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1、IDEAL,理想生活,在浮躁喧囂的城市里，快節(jié)奏的奔忙讓心緒浮躁繁重，棲心之地便隨之愈顯難得可貴。,The most poetic and bustling green trees near the natural dwelling,as well as leisurely between the artistic conception.,活動執(zhí)行方案,LIFEING,城市理想生活節(jié)全新產(chǎn)品發(fā)布,而最具有詩意與繁華綠樹為鄰的自然棲居，還有悠然之間娓娓道來的意境。,活動執(zhí)行方案,WHAT IDEALIST,什么是理想家？,XX理想家，是以人文關懷為中心的住宅景觀理念，通過對業(yè)主日常生活中的實用性2、及人性化需求進行探究，梳理6大功能模塊、近百項貼心關懷的細節(jié)設計，打造一個與時俱進、更居人文氣息的社區(qū)景觀！,讓生活更加【如你所愿】,Make life more like you want it to be,C,A,Comfort,可感知舒適,Aintelligence,可體驗智能,LIFEING,XX 理想家,抓住每一個可以切實改善業(yè)主生活的細節(jié)，發(fā)現(xiàn)它、關注它、改善它。,以新靈感和細節(jié)的加入，締造最貼心人性的理想人居。,CARE,WHAT IDEALIST,為改變?nèi)司由疃鴣?IDEAL LIFE,XX 理想家,Make life more like you want it to be,3、For the change of human life,理想生活,The most poetic and bustling green trees near the natural dwelling,as well as leisurely between the artistic conception.,For the change of human life,Make life more like you want it to be,IDEAL LIFE,活動執(zhí)行方案,01,活動概述,ACTIVITYOVERVIEW,理想生活,The most poetic and bustling g4、reen trees near the natural dwelling,as well as leisurely between the artistic conception.,活動背景,ACTIVITY OVERVIEW,XX理想家是以人文關懷為主的產(chǎn)品理念，品牌在城市名較長時間未發(fā)聲，,借此XX城即將開盤之際，重新在市場發(fā)聲，如何定義理想家含義，以及人居生態(tài)理念，造勢城市名，引發(fā)傳播熱潮，是本案亟待解決的問題！,IDEAL LIFE,理想生活,活動目的,ACTIVITY PURPOSE,品牌造勢沉浸體驗產(chǎn)品落地營銷輔助,IDEAL LIFE,理想生活,Brand promotion i5、mmersion experience product landing/marketing assistance,城市理想生活產(chǎn)品,活動策略,ACTIVITY CREATIVITY,令全城都能感受到XX理想家為人居生活帶來的巨大改變,IDEAL LIFE,理想生活,而理想與生活的期許幻化成最美的聲音 說給你聽,聽，從耳德，即耳有所得，即心有所聞。,IDEAL LIFE,理想生活,listen From Eard,That is to say,what you hear,The heart knows what it knows.,And ideals and expectations of l6、ifeInto the most beautiful voice said to you,活動主題,ACTIVITY PURPOSE,IDEAL LIFE,理想生活,To I put the ideal to you as the theme,to show the industry and target audience XX on the ideal field life understanding,本次品牌發(fā)布會以“我把理想說給你聽”為主題，通過發(fā)布會，向業(yè)界和目標受眾展示XX關于理想現(xiàn)場生活的理解,娓娓道來“改善大師”如何以產(chǎn)品致敬當代東方人居，更是一次對理想，對生活、城市文化的深度解7、讀。,IDEAL LIFE,理想生活,To I put the ideal to you as the theme,to show the industry and target audience XX on the ideal field life understanding,活動時間:2023年9月23日,活動地點:城市國際交流中心,參與人員:領導/嘉賓/客戶/媒體,核心內(nèi)容:理想家體系+產(chǎn)品發(fā)布,活動信息,ACTIVITY CREATIVITY,聽/說間,為理想加冕 致敬城市中堅,氛圍包裝舞美效果流程內(nèi)容,IDEAL LIFE,理想生活,聽,LISTEN,直擊內(nèi)心的聲音，國際頂級4D環(huán)繞8、音響，HD高清音質(zhì)。天籟之音藏于句句之中，理想生活藏于絲絲細節(jié)中。五官相同，閉一則另開一，此時此刻，用耳開啟一段理想之旅.,Straight to the heart of sound,international top 4D surround sound,HD sound quality.The sound of nature is hidden in every sentence,IDEAL LIFE,理想生活,IDEAL LIFE,理想生活,說,SAID,趣味橫生的演講方式，細膩溫婉的悠悠歌聲，大氣磅礴的理想頌歌以“言”為載，“音”為形，用“說”直擊內(nèi)心,Straight to the 9、heart of sound,international top 4D surround sound,HD sound quality.The sound of nature is hidden in every sentence,IDEAL LIFE,理想生活,定制CD黑膠唱片邀請函，CD黑膠唱片內(nèi)存儲項目宣傳片及理想家宣傳片，CD黑膠唱片包裝展示XX項目名稱logo、照片、基本信息等。