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1、蘇寧上海南虹橋綜合體項(xiàng)目概念設(shè)計(jì)Suning Shanghai South Hongqiao Mixed-Use Concept Design 2020項(xiàng)目背景BACKGROUND設(shè)計(jì)愿景VISION案例研究CASE STUDIES總體方案DESIGN SCHEMES1234目 錄CONTENT項(xiàng) 目 背 景BACKGROUND1Suning Shanghai South Hongqiao High-Rise Project我們的愿景.“三新三創(chuàng)國際基地”全方位辦公空間 企業(yè)形象打造城市空間塑造生活與工作交錯(cuò)新姿態(tài) 新功能 新標(biāo)桿 創(chuàng)新 創(chuàng)意 創(chuàng)業(yè)FLEXIBLE&DIVERSE OFFICE2、 SPACE CREATE ENTERPRISE BRANDING PLACE MAKINGLIVE WORK AND PLAYOUR VISION.Suning Shanghai South Hongqiao High-Rise Project產(chǎn) 產(chǎn)城融合人 開放社區(qū)綠 綠化滲透城 功能復(fù)合文 開放社區(qū)一座開放共享的魅力城區(qū)上海樣板工 作 圈生 活 圈產(chǎn)城人文綠 開放小街區(qū) 社區(qū)生活圈Model of ShanghaiAn Open and Shared Charming CityAN URBAN OASIS WALKABLE BLOCKSCOMMUNITY Work Circle Open3、 CommunityIndustry-City IntegrationGreen InfiltrationFunctional CompositionOpen CommunityLife Circle PeopleIndustry Green City Culture區(qū)域城市定位POSITIONINGUrban Master Plan of Shanghai（2017-2035）Hongqiao Main City Area(Minhang Part)Central City(Minhang Part)Minhang Main City AreaPujiang New TownSITE區(qū)域用地4、規(guī)劃LANDUSE基地 SITE1356891213142410117序號(hào)名稱1阿里、聯(lián)通二總部2規(guī)劃學(xué)校區(qū)域3騰訊電競中心及配套商業(yè)4規(guī)劃學(xué)校區(qū)域5規(guī)劃租賃用房6規(guī)劃會(huì)議中心8首創(chuàng)住宅用地9COSTCO會(huì)員店10虹橋觀邸11融信綠地國際12中駿公寓13醫(yī)學(xué)園區(qū)14國際學(xué)校區(qū)SITENameNo.Headoffice of Ali and UnicomPlanning school areaTencent&supporting Commercial partPlanning school areaPlanning house rentalPlanning conference centerIn5、itiation of Residential LandCOSTCOHongqiao MansionRongxin GreenlandZhongjun ApartmentMedical ZoneInternational Schools Area區(qū)域交通資源TRAFFIC ANALYSIS北青公路地鐵13號(hào)線滬常高速京滬高速崧澤大道滬渝高速外環(huán)高速地鐵25號(hào)線沈海高速M(fèi)MMM華新鎮(zhèn)虹橋商務(wù)區(qū)主功能區(qū)虹橋機(jī)場嘉定區(qū)JIADING DISTRICTCHANGNING DISTRICTPUTUO DISTRICTQINGPU DISTRICT青浦區(qū)普陀區(qū)長寧區(qū)市中心方向閔行主城區(qū)方向青浦方向昆山方向6、嘉定方向虹橋鎮(zhèn)SITEMain Functional Area of Hongqiao Business DistrictHongqiao Airport City Center DirectionMetroMetro區(qū)域景觀資源LANDSCAPE ANALYSIS基地 SITE城市景觀規(guī)劃地鐵線路基地東側(cè)和南側(cè)緊臨城市景觀綠化帶，東側(cè)是規(guī)劃的彩虹湖公園，南側(cè)與紀(jì)翟浦河濱相接，景觀資源豐富。Urban LandscapePlanning of Metro Lines區(qū)域商業(yè)競品REGIONAL COMPETING COMMERCIAL DEVELOPMENTS新華聯(lián)購物中心龍湖虹橋天街萬達(dá)廣場7、（江橋店）3KM5KM8KM北青公路沈海高速嘉閔高架路萬科天空之城萬達(dá)廣場（江橋店）龍湖虹橋天街新華聯(lián)購物中心豐尚國際廣場虹橋天地購物中心SITE區(qū)域內(nèi)沒有品質(zhì)較好的購物中心。基地附近商場多數(shù)位于虹橋國際機(jī)場周圍。