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1、丨 DEC 10,2018LUNENG HoNG Bo Bay SaLES oFFICE RENovatIoN PRojECtHUzHoU,zHEjIaNG湖州 魯能鴻泊灣二期售樓處改造項目SECoND StaGE oF tHE DEEPENING DESIGN第二階段擴初、深化設計CHIEF DESIGNER：RICky WoNG DESIGN MaNaGER：LULI xUHuzHou Luneng Hong Bo Bay SaLeS office Renovation PRoject湖州 魯能鴻泊灣售樓處二期改造項目aNaLySIS oF GEoGRaPHICaL ENvIRoNMENt2、地理壞境分析項目 區位PRojECt LoCatIoN項目區位ThE projECT is lhung po Bay is loCaTED aT ThE Ding an sTrEET BloCk in Wuxing DisTriCT of huzhou,no.1158,nanhua roaD,huzhou(hangzhou souTh roaD anD nanhua roaD inTErsECTion),loCaTED in ThE olD ToWn of huzhou.surrounDED By ThrEE rivErs anD BEauTiful DrEamlanD,aDvoCaTor o3、f huzhou lifE ComplEx arEa.鴻泊灣位于湖州市吳興區定安街地塊，湖州市南華路 1158 號（杭長橋南路和南華路交叉口），位于湖州老城區。山水環繞，環境優美，鴻泊灣湖州“生活綜合區”倡導者。HuzHou Luneng Hong Bo Bay SaLeS office Renovation PRoject湖州 魯能鴻泊灣售樓處二期改造項目IN tHIS PRojECt,tHE LoCaL CUStoMERS IN CHoNGqING aREa aRE MaINLy CoNCERNED WItH tHE taRGEt oF tHE MaRkEt,aND SatISFy tHE4、 RESIDENtIaL FUNCtIoN oF SUCH GRoUPS.SUCH GRoUPS attaCH IMPoRtaNCE t o tHE LoCatIoN aND ENvIRoNMENt oF tHE REGIoN,aND BELoNG t o tHE HIGH-END CUStoMERS IN tHE CIty.o N SUCH BaSIS,tHE INvEStMENt CLIENtS IN aND oUtSIDE tHE PRovINCE tHat aREattRaCtED aRE IMPoRtaNt CUStoMERS;tHE RESt oF tHE CLIENtS IN t5、HE CoUNtRy HavE tHEIR CLIENtS IN tHE CaSE.本項目中，以湖州區周邊地域客戶群體為市場主要考慮目標，滿足此類群體居住功能。此類群體重視區域位置及周邊環境，屬于城市中高端客戶群。在此類基礎上，吸 引到的省內外投資客戶為重要客戶；全國其余客戶為本案偶得客戶。C o r E C u s To m E r：S U C H G R o U P S a R E M a I N L y C U S t o M E R S I N t H E S U R Ro U N D I N G aREaS oF H U z H o U DIStRICt.SUCH GRoUPS aR6、E IN tHE MIDDLE aND UPPER CLaSSESoF SoCIEty aND HavE a CERtaIN SoCIaL StatUS aND ECoNoMIC FoUNDatIoN.tHIS GRoUP DoMINatES tHE FINaNCIaL aND INtELLECtUaL CLaSS IN WHICH SoCIaL RESoURCES oPERatE.核心客戶：此類群體以湖州區周邊地域客戶為主。此類群體處于社會中高層階級，具備一定的社會地位與經濟基礎，該群體主導社會資源運作的財智階級。imporTanT CusTomEr：SUCH G Ro U P S aRE 7、MaINLy aIMED a t IMPRovING t H E tyPE oF CUStoMER,SatISFyING tHE NEEDS oF SUCH GRoUPS.FoR INvEStoRS INtHE PRovINCE t o PRotECt IMPoRtaNt CUStoMERS,SUCH GRoUPS HavE a CERtaIN ECoNoMIC StRENGtH,HaS CERtaIN ExPERIENCE aBoUt INvEStMENt,oCCUPy tHEGRoUP t o PURCHaSE PRoPERty INvEStMENt RatIo tHaN MoSt.