,活動邀請,ACTIVITY CREATIVITY,活動執(zhí)行方案,02,氛圍包裝,CTIVE CONTENT,理想生活,The most poetic and bustling green trees nea10、r the natural dwelling,as well as leisurely between the artistic conception.,將生活與自然力量巧妙融合，打造了一個接近“自然磁場”的森系空間。藉由這城中森林，帶給來賓沉浸式互動體驗。,山河人間謐境歸來自然色彩,CTIVECONTENT,設計理念Design concept,外場氛圍主題組景Field atmosphere theme group scene,主題門頭設計Theme door head design,主題門頭設計Theme door head design,簽到處設計Sign everywhere des11、ign,項目/品牌展示區(qū)設計brand display area design,項目/品牌展示區(qū)地面設計brand display area design,理想生活場景互動設計brand display area design,理想生活場景互動設計brand display area design,休息區(qū)設計brand display area design,休息區(qū)（花藝）氛圍設計brand display area design,休息區(qū)（花藝）氛圍設計brand display area design,舞美設計brand display area design,設計圖均源自網(wǎng)絡，僅供參考，若12、侵權聯(lián)系刪圖,舞美（氛圍）細節(jié)設計brand display area design,設計圖均源自網(wǎng)絡，僅供參考，若侵權聯(lián)系刪圖,舞美（氛圍）細節(jié)設計brand display area design,設計圖均源自網(wǎng)絡，僅供參考，若侵權聯(lián)系刪圖,舞美（氛圍）細節(jié)設計brand display area design,設計圖均源自網(wǎng)絡，僅供參考，若侵權聯(lián)系刪圖,活動執(zhí)行方案,03,活動流程,CTIVE CONTENT,理想生活,The most poetic and bustling green trees near the natural dwelling,as well as leisure13、ly between the artistic conception.,黑膠唱片簽到,Vinyl record sign in,宣傳片暖場播放,promo video played to warm up the scene,The most poetic and bustling green trees near the natural dwelling,as well as leisurely between the artistic conception.,活動流程簡述Brief description of activity flow,The most poetic and bustli14、ng green trees near the natural dwelling,as well as leisurely between the artistic conception.,極致聲光電星空氛圍營造抽象現(xiàn)代舞藝術，演繹向往的理想星空。,開場節(jié)目 理想星空/現(xiàn)代舞,opening act is modern dance,為現(xiàn)場來賓介紹活動內(nèi)容、基本流程及到場領導、嘉賓。,主持人開場,Host opening,專業(yè)專職主持人（原寧夏電視臺聚焦寧夏欄目主持）中國好聲音寧夏賽區(qū)主持人；城市名好聲音主持人；建黨95周年區(qū)內(nèi)匯演指定主持人；,孫寧,推薦理由：該主持人形象氣質(zhì)佳，多次擔任省市級15、大型賽事活動主持人，商演控場能力較強。同時作為省級欄目主持人，孫寧具有良好的公眾形象與粉絲基礎，這與本次活動的整體形象和主基調(diào)較為匹配，得此推薦,主持人推薦,Host recommendation,sunning,專業(yè)主持人(CCTV贏在品牌寧夏采編中心特約主持人)恒大名都拉斯維加斯嘉年華主持人;三星S6新機上市發(fā)布會;英雄聯(lián)盟全國挑戰(zhàn)賽寧夏賽區(qū)主持人;馬文靜目前是多家國內(nèi)外著名車企、地產(chǎn)長期特約主持人,馬文靜,推薦理由：該主持人形象氣質(zhì)佳，多年的商演經(jīng)驗使得馬文靜擁有了極富激情和親和力的主持臺風，甜美可人的良好形象給現(xiàn)場來賓一種鄰家小妹的親切感，鑒于本次活動整體形象需要，馬文靜身上的自有的親16、切感與生活感非常符合活動需求，得此推薦！,主持人推薦,Host recommendation,sunning,The most poetic and bustling green trees near the natural dwelling,as well as leisurely between the artistic conception.,播放生活理想家宣傳VCR,采用TED演講形式，以故事的演講方式釋放品牌、項目、理想家體系等諸多信息。,現(xiàn)場主持人邀請相關領導上臺，在大屏幕按下理想家logo定制按鈕，隨即屏幕顯示定制畫面！