2024商業(yè)廣場(chǎng)五一系列(花田假日春游記主題)活動(dòng)策劃方案(39頁(yè)).pptx
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上傳人:十二
編號(hào):927948
2024-05-16
39頁(yè)
14.03MB
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2024年購(gòu)物中心商業(yè)廣場(chǎng)五一節(jié)活動(dòng)策劃方案PPT資料
1、e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,CONTENT,01,活動(dòng)思路,e7d195523062、1f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,02,03,活動(dòng)概述,活動(dòng)內(nèi)容,04,執(zhí)行保障,e7d195523061f13、c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,活動(dòng)思路,01,e7d195523061f1c01d60fa9f1cfcbfb3d4、7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,整個(gè)春天都是生命力獨(dú)享的季節(jié)微風(fēng)流動(dòng),春臨萬(wàn)物生體感上春天的到來(lái)是令人愉悅的你可以切實(shí)地,一天一天地感受到風(fēng)的溫和陽(yáng)光灑5、下的滿足萬(wàn)物的生機(jī)勃勃萬(wàn)物生長(zhǎng),繁花似錦我們以“花田假日春游記”為主題展開五一親子嘉年華活動(dòng),活動(dòng)思路,活動(dòng)目的,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF76、94999B9A3686082CFA56AB8B64904,PURPOSE OF THE ACTIVITY,借助五一假期,可在市場(chǎng)上持續(xù)發(fā)聲,吸引目標(biāo)客群,聚集人氣,為項(xiàng)目宣傳形成良好的輿論效應(yīng)春季是人們喜愛出行游玩的季節(jié),通過設(shè)定春日休閑假日、旅行等調(diào)性的主題活動(dòng),制造親子嘉年華的活動(dòng)噱頭,對(duì)外推廣,以吸引關(guān)注通過活動(dòng)主題和活動(dòng)內(nèi)容的設(shè)定,制造活動(dòng)對(duì)外邀約的亮點(diǎn)與信息釋放及邀約通過現(xiàn)場(chǎng)來(lái)賓的互動(dòng)體驗(yàn),增加客戶的參與度,以加深對(duì)本次活動(dòng)的體驗(yàn)感,活動(dòng)概述,02,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E07、3FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,活動(dòng)概述,Its pleasant to feel the arrival of spring-you can feel the warmth of the wind day by day8、,the satisfaction of the sunshine,the vitality of everything,the growth of everything and the blooming of flowers,MEET SPRINGBorn to the sun,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E19、586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,THEME:花田假日春游記-Go camping TIME:5月1日-5日CONTENT:氛圍布置、活動(dòng)流程TONALITY:花田、親子、假日、旅行,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A10、9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,活動(dòng)前宣,ACTIVITY SCHEDULING,活動(dòng)開始前三天前,朋友圈倒計(jì)時(shí)海報(bào),對(duì)活動(dòng)進(jìn)行海報(bào)宣傳。提前將活動(dòng)的亮點(diǎn)信息曝光,引起全城人民關(guān)注,為活動(dòng)提前預(yù)熱。,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB4311、640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,活動(dòng)前宣,ACTIVITY SCHEDULING,在各大自媒體平臺(tái),發(fā)H5進(jìn)行宣傳,并進(jìn)行前期報(bào)名為活動(dòng)預(yù)熱傳播產(chǎn)生熱點(diǎn)話題使本次休閑假日活動(dòng),具有強(qiáng)烈的參與性。12、,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,活動(dòng)前宣,ACTIVITY SCHEDULING,在13、各大自媒體平臺(tái),微信小游戲進(jìn)行宣傳,并進(jìn)行前期報(bào)名為活動(dòng)預(yù)熱傳播產(chǎn)生熱點(diǎn)話題使本次休閑假日活動(dòng),具有強(qiáng)烈的參與性。,活動(dòng)內(nèi)容,03,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD514、CDDF29AF794999B9A3686082CFA56AB8B64904,ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29A15、F794999B9A3686082CFA56AB8B64904,簽到區(qū),ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF7916、4999B9A3686082CFA56AB8B64904,ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A17、3686082CFA56AB8B64904,簽到區(qū),ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A36818、6082CFA56AB8B64904,簽到區(qū),ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A36860819、2CFA56AB8B64904,簽到區(qū),童心引力,簽到區(qū),ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A20、3686082CFA56AB8B64904,以彩色插畫與檸檬黃為主調(diào)做禮品發(fā)放處的樣式,讓人仿佛置身于童話世界,聽樹響蟲鳴。與家人大手拉小手,哼著兒歌,來(lái)到花田假日春游記入門處,是不是很期待里面到底有什么神奇的寶貝呢?