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1、生活在浮躁喧囂的城市里，快節奏的奔忙讓心緒浮躁繁重，棲心之地便隨之愈顯難得可貴。The most poetic and bustling green trees near the natural dwelling,as well as leisurely between the artistic conception.活動執行方案城市理想生活節全新產品發布而最具有詩意與繁華綠樹為鄰的自然棲居，還有悠然之間娓娓道來的意境。2024/9/10活動執行方案什么是理想家？XX理想家，是以人文關懷為中心的住宅景觀理念，通過對業主日常生活中的實用性及人性化需求進行探究，梳理6大功能模塊、近百項貼心關懷的細2、節設計，打造一個與時俱進、更居人文氣息的社區景觀！讓生活更加【如你所愿】Make life more like you want it to beCAComfort可感知舒適Aintelligence可體驗智能RRecycle可參與永續EEnvironment可互動環境XX 理想家抓住每一個可以切實改善業主生活的細節，發現它、關注它、改善它。以新靈感和細節的加入，締造最貼心人性的理想人居。CARE為改變人居生活而來XX 理想家Make life more like you want it to beFor the change of human life生活The most poetic an3、d bustling green trees near the natural dwelling,as well as leisurely between the artistic conception.For the change of human lifeMake life more like you want it to be01020304氛圍包裝活動細節活動概況活動內容活動執行方案活動概述ACTIVITYOVERVIEW理想生活The most poetic and bustling green trees near the natural dwelling,as well as l4、eisurely between the artistic conception.活動背景ACTIVITY OVERVIEWXX理想家是以人文關懷為主的產品理念，品牌在城市名較長時間未發聲，借此XX城即將開盤之際，重新在市場發聲，如何定義理想家含義，以及人居生態理念，造勢城市名，引發傳播熱潮，是本案亟待解決的問題！理想生活活動目的ACTIVITY PURPOSE 品牌造勢沉浸體驗產品落地營銷輔助生活Brand promotion immersion experience product landing/marketing assistance城市理想生活產品活動策略ACTIVITY CREAT5、IVIT令全城都能感受到XX理想家為人居生活帶來的巨大改變理想生活而理想與生活的期許幻化成最美的聲音 說給你聽聽，從耳德，即耳有所得，即心有所聞。理想生活listen From Eard,That is to say,what you hear,The heart knows what it knows.And ideals and expectations of lifeInto the most beautiful voice said to you我把理想說給你聽城市理想生活全新產品發布活動主題ACTIVITY PURPOSE 生活To I put the ideal to you as6、 the theme,to show the industry and target audience XX on the ideal field life understanding本次品牌發布會以“我把理想說給你聽”為主題，通過發布會，向業界和目標受眾展示XX關于理想現場生活的理解娓娓道來“改善大師”如何以產品致敬當代東方人居，更是一次對理想，對生活、城市文化的深度解讀。理想生活To I put the ideal to you as the theme,to show the industry and target audience XX on the ideal field life 7、understanding 活動時間:2024年9月23日 活動地點:城市國際交流中心 參與人員:領導/嘉賓/客戶/媒體 核心內容:理想家體系+產品發布活動信息ACTIVITY CREATIVITY聽/說 間為理想加冕 致敬城市中堅氛圍包裝舞美效果流程內容IDEAL LIFE理想生活聽LISTEN直擊內心的聲音，國際頂級4D環繞音響，HD高清音質。天籟之音藏于句句之中，理想生活藏于絲絲細節中。五官相同，閉一則另開一，此時此刻，用耳開啟一段理想之旅.Straight to the heart of sound,international top 4D surround sound,HD soun8、d quality.The sound of nature is hidden in every sentence生活理想生活說SAID趣味橫生的演講方式，細膩溫婉的悠悠歌聲，大氣磅礴的理想頌歌以“言”為載，“音”為形，用“說”直擊內心Straight to the heart of sound,international top 4D surround sound,HD sound quality.The sound of nature is hidden in every sentence生活定制CD黑膠唱片邀請函，CD黑膠唱片內存儲項目宣傳片及理想家宣傳片，CD黑膠唱片包裝展示XX項目名9、稱logo、照片、基本信息等。活動邀請ACTIVITY CREATIVITY活動執行方案氛圍包裝CTIVE CONTENT理想生活The most poetic and bustling green trees near the natural dwelling,as well as leisurely between the artistic conception.將生活與自然力量巧妙融合，打造了一個接近“自然磁場”的森系空間。藉由這城中森林，帶給來賓沉浸式互動體驗。