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1、懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF A2、RCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,項 目 概 況,基本概況,土地現狀,土地現狀,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,牛角湖位置,牛角湖地類,牛角湖規劃,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN O3、F ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,地 塊 概 況,地理概況,區位分析,地塊優勢,區位分析,該項目地塊位于懷柔中部，寶山鎮西南位置，蜿蜒于牛角湖西岸。,寶山鎮與牛角湖,地塊與牛角湖,北京與懷柔與牛角湖,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIRO4、U,BEIJING,項目位于牛角湖湖畔水面景觀優美引人，北方自然水景稀缺,牛角湖自然水景因此顯得更加難得珍貴。,地理概況,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,該項目擁有優越的自然風景與復雜的地形條件。,地塊優勢,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FO5、R THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,天時,地利,人和,后APEC時代懷柔抓住機遇 趁勢而上寶山“搭車”政策優勢,交通便利周邊旅游資源豐富擁有優越的自然水景,人們的消費需求不斷提升。旅游配套服務設施急需升級，精品酒店已具備成熟的市場條件。,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,項 目 定 位,市場定位,客源定位,6、品牌定位,客源定位,該項目目標預定為金字塔尖端的高端小眾客源，對度假休閑品質要求高的高端消費群體。,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,牛角湖環境幽靜隱逸，是打造高端文化、養生、靜修的理想場所。創造小規模的、私密的、讓人感覺親切的氛圍，走小而精的路線。與酒店的規模相比，更注重為客人提供的服務品質。,市場定位休閑養生+優質服務,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,7、THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,首旅酒店業擁有自主酒店管理品牌、引進的酒店管理品牌和單體特色酒店。以高端酒店結合中國傳統文化為特色。定位于國際標準的“安縵”、“悅榕莊”等品牌在國內乃至世界享有盛名。,寶山鎮引進首旅寒舍品牌，創造休閑靜修理想空間，共同打造高端頂尖旅游度假酒店。加強懷柔城鎮旅游功能，成為旅游度假體系中的龍頭企業。,北京頤和安縵,三亞悅榕莊,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DES8、IGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,品牌定位寶山引進“首旅寒舍”品牌,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,概 念 方 案,規劃方案,基地分析,形象展示,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE D9、ESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING10、 PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LA11、KE OX HORN,HUAIROU,BEIJING,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,基地考察：豐富的景觀條件+復雜的地形條件,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIRO12、U,BEIJING,基地可建設用地分析,該項目可建設用地范圍內主要以臺地為主，山體坡度不大于40。,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,地形利用剖面示意圖,5m,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE13、 OX HORN,HUAIROU,BEIJING,交通組織,回車場,入口,電瓶車場,四寶路,陸上入戶路線,水上入戶路線,1#碼頭,2#碼頭,3#碼頭,4#碼頭,5#碼頭,6#碼頭,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,懷柔當地建筑：材料觸動,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING 14、PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,建筑形式：自由圍合,坐山擁水而建，建筑的平面角度與山勢相和，自由銜接并圍合出庭院。外有山體環繞，三面建筑面向周圍景觀，和山景相映成趣，從內到外為建筑創造了全角度的視野。院墻提供半私密空間，增加內街空間層次,規劃方案,總平面圖,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,15、BEIJING,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,業態分布,西餐廳,中餐廳,Check in,書吧咖啡廳,客房16、區,SPA 瑜伽,戶外泡池,后勤,山頂泳池,湖心島餐廳,崖壁禪修,觀景平臺,水上高爾夫,牛角瀑,菜園,網球場,釣魚俱樂部,碼頭,冬季圍爐,林中步道,水上高爾夫,釣魚俱樂部,崖壁禪修,SPA,山頂泳池,戶外泡池,冬季圍爐,林中步道,湖心島餐廳,書吧,網球場,碼頭,牛角溪,多功能廳,水處理設施,牛角潭,變壓器,湖心島禪修,停車場,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,客房室內效17、果及材質意向,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,餐廳室內效果及材質意向,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,大堂室內效果及材質意向,懷柔牛角湖精品18、客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,書吧室內效果及材質意向,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,客棧生活樂享攻略,開 發 策 略,水,田,山,園,懷柔牛角湖精品客19、棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,水 靜 凈,.,.,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,客棧生活樂享攻略,水岸套房,Spa 名湯,湖面垂釣,水上高爾夫,水岸禪修20、,水岸書吧,湖心晚宴,游船晚宴,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,水,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,一水養人游船入戶（夏）（親水）,春夏秋之21、時，在水上，乘一葉扁舟，于詩情畫意中，步入私享客房。,位置示意,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,一水養人冰上入戶（冬）（親水）,冰上入戶,冬季之時，乘飛馬之勢，享冰湖雪景。,冰上景觀,觀景平臺,景觀長廊,一水養人室內SPA（親水）,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PR22、OGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,沁水舒心，拂去一身疲憊，泡湯之時，吸納自然之靈氣，尋找超然世外的體驗。,位置示意,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,一水養人牛角潭，牛角溪（聽水）,疊水意向的景觀水池，讓人們在閑談漫步時，聆聽靜謐的潺潺水聲。,位置示意,懷柔牛角湖精品客棧項目規劃設23、計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,一水養人路亞釣魚俱樂部（樂水）,位置示意,水岸及漁船垂釣，為人們提供了水上小憩的休閑時光。同時，可以承接高端路亞釣魚賽事。,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIRO24、U,BEIJING,一水養人水岸套房（樂水）,沿水岸錯落布置的客房，讓客人在這里享受私人獨院的優質時光。,位置示意,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,一水養人游船晚宴（享水）,在湖心的游船上，遠離岸上的喧鬧，私享浪漫的燭光晚宴。,位置示意,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING25、 PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,一水養心水岸書吧（閱水）,冬季在水岸書吧，泡上一杯咖啡，享受慵懶、溫暖的閑暇時光。,位置示意,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,圍爐沿途分散布置，是公共的活動空間，在冬季是客棧運營的重要項目，讓客人在冬季也可以擁有溫暖的享受。,位置示意,冬季26、圍爐,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,位置示意,夏季客廳,“客廳”沿途分散布置，是公共的活動空間，在夏季，客人在可以享食小憩，感受夏季“午后客廳”的樂趣。,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,山頂泳池（樂水）,無邊界泳池，讓人們在山頂享受天水山合一的美景。,位置示意,山,林地步道,山頂平臺,冬季圍爐,山頂泳池,林地瑜伽,山頂瑜伽,崖壁禪修,懷柔牛角湖精品客棧項目規劃設計及建筑設計方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,