Wanda Plaza Fengshang Plaza Shopping Mall Vanke ResidenceShopping Mall Hualian Shopping MallHongqiao Longhu Tianjie Wanda Plaza區(qū)域辦公競品REGIONAL COMPETING OFFICE DEVELOPMENTS目前基地附近的辦公寫字樓多為新建，集中分布于8、北青公路南北側(cè)。地塊距離虹橋商務(wù)區(qū)約5公里。編號(hào)名稱距離地塊（km）體量（）1大自然虹橋中心（在建）1.4700002融信綠地國際1.8920653旭華商務(wù)廣場1.4960844永迪商務(wù)大廈1.5/5綠地旭輝E天地(自持公寓)2.7100006E通世界3.3840007華泰中心4.71500008E通世界(華新園)5.82700003KM5KM8KM北青公路沈海高速嘉閔高架路虹橋商務(wù)區(qū)12345678SITEHongqiao Business ParkNo.NameDistanceVolumeNature Hongqiao CenterRongxin Greenland Internation9、Xuhua Business PlazaYongdi Business BuildingGreenbelt Xuhui E Tiandi(Self-owned Apartment)E-to-World Huatai CenterE-to-World(Huaxin Park)區(qū)域住宅競品REGIONAL COMPETING RESIDENTIAL DEVELOPMENTS南虹橋核心區(qū)常駐人口規(guī)劃15萬人。基地周邊目前沒有在售新住宅。編號(hào)名稱開盤時(shí)間（年）戶數(shù)售價(jià)(元）1景雅苑2011720357192西郊九韻城景平苑20101176354483西郊九韻城20042460406514九方家園20010、2795393455西郊林茵湖畔東區(qū)別墅2006153451926萬科蘭喬圣菲別墅20051290814027金臣匯別墅201641616718西郊莊園別墅20053001100873KM5KM8KM北青公路沈海高速嘉閔高架路21345678SITE King Nga CourtWest Suburb Jiuyun CityWest Suburb Jiuyun City Jingping Garden Jiufang GardenWest Suburb East Distinct Villa by Linyin LakeVilla Santa Fe Vancolanjo Jinchenhui 11、VillaWest Suburb Manor VillaNameNo.Opening Timehouseholds Price城市公園彩虹湖城市公園VIEW TO CITY城市景觀彩虹湖景觀VIEW TO RAINBOW LAKE城市公園景觀VIEW TO CITY PARK城市公園景觀VIEW TO CITY PARK01020304050607SITE主要商業(yè)展示面MAIN COMMERCIAL DISPLAY主要商業(yè)展示面MAIN COMMERCIAL DISPLAY01020304050607SITE基地城市資源SITE ATTRIBUTES基地景觀資源SITE VIEWS基地東南面緊12、鄰規(guī)劃城市公園，具有優(yōu)秀的景觀視野。The southeast of the site is close to the planned urban park,which has excellent land-scape vision.基地緊鄰城市主干道，整個(gè)區(qū)塊為南虹橋核心區(qū)。聯(lián)友路為主要商業(yè)展示面。The site is adjacent to the main road of the city,and the opposite side of the road is the planned commercial land.The west side of the site is the m13、ain commercial exhibition.基地商業(yè)價(jià)值展示面POTENTIAL COMMERCIAL DISPLAY FRONTAGE基地條件分析SITE CONDITION聯(lián)友路朱建璐 ZHUJIAN ROAD紀(jì)宏路 JIHONG ROAD城市公園彩虹湖城市公園地鐵站01020304050607地鐵25號(hào)線地鐵13號(hào)線MSITE聯(lián)友路朱建璐 ZHUJIAN ROAD紀(jì)宏路 JIHONG ROAD城市公園彩虹湖城市公園01020304050607SITE基地交通分析SITE TRAFFIC ANALYSIS基地人流分析SITE PEDESTRIAN CIRCULATION ANALY14、SIS基地緊鄰城市主干道，南側(cè)為兩條規(guī)劃地鐵線路的地鐵交匯站。未來地塊周圍交通便利，可達(dá)性強(qiáng)。The two side from northwest of the site is the main road of the city,and the south corner is the subway station with two planned Metro lines.In the future,the traffic around the site will be convenient and accessible.目前地塊主要靠城市道路導(dǎo)入人流。