重要客8、戶：此類群體以改善型客戶為主，滿足此類群體居住功能需求。以省內投資客護為重要客戶，此類群體具備一定經濟實力，對投資有一定經驗，購置物業占據該群體投資比例的較大部分。aCCiDEnTal CusTomEr：PRovINCIaL a N D o t H E R REGIoNaL INvEStMENt GRoUPS.偶得客戶：省內及其他區域投資群體。CusTomEr BasE loCaTion-graDE loCk客群定位-分級鎖定CUStoMERS to aNaLySIS客群分析核心客戶 CorE CusTomEr重要客戶 imporTanT CusTomEr偶得客戶 aCCiDEnTal Cus9、TomEraRCHItECtURaL aPPEaRaNCE建筑外觀HUzHoU LUNENG HoNG Bo Bay SaLES oFFICE RENovatIoN PRojECt湖州 魯能鴻泊灣售樓處二期改造項目DESIGN PoINtS設計要點Key points of the design設計要點huzhou Luneng hong Bo Bay saLes office Renovation pRoject湖州 魯能鴻泊灣售樓處二期改造項目HUzHoU IMPRESSIoN湖州印象HUzHoU IS NaMED aFtER tHE LakE.tHE NoRtHERN PaRt oF t10、HE taIHU LakE IS vaSt aND tHE WESt IS LEaNING aGaINSt tHE tIaNMU CaNGSHaN BaMBoo SEa;tHE StatE oF tHE CULtURaL RELICS,tHE SILk HoUSE,aND tHE LaND oF FISH aND RICE.tHE LItERatI SWaSHBUCkLERS aRE SPLaSHED WItH INk,aND tHE HERMItS aRE HERoIC aND SkILLED.MILLIoNS oF yEaRS oF HIStoRy HavE CoME FRoM a LoN11、G HIStoRy.“湖州”因湖而得名的城市。北傍太湖浩渺煙波，西倚天目蒼山竹海；文物之邦、絲綢之府、魚米之鄉。文人墨客揮灑潑墨，隱士豪俠技藝卓絕，各領風騷。百萬年文史從此源遠流長Key points of the design設計要點huzhou Luneng hong Bo Bay saLes office Renovation pRoject湖州 魯能鴻泊灣售樓處二期改造項目【湖州萬象】山水清遠，文史富饒qINGyUaN SCENERy,RICH LItERatURE aND HIStoRy.湖山湖竹湖水湖 絲氣貫長虹CULtURaL HIGHLIGHtS運用元素：竹韻節節高升，堅韌挺拔12、，萬古長青。It IS RISING StEaDILy,toUGH aND UPRIGHt aND EvERGREEN.行云流水FLoWING WatER運用元素：水色湖藍綿綿，優美高雅，一氣呵成。tHE LakE IS BLUE,ELEGaNt aND ELEGaNt.絲絲入扣SILk BUCkLE運用元素：絲質湖絲微軟，細致入微，寸寸精巧。LakE SILk MICRoSoFt,NUaNCED,CoMPaCt aND ExqUISItE.大開大合oPENING aND CLoSING運用元素：山形連綿起伏，氣勢磅礴，收放自如。RoLLING,MaGNIFICENt,REtRaCtaBLE.13、HuzHou Luneng Hong Bo Bay SaLeS office Renovation PRoject湖州 魯能鴻泊灣售樓處二期改造項目kEy PoINtS oF tHE DESIGN設計要點湖山tHE MoUNtaIN IS DoMINatED By BaMBoo SPRINGS aND SMokE aND MISt.IN tHE BREEzE aND MooN,REtURN t o NatURE.山以竹海流泉、煙嵐云霧為勝。清風明月間，回歸自然；在寸土一隅間，見遼闊世界。