests forward the activity to moments before May 1st)or(spend over 38 yuan+follow the official account and forward,活動(dòng)5、現(xiàn)場(chǎng)設(shè)置真人飛行棋游戲區(qū)域，四人一組即可開始游戲最先到達(dá)終點(diǎn)者獲勝成功通關(guān)三項(xiàng)游戲即可參與盲盒抽獎(jiǎng),The game area is set up at the activity site.A group of four people can start the game and the one who reaches the finish line first winsSuccessfully complete all three games to enter the blind box draw,活動(dòng)現(xiàn)場(chǎng)設(shè)置眼疾手快游戲區(qū)域，來(lái)賓成功接住4根掉落下的道具即算成功通關(guān)成功通關(guān)三項(xiàng)游戲即可參與6、盲盒抽獎(jiǎng),The game area is set up in the activity site.Guests will successfully finish the game if they successfully catch 4 fallen propsSuccessfully complete all three games to enter the blind box draw,活動(dòng)現(xiàn)場(chǎng)設(shè)置砸釘子游戲區(qū)域，來(lái)賓規(guī)定時(shí)間內(nèi)把所有釘子砸進(jìn)即算成功通關(guān)成功通關(guān)三項(xiàng)游戲即可參與盲盒抽獎(jiǎng),Nail smashing game area is set in the activity site7、.Guests will be considered to have successfully completed the game if they smash all nails into the game within the specified timeSuccessfully complete all three games to enter the blind box draw,來(lái)賓成功通關(guān)游戲即可抽取盲盒一次盲盒隨機(jī)抽取，抽取后不可更換,Guests can successfully complete the game to draw the blind box onceBlind8、 boxes are randomly selected and cannot be replaced after extraction,活動(dòng)外場(chǎng)布置春日風(fēng)格五一dp點(diǎn)位，以春日風(fēng)格的綠色搭配鮮花造型打造春日風(fēng)格的五一dp點(diǎn)位吸引來(lái)賓合影打卡，更貼切本次春風(fēng)集市活動(dòng)的氛圍,Guests can successfully complete the game to draw the blind box onceBlind boxes are randomly selected and cannot be replaced after extraction,綠色主題合影框dp點(diǎn)位，來(lái)賓可站在合影框內(nèi)9、拍照,Guests can successfully complete the game to draw the blind box onceBlind boxes are randomly selected and cannot be replaced after extraction,綠色門頭造型dp點(diǎn)位，來(lái)賓可站在門頭內(nèi)進(jìn)行合影,Guests can successfully complete the game to draw the blind box onceBlind boxes are randomly selected and cannot be replaced after 10、extraction,活動(dòng)內(nèi)場(chǎng)及二樓、三樓布置勞動(dòng)節(jié)主題合影框吸引來(lái)賓合影打卡,Guests can successfully complete the game to draw the blind box onceBlind boxes are randomly selected and cannot be replaced after extraction,舞臺(tái)區(qū)域,露營(yíng)區(qū)域,活動(dòng)現(xiàn)場(chǎng)鋪設(shè)假草坪搭建簡(jiǎn)易舞臺(tái)搭配項(xiàng)目立體字營(yíng)造現(xiàn)場(chǎng)氛圍邀請(qǐng)樂(lè)隊(duì)、歌手演出烘托整體活動(dòng)調(diào)性，提升現(xiàn)場(chǎng)熱度,A simple stage is set up with a fake lawn and LED scree11、n to create a scene atmosphereBands and singers are invited to perform to enhance the overall tonality of the event and enhance the heat of the