山河人間謐境歸來自然色彩設計理念DESIGN CONCEPTLET ME TELL YOU THE IDEAL外場氛圍主題組景10、FIELD ATMOSPHERE THEME GROUP SCENELET ME TELL YOU THE IDEAL主題門頭設計THEME DOOR HEAD DESIGNLET ME TELL YOU THE IDEAL主題門頭設計THEME DOOR HEAD DESIGNLET ME TELL YOU THE IDEAL簽到處設計SIGN EVERYWHERE DESIGNLET ME TELL YOU THE IDEAL項目/品牌展示區設計BRAND DISPLAY AREA DESIGNLET ME TELL YOU THE IDEAL項目/品牌展示區地面設計BRAND DISPL11、AY AREA DESIGNLET ME TELL YOU THE IDEAL理想生活場景互動設計BRAND DISPLAY AREA DESIGNLET ME TELL YOU THE IDEAL理想生活場景互動設計BRAND DISPLAY AREA DESIGNLET ME TELL YOU THE IDEAL休息區設計BRAND DISPLAY AREA DESIGNLET ME TELL YOU THE IDEAL休息區（花藝）氛圍設計BRAND DISPLAY AREA DESIGNLET ME TELL YOU THE IDEAL休息區（花藝）氛圍設計BRAND DISPLAY 12、AREA DESIGNLET ME TELL YOU THE IDEAL舞美設計BRAND DISPLAY AREA DESIGNLET ME TELL YOU THE IDEAL設計圖均源自網絡，僅供參考，若侵權聯系刪圖舞美（氛圍）細節設計BRAND DISPLAY AREA DESIGNLET ME TELL YOU THE IDEAL設計圖均源自網絡，僅供參考，若侵權聯系刪圖舞美（氛圍）細節設計BRAND DISPLAY AREA DESIGNLET ME TELL YOU THE IDEAL設計圖均源自網絡，僅供參考，若侵權聯系刪圖舞美（氛圍）細節設計BRAND DISPLAY ARE13、A DESIGNLET ME TELL YOU THE IDEAL設計圖均源自網絡，僅供參考，若侵權聯系刪圖活動執行方案活動流程CTIVE CONTENT理想生活The most poetic and bustling green trees near the natural dwelling,as well as leisurely between the artistic conception.黑膠唱片簽到VINYL RECORD SIGN INLET ME TELL YOU THE IDEAL宣傳片暖場播放PROMO VIDEO PLAYED TO WARM UP THE SCENELE14、T ME TELL YOU THE IDEALLET ME TELL YOU THE IDEALThe most poetic and bustling green trees near the natural dwelling,as well as leisurely between the artistic conception.篇章時間內容備注暖場時刻14:00-14:30簽到入場宣傳片暖場吟唱 一城理想SING A CITY IDEAL14:30-14:35 開場節目理想星空14:35-14:40主持人開場14:40-14:45領導致辭呢喃 生活模樣TWITTERING LIFE LO15、OKS LIKE14:45-14:50視頻VCR理想家VCR14:50-15:20理想家體系宣講15:20-15:30啟動儀式理想家發布啟動對話 城市中堅TALK TO THE CITY STALWARTS15:20-15:30串場節目理想瞻望曲15:30-16:00產品推介16:00-16:30城市朗讀者活動結束16:30-16:35合影留念16:35-活動淡出、客戶自由了解產品信息活動流程簡述BRIEF DESCRIPTION OF ACTIVITY FLOW唱一城理想吟CHANTONE CITY IDEAL從量變到質變，用每一個看似渺小而孤立的細節，都是我們致敬理想的信心！LET ME 16、TELL YOU THE IDEALThe most poetic and bustling green trees near the natural dwelling,as well as leisurely between the artistic conception.PART01極致聲光電星空氛圍營造抽象現代舞藝術，演繹向往的理想星空。LET ME TELL YOU THE IDEAL開場節目 理想星空/現代舞OPENING ACT IS MODERN DANCE為現場來賓介紹活動內容、基本流程及到場領導、嘉賓。主持人開場HOST OPENINGLET ME TELL YOU THE 17、IDEAL專業專職主持人（原寧夏電視臺聚焦寧夏欄目主持）中國好聲音寧夏賽區主持人；城市名好聲音主持人；建黨95周年區內匯演指定主持人；孫寧推薦理由：該主持人形象氣質佳，多次擔任省市級大型賽事活動主持人，商演控場能力較強。同時作為省級欄目主持人，孫寧具有良好的公眾形象與粉絲基礎，這與本次活動的整體形象和主基調較為匹配，得此推薦主持人推薦HOST RECOMMENDATIONS U N N I N GLET ME TELL YOU THE IDEAL專業主持人(CCTV贏在品牌寧夏采編中心特約主持人)恒大名都拉斯維加斯嘉年華主持人;三星S6新機上市發布會;英雄聯盟全國挑戰賽寧夏賽區主持人;馬文靜目18、前是多家國內外著名車企、地產長期特約主持人馬文靜推薦理由：該主持人形象氣質佳，多年的商演經驗使得馬文靜擁有了極富激情和親和力的主持臺風，甜美可人的良好形象給現場來賓一種鄰家小妹的親切感，鑒于本次活動整體形象需要，馬文靜身上的自有的親切感與生活感非常符合活動需求，得此推薦！主持人推薦HOST RECOMMENDATIONS U N N I N GLET ME TELL YOU THE IDEALLET ME TELL YOU THE IDEAL領導致辭LEADERSHIP SPEECH喃生活模樣呢WHISPERLIFE APPEARANCE四大核心、六大體系，近百項貼心關心細節，終見理想生活LE19、T ME TELL YOU THE IDEALThe most poetic and bustling green trees near the natural dwelling,as well as leisurely between the artistic conception.PART02LET ME TELL YOU THE IDEAL視頻VCRVIDEO VCR播放生活理想家宣傳VCRLET ME TELL YOU THE IDEAL體系宣講SYSTEM PROPAGANDA采用TED演講形式，以故事的演講方式釋放品牌、項目、理想家體系等諸多信息。