HuzHou Luneng Hong Bo Bay SaLeS office Renovation PRoj14、ect湖州 魯能鴻泊灣售樓處二期改造項目kEy PoINtS oF tHE DESIGN設計要點湖水tHE FoRM oF WatER CHaNGES,aND EvERytHING IS RaISED t o SUPPoRt aLL tHINGS.PRECIPItatING IN tHE CULtURaL CoNCEPt,It IS PREGNaNt WItH PRoFoUND NatURaL ECoLoGICaL WISDoM.水之形態萬千變化，利萬事而養萬物。跨越時間長河，在文化理念中沉淀，孕育著深刻的自然生態智慧。HuzHou Luneng Hong Bo Bay SaLeS offic15、e Renovation PRoject湖州 魯能鴻泊灣售樓處二期改造項目kEy PoINtS oF tHE DESIGN設計要點HUNG Po Bay oF SLaE oFFICE&SHoW FLat PRojECt湖州 鴻泊灣售樓處改造及精裝樣板間項目BaMBoo-tHE PEN oF tHE LakE.PLaNtED IN tHE CoURt CaN BE ExEMPt FRoM vULGaRIty.INto tHE PoEtRy aND PaINtING,CaN CREatE a qUIEt ENvIRoNMENt,CaN BE MEtaPHoRICaL CHaRaCtER.IF yo16、U ENtER tHE HoME,yoU WILL FIND a CLEaN WoRLD IN a CoMPLEx WoRLD.竹-湖筆之桿。種于庭，可免流俗。染詩畫、可造幽境。入家室，可喻品性。湖竹HuzHou Luneng Hong Bo Bay SaLeS office Renovation PRoject湖州 魯能鴻泊灣售樓處二期改造項目湖絲SILkWoRMS aLSo SPIt.oNE tHREaD,oNE tHREaD,oNE WEavING,MINGLING WItH tHE SoFt PoWER.絲-蠶所吐也。一絲一線，一繅一織，以柔軟之力融與心中。kEy PoINtS oF 17、tHE DESIGN設計要點HuzHou Luneng Hong Bo Bay SaLeS office Renovation PRoject湖州 魯能鴻泊灣售樓處二期改造項目kEy PoINtS oF tHE DESIGN設計要點湖筆王羲之蘭亭序筆中之冠tHE CRoWN oF tHE PEN書圣B o o k SaINt天下第一行書tHE FIRSt LINE oF tHE WoRLDHUzHoU LUNENG HoNG Bo Bay SaLES oFFICE RENovatIoN PRojECt湖州 魯能鴻泊灣售樓處二期改造項目HuzHou Luneng Hong Bo Bay SaLe18、S office Renovation PRoject湖州 魯能鴻泊灣售樓處二期改造項目kEy PoINtS oF tHE DESIGN設計要點BaMBoo FEStIvaL筆中之冠M a o yINGzHIS tECHNIqUES-WRItING INk a N D SqUaNDERING t H o U S a N D S o F yEaRS o F HIStoRy a N D HUMaNItIES,WISDoM IS BLooMING a t tHE tIP o F tHE PEN,a N D PoEtRy IS INHERItED IN HIStoRy.毛穎之技甲天下-執筆潑墨，揮灑千19、年歷史人文，智慧在筆尖下綻放，詩文在歷史中傳承。DESIGN SCHEME設計方案 售樓處HuzHou Luneng Hong Bo Bay SaLeS office Renovation PRoject湖州 魯能鴻泊灣售樓處二期改造項目oRiginaL PLane原始平面oRIGINaL PLaNE一層原始平面Optimize the plane優化平面huzhOu luneng hOng BO Bay SaleS Office RenOvatiOn pROject湖州 魯能鴻泊灣售樓處二期改造項目oPtIMIzE tHE PLaNE一層優化平面方案line graph動線圖huzhou l20、uneng hong Bo Bay SaleS office renovation project湖州 魯能鴻泊灣售樓處二期改造項目LINE DIaGRaM一層動線圖SPaCE PRoGRaM空間方案 售樓處ConCept of intent意向概念HuzHou Luneng Hong Bo Bay SaLeS offiCe Renovation pRojeCt湖州 魯能鴻泊灣售樓處二期改造項目Key points of the design設計要點huzhou Luneng hong Bo Bay saLes office Renovation