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1、Luneng H o n g Bo Bay SampLe r o o m r e n o v a t i o n projectHuzHou,zHejiang湖 州 魯 能 鴻 泊 灣 二 期 樣 板 間 項 目目錄taBLe o F c o n t e n t S設 計 理 念DeSign concept優 化 平 面設 計 效 果optimization pLaneDeSign eFFectHuzHou Luneng Hong Bo Bay SampLe room renovation project湖州 魯能鴻泊灣樣板間二期項目anaLySiS oF geograpHicaL envir2、onment地理壞境分析項目 區位project L o cat i o n項目區位The projecT is lhung po bay is locaTed aT The ding an sTreeT block in Wuxing disTricT oF huzhou,no.1158,nanhua road,huzhou(hangzhou souTh road and nanhua road inTersecTion),locaTed in The old ToWn oF huzhou.surrounded by Three rivers and beauTiFul dreamland,3、advocaTor oF huzhou liFe complex area.鴻泊灣位于湖州市吳興區定安街地塊，湖州市南華路 1158 號（杭長橋南路和南華路交叉口），位于湖州老城區。山水環繞，環境優美，鴻泊灣湖州“生活綜合區”倡導者。HuzHou Luneng Hong Bo Bay SampLe room renovation project湖州 魯能鴻泊灣樣板間二期項目in tHiS project,tHe LocaL cuStomerS in c H o n g q i n g area are mainLy concerneD WitH tHe ta rget oF tHe marke4、t,a n D SatiSFy tHe reSiDentiaL F u n c ti on oF SucH groupS.SucH groupS atta c H importance t o tHe L ocati on a n D environment oF tHe region,a n D BeLong t o tHe HigH-enD cuStomerS in tHe city.o n SucH BaSiS,tHe inveStment cLientS in a n D outSiDe tHe province t H at are attracteD are important c5、uStomerS;tHe reSt oF tHe cLientS in tHe c o u n t r y Have tHeir cLientS in tHe caSe.本項目中，以湖州區周邊地域客戶群體為市場主要考慮目標，滿足此類群體居住功能。此類群體重視區域位置及周邊環境，屬于城市中高端客戶群。在此類基礎上，吸 引到的省內外投資客戶為重要客戶；全國其余客戶為本案偶得客戶。core cusTomer：SucH g r o u p S a r e m a i n Ly D e m a n D i n g FirSt-time H o m e B u y e r S a n D DemanD F6、 o r WeDDing ro o m S.tHey are moStLy g ra S S-ro o t S empLoyeeS a n D are in tHe miDDLe a n D upper cLaSSeS oF Society.tHey Have a c e r t a i n e c o n o m i c BaSiS,a n D tHe g r o u p DominateS tHe FinanciaL a n D inteLLectuaL cLaSS in WHicH SociaL reSourceS operate.核心客戶：此類群體以剛需首次購房及婚房需求群體為主，多為7、企業基層員工，處于社會中高層階級，具備一定的經濟基礎，該群體為主導社會資源運作的財智階級。imporTanT cusTomer：t H i S t y p e o F i n v e S t m e n t iS m a i n L y B a S e D o n c u S tom er S WitHin a n D outSiDe tHe province.S u c H g r o u p S Have c e r t a i n e c o n o m i c S t r e n g t H a n D Have c e r ta i n experience in inveSting8、.purcHaSeD propertieS a c c o u n t F o r a L a r g e r p r o p o r t i o n oF tHe g ro u p S inveStment.重要客戶：此類以省內外投資客戶群體為主。此類群體具備一定經濟實力，對投資有一定經驗，購置 物業占據該群體投資比例的較大部分。accidenTal cusTomer：o t H e r r e g i o n a L i n v e S t m e n t g r o u p S i n t H e c o u n t r y.偶得客戶：全國其他區域投資群體。cusTomer base l9、ocaTion-grade lock客群定位-分級鎖定cuStomerS to anaLySiS客群分析核心客戶 core cusTomer重要客戶 imporTanT cusTomer偶得客戶 accidenTal cusTomerHuzHou Luneng Hong Bo Bay SampLe room renovation project湖州 魯能鴻泊灣樣板間二期項目arcHitecturaL appearance建筑外觀DeSign pointS設計要點Key points of the design設計要點huzhou Luneng hong Bo Bay sampLe room r10、enovation project湖州 魯能鴻泊灣樣板間二期項目H u z H o u impreSSion湖州印象“HuzHou”iS a key city in HangzHouS WanWan Bay area.tHe region iS ricH in FertiLity,HaS a L o n g HiStory oF Literature anD art,anD tHe rapiD DeveLopment oF tHe main Line oF tranSportation HaS createD a ricH commerciaL anD economic environment11、.