scene,活動(dòng)現(xiàn)場(chǎng)布置露營(yíng)天幕搭配蛋卷桌折疊椅供來(lái)賓休息觀看演出夜晚搭配彩燈進(jìn)行裝飾，營(yíng)造露營(yíng)氛圍,The camping canopy is equipped with egg roll table folding chairs for guests to rest and watch the perfor12、manceDecorate with colored lights at night to create a camping atmosphere,現(xiàn)場(chǎng)舞臺(tái)為各位來(lái)賓免費(fèi)開放來(lái)賓可自由上臺(tái)進(jìn)行演唱或表演,The live stage is open to all guests free of chargeGuests are free to sing or perform on stage,互動(dòng)小丑、玩偶內(nèi)場(chǎng)進(jìn)行巡游與現(xiàn)場(chǎng)來(lái)賓互動(dòng)合影拍照發(fā)放氣球禮物,Interactive clowns and dolls cruise the infieldInteractive group photo w13、ith guests on site to give balloon gifts,春日集市/美食集市,市集攤位區(qū)域,氣球雨區(qū)域,活動(dòng)內(nèi)場(chǎng)采用春日風(fēng)格元素裝飾搭建創(chuàng)意市集區(qū)域售賣風(fēng)格獨(dú)一無(wú)二的科技/美食/文藝/等物件 充滿花藝|美食|DIY|時(shí)尚等的創(chuàng)意集市并通過(guò)搭配小燈串進(jìn)行亮化裝飾，品美食、聽音樂(lè)這是你有必要去趕的一場(chǎng)創(chuàng)意集市,The activity field is decorated with spring style elements to build a creative market areaSelling style unique technology/food/art/etc14、,在市集攤位區(qū)域上方布置夢(mèng)幻氣球雨每日一場(chǎng)，氣球雨內(nèi)包含黃金禮品吸引來(lái)賓參與活動(dòng)將人流引入內(nèi)場(chǎng),A daily fantasy balloon shower containing gold gifts is arranged above the market stall areaAttract guests to participate in the activities and bring people into the field,活動(dòng)細(xì)節(jié)-其他人員,專業(yè)攝影師,專業(yè)攝像師,專業(yè)安保,突發(fā)事件應(yīng)急指揮部：Emergency response headquarters:總體協(xié)調(diào)、安排、組織各15、項(xiàng)安全應(yīng)急工作，迅速處理突發(fā)事件的應(yīng)急救援工作。具體工作內(nèi)容如下：安全保衛(wèi)應(yīng)急組：Security emergency team:負(fù)責(zé)提前到場(chǎng)，配合突發(fā)事件應(yīng)急指揮部工作；負(fù)責(zé)晚會(huì)現(xiàn)場(chǎng)、舞臺(tái)四周、演員休息室、嘉賓席的安全防控；負(fù)責(zé)提前清場(chǎng)，嚴(yán)禁無(wú)關(guān)人員演出前滯留演出現(xiàn)場(chǎng)；負(fù)責(zé)門禁、現(xiàn)場(chǎng)查驗(yàn)，防止有與晚會(huì)不相干的人員等外來(lái)人員進(jìn)場(chǎng)；保證現(xiàn)場(chǎng)良好的演出秩序，嚴(yán)防尋釁滋事情況發(fā)生；如遇突發(fā)事件，積極配合其他工作小組開展工作。醫(yī)療救護(hù)應(yīng)急組：Medical emergency team:負(fù)責(zé)現(xiàn)場(chǎng)一般醫(yī)療藥品、器材、器具的配備；現(xiàn)場(chǎng)安排指定人員、擔(dān)架，進(jìn)行醫(yī)療救護(hù)備用；如遇突發(fā)事故，應(yīng)及時(shí)救助，必要時(shí)送16、醫(yī)務(wù)室治療或撥打120。消防安全應(yīng)急組：Fire safety emergency team:負(fù)責(zé)文藝晚會(huì)開始前的消防安全培訓(xùn)及預(yù)演練；負(fù)責(zé)晚會(huì)現(xiàn)場(chǎng)及周邊場(chǎng)地消防器材的提前布置；演出舞臺(tái)、演員更衣室的消防安全，及廢棄物的及時(shí)合理處理；負(fù)責(zé)晚會(huì)現(xiàn)場(chǎng)秩序，嚴(yán)禁吸煙、玩火；緊急情況下演出現(xiàn)場(chǎng)電源的切斷與現(xiàn)場(chǎng)消防應(yīng)急處置。緊急疏散應(yīng)急組：Emergency evacuation emergency team負(fù)責(zé)晚會(huì)現(xiàn)場(chǎng)疏散出口選定；負(fù)責(zé)緊急疏散標(biāo)識(shí)的制定與放置；負(fù)責(zé)舞臺(tái)、嘉賓席、高臺(tái)等緊急疏散設(shè)施的安全檢查；負(fù)責(zé)準(zhǔn)備哨子、擴(kuò)音喇叭、應(yīng)急照明燈等緊急提醒器材并查看其有效性；負(fù)責(zé)保持疏散通道暢通，防止人員17、擁堵情況的發(fā)生，及緊急情況下人員情緒的穩(wěn)定、防止踩踏事件發(fā)生；緊急情況下可任意征調(diào)其他工作小組的人員。