LET ME TELL YOU T20、HE IDEAL體系發布儀式SYSTEM ANNOUNCEMENT CEREMONY現場主持人邀請相關領導上臺，在大屏幕按下理想家logo定制按鈕，隨即屏幕顯示定制畫面！少年合唱團 理想瞻望曲BOY CHOIR將理想生活家所代表的對理想進階生活的追求娓娓道來。LET ME TELL YOU THE IDEAL話城市中堅對CHANTONE CITY IDEAL四大核心、六大體系，近百項貼心關心細節，終見理想生活LET ME TELL YOU THE IDEALThe most poetic and bustling green trees near the natural dwelling,as21、 well as leisurely between the artistic conception.PART03產品推介PRODUCT PROMOTION詳細介紹項目區域、價值、產品等多項信息。LET ME TELL YOU THE IDEAL城市朗讀者致敬中堅PRODUCT PROMOTION一首獻給城市生活中堅的現代詩，由項目各條線相關負責人（4人）深情朗誦，聲情并茂，結合視覺演繹，展現了項目閱讀和理解城市文化，賦能人居生活的美好初心。真實而感性的表達方式，讓產品精神和標簽得到了進一步的強化。LET ME TELL YOU THE IDEAL合影留念PRODUCT PROMOTION相關22、領導合影留念，活動淡出！LET ME TELL YOU THE IDEAL活動執行方案活動細節CTIVE CONTENT理想生活The most poetic and bustling green trees near the natural dwelling,as well as leisurely between the artistic conception.賽塔林黑膠唱片機伴手禮推薦RECOMMENDED WITH HAND CEREMONYPHONOGRAPHLET ME TELL YOU THE IDEAL定制主題耳機LET ME TELL YOU THE IDEAL伴手禮推薦RE23、COMMENDED WITH HAND CEREMONYPerform security/安保預案1.聘請專業安保團隊，負責整個會場安全事宜；2.劃分點位排布，明晰個人工作職能；3.外場區域安排2名流動安保人員，入口處安排2名定點安保人員；4.內場區域安2名安保人員身著西裝，在固定區域活動，隨時保證內場秩序和人員安全。Hire a professional security team to be responsible for the safety of the whole venue;Divide the position arrangement,clarify individual wor24、k function;Arrange 2 mobile security personnel in the outer field area and 2 designated security personnel at the entrance;Two security personnel in suits move in fixed areas to ensure the order and safety of personnel in the infield at any time.Perform security/攝影攝像跟拍1、多機位攝影攝像，多角度拍攝；2、現場小視頻快剪、提升宣傳時25、效性；3、精修高清大圖，輔助二次傳播；4、增加美圖共享后臺程序，延續熱度。1.Multi-camera photography,multi-angle shooting;2.Quick clip of small video on site to improve the timeliness of publicity;3,fine repair of high definition,auxiliary secondary transmission;4,increase Meitu sharing background program,continue the heat.Perform secu26、rity-天氣預案1、保障活動的順利進行，結合活動中的實際情況，我司特制定天氣應急預案；2、提前5天對天氣預報進行跟蹤，并以工作聯系函的形式通報貴司；3、如預知活動當天有暴惡劣天氣，立即通報協商是否更改活動時間，保證活動效果；4、如在活動當天遇大風、大雨等惡劣天氣，將根提示客戶、業主備雨傘、雨披等。1.Ensure the smooth progress of the activity.According to the actual situation of the activity,our company makes special weather emergency plan;2.Trac27、k the weather forecast 5 days in advance and inform your company in the form of work contact letter;3.If severe weather is predicted on the day of the activity,immediately notify and negotiate whether to change the activity time to ensure the effect of the activity;4.In case of strong wind,heavy rai28、n and other bad weather on the day of the activity,please remind customers and owners to prepare umbrellas,ponchos,etc.Activity details/流程執行管理1、活動前各項檢查工作；2、落實相關制作物到位情況；3、落實相關崗位人員落實情況；4、落實流程完整性/彩排1.Check before the activity;2.Implementation of relevant products in place;3.Implementation of personnel in relevant positions;4.Implement process integrity/rehearsalThe most poetic and bustling green trees near the natural dwelling,as well as leisurely between the artistic conception.