,將理想生活家所代表的對理想進階生活的追求娓娓道來。,The17、 most poetic and bustling green trees near the natural dwelling,as well as leisurely between the artistic conception.,詳細介紹項目區(qū)域、價值、產(chǎn)品等多項信息。,一首獻給城市生活中堅的現(xiàn)代詩，由項目各條線相關負責人（4人）深情朗誦，聲情并茂，結合視覺演繹，展現(xiàn)了項目閱讀和理解城市文化，賦能人居生活的美好初心。真實而感性的表達方式，讓產(chǎn)品精神和標簽得到了進一步的強化。,相關領導合影留念，活動淡出！,活動執(zhí)行方案,04,活動細節(jié),CTIVE CONTENT,理想生活,The most18、 poetic and bustling green trees near the natural dwelling,as well as leisurely between the artistic conception.,伴手禮推薦,Recommended with hand ceremony,phonograph,定制主題耳機,伴手禮推薦,Recommended with hand ceremony,Perform security/安保預案,聘請專業(yè)安保團隊，負責整個會場安全事宜；劃分點位排布，明晰個人工作職能；外場區(qū)域安排2名流動安保人員，入口處安排2名定點安保人員；內(nèi)場區(qū)域安2名安19、保人員身著西裝，在固定區(qū)域活動，隨時保證內(nèi)場秩序和人員安全。,Hire a professional security team to be responsible for the safety of the whole venue;Divide the position arrangement,clarify individual work function;Arrange 2 mobile security personnel in the outer field area and 2 designated security personnel at the entrance;Two se20、curity personnel in suits move in fixed areas to ensure the order and safety of personnel in the infield at any time.,Perform security/攝影攝像跟拍,1、多機位攝影攝像，多角度拍攝；2、現(xiàn)場小視頻快剪、提升宣傳時效性；3、精修高清大圖，輔助二次傳播；4、增加美圖共享后臺程序，延續(xù)熱度。,1.Multi-camera photography,multi-angle shooting;2.Quick clip of small video on site to im21、prove the timeliness of publicity;3,fine repair of high definition,auxiliary secondary transmission;4,increase Meitu sharing background program,continue the heat.,Perform security-天氣預案,1、保障活動的順利進行，結合活動中的實際情況，我司特制定天氣應急預案；2、提前5天對天氣預報進行跟蹤，并以工作聯(lián)系函的形式通報貴司；3、如預知活動當天有暴惡劣天氣，立即通報協(xié)商是否更改活動時間，保證活動效果；4、如在活動當天遇大風22、大雨等惡劣天氣，將根提示客戶、業(yè)主備雨傘、雨披等。,1.Ensure the smooth progress of the activity.According to the actual situation of the activity,our company makes special weather emergency plan;2.Track the weather forecast 5 days in advance and inform your company in the form of work contact letter;3.If severe weather is 23、predicted on the day of the activity,immediately notify and negotiate whether to change the activity time to ensure the effect of the activity;4.In case of strong wind,heavy rain and other bad weather on the day of the activity,please remind customers and owners to prepare umbrellas,ponchos,etc.,Act24、ivity details/流程執(zhí)行管理,1、活動前各項檢查工作；2、落實相關制作物到位情況；3、落實相關崗位人員落實情況；4、落實流程完整性/彩排,1.Check before the activity;2.Implementation of relevant products in place;3.Implementation of personnel in relevant positions;4.Implement process integrity/rehearsal,THANKS.,The most poetic and bustling green trees near the natural dwelling,as well as leisurely between the artistic conception.,LIFEING,