“湖 州”環 杭 州 彎 大 灣 區 核 心 城 市。地 域 富 饒，文 史 悠 長，交 通 干 線 發 展 迅 速，商 貿 經 濟 底 蘊 豐 厚，小 江 南 稱 謂 上 的 時 尚 之 都。HuzHou Luneng Hong Bo Bay SampLe room renovation project湖州 魯能鴻泊灣樣板間二期項目key pointS oF tHe DeSign設計要點 湖州-全國著名蟬鄉，絲綢起源于湖州，因“榮記湖絲”一舉獲得維多利亞女王親自頒發的金銀大獎，湖絲正式被大眾所知，成就湖州“絲綢文明”。HuzHou-tHe FamouS nationaLity in tHe12、 co u nt r y,SiLk originateD in HuzHou,anD rongji HuSi WaS aWarDeD tHe g o L D anD SiLver prize perSonaLLy By queen victoria.HuSi WaS FormaLLy k n o Wn By tHe puBLic anD maDe H u z H o u a SiLk civiLization.經典c LaSSic智慧WiSDom個性perSonaLity 湖商-是具有地域特征的商人群體，以南潯絲商為代表的湖州商界接觸到西方思潮，湖絲走向國際化，通過科技以各種形態呈現。HuSH13、ang iS a g r o u p oF mercHantS WitH regionaL cHaracteriSticS.tHe H u z H o u BuSineSS community,repreSenteD By tHe SoutH SiLk mercHantS,HaS come into c o n t a c t WitH tHe WeStern trenDS oF tHougHt.tHe Lake SiLk iS g o i n g internationaL anD iS preSenteD in variouS FormS t H r o u g H Science anD14、 tecHnoLogy.湖絲-湖絲走上國際，在不同領域大放異彩。展現湖絲獨特氣質，提升空間藝術氣息及精細功能，湖絲與設計相輔相成。Lake SiLk-Lake SiLk goeS internationaL anD SHineS in DiFFerent FieLDS.SHoW tHe unique temperament oF tHe Lake SiLk,enHance tHe Space a r t atmoSpHere,tHe Fine Function,tHe Lake SiLk anD tHe DeSign compLement eacH otHer.HuzHou Luneng Ho15、ng Bo Bay SampLe room renovation project湖州 魯能鴻泊灣樣板間二期項目key pointS oF tHe DeSign設計要點Lake SiLk湖絲one By one,DeLicate anD DeLicate,Like a SiLk,a roLL oF SiLky anD SiLky Like a WaterFaLL,FLoating at tHe gLoSSy enameL,c H a n g i n g in a variety oF SHapeS.縷 縷 細 膩 如 絲，卷 卷 柔 滑 若 瀑，浮 動 處 光 澤 皎 皎，變 化 中 形 姿 百16、 態。DeSign ScHeme設計方案 樣板間（a2 戶型）HuzHou Luneng Hong Bo Bay SampLe room renovation project湖州 魯能鴻泊灣樣板間二期項目originaL pLane原始平面710010900340002350270021002800800360010originaL pLane原始平面Optimize the plane優化平面huzhOu luneng hOng BO Bay Sample rOOm renOvatiOn prOject湖州 魯能鴻泊灣樣板間二期項目optimize tHe pLane優化平面方案Space 17、p ro g ra m空間方案 樣板間HuzHou Luneng Hong Bo Bay SampLe room renovation project湖州 魯能鴻泊灣樣板間二期項目cHaracter anaLySiS人物分析魏家誠 damon32 歲 理財師睿智沉穩，工作之余，熱愛健身，閑暇時刻會相約與朋友一起參加戶外運動或各類聚會。阮玉 eva28 歲 地產行業銷售顧問優雅知性，工作之余，喜歡在家約上三五朋友，配上一些精致甜點與清茶，一起享受下午的休閑時光。HuzHou Luneng Hong Bo Bay SampLe room renovation project湖州 魯能鴻泊灣樣板間二18、期項目Her m S i S a W o r LD-F a m o u S L u x u r y B r a n D F o u n De D i n 1837 By t H i e r r y Her m S i n p a r i S,F r a n c e.i n t He e a r Ly y e a r S,H e r m S S t a r t e D W i t H tHe m a n u F a c t u r e o F Fine H a r n e S S e S a n D HaS a L o n g H i S t o r y o F 180 yearS.it iS 19、L u x u r i o u S a n D p r u D e n t W i t H it S