舞臺(tái)、幕后突發(fā)情況處理組：Stage and backstage emergency handling group:負(fù)責(zé)舞臺(tái)、幕后等演員適當(dāng)調(diào)度；處理舞臺(tái)設(shè)施、幕后情況的突發(fā)事件。負(fù)責(zé)設(shè)備的流通、燈光調(diào)配的對(duì)講。負(fù)責(zé)演員的點(diǎn)到和通知上臺(tái)和跟主持人溝通傳達(dá)。,為了確實(shí)做好惡劣天氣預(yù)防及應(yīng)急預(yù)案工作措施，保障活動(dòng)的順利進(jìn)行，結(jié)合活動(dòng)中的實(shí)際情況，我司特制定天氣應(yīng)急預(yù)案如下：IN ORDER TO REALLY DO THE BAD WEATHER PREVENTION AND EMERGENCY 18、MEASURES,SMOOTH SAFEGUARDS ACTIVITIES,COMBINED WITH THE ACTIVITIES OF THE ACTUAL SITUATION,OUR WEATHER EMERGENCY PLAN FORMULATED AS FOLLOWS:成立天氣應(yīng)急預(yù)案工作小組：WEATHER EMERGENCY PLAN SET UP WORKING GROUPS:突發(fā)情況的處置：CONTINGENCIES DISPOSAL:提前5天對(duì)天氣預(yù)報(bào)進(jìn)行跟蹤，并以工作聯(lián)系函的形式通報(bào)貴司。FIVE DAYS IN ADVANCE OF THE WEATHER FORECA19、ST TRACK,AND IN THE FORM OF WORKING RELATIONSHIP BRIEFING LETTER TO YOUR COMPANY.如在預(yù)知活動(dòng)當(dāng)天有暴雨等惡劣天氣的情況下，我司立即通報(bào)貴司，并協(xié)商是否更改活動(dòng)舉辦時(shí)間，以保證活動(dòng)效果。AS FORESEEN THE DAY UNDER HEAVY RAIN AND OTHER ADVERSE WEATHER CONDITIONS,THE DIVISION I IMMEDIATELY INFORMED OF YOUR COMPANY AND NEGOTIATE WHETHER TO CHANGE THE ACTIV20、ITIES ORGANIZED BY TIME,IN ORDER TO ENSURE ACTIVITY RESULTS.如不做時(shí)間修改，將提供雨棚搭建措施，雨棚高度不低于6米。NOT TO MODIFY AS TIME,WE WILL PROVIDE MEASURES TO BUILD CANOPY,CANOPY HEIGHT OF NOT LESS THAN SIX METERS.如在活動(dòng)當(dāng)天遇大風(fēng)、大雨等惡劣天氣，將根據(jù)天氣情況采取一定的應(yīng)急措施，如提示客戶、業(yè)主備雨傘、雨披等。AS THE DAY OF THE EVENT IN CASE OF STRONG WINDS,HEAVY RA21、IN AND OTHER INCLEMENT WEATHER,IT WILL TAKE SOME EMERGENCY MEASURES BASED ON WEATHER CONDITIONS,SUCH AS PROMPT CUSTOMERS,OWNERS AN UMBRELLA,PONCHO AND SO ON.,醫(yī)療預(yù)案：MEDICAL PLANS:現(xiàn)場(chǎng)設(shè)置緊急醫(yī)療箱，準(zhǔn)備常規(guī)藥品，如防暑降溫藥、風(fēng)油精、創(chuàng)可貼等SETTING THE SCENE EMERGENCY MEDICAL KIT,PREPARING CONVENTIONAL DRUGS,SUCH AS SUNSTROKE MEDI22、CINE,ESSENTIAL BALM,BAND-AID,ETC.設(shè)定一鍵撥號(hào)，活動(dòng)前了解距離現(xiàn)場(chǎng)最近的120急救中心，救護(hù)車響應(yīng)時(shí)間SETTING ONE-TOUCH DIALING,FROM THE SITE BEFORE THE EVENT TO UNDERSTAND THE NEAREST 120 EMERGENCY CENTER,AMBULANCE RESPONSE TIME活動(dòng)前相關(guān)培訓(xùn)：TRAINING BEFORE THE EVENT:工作人員培訓(xùn)STAFF TRAINING為了保證活動(dòng)成功舉辦，本公司負(fù)責(zé)活動(dòng)的相關(guān)培訓(xùn)。IN ORDER TO ENSURE THE SUCCESS OF EVENTS,THE COMPANY RESPONSIBLE FOR TRAINING ACTIVITIES.有關(guān)工作人員的培訓(xùn)內(nèi)容涉及：活動(dòng)內(nèi)容、活動(dòng)流程、現(xiàn)場(chǎng)配合TRAINING RELEVANT STAFF RELATED TO:ACTIVITIES,ACTIVITY FLOW,LIVE WITH其他人員培訓(xùn)OTHER TRAINING其他人員的培訓(xùn)內(nèi)容包括：模特小姐、服務(wù)生、保安、攝影攝像師等培訓(xùn)。TRAINING OTHER PERSONNEL INCLUDE:HOSTESSES,WAITERS,SECURITY,CAMERAMAN TRAINING.,