未來地鐵修通，地塊西側(cè)商業(yè)完工，地塊東南15、側(cè)城市公園完工，COSTCO賣場開業(yè)后將會(huì)為地塊帶來大量人流。Currently,the land mainly relies on urban roads to lead into the flow of people.In the future,metro construction will be completed,commercial construction will be completed on the west side of the plot,and urban parks on the southeast side of the plot will be completed16、.After the opening of COSTCO stores,a large number of people will be brought to the plot.現(xiàn)狀總結(jié)：1.區(qū)位定位：基地位于南虹橋板塊最核心位置，7塊商業(yè)辦公用地形成了南虹橋CBD。2.可達(dá)性分析：聯(lián)友路和紀(jì)宏路兩條主要車行道路聯(lián)系虹橋主城區(qū)；地鐵13號(hào)線25號(hào)線位于聯(lián)友路和紀(jì)宏路交界口。3.城市景觀資源：基地右側(cè)是城市公園，有良好的景觀資源。4.周邊現(xiàn)有商業(yè)如虹橋天地中心，龍湖天街等距離基地較遠(yuǎn)，地塊缺乏高品質(zhì)配套商業(yè)。基地條件梳理SITE ANALYSIS01020304050607SITESummary17、 of the existing site:1.Site Location:The site is situated at the core of South Hongqiao Plate,which forms the South Hongqiao CBD,with three commercial sites on the opposite side.2.Accessibility Analysis:Lianyou Road and Jihong Road are two main traffic roads connecting the main urban area of Hongqi18、ao.Metro Line 13 and Line 25 are located at the junction of Lianyou Road and Jihong Road.3.Urban Landscape elements:An urban park is situated along the eastern edge of the site.4.Surrounding Existing Commercial Developments:The site currently lacks high-quality supporting commercial developments.Hon19、gqiao Tiandi Center and Longhu Tianjie are located at a considerable distance from the site.設(shè) 計(jì) 愿 景VISION2Suning Shanghai South Hongqiao High-Rise Project紐約New York 曼哈頓灣區(qū)綜合性開發(fā)城市地標(biāo)Manhattan Bay AreaComprehensive developmentUrban landmarksSuning Shanghai South Hongqiao High-Rise Project倫敦London 金絲雀碼頭金20、融區(qū)金融街區(qū)整合再生濱水商業(yè)辦公綜合體Canary Wharf financial districtFinancial District Integration and RenewalWaterfront Commercial Office ComplexSuning Shanghai South Hongqiao High-Rise Project東京Tokyo 港區(qū)商務(wù)區(qū)錯(cuò)落的城市天際線連續(xù)的商業(yè)界面Port Business DistrictScattered urban skylineContinuous business interfaceSuning Shanghai South 21、Hongqiao High-Rise Project舊金山San Francisco 市中心金融區(qū)交通樞紐綜合體連續(xù)的空中步行線Downtown financial districtTransportation hub complexContinuous air walkwaysSuning Shanghai South Hongqiao High-Rise Project金融物流地產(chǎn)文創(chuàng)投資科技零售蘇寧易購體育蘇寧汽車蘇寧極物蘇寧紅孩子蘇寧體育蘇鮮生一體、兩翼、三云、多端Suning Shanghai South Hongqiao High-Rise Project虹橋新標(biāo)桿LANDMARK22、OFHONGQIAOTRIO HEADQUARTERSONE CENTERMULTI FUNCTIONMIXED-USEURBAN COMPLEX三總部一中心全產(chǎn)品供給城市綜合體項(xiàng) 