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1、CHANGZHOU MINGLI SALES CENTERConcept design,常州名力售樓處概念方案,Located on the southern bank of the Yangtze River,Changzhou is located in the highly developed Yangtze Delta region of China extending from Shanghai going northwest.The city began to develop a cotton textile industry in the 1920s,and cotton mil2、ls were established in the late 1930.The city has remained a textile It also developed as a centre of the engineering industry.Up until now,Changzhou has remained one of the most developed cities in Jiangsu,ranked third after Suzhou and Wuxi,being also one of the top business cities in China.,常州位于長江3、南岸，地處中國高度發達的長江三角洲地區，從上海向西北延伸。20 世紀 20 年代，該市開始發展棉紡織業，1930 年底成立棉紡織廠。這個城市一直是一個以紡織品聞名的城市，同時它也發展成為工業中心。到目前為止，常州仍然是江蘇最發達的城市之一，在蘇州和無錫之后排名第三，也是中國最大的商業 城市之一。,CHANGZHOU 常州,Sunset view over Changzhou city 在常州市的日落美景,Textile industry Represented by Liu Guo Jun 紡織業 代表人物：劉國鈞,Changzhou Mingli Sales Center|Concept d4、esign 常州名力售樓處 概念方案,3,INTRODUCTIONIn 20s and 30s twentieth Century,the capitalist world aggravated the export of capital and commodity to China,and Chinas national industry was heavily attacked,especially the cotton textile industry.Facing the attack of European powers,especially the Japanese enterpr5、ises in the Orient,Chinas national industry suffered a great survival crisis and struggled on the verge of bankruptcy.,However,there was an enterprise from nineteen years(1930)to twenty-six years(1937)of the Republic of China(1937),with a great success and a eight fold increase in the size of the en6、terprise.Ma Yinchu,a famous economist,once said,this is a rare miracle in the countrys textile industry.This company is Changzhou Dacheng Textile printing and dyeing company,and its founder is Mr.Liu Guojun.,20 世紀二三十年代，資本主義世界加劇了對中國的資本輸出和商品輸出，中國的民族工業 受到沉重的打擊，其中尤以棉紡織工業為重。面對歐洲列強，尤其是東洋日本企業的夾擊，中國的民族工業遭遇極7、大的生存危機，掙扎在破產倒閉的邊緣。但是，有一家企業從民國十九年（1930）到民國二十六年（1937）的數年中，逆勢而上，取得了巨大的成功，企業規模增加了八倍。著名經濟學家馬寅初曾經贊嘆道：在全國紡織業 日趨蕭條的情況下，這是罕見的奇跡！這家企業就是常州大成紡織印染公司，它的創辦者為劉國鈞先生。,The Grand Canal京杭大運河,Changzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,4,Textile history紡織業歷史,Modern metropolis現代大都市,HISTORICAL,CHANGES,NOW WE 8、MEET HERE WITH BEST WISHES FOR OUR LIFE,Changzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,5,HISTORY 歷史Audience hall 觀眾廳|Traditional 中式風格,Changzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,6,TRANSITION 過度Textile factory 紡織廠|Industrial 工程風格,BUSINESS 商業Sales office 售樓處|Contemporary 現代風格,9、DESIGN STRATEGY 設計策略,Changzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,7,劇院,觀眾大廳,紡織廠,屏幕和舞,洽談和水吧,展示區,歷史和影音區,建筑功能時間線,觀眾大廳,紡織廠,售樓處,觀眾大廳,紡織廠,劇院,DESIGN DEVELOPMENT 歷史的層次,C,I,R,C,U,L,A,T,I,O,N,E,L,E,M,E,N,T,S,功能,走線,CINEMA放映室,OFFICE辦公室,OFFICE辦公室,VR,PROCESS DISPLAY工法展示,KIDS PLAY AREA兒童樂園,BAR水吧,MODEL10、 AREA沙盤區,LOBBY大堂,CHATTING AREA洽談區,STAGE 舞臺,MATERIAL DISPLAY材料展示,RECEPTION,前廳接待,MODEL AREA,沙盤區,SHOW ROOM,樣板房,PROCESS DISPLA,工法展示,REAR SERVICES,后勤區,CHATTING ARE,洽談區,CINEMA放映室,TOILET,BAR,VR,CONTRACT,OFFICE,CHSHIER,M,ATERIAL DISPLA材料展示,Changzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,8,MATERIAL11、 SYMBIOSIS 材料共生,Changzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,9,A language that mixes inside and outside,inviting the relaxing landscape into the indoor space.,Traditional materials are reinterpreted in a contemporary language and creating a timeless conversation.,Future meets the past,i12、nteracting and learning from it.History is found in every wall.,Space is continuous,leading us to wonder about inmaterial dreams and material future.,PAST&FUTURE 過去和未來,Changzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,10,LAYOUT 平面布局OPTION A,Changzhou Mingli Sales Center|Concept design 常州名力售樓13、處 概念方案,11,流線 A流線 B,MODEL AREA沙盤區,Changzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,12,BAR水吧,STAIRCASE樓梯,CHATTING AREA洽談區,STAGE舞臺,OFFICE辦公區,WC,CINEMA放映室,LOBBY大堂,VR,PROCESS DISPLAY工法展示,MATERIAL DISPLAY材料展示,KIDS ROOM兒童房,FUNCTION&STREAMLINE 功能流線OPTION A,LAYOUT 平面布局OPTION B,Changzhou Mingli Sales14、 Center|Concept design 常州名力售樓處 概念方案,13,流線 A流線 B,MODEL AREA沙盤區,Changzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,14,BAR水吧,KIDS