i n H e r e n t H o n o r.t H e 1 8 0-y e a r-o L D H e r m e S H a S Been H a n De D D o W n F r o m g e n e r a t i o n t o g e n e r a t i o n.W i t H i t S S u p e r B c r a F t S m a n S H i p a n D c o n S t a n t i m a g i n a t i o n,i t H a20、 S B e c o m e t H e m o S t a r t i S t i c a n D a t t r a c t i v e F r e n c H L u x u r y B r a n D.HermeS SymBoLizeS tHe i m a ge o F a k n i g H t W i t H u n i q u e S t r e n g t H.tHe e L e g a n t c H a r m o F a g e n t L e m a n iS FuLLy reveaLeD.i n tHe Space,i t Wi LL Be pre Sente D i21、 n t He a r t F o r m W i t H Deep t H o u g H t,H i g H t a Ste,r i c H c o n n o t a t i o n a n D e x q u i Site c r a Ft S m a n SHip.愛馬仕（herms）是世界著名的奢侈品品牌，1837 年由 Thierry herms 創立于法國巴黎，早年以制造高級馬具起家，迄今已有 180 年的悠久歷史。它奢侈穩重中帶著與生俱來的尊貴，擁有 180 年歷史的hermes，世代相傳，以其精湛的工藝技術和源源不斷的想象力，成為當代最具藝術魅力的法國高檔品牌。hermes22、 象征著獨具力量的騎士形象，紳士魅力盡顯，在空間中它將以思想深邃、品位高尚、內涵豐富、工藝 精湛的藝術形式而呈現。key pointS oF tHe DeSign設計要點ConCept of intent意向概念HuzHou Luneng Hong Bo Bay SampLe room renovation projeCt湖州 魯能鴻泊灣樣板間二期項目ConCept of intent意向概念HuzHou Luneng Hong Bo Bay SampLe room renovation projeCt湖州 魯能鴻泊灣樣板間二期項目Key points of the design設計要點huz23、hou Luneng hong Bo Bay sampLe room renovation project湖州 魯能鴻泊灣樣板間二期項目湖絲演繹轉變重組應用服飾結構組件應用HuzHou Luneng Hong Bo Bay SampLe room renovation project湖州 魯能鴻泊灣樣板間二期項目Seeing tHe vieW客廳導視圖renDeringS ScHeme效果圖方案HuzHou Luneng Hong Bo Bay SampLe room renovation project湖州 魯能鴻泊灣樣板間二期項目客廳效果圖方案HuzHou Luneng Hong Bo B24、ay SampLe room renovation project湖州 魯能鴻泊灣樣板間二期項目客廳 軟裝示意DeSign ScHeme軟裝示意HuzHou Luneng Hong Bo Bay SampLe room renovation project湖州 魯能鴻泊灣樣板間二期項目Seeing tHe vieW餐廳導視圖renDeringS ScHeme效果圖方案HuzHou Luneng Hong Bo Bay SampLe room renovation project湖州 魯能鴻泊灣樣板間二期項目餐廳效果圖方案HuzHou Luneng Hong Bo Bay SampLe room25、 renovation project湖州 魯能鴻泊灣樣板間二期項目餐廳 軟裝示意DeSign ScHeme軟裝示意HuzHou Luneng Hong Bo Bay SampLe room renovation project湖州 魯能鴻泊灣樣板間二期項目Seeing tHe vieW主臥導視圖renDeringS ScHeme效果圖方案HuzHou Luneng Hong Bo Bay SampLe room renovation project湖州 魯能鴻泊灣樣板間二期項目主臥效果圖方案HuzHou Luneng Hong Bo Bay SampLe room renovation pr26、oject湖州 魯能鴻泊灣樣板間二期項目臥室 軟裝示意DeSign ScHeme軟裝示意HuzHou Luneng Hong Bo Bay SampLe room renovation project湖州 魯能鴻泊灣樣板間二期項目Seeing tHe vieW書房導視圖HuzHou Luneng Hong Bo Bay SampLe room renovation project湖州 魯能鴻泊灣樣板間二期項目SoFt inStaLLation軟裝示意書房 軟裝示意HuzHou Luneng Hong Bo Bay SampLe room renovation project湖州 魯能鴻泊灣樣板27、間二期項目HuzHou Luneng Hong Bo Bay SampLe room renovation project湖州 魯能鴻泊灣樣板間二期項目Seeing tHe vieW主衛導視圖renDeringS ScHeme效果圖方案HuzHou Luneng Hong Bo Bay SampLe room renovation project湖州 魯能鴻泊灣樣板間二期項目衛生間效果圖HuzHou Luneng Hong Bo Bay SampLe room renovation project湖州 魯能鴻泊灣樣板間二期項目SoFt outFit&materiaL ScHematic軟裝及物料示意HuzHou Luneng Hong Bo Bay SampLe room renovation project湖州 魯能鴻泊灣樣板間二期項目acceSSorieS inStaLLation飾品示意