我們一起來(lái)探險(xiǎn)!,ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E158621、E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,簽到區(qū),ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7022、16760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,互動(dòng)區(qū)-帳篷彩繪,把春天裝進(jìn)畫里,互動(dòng)區(qū)-帳篷彩繪,ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E623、83C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,以色彩烘托春季氣氛,獨(dú)特的風(fēng)格,亦如我們讓生活與眾不同的理念,將城市生活理念照亮生活,成為一種暖心的理想,ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB24、0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,禮品發(fā)放處,氣模:春生造物局,房車:潮生萬(wàn)物,互動(dòng)區(qū)-氣模,ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D25、5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,當(dāng)城市公共空間遇見充氣雕塑藝術(shù),在城市的鋼鐵森林中,假日出游貌似是人與自然間最直接的連接方式,震撼萌趣一身的互動(dòng)藝術(shù)與一座商場(chǎng)相融充滿了空間交互感與鮮活動(dòng)態(tài)。,禮品發(fā)放處,ACTIVITY SCHEDULIN26、G,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,坐在房車前悠閑小憩,拿出手機(jī),卡擦,拍照留念,定格27、時(shí)間,記錄美好的瞬間。,ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B628、4904,圖片,潮玩奇物,萌寵見面會(huì),ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA29、56AB8B64904,感受現(xiàn)場(chǎng)帶給自己的身心愉悅感。把所有煩惱都拋在腦后,享受假日好心情,盡情快樂!要小心在春游記”里出沒的小動(dòng)物,遇見他們你就只能放肆快樂,別無(wú)他選!,活動(dòng)內(nèi)容-禮品,ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2230、31524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F331、A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,延展物料設(shè)計(jì),明信片設(shè)計(jì),禮品券設(shè)計(jì),活動(dòng)內(nèi)容-樂隊(duì),ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A7832、7AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,所打造以樂隊(duì)展示拉開了本次的序幕,視覺,聽覺,完美配合,小舞臺(tái)玩出大視覺!,活動(dòng)內(nèi)容-魔術(shù),ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D07233、860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,所打造以魔術(shù)展示,揉碎了光影之形,將曼妙的景象打碎、再重組,與即將展出藝術(shù)作品融合碰撞。,活動(dòng)內(nèi)容-繪本分享/圖書交換,ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4734、79ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,打造的繪本交換與圖書分享交流環(huán)節(jié),是一場(chǎng)融合了藝術(shù)、設(shè)計(jì)、多元素的綜合型藝術(shù)之感。,活動(dòng)內(nèi)容泡泡秀/小丑,ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7d35、ea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,身處五彩斑斕的泡泡世界之中。觸摸泡沫,光的顏色也會(huì)隨之變化。將獨(dú)特的互動(dòng)形態(tài)等有機(jī)融合。,e7d195523061f1c0136、d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,活動(dòng)排期,ACTIVITY SCHEDULING,執(zhí)行保障,04,e7d1955230637、1f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,執(zhí)行保障,ACTIVITY SCHEDULING,執(zhí)行保障,ACTIVITY38、 SCHEDULING,執(zhí)行保障,ACTIVITY SCHEDULING,【防 火 要 求】Fire protection requirements1、美陳搭建的主體結(jié)構(gòu)應(yīng)使用A級(jí)(不燃)材料,如使用B1級(jí)(難燃)材料,需外刷防火涂料或使用不燃材料覆蓋;2、少量的可燃裝飾材料必須經(jīng)過防火處理且經(jīng)過不少于3處的取樣燃燒實(shí)驗(yàn),并均滿足遇明火5s內(nèi)不燃、移除明火后自熄,且無(wú)燃燒滴落物;3、上述提及A級(jí)、B1級(jí)材料均能提供防火阻燃證明;4、可燃裝飾材料應(yīng)隨展出時(shí)間、外部環(huán)境變化,及時(shí)補(bǔ)充防火處理;,執(zhí)行保障,ACTIVITY SCHEDULING,【工 作 人 員 培 訓(xùn)】Staff training39、1、為了保證活動(dòng)成功舉辦,本公司負(fù)責(zé)活動(dòng)的相關(guān)培訓(xùn)。2、有關(guān)組織架構(gòu)工作人員的培訓(xùn)及內(nèi)容包含:活動(dòng)內(nèi)容、活動(dòng)流程、現(xiàn)場(chǎng)配合以及與雙方跟蹤回饋信息等?!酒?他 人 員 培 訓(xùn)】Other personnel training1、其他人員的培訓(xùn)內(nèi)容包括:禮儀小姐培訓(xùn)、保安培訓(xùn)、攝影攝像培訓(xùn)等。,執(zhí)行保障,ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,
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