目 定 位蘇 寧國際化 管 理 總 部 基 地PROJECT POSITIONNEW三總部一中心3 HEADQUARTERS1 CENTER蘇寧科技研發(fā)中心蘇寧金融總部蘇寧國際總部蘇寧投資總部SUNING TECH R&D CENTERSUNING FINANCIALHEADQUARTERSUNING INTERNATIONAL HEADQUARTERSUNING INVESTMENT HEADQUARTER城市綜23、合體URBANCOMPLEX高品質(zhì)五星級(jí)酒店高端科技住宅全業(yè)態(tài)輕奢購物中心項(xiàng)目總投資預(yù)計(jì)超百億上千個(gè)就業(yè)崗位FIVE-STAR HOTEL&HIGH-TECH RESIDENCEFULL-SERVICE LIGHT LUXURYSHOPPING CENTER 10 BILLION RMB INVESTMENT 3000 EMPLOYMENT OPPORTUNITIES全產(chǎn)品供給居住生活商務(wù)辦公休閑娛樂品質(zhì)消費(fèi)Multi-function Mixed-UseLIVINGBUSINESS WORKENTERTAINMENTSHOPPING案 例 研 究CASE STUDIES3Suning Sha24、nghai South Hongqiao High-Rise Project中 信 金 融 中 心CITIC FINANCIAL CENTER目前，中信金融中心正在建設(shè)兩座標(biāo)志性的、具有結(jié)構(gòu)表現(xiàn)力的塔樓，融合了世界上最先進(jìn)的工程設(shè)計(jì)方法。該項(xiàng)目位于深圳灣超級(jí)總部區(qū)，擁有無與倫比的濱水公園和快速交通。該中心的設(shè)計(jì)旨在通過發(fā)展新的市民、社會(huì)和娛樂聯(lián)系，形成公共活動(dòng)的聯(lián)系。Currently under construction,CITIC Financial Center cre-ates two iconic,structurally expressive towers that incorpo25、-rate the worlds most advanced engineering approaches to design.The design of the Center aspires to form a nexus of public activity by developing new civic,social,and recre-ational connections.Suning Shanghai South Hongqiao High-Rise Project哈德 遜 港 灣Hudson Yards哈德遜庭院的計(jì)劃不僅僅是建造高樓或磚瓦;它是關(guān)于創(chuàng)造動(dòng)態(tài)空間，供居民和工人使用26、和享受，并為來自城市、地區(qū)和世界各地的游客提供一個(gè)著名的目的地。哈德遜庭院是一個(gè)獨(dú)特的社區(qū)，以世界領(lǐng)先的可持續(xù)性、經(jīng)濟(jì)適用房和多樣的建筑風(fēng)格為特色。街道兩旁是商店、餐館、畫廊、藝術(shù)和文化。The plan for Hudson Yards is not just about erecting tall buildings or bricks and mortar;it is about creating dynamic spaces to be used and enjoyed by residents and workers,and a celebrated destination for 27、visitors from across the City,the region and the world.Hudson Yards is a distinctive community characterized by world-leading sustainability,affordable housing,and diverse architectural styles.Suning Shanghai South Hongqiao High-Rise Project美 國 第 一 資 本 投 資 集團(tuán)總部大廈Capital One HeadquartersCapital One新總28、部位于弗吉尼亞州未建制社區(qū)泰森斯角，是該地區(qū)公交導(dǎo)向總體規(guī)劃的中心，該規(guī)劃旨在實(shí)現(xiàn)泰森斯角從城郊欠發(fā)展地區(qū)向活力都市轉(zhuǎn)變。這個(gè)占地10.52公頃的城鎮(zhèn)區(qū)域?qū)⒁怨步煌ā⒆孕熊嚭托腥寺肪W(wǎng)為中心，通過一系列公園、城市廣場、零售走廊以及住宅和辦公綜合用途街區(qū)。Capital Ones new headquarters in Tysons Corner,an unincorporated Virginia neighborhood,is at the center of a transit-oriented master plan to transform Tysons Corner from a l29、ess developed suburb into a vibrant metropolis.Suning Shanghai South Hongqiao High-Rise Project舊 金 山 跨 灣 轉(zhuǎn) 運(yùn) 站SAN FRANCISCO TRANSBAY TERMINAL業(yè)態(tài)：辦公、商業(yè)、鐵路車站、公交車站、“高線”公園TRANSBAY 項(xiàng)目集中了TOD、高線公園、老城更新、站城一體化等一系列時(shí)尚理念。