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1、Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.江記農(nóng)莊規(guī)劃設(shè)計方案JOYBO FARM PLANNING DESIGN SCHEMATIC STAGE REPORT Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.1.離主城區(qū)較遠(yuǎn)，交通不便 2.無旅游景區(qū)開發(fā)及農(nóng)業(yè)開發(fā)經(jīng)驗，市場認(rèn)同度低 3.區(qū)域2、內(nèi)部分農(nóng)戶民居占據(jù)重要景觀節(jié)點位置，不利于景觀打造 4.周邊無重要景區(qū)節(jié)點，難以形成聯(lián)動效應(yīng) 1.市面農(nóng)業(yè)綜合體項目繁多，競爭日益激烈 2.酒類產(chǎn)品及品牌屬于特殊市場，面向大眾市場存在先天性的障礙 1.品牌知名度高，品牌形象明確 2.地勢較為平緩且有水系通過，易于項目打造，開發(fā)難度相對較低 3.現(xiàn)場土壤條件較好，易于種植和農(nóng)業(yè)項目開展 1.周末經(jīng)濟(jì)及自駕出游人群急劇增長，市場空間巨大 2.江津區(qū)域除四面山景區(qū)以外尚未形成其他知名旅游 景點或旅游目的地優(yōu)勢(Strength)機遇（Opportunity）劣勢(Weakness）突出品牌形象精準(zhǔn)定位細(xì)分市場打造目的性旅游消費產(chǎn)品以滿足企業(yè)自身功能3、性為起點帶動引導(dǎo)大眾消費市場，增加收益，分散風(fēng)險威脅（Threat）SWOT 分析Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.需求分析：私人會談及商務(wù)洽談、餐飲接待、參觀體驗、短期住宿及接待 高端/政府客戶：私密性 企業(yè)活動/聚會：開放性 自然與建筑：共享性 企業(yè)實力展現(xiàn)：品質(zhì)性 自然舒適的戶外鄉(xiāng)村體驗 貼心、周到的接待服務(wù) 純天然、高品質(zhì)的企業(yè)私人會所 有創(chuàng)意、有格調(diào)的參觀體驗企業(yè)接待商務(wù)會晤觀光體驗休閑運動 目標(biāo)客群 企業(yè)客戶（經(jīng)銷商）、4、友好企業(yè) 兄弟單位、政府參觀、私人伙伴 市場定位 有格調(diào)、有創(chuàng)意的企業(yè)鄉(xiāng)村俱樂部 功能定位 參觀接待，產(chǎn)品文化展示，旅游體驗Market Analysis 市場分析Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.餐飲接待商務(wù)洽談考察團(tuán)建創(chuàng)意運動游覽體驗濱水休閑特色民宿高粱種植高粱文化油菜花田農(nóng)業(yè)研發(fā)商務(wù)接待休閑旅游農(nóng)業(yè)體驗一期完成一期小規(guī)模，后期拓展一期小規(guī)模，后期拓展123Industry Development 產(chǎn)業(yè)發(fā)展Joybo Farm 5、Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.大田種植高粱地暴走企業(yè)團(tuán)建咖啡休閑五彩花鏡花藝加工朋友聚會藝術(shù)衍生品雕塑裝置蔬菜知識環(huán)婚宴拍攝農(nóng)副產(chǎn)品山頂觀景平臺終年花香鮮榨蔬果汁農(nóng)科展覽田間音樂節(jié)民宿酒店四季輪回大地藝術(shù)節(jié)有機餐食露天電影篝火燒烤鄉(xiāng)野騎行會議論壇大樹孤植河岸漫步兒童生日趴體品酒實驗室四季觀賞五感體驗消費停留晝夜活動Content Planning 內(nèi)容策劃Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Co6、pyright of all works released by WT Architects Ltd.“釋放天性的鄉(xiāng)村俱樂部”Project Positioning 項目定位Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.Masterplan Range 規(guī)劃范圍核心體驗區(qū)大田拓展區(qū)大田拓展區(qū)大田拓展區(qū)大田拓展區(qū)Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works7、 released by WT Architects Ltd.ZONE 1ZONE 2Project Zoning 項目分區(qū) ZONE 3ZONE 4ZONE 6ZONE 5ZONE 7ZONE 8TYPE ATYPE ATYPE AZONE 9TYPE BTYPE BTYPE BTYPE BZONE 1 入口接待區(qū)ZONE 2 農(nóng)科展示區(qū)ZONE 3 蝸牛菜園區(qū)ZONE 4 五谷民宿區(qū)ZONE 5 食堂濕地區(qū)ZONE 6 大院竹林區(qū)ZONE 7 花鏡運動區(qū)ZONE 8 大田體驗區(qū)ZONE 9 倉儲配套區(qū)TYPE A 大田觀賞區(qū)TYPE B 保留林地區(qū)Joybo Farm Schematic 8、Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.Vehicle Circulation 機動車動線 Tourist Entry游客出入口Car Park停車場Hotel Drop Off民宿落客區(qū)Villa Entry大院入口Equitement Road設(shè)施設(shè)備道路Villa Side Entry大院次入口Future Entry待建入口Electric Car Bridge電瓶車橋Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyri9、ght of all works released by WT Architects Ltd.Electric Cars Circulation 電瓶車環(huán)線 Main Station始末站Hotel Station民宿站Snail Station蝸牛站Canteen Station食堂站Riverside Station濱水站Garden Station花園站Hill Station山丘站Villa Road大院專線Sports Station球場站Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works rele10、ased by WT Architects Ltd.Tourist Circulation 游客動線 Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.Fire Fighting Circulation 消防動線 Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.Architecture Index 建11、筑索引MCBFS1S2E1E2E3E4E5E6E7E8E9E10M 高粱研究所S1 紀(jì)念品店S2 食品超市B 五谷民宿C 鄉(xiāng)村食堂F 小白花房E 專家大院T 衛(wèi)生間T1T2Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.高粱研究所Respect AgricultureJoybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Archite12、cts Ltd.Sorghum Laboratory 高粱研究所Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.Sorghum Laboratory 高粱研究所Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.Sorghum Laboratory 高粱研究所Joybo Farm Schematic D13、esign Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.Sorghum Laboratory 高粱研究所Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.Sorghum Laboratory 高粱研究所Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works release14、d by WT Architects Ltd.