pRoject湖州 魯能鴻泊灣售樓處二期改造項21、目ELEMENtaL SoURCE-UPHoLD元素來源-“秉承”tHE tRaDItIoN oF aDMIRING CHINa FoLLoWS HUMaNItIES aND vIRtUES.aLL tHINGS IN NatURE,LIvING aND SyMPatHIzING WItH EaCH otHER,takE aDvaNtaGE oF HUzHoUS NatURaL ENvIRoNMENt aND CULtURE t o tRaNSFER LINkS,WRItING NatURE aND HIStoRy IN SPaCE,aND FoRMULatING DIFFERENt HUzH22、oU StoRIES IN DESIGN LaNGUaGE.秉中華之傳統，繼人文與美德。自然萬物，生生相惜，利用湖州自然環境與文化之間的轉載聯系，在空間中書寫自然與歷史，用設計的語言闡述不一樣的湖州故事。山紋竹節線條轉載傳遞kEy PoINtS oF tHE DESIGN設計要點HUzHoU LUNENG HoNG Bo Bay SaLES oFFICE RENovatIoN PRojECt湖州 魯能鴻泊灣售樓處二期改造項目湖山湖筆演繹結構轉變組件重組應用應用HuzHou Luneng Hong Bo Bay SaLeS office Renovation PRoject湖州 魯能鴻泊灣售樓處23、二期改造項目guided view導視圖SaNDBox EFFECt GUIDE vIEW一層沙盤區效果導視圖HuzHou Luneng Hong Bo Bay SaLeS office Renovation PRoject湖州 魯能鴻泊灣售樓處二期改造項目HUNG Po Bay oF SLaE oFFICE&SHoW FLat PRojECt湖州 鴻泊灣售樓處改造及精裝樣板間項目RENDERINGS SCHEME效果圖方案SaNDBox RENDERING一層沙盤區效果圖方案HuzHou Luneng Hong Bo Bay SaLeS office Renovation PRoject湖州24、 魯能鴻泊灣售樓處二期改造項目guided view導視圖CHat aREa EFFECt GUIDE vIEW一層洽談區效果導視圖RENDERINGS SCHEME效果圖方案HUzHoU LUNENG HoNG Bo Bay SaLES oFFICE RENovatIoN PRojECt湖州 魯能鴻泊灣售樓處二期改造項目CHat aREa RENDERING一層洽談區效果圖方案HUzHoU LUNENG HoNG Bo Bay SaLES oFFICE RENovatIoN PRojECt湖州 魯能鴻泊灣售樓處二期改造項目MatERIaL&SoFt INStaLLatIoN材料&軟裝示意CH25、at aREa MatERIaL&SoFt INStaLLatIoN洽談區材料&軟裝示意HuzHou Luneng Hong Bo Bay SaLeS office Renovation PRoject湖州 魯能鴻泊灣售樓處二期改造項目guided view導視圖GoNG Fa ExHIBItIoN aREa EFFECt GUIDE vIEW一層工法展示區效果導視圖ConCept of intent意向概念HuzHou Luneng Hong Bo Bay SaLeS offiCe Renovation pRojeCt湖州 魯能鴻泊灣售樓處二期改造項目GoNG Fa ExHIBItIoN a26、REa INtENtIoN工法展示區意向RENDERINGS SCHEME效果圖方案HUzHoU LUNENG HoNG Bo Bay SaLES oFFICE RENovatIoN PRojECt湖州 魯能鴻泊灣售樓處二期改造項目GoNG Fa ExHIBItIoN aREa RENDERING一層功法展示區效果圖方案Material scheMatic物料示意huzhou luneng hong Bo Bay sales office renovation Project湖州 魯能鴻泊灣售樓處二期改造項目HuzHou Luneng Hong Bo Bay SaLeS office Renovation PRoject湖州 魯能鴻泊灣售樓處二期改造項目aCCESSoRIES INStaLLatIoN飾品示意HUzHoU LUNENG HoNG Bo Bay SaLES oFFICE RENovatIoN PRojECt湖州 魯能鴻泊灣售樓處二期改造項目PRojECt BUDGEt工程概算一層工程造價限額：硬裝 4000 元/平米，軟裝 4000 元/平米