其中總部大樓326m,交通樞紐地上三層、地下兩層達(dá)440m。The Transbay Transit Center Project is a visionary transportat30、ion and housing project that transforms downtown San Francisco and the San Francisco Bay Areas regional transportation system by creating a“Grand Central Station of the West”.總 體 方 案DESIGN SCHEMES4Cloud RIVERCITY云河水城F i v e K e y D e s i g n S t r a t e g i e sT o C r e a t e a N e w H e a r t f o r31、 H o n g Q i a oECOLOGYHEALTHCULTUREFASHIONTECHOLOGYu u概念分析CONCEPT ANALYSIS1.基地周圍水域資源豐富，水流入基地內(nèi)部形成基地的基因；3.水流從天而降，形成云河;2.河流擠出形成高塔。塔樓圍繞在聯(lián)友路和紀(jì)宏路十字路口形成“城市之心”；4.濱水空間向基地內(nèi)輻射，形成廣場，公園等空間，整個(gè)項(xiàng)目包含兩街快街，慢街；三軸 城市之軸，景觀軸和綠軸。概念分析CONCEPT ANALYSIS原始規(guī)劃指標(biāo)方案修改指標(biāo)Original Planning ConditionsModified Planning Conditions方案指標(biāo)DE32、VELOPMENT TARGET8.306.335.188.28用地面積7098m27930m2用地面積19644m2新增面積1246m2地塊1地塊2地塊3地塊4地塊5地塊6地塊7計(jì)容面積()9.19萬10.5萬6.4萬8.0萬5.0萬7.3萬4.4萬合計(jì)()50.79萬地塊1地塊2地塊3地塊4地塊5地塊6地塊7計(jì)容面積()5.85萬5.88萬6.4萬8.0萬5.0萬16.3萬13萬合計(jì)()60.43萬總平面圖MASTER PLAN品質(zhì)豪宅總部辦公 100000 酒店 40000 商業(yè) 15000 商業(yè) 130000 m2地下面積 20000 m2 1地塊5地塊6地塊7地塊2地塊3地塊4地塊辦33、公+配套商業(yè)辦公+配套商業(yè)辦公辦公+配套商業(yè)辦公+配套商業(yè)+酒店生活mall辦公 44800 商業(yè) 5100 辦公 48000 商業(yè) 10500 辦公 58800 辦公 30400 商業(yè) 36450 住宅 78500 商業(yè) 1500 18F3F3F3F19F24F29F46F37F7F8F28F18F18F17F17F15F13F12F16F15F14F2F規(guī)劃結(jié)構(gòu)PLANNING STRUCTURE建立三軸兩街兩核心的規(guī)劃結(jié)構(gòu)，沿城市主干道打造嗨街，以商業(yè)辦公酒店綜合業(yè)態(tài)為主；沿水岸打造城市綠道，以商務(wù)休閑居住為主。交通分析VEHICLE CIRCULATION機(jī)動(dòng)車出入口 Site Ent34、rance商業(yè)落客 Retail Drop Off辦公落客 Office Drop Off酒店落客 Hotel Drop Off車行流線 Vehicle Circulation功能分析PROGRAMS商業(yè)130000m2(含與6地塊連接商業(yè)面積)地下面積20000m27地塊生活mall住宅78500m2商業(yè)1500m24地塊品質(zhì)豪宅總部辦公100000m2酒店36000 m2公寓11880m2商業(yè)15000m26地塊辦公+配套商業(yè)+酒店+公寓公寓辦公商業(yè)住宅酒店公共空間意向PUBLIC SPACE DESIGN INTENTWater Town COMMERCIAL STREET水街商業(yè)WAT35、ER TOWN江南水鄉(xiāng)FALLS SQAURE瀑布廣場LIGHT CURTAIN光幕WATER FLOW ATRIUM水韻中庭DINNER IN THE SKY云端餐廳公共空間意向PUBLIC SPACE DESIGN INTENTCITY RETREAT CORNER城市逸角CELEBRATION PLAZA慶典廣場YUNHE VALLEY云河谷ENERGY VALLEY活力谷INNOVATION VALLEY創(chuàng)意谷CONTEMPLATIVE GARDEN靜謐花園O P T I O N I造 型 方 案 一效果展示RENDERINGS效果展示RENDERINGS效果展示RENDERINGS效果展示RENDERINGSO P T I O N I I造 型 方 案 二效果展示RENDERINGS效果展示RENDERINGS效果展示RENDERINGS效果展示RENDERINGS謝 謝THANKS