鄉(xiāng)村食堂Contrast between Wild and LuxuryJoybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.Countryside Canteen 鄉(xiāng)村食堂Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.Countryside Canteen15、 鄉(xiāng)村食堂Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.Countryside Canteen 鄉(xiāng)村食堂Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.Countryside Canteen 鄉(xiāng)村食堂Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Cop16、yright of all works released by WT Architects Ltd.Countryside Canteen 鄉(xiāng)村食堂Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.五谷民宿Why do we need electricity?Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects L17、td.Cereal B&B 五谷民宿Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.Cereal B&B 五谷民宿Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.Cereal B&B 五谷民宿Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyrigh18、t of all works released by WT Architects Ltd.Cereal B&B 五谷民宿Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.Cereal B&B 五谷民宿Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.Cereal B&B 五谷民宿Joybo Farm S19、chematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.ZONE 1ZONE 2Landscape Zoning 景觀分區(qū) ZONE 3ZONE 4ZONE 6ZONE 5ZONE 7ZONE 8TYPE ATYPE ATYPE AZONE 9TYPE BTYPE BTYPE BSURPRISEZONE 1 入口接待區(qū)STUDYZONE 2 農(nóng)科展示區(qū)SLOWZONE 3 蝸牛菜園區(qū)STAYZONE 4 五谷民宿區(qū)COMFORTABLEZONE 6 大院竹林區(qū)CALMZONE 20、7 花鏡運動區(qū)EXCITINGZONE 7 花鏡運動區(qū)FUNZONE 8 大田體驗區(qū)花瓣農(nóng)田4-1 民宿入口4-2 民宿牌4-3 民宿次入口4-4 荷花池4-5 小樹林4-6 田間院壩4-7 玫瑰花園4-8 民宿圍墻圓環(huán)高粱地2-1 入口步道2-2 水泥通道2-3 研究所牌2-4 喬木孤植2-5 高粱步道2-6 小胖稻草人2-7 藍(lán)花楹平臺2-8 濱水棧道2-9 入口花園2-10 屋頂種植蝸牛菜園3-1 飄香樹環(huán)3-2 螺旋菜地3-3 濱水碼頭3-4 蔬菜榨汁車3-5 菜園牌大田體驗8-1 體驗區(qū)名牌8-2 熱氣球觀景塔8-3 山頂草坪8-4 野餐桌8-5 蹦床觀景臺8-6 草坡滑梯8-7 秋21、千蹺蹺板8-8 田間音樂節(jié)四季5-1 食堂牌5-2 村口大樹5-3 小白井5-4 木賊水池5-5 春季花架5-6 草坪濕地5-7 篝火坑5-8 欒樹平臺5-9 屋頂花園小白花園7-1 花園牌7-2 小白花鏡7-3 圓形籃球場7-4 方形足球場農(nóng)莊接待1-1 農(nóng)莊名牌1-2 芭蕉門房1-3 綠色停車壩1-4 蘆葦拖拉機1-5 一畝三分地1-6 觀景平臺竹林果園6-1 大院名牌6-2 竹林步道6-3 入口果樹6-4 中庭景觀6-5 觀景平臺Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by22、 WT Architects Ltd.Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.Landscape Structure 景觀結(jié)構(gòu) Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.1-3 Green Car Park 綠色停車場Joybo Farm Schematic Design Report23、|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.1-3 Green Car Park 綠色停車場Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.2-1 Entrance Walk 入口步道Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Archit24、ects Ltd.2-1 Entrance Walk 入口步道Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.2-5 Sorghum Walkway 高粱步道Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.2-6 Head of Straw Man 稻草人頭Joybo Farm Schematic 25、Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.3-3 Sprial Vegetable Field 螺旋菜地Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.3-3 Sprial Vegetable Field 螺旋菜地Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of al26、l works released by WT Architects Ltd.4-4 Lotus Lake 荷花池 Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.5-7 Fireplace 篝火坑Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.7-1 Joybo Herbaceous Border 27、小白花鏡 Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.7-1 Joybo Herbaceous Border 小白花鏡 Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.Sorghum Laboratory 高粱研究所Joybo Farm Schematic Design Report|江記農(nóng)莊-28、方案設(shè)計文本Copyright of all works released by WT Architects Ltd.Sorghum Laboratory 高粱研究所Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.Expert Compounds 專家大院Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.Expert Compounds 專家大院Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.Cereal B&B 五谷民宿Joybo Farm Schematic Design Report|江記農(nóng)莊-方案設(shè)計文本Copyright of all works released by WT Architects Ltd.江記農(nóng)莊規(guī)劃設(shè)計方案JOYBO FARM PLANNING DESIGN SCHEMATIC STAGE REPORT