PLAY AREA兒童樂園,CHATTING AREA洽談區,STAGE舞臺,OFFICE辦公區,WC,CINEMA放映室,REST AREA休息區,VR,PROCESS DISPLAY工法展示,MATERIAL DISPLAY材料展示,LOBBY大堂,FUNCTION&STREAMLINE 功能流線OPTION B,SECTIO15、NS 剖面,Changzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,15,A WALK THROUGH THE PAST 歷史回顧,Changzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,16,Vintage and original pieces from the former textile factory are exhibited throughout the space.,A WALK THROUGH THE PAST 歷史回顧,Neutral tones calm16、 down the customers,inviting into apleasant and warm environment.,Changzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,17,Recovered black and white pictures of the former days are displayed to inspire past moments.,Reception is made of natural materials while the background implies an industria17、l era.,RECEPTION DESK 前臺,Changzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,18,MACHINE EXHIBITION 紡織機器展示,Changzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,19,FACTORY HISTORY 紡織廠歷史展示區,Changzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,20,FACTORY HISTORY 紡織廠歷史展示區,Changzhou Mingli18、 Sales Center|Concept design 常州名力售樓處 概念方案,21,A BRIGHT FUTURE 美好未來,EXHIBITION AREA 展示區,Changzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,22,A BRIGHT FUTURE 美好未來,Immersive 3D cinema projection that captivates the customers before a panoramic view.,Changzhou Mingli Sales Center|Concept design 常19、州名力售樓處 概念方案,23,VR and interactive area for a deeper approach to the project and its history.,City map model is sunken under a glass projection floor,creating a feeling of power and overall view.,Material and process exhibitions are set up as artistic installations,inspiring and contemporary.,CINEMA 20、放映室,Changzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,24,MODEL AREA 沙盤區,Changzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,25,VR ROOM VR 活動區,Changzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,26,MATERIAL DISPLAY 材料展示區,Changzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,2721、,A SHOW TO ENJOY 娛樂表演,CHATTING AREA 洽談區,Changzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,28,A SHOW TO ENJOY 表演享受,An ode to the past,we maintain the stage as one of the main features and visual attraction.,The stands face both the main stage and the outdoor landscape,providing great views.,S22、oft decoration is combining a contemporary interpretation of traditional Chinese style fused with industrial elements and materials.,Changzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,29,CHATTING AREA RENDER 洽談區效果圖,Changzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,30,THE STAGE 舞臺,Chan23、gzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,31,THE STANDS 看臺,Changzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,32,BAR 水吧,Changzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,33,CHATTING AREA 洽談區,Changzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,34,STAIRS 樓梯,Changzhou M24、ingli Sales Center|Concept design 常州名力售樓處 概念方案,35,OTHER AREAS 另外角度,Changzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,36,KIDS AREA 兒童區,OFFICES 辦公室,TERRACE 露臺,A PLACE TO WORK 工作環境,Traditional elements such as rattan meshes and velvet uphostelry evoke an era of elegance and handcrafts.,Changzho25、u Mingli Sales Center|Concept design 常州名力售樓處 概念方案,37,Industrial and contemporary changes are mixed in the space with modern finishes and minimal lines.,Simplicity with a touch of fine design is found in the working and service areas.,Publich bathrooms are not left behind,showing a glimpse of fun and26、 dynamic style with vibrant colors and shapes.,OFFICES 辦公區,Changzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,38,KIDS AREA 兒童區,Changzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,39,TERRACE 露臺,Changzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,40,CASHIER 出納,Changzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,41,VIP ROOMS 貴賓間,Changzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,42,TOILETS 衛生間,Changzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,43,THANK YOU,Changzhou Mingli Sales Center|Concept